Newsletter - Denso€¦ · DENSO Newsletter: Your update on what’s new from DENSO After Market...

What to seeProductsDiscuss DENSO After Marketrsquos wide-ranging parts programmes including Engine Management Systems Thermal Systems Diesel Components Spark Plugs Glow Plugs Lambda Sensors Starters and Alternators Wiper Blades and Cabin Air Filters

Service networksFind out about DENSOrsquos specialist pan-European Diesel Air Conditioning and Diagnostics Service Networks ndash highly skilled DENSO-accredited distributors and workshops capable of diagnosing and repairing complex DENSO original equipment on a growing range of vehicles

Innovation Understand how DENSOrsquos aftermarket products reflect the companyrsquos outstanding innovation heritage ndash which has included dozens of world-firsts Or ask about DENSO Corporationrsquos new era of future OE technologies designed to improve vehicle performance and reduce environmental impact

wwwdenso-ameu

Newsletter| Your update on whatrsquos new from DENSO After Market Sales

Issue number 37 | September 2014

Menugt Follow the links below

See you there

Automechanika Frankfurt is almost here and DENSO After Market invites you to visit its stand to discuss programme expansions development plans and services

Visitors to the two-tier DENSO booth will be able to find out about the latest innovative additions to DENSOrsquos growing aftermarket ranges as well as meeting experts from across the European sales network

Large touch-screen displays will offer interactive product website and catalogue information A central information point will also assist with enquiries while upstairs invited guests can also enjoy a bar and hospitality area

DENSO After Marketrsquos Marketing Communications Manager Hedy Borreman said ldquoThe DENSO After Market stand at Automechanika will highlight the successful application of our world-leading OE expertise into our

Join us at Automechanika Frankfurt

gt Customers are invited to find out DENSOrsquos latest news at Automechanika Frankfurt

gt 28 OE quality DENSO parts ranges are available in 40 European countries

16-20

September

2014 Hall 3

Level 0

Stand E61

aftermarket product ranges This coupled with our determination to offer the highest levels of service and support to customers demonstrates our position as a leading aftermarket supply partnerrdquo

With more than 4500 exhibitors and 150000 visitors Automechanika Frankfurt offers business-building opportunities to the entire automotive aftermarket supply chain

To book your meeting with DENSO at Automechanika please contact your sales representative or email marketingdensonl

Inside this issuehellipgt Glow Plugs range growsgt New After Market websitegt Innovation newsgt Greek customerrsquos DENSO displaygt VMs choose Hybrid Bladesgt Automechanika Moscowgt Ukraine distributors eventgt May we introducehellip

Glow Plugs range grows

The highly respected Glow Plugs programme offered by DENSO After Market now ranks as one of the biggest in the aftermarket in terms of vehicle parc coverage

The seven new Double Coil references cover 35 OE part numbers and 215 key vehicle applications from leading car makers In total the DENSO Glow Plugs programme now includes 131 part numbers covering 1055 OE references and 4481 applications As well as Double Coil the programme also includes Single Coil Extended Post-Heating Ceramic and Instant Heating types

A further 11 new Glow Plugs are also set to be added by December

Fanis Kapetanakis Product Manager Glow Plugs at DENSO After Market said ldquoThese expansions underline our continued commitment to developing one of the largest best quality ranges of Glow Plugs available

ldquoConsistently high new diesel registrations throughout Europe signal a promising

future for aftermarket growth and continually tightening emissions regulations will require the best performing parts By choosing the right replacement Glow Plugs distributors and garages can serve this important market well all year roundrdquo

Drawing on DENSOrsquos heritage as a world leader in OEM Diesel systems its Glow Plug programme is one of the best in the industry for scope coverage and performance The range offers fast heat-up times outstanding reliability and extended post-heat temperatures that help to significantly reduce vehicle exhaust emissions

All of the new Double Coil references feature a heating coil and regulating coil specifically designed for direct injection diesel engines DENSOrsquos Double Coil Glow Plugs also offer extended post heating time of up to one minute Key applications covered by the new part numbers include Ford Focus (04-present) Ford Mondeo (00-07) Opel Vauxhall Astra (04-present) Opel Vauxhall Insignia (08-present) and Peugeot 207 (06-present)

Find out moreVisit wwwdenso-ameu search TecDoc or contact DENSO After Market on +31 (0) 294 493 493

