2011 NFL FLAG powered by USA Football Regional Tournament Sponsorship Recap

In 2011, Verizon and USA Football teamed up to help create a positive experience for the participants at four (4) NFL FLAG powered by USA Football Regional Championship Tournaments across the nation. Verizon delivered key messaging to more than 3,000 NFL FLAG powered by USA Football athletes, coaches and parents across the four (4) Regional Tournaments. The four (4) Verizon sponsored NFL FLAG powered by USA Football Regional Tournaments took place at the following locations: -Northeast Regional Tournament – New Canaan, CT -Oakland Raiders Regional Tournament – Alameda, CA -New Orleans Saints Regional Tournament – Metairie, LA -Houston Texans Regional Tournament – Houston, TX Verizon leveraged its current NFL team relationships at professional practice facilities and local venues that were host sites of each NFL FLAG powered by USA Football Tournament. Verizon utilized NFL FLAG events to promote its mobile products, feature contests and giveaways and bring former NFL players to sign autographs for all event attendees.

Sponsorship Overview

Northeast NFL FLAG Regional Tournament

New Canaan High School – New Canaan, CT

Sales

White

African-American

Hispanic

Other

Ethnicity Breakdown

Event Demographics 60% White/Caucasian 30% African-American 9% Hispanic 1% Other Total Participants: 580 Male Participants: 515 Female Participants: 65 States Represented: NJ, NY, PA, CT, RI, MA, NH

60% 30%

9%

1%

Northeast NFL FLAG Regional Tournament

White/Caucasian

African-American

Hispanic

Other

Sponsorship Activation

- USA Football Spokesperson and former NFL head coach Jim Mora Jr. promoted Verizon’s sponsorship of the Northeast Regional Tournament on the Boomer and Carton Show on WFAN Radio 660AM in New York. - USA Football distributed press releases to the local media market noting Verizon as an official sponsor of the Northeast Regional Tournament. - Six (6) Verizon branded A-Frame Signs. - Two (2) “Verizon Field” A-Frame Signs.

- Main playing field designated as Verizon Field. - PA reads throughout the day directing event participants and attendees to visit the Verizon tent to have their team and group pictures taken. - Displayed Verizon commercial on LED video board in stadium. - Verizon representative participated in ceremonial coin toss on Verizon Field. - Verizon received designated space for on-site promotion.

- Verizon activated on-site with its Verizon Street Team and branded NFL content/experiential setup, distributed Verizon and NFL co-branded drawstring backpacks, lanyards and eye black and offered teams the opportunity for group photographs.

- USA Football produced three (3) Hispanic NFL FLAG Participant Profiles (written & video). Profiles featured a female athlete, a male athlete and a coach. Profiles were distributed on USAFootball.com/Verizon, NFLRUSH.com and nfl.com/espanol.

Northeast NFL FLAG Regional Tournament

Verizon Player Profile – Carola Pellegrino

Click link below to meet Carola: http://videos.usafootball.com/video/Carola-Pellegrino-Denville-N-J

Verizon Player Profile – Alex Gonzalez

Click link below to meet Alex: http://videos.usafootball.com/video/Alex-Gonzalez-Great-Neck-N-Y

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White/Caucasian

African-American

Hispanic

Other

Click link below to meet Danny: http://videos.usafootball.com/video/Danny-Batista-Beverly-Mass

Verizon Coach Profile – Danny Batista

Oakland Raiders NFL FLAG Regional Tournament

Oakland Raiders Practice Facility – Alameda, CA

Sales

White

African-American

Hispanic

Other

Event Demographics 30% White/Caucasian 27% African-American 40% Hispanic 3% Other Total Participants: 320 Male Participants: 290 Female Participants: 30 States Represented: California and Nevada

30%

27%

40%

3%

Oakland Raiders NFL FLAG Regional Tournament

White/Caucasian

African-American

Hispanic

Other

Ethnicity Breakdown

Sponsorship Activation

- USA Football distributed press releases to the local media market noting Verizon as an official sponsor of the Oakland Raiders Regional Tournament. NBC Bay Area covered the event and broadcast highlights and interviews during its evening broadcast.

- Former Oakland Raiders center and Pro Football Hall of Famer Jim Otto signed autographs for all event attendees and participants at the Verizon tent.