DENSO Newsletter Your update on whatrsquos new from DENSO After Market Sales Issue number 37 | September 20142

DENSO customers can now benefit from one of the automotive aftermarketrsquos most extensive selections of OE quality replacement Glow Plugs thanks to the announcement of seven new Double Coil part numbers available now

gt Seven new Double Coil Glow Plugs make the DENSO range one of the most extensive in the aftermarket

gt The Ford Focus from 2004 onwards is covered in the latest Glow Plugs range extension

DENSO Newsletter Your update on whatrsquos new from DENSO After Market Sales Issue number 37 | September 2014 3

The new site has been developed following months of consultation with DENSO After Marketrsquos teams across Europe in order to provide customers and partners with clearer more useful online access to its key information

DENSO After Marketrsquos Marketing Communications Manager Hedy Borreman explained ldquoWe started the process of updating our aftermarket website last year Feedback from across our markets soon showed a clear customer lsquowish-listrsquo including easier access to information lsquoabout DENSOrsquo an e-catalogue where they can quickly find the right parts clear sales and service contact points and detailed product amp service information

ldquoBased on these common needs we have now completely redesigned the site and we will be launching it at the Automechanika exhibition in Frankfurt on 16th Septemberrdquo

English German Russian and Polish versions of the website are all available with a number of other languages to be introduced in the coming months The existing website URL addresses remain unchanged

ldquoWe believe that our new DENSO After Market website will be widely welcomed by distributors and workshops alikerdquo continued Hedy ldquoWe invite our customers and contacts to log on in the coming weeks and share with us any questions or feedback so we can continue to enhance it into the futurerdquo

DENSO After Market is launching a bold new website from 16th September featuring a fresh design improved functionality and extra customer-focused features

New After Market website puts customers at its heart

gt Find your local distributor in a couple of clicks

gt Programme overviews are included as well as complete e-catalogue data

Visit wwwdenso-ameu from 16th September

gt The new website has been designed with customers in mind

gt Hedy Borreman DENSO After Marketrsquos Marketing Communications Manager

Whatrsquos newThe new DENSO After Market website includesbull New fully responsive design allowing

access from tablets smartphones computers and home visual devices

bull E-catalogue featuring improved functionality

bull Enhanced lsquoProduct Searchrsquo facility both to and between products

bull Searchable lsquoWhere to Buyrsquo section

bull Expanded lsquoAbout Usrsquo lsquoServicesrsquo and lsquoMediarsquo information sections

bull Whole-site lsquoSearchrsquo capability

DENSOrsquos QR Code team scoops inventorrsquos awardDid you know that DENSO invented the QR (Quick Response) Code

Now DENSO WAVE Incorporated and TOYOTA CENTRAL RampD LABS INC have announced that the development team behind the QR Code has become the first Japanese winner of a prestigious European Inventor Award

The European Inventor Award which includes five awards categories has been awarded annually since 2006 by the European Patent Office to inventors and inventor groups of technologically socially and economically excellent innovationsDENSOrsquos five-strong QR Code team won the Popular Prize ndash awarded to the

nominee who receives the most votes from the public ndash at a ceremony held in Berlin Germany

DENSOrsquos QR Code development team received the high evaluation because the QR Code was widely recognised by general consumers in a large number of regions and age groups based on its 20 years of achievements

At present the QR Code allows immediate data checking in a wide variety of fields such as product inventory control automatic airline ticketing systems and exhibit information at museums and art galleries


INNOVATION NEWS

QR Code Fact Filebull QR Codes were first introduced in

1994 by DENSO WAVE for the sole purpose of tracking vehicle parts

bull Today over a quarter of all scanned QR codes are scanned by 35-44 year old consumers

bull Excluding Japan the United States has the highest QR code usage rate in the world

gt Direct access to the DENSO After Market website courtesy of a QR Code

DENSO plays key role in safer drivingDENSO Corporation has begun testing advanced driving support technology on a public road in Aichi Prefecture Japan

The process involves testing automated driving scenarios in a single lane and testing automatic lane changes as well as other driving manoeuvres The goal is to develop technologies that reduce driver workload and assist safer driving

Previously DENSO trialled this technology at its test course in Japan DENSOrsquos goal with public road testing is to identify analyse and solve real-life problems that do not occur on the test course

The tests are part of activities led by a pioneering multi-company Vehicle Safety Technology Project Team to reduce traffic accidents The Project Team is organised by the Aichi Prefectural Government and involves companies and organisations operating in the prefecture

gt DENSO is testing advanced driving support technology on public roads in Japan

DENSO has been developing its advanced driving assistance technology to achieve safer more reliable driving while the driver remains in control of the vehicle

Development and commercialisation of this technology will help prevent traffic accidents contributing to increased automotive safety


Parts distributor Iaponiki has opened a new branch in Chania Crete prominently displaying the DENSO brand and product imagery in its central window

Featuring the DENSO logo and dynamic images from DENSO After Marketrsquos current lsquoGet Insidersquo advertising campaign the window display helps to promote the high quality DENSO

gt MINI is fitting DENSO Hybrid Blades to its 2015 models

A key customer in Greece with branches in Crete has harnessed DENSO After Marketrsquos high impact brand image to give its new premises an impressive look

Greek customerrsquos creative DENSO display in Crete

gt Iaponikirsquos new branch in Chania Crete displaying the DENSO brand

Launched as original equipment in 2005 DENSOrsquos Hybrid Blades blend the superior wiping performance of conventional wipers with the stylish aerodynamic advantages of flat blades

The blades were initially selected as OE by Japanese suppliers including Lexus Toyota Honda Mazda and Suzuki soon followed by Hyundai and Kia In Europe VauxhallOpel adopted them for the Insignia All Ferraris since 2008 feature DENSOrsquos Hybrid Blades thanks to their exceptional performance at high speeds and in hot or cold weather conditions In 2013 BMW chose them for its X5 and X6 models

The blades also offer high resistance to dirt and mud performing superbly under off-road conditions ndash as highlighted when Land-Rover selected them for Range Rover and Jeep for the 2014 Cherokee

Now MINI has announced that DENSOrsquos Hybrid Blades will be fitted to its 2015 models

Berry Luigjes Product Manager Wiper Blades at DENSO After Market explained ldquoThe increasing number of applications of DENSOrsquos Hybrid Blades demonstrates their superiority Our list of Retro-Fit applications is also growing In fact we are the only company to provide a complete range of genuine Hybrid Blades made to the same standards as our OE blades

ldquoKeep an eye on our news for more updates Hybrid Blades are coming your way so take advantage nowrdquo


More VMs choose DENSO Hybrid Blades DENSOrsquos original equipment Hybrid Wiper Blades are being adopted by even more top marques including MINI and a genuine Retro-Fit range is also available

gt DENSOrsquos Hybrid Wiper Blades outperform all other wiper blades in all conditions

replacement parts ranges that are available to Iaponikirsquos retailer workshop and garage customers

Iaponiki SA headquartered in Athens is a member of the TEMOT buying group and a leading automotive parts distributor across Greece including Crete supplying the whole DENSO After Market product portfolio

Mario Gundlach Regional Manager Export Sales at DENSO After Market confirmed ldquoIaponiki has found a powerful way to present its new premises to customers as well as demonstrating its firm endorsement of DENSOrsquos parts programmes We are delighted that even more workshops across Crete will be able to take advantage of DENSOrsquos OE quality advanced technologiesrdquo

Yiannis Fronimakis DENSO Sales Executive Greece Cyprus and Malta added ldquoIn the past year DENSO After Market has continued to develop its standing in Greece including Crete Initiatives have included the roll-out of a comprehensive training programme to distributors and their staff demonstrating the strong sales opportunities that exist for customers We are pleased to confirm that this programme will continue throughout 2014rdquo

At the extremely successful event ndash which took place from 25 - 28 August 2014 ndash DENSOrsquos fifteen team members held more than 350 meetings with first and second level customers and prospects in just four days

The company presented an entirely redesigned stand this year creating an attractive and welcoming show destination for customers The 130 square metre stand occupied two floors incorporating display and discussion areas on the ground floor and a business meeting and hospitality area above Teams from both DENSO Europe and DENSO Russia were on hand to meet customers and discuss new products services technical and sales enquiries

One of Europersquos most important automotive aftermarket trade exhibitions this yearrsquos Automechanika Moscow featured more than 1350 companies from 39 countries exhibiting products and services to around 16000 visitors from 51 countries