- Current Oakland Raiders Head Coach Hue Jackson made a surprise appearance at the Oakland Raiders Regional Tournament. - Six (6) Verizon branded A-Frame Signs. - Two (2) “Verizon Field” A-Frame Signs.

- Main playing field designated as Verizon Field. - PA reads throughout the day directing event participants and attendees to visit the Verizon tent to have their team and group pictures taken. - Verizon representative participated in ceremonial coin toss on Verizon Field. - Verizon received designated space for on-site promotion.

- Verizon activated on-site with its Verizon Street Team and branded NFL content/experiential setup, distributed Verizon and NFL co-branded drawstring backpacks, lanyards and eye black.

- USA Football produced three (3) Hispanic NFL FLAG Participant Profiles (written & video). Profiles featured a female athlete, a male athlete and a coach. Profiles were distributed on USAFootball.com/Verizon, NFLRUSH.com and nfl.com/espanol.

Oakland Raiders NFL FLAG Regional Tournament

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White/Caucasian

African-American

Hispanic

Other Click link below to meet Ruby: http://videos.usafootball.com/video/Ruby-Galvan-Watsonville-Calif

Verizon Player Profile – Ruby Galvan

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White/Caucasian

African-American

Hispanic

Other Click link below to meet Sandor: http://videos.usafootball.com/video/Sandor-Rene-Rodriquez-Salinas-C

Verizon Player Profile – Sandor Rodriguez

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White/Caucasian

African-American

Hispanic

Other

Click link below to meet Rafael: http://videos.usafootball.com/video/Rafael-Enriquez-Sacramento-Cali

Verizon Coach Profile – Rafael Enriquez

New Orleans Saints NFL FLAG Regional Tournament

New Orleans Saints Practice Facility – Metairie, LA

45%

41%

11%

3%

NFL FLAG powered by USA Football Saints Regional Tournament

Demographics

White/Caucasian

African-American

Hispanic

Other

Event Demographics 45% White/Caucasian 41% African-American 11% Hispanic 3% Other Total Participants: 410 Male Participants: 320 Female Participants: 90 Participating states include: Tennessee, Texas, Louisiana, Florida, Nevada

Ethnicity Breakdown

Sponsorship Activation

- USA Football distributed press releases to the local media market noting Verizon as an official sponsor of the New Orleans Saints Regional Tournament.

- Former New Orleans Saints running back and Super Bowl champion Deuce McAllister signed autographs for all event attendees and participants at the Verizon tent. - Six (6) Verizon branded A-Frame Signs. - Two (2) “Verizon Field” A-Frame Signs.

- Main playing field designated as Verizon Field. - PA reads throughout the day directing event participants and attendees to visit the Verizon tent to have their team and group pictures taken. - Verizon representative participated in ceremonial coin toss on Verizon Field. - Verizon received designated space for on-site promotion.

- Verizon activated on-site with its Verizon Street Teams and branded NFL content/experiential setup, distributed Verizon and NFL co-branded drawstring backpacks, lanyards and eyeblack.

- USA Football produced three (3) Hispanic NFL FLAG Participant Profiles (written & video). Profiles featured a female athlete, a male athlete and a coach. Profiles were distributed on USAFootball.com/Verizon, NFLRUSH.com and nfl.com/espanol.

New Orleans Saints NFL FLAG Regional Tournament

Verizon Player Profile – Chantal Erives

Click link to meet Chantal: http://videos.usafootball.com/video/Chantal-Erives-Las-Vegas-Nev

Verizon Player Profile – Sean Zetino

Click link to meet Sean: http://videos.usafootball.com/video/Sean-Michael-Zetino-Miami-Fla

Verizon Coach Profile – Charlton Crosthwaithe

Click link to meet Charlton: http://videos.usafootball.com/video/Charlton-Crosthwaite-Las-Vegas

Houston Texans NFL FLAG Regional Tournament

Houston Texans Practice Facility – Houston, TX

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White/Caucasian

African-American

Hispanic

Other

Event Demographics 48% White/Caucasian 33% African-American 16% Hispanic 2% Pacific Islander 1% Other Total Participants: 420 Male Participants: 380 Female Participants: 40 States Participating: Florida, Texas, Hawaii

48%

33%

16%

2% 1%

Houston Texans NFL FLAG Regional Tournament

White/Caucasian

African-American

Hispanic

Pacific Islander

Other

Ethnicity Breakdown

Sponsorship Activation

- Former Houston Texans defensive back Aaron Glenn promoted Verizon’s sponsorship of the Houston Texans Regional Tournament on ESPN 97.5 during the evening drive.