The exhibitionrsquos extensive business programme included the international Automotive Industry and Development of Automotive Component Market in Russia forum attended by senior officials from the relevant ministries and top managers from leading global automotive companies The show also hosted the prestigious GIPA Awards which recognise international automotive after sales service excellence for the third consecutive year

Sergey Perekhozhykh Regional Manager DENSO Sales Russia said ldquoDENSO has been an active exhibitor at MIMS since 2008 This year we continued to enhance our presence so that visitors

Meeting of minds at Automechanika Moscow

could fully experience the quality and benefits of DENSOrsquos products and services We were pleased to welcome a record number of customers and prospects

from distributors retailers and workshops ndash underpinning just how highly regarded the DENSO brand is in the Russian automotive industryrdquo


gt The DENSO team held 350 customer meetings in just four days

gt Members of the DENSO team were on hand to answer customer enquiries

DENSO Sales Russia has exhibited at Automechanika Moscow powered by MIMS (Moscow International Motor Show) for the seventh consecutive year

gt The DENSO MIMS stand occupied two floors gt The stand included several product displays


The conference attracted 15 representatives from eight partner companies Following the tradition of previous events an eye-catching symbol of this yearrsquos meeting was an ice sculpture in the form of the companyrsquos logo highlighting how the DENSO brand unites all distributors

DENSO is developing rapidly in Ukraine From supplying seven product lines in 2005 the company has significantly expanded its range to 17 parts programmes During 2013 alone DENSO introduced more than 400 products into the marketplace

In 2013 DENSO with help of its partners also actively participated in various exhibitions (STO Expo SIA 5th international Professional AD Open Inter Cars Targi) and supported distributors with advertising activities as well as holding various workshops on product ranges

To conclude the annual distributorsrsquo event guests were put through their paces in a number of outdoor country and sporting pursuits In addition everyone had the chance to take part in radio-controlled car

Event brings distributors together in Ukraine

DENSO After Market has held its fourth annual meeting of Ukraine distributors to discuss the development of the brand product ranges sales results and plans for the coming year

gt The DENSO branded ice sculpture was warmly received

gt The meeting allowed for an open discussion on the development of the DENSO brand and its product ranges

gt The conference was attended by 15 representatives from eight distributor customers

and Segway riding competitions with the best in each category receiving a DENSO prize

DENSO After Market Sales Executive in Ukraine Ruslan Leontiev explained ldquoThese annual activities are designed to provide customers with the latest international and local information and provide an open discussion on the development of the Ukrainian automotive aftermarket

ldquoWhat is more it is one of the few opportunities to share experiences and develop expert forecasts for the further development of joint business especially in the current difficult conditions in Ukraine

We will continue to hold such meetings in future because stable and friendly relations with distributors are the key to the success of our business in Ukrainerdquo

Issue number 37 | September 2014 8

wwwdenso-ameu

DENSO EUROPE BVHogeweyselaan 165 | 1382 JL Weesp | The NetherlandsTel +31 (0)294 - 493 493 | Fax +31 (0)294 - 417 122

May we introducehellipFredrik Grunte has joined DENSO After Market as Sales Executive Nordics Based in Sweden he will work alongside Leif Carlsson to further grow DENSOrsquos presence across Denmark Finland Iceland Sweden and Norway Both Fredrik and Leif will be responsible for developing key accounts and ensuring that customers across the region continue to receive the highest possible

levels of service and customer support Fredrik is in his mid-30s and previously worked as a District Manager and in Sales for a leading automotive parts distributor in Scandinavia ndash both in the field and in one of their stores

Away from work too Fredrik is a car enthusiast and lsquopetrol headrsquo ndash with his hobbies including driving his own race car around local race tracks

Mario Gundlach Regional Manager Export Sales at DENSO After Market said ldquoFredrikrsquos experience as a distributor will enable us to obtain an even more indepth understanding of Nordic aftermarket customer needs

ldquoHe will play a key role in developing the DENSO brand helping us to achieve a deeper penetration in this regionrdquo

gt Fredrik Grunte

gt Alexey Stryuchkov

gt Maxim Yurchuk

gt Marina Starkova

gt Vitaly Gisich

Alexey Stryuchkov is a new Sales Specialist for first level customers in the Russian Federation Alexey joined DENSO Sales Russia in May following a decade of experience as a regional sales manager for wholesale companies ndash which today are distributors of DENSO products In these roles he achieved outstanding results doubling sales turnover each year