- Former Houston Texans defensive back Aaron Glenn signed autographs for all event attendees and participants at the Verizon tent. - USA Football distributed press releases to the local media market noting Verizon as an official sponsor of the Houston Texans Regional Tournament. - Six (6) Verizon branded A-Frame Signs. - Two (2) branded “Verizon Field” A-Frame Signs.

- Main playing field designated as Verizon Field. - PA reads throughout the day directing event participants and attendees to visit the Verizon tent to have their team and group pictures taken. - Verizon representative participated in ceremonial coin toss on Verizon Field. - Verizon received designated space for on-site promotion.

- Verizon activated on-site with its Verizon Street Teams and branded NFL content/experiential setup, distributed Verizon and NFL co-branded drawstring backpacks, lanyards and eyeblack.

- USA Football produced two (2) Hispanic NFL FLAG Participant Profiles (written & video). Profiles featured a male athlete and a coach. Profiles were distributed on USAFootball.com/Verizon, NFLRUSH.com and nfl.com/espanol.

Houston Texans NFL FLAG Regional Tournament

Verizon Player Profile – Eric Retta

Click link to meet Eric: http://videos.usafootball.com/video/Eric-Retta-Harlingen-Texas

Verizon Coach Profile – Samuel Torres

Click link to meet Samuel: http://videos.usafootball.com/video/Samuel-Torres-Harlingen-Texas

Media Interviews – Web Media – Public Relations

Verizon and USA Football interviewed and profiled players and coaches at all Verizon sponsored NFL FLAG powered by USA Football Regional Tournaments. Each participant took part in a Q&A session as well as a video interview, in which each shared a brief introduction in Spanish as well as their favorite NFL teams and players. These players were highlighted on USAFootball.com/Verizon, NFLRUSH.com and NFL.com/espanol.

Hispanic Participant Profiles

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White/Caucasian

African-American

Hispanic

Other

USAFootball.com/Verizon

http://www.usafootball.com/Verizon

USA Football and Verizon homepage:

The USA Football and Verizon homepage presents viewers with the opportunity to view both groups’ efforts to promote Hispanic participation in America’s favorite sport. The highlights of the site are the NFL FLAG Player and Coach Profiles powered by Verizon in which visitors can “meet” participants from Verizon sponsored Regional Tournaments across the nation.

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White/Caucasian

African-American

Hispanic

Other

NFLRUSH.com

http://www.nflrush.com/buzz/playerprofiles/#post7648

NFLRUSH.com:

USA Football worked with the NFL to highlight Player and Coach Profiles powered by Verizon on NFLRUSH.com.

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White/Caucasian

African-American

Hispanic

Other

NFL.com/español

http://nfl.univision.com/nfl-play-60/video/2011-11-05/perfil-de-jugador-nfl-flag-2 http://nfl.univision.com/nfl-play-60/video/2011-11-05/perfil-de-jugador-nfl-flag-1 http://nfl.univision.com/nfl-play-60/video/2011-11-05/perfil-de-jugador-nfl-flag

NFL.com/espanol: sample profiles:

USA Football also worked with the NFL to highlight Player and Coach Profiles powered by Verizon on NFL.com/espanol.

Former NFL coach and current UCLA head coach Jim Mora Jr. spoke about the NFL FLAG powered by USA Football New York Area Regional Tournament and Verizon’s partnership with Craig Carton on the Boomer & Carton Show on WFAN New York.

Please click the sound bar at bottom left to listen to the Jim Mora, Jr. interview on WFAN. (Conversation about NFL FLAG and Verizon begins at 9:10 mark)

Click link to view NBC Bay Area news story on Oakland Raiders NFL FLAG Regional Tournament: http://youtu.be/lRzQ8ywykPA

Media/PR

Former Houston Texans cornerback Aaron Glenn called in to ESPN 97.5 to discuss various topics, including Verizon’s sponsorship of NFL FLAG powered by USA Football. The interview took place in the heart of the afternoon drive at 5:30 p.m .CT. ESPN 97.5 is Houston’s No. 1 sports radio station. Click link below to listen to Aaron Glenn’s interview.

http://youtu.be/2chU7i0TRLM