Alexey enjoys scuba diving sports and travelling He is married and has two daughters

Maxim Yurchuk a graduate of the Moscow State Automobile and Road Technical University Department of Mechanical Design also joins DENSO Sales Russia as a Sales Specialist responsible for developing sales and relationships with key customers and the dealer network He has always been interested in the automotive industry and gained an in-depth understanding of the

parts market manufacturers and market trends during ten years working at Berg Holdings Max plays football and volleyball and enjoys travelling and watching Formula 1

Marina Starkova has joined the Marketing and Communications team at DENSO Sales Russia in July She is responsible for marketing activities across Russia Kazakhstan and Belarus also working closely with the central DENSO After Market marketing team in The Netherlands

Marina has previous experience in new car sales customer relations and marketing communications

Vitaly Gisich has joined DENSO Sales Russia as a Senior Product Specialist responsible for market intelligence pricing sales support and working with customer claims His career includes product management

in the purchasing branch of ROLF group and product and stock management in AD Smartec

With more than ten yearsrsquo experience at the heart of the automotive aftermarket his knowledge will help drive further development of DENSO in Russia

Sergey Perekhozhykh Regional Manager DENSO Sales Russia confirmed ldquoThese four new appointments bring exceptional creativity experience and knowledge to DENSO and will be instrumental in the growth and development of our brand across the regionrdquo

Russian Team

Nordic Team

Glow Plugs range grows

The highly respected Glow Plugs programme offered by DENSO After Market now ranks as one of the biggest in the aftermarket in terms of vehicle parc coverage

The seven new Double Coil references cover 35 OE part numbers and 215 key vehicle applications from leading car makers In total the DENSO Glow Plugs programme now includes 131 part numbers covering 1055 OE references and 4481 applications As well as Double Coil the programme also includes Single Coil Extended Post-Heating Ceramic and Instant Heating types

A further 11 new Glow Plugs are also set to be added by December

Fanis Kapetanakis Product Manager Glow Plugs at DENSO After Market said ldquoThese expansions underline our continued commitment to developing one of the largest best quality ranges of Glow Plugs available

ldquoConsistently high new diesel registrations throughout Europe signal a promising

future for aftermarket growth and continually tightening emissions regulations will require the best performing parts By choosing the right replacement Glow Plugs distributors and garages can serve this important market well all year roundrdquo

Drawing on DENSOrsquos heritage as a world leader in OEM Diesel systems its Glow Plug programme is one of the best in the industry for scope coverage and performance The range offers fast heat-up times outstanding reliability and extended post-heat temperatures that help to significantly reduce vehicle exhaust emissions

All of the new Double Coil references feature a heating coil and regulating coil specifically designed for direct injection diesel engines DENSOrsquos Double Coil Glow Plugs also offer extended post heating time of up to one minute Key applications covered by the new part numbers include Ford Focus (04-present) Ford Mondeo (00-07) Opel Vauxhall Astra (04-present) Opel Vauxhall Insignia (08-present) and Peugeot 207 (06-present)



DENSO customers can now benefit from one of the automotive aftermarketrsquos most extensive selections of OE quality replacement Glow Plugs thanks to the announcement of seven new Double Coil part numbers available now

gt Seven new Double Coil Glow Plugs make the DENSO range one of the most extensive in the aftermarket

gt The Ford Focus from 2004 onwards is covered in the latest Glow Plugs range extension




























INNOVATION NEWS





























































wwwdenso-ameu







gt Fredrik Grunte


gt Maxim Yurchuk

gt Marina Starkova

gt Vitaly Gisich











Russian Team

Nordic Team




























INNOVATION NEWS





























































wwwdenso-ameu







gt Fredrik Grunte


gt Maxim Yurchuk

gt Marina Starkova

gt Vitaly Gisich











Russian Team

Nordic Team

















































wwwdenso-ameu







gt Fredrik Grunte


gt Maxim Yurchuk

gt Marina Starkova

gt Vitaly Gisich











Russian Team

Nordic Team

Newsletter - Denso€¦ · DENSO Newsletter: Your update on what’s new from DENSO After Market...

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