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Newsletter| Your update on what’s new from DENSO Aftermarket Sales

Issue number 41 | January/February 2015

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On January 6th-9th, DENSO took centre stage at the 2015 International CES (Consumer Electronics Show) at the Las Vegas Convention and World Trade Centre. It was the second time DENSO had exhibited at CES. The company joined more than 3,500 exhibitors, including nine automotive manufacturers at this year’s show.

This was followed by the 2015 North American International Auto Show held at the Cobo Center in Detroit, from January 12th – 25th, where DENSO, in attendance for the 11th consecutive year, appeared as one of the show’s main sponsors.

At both exhibitions, the team was on hand to offer their expertise as well as demonstrate DENSO’s commitment to

Showcase of green innovation North America proved once again to be one of the highlights on DENSO’s exhibition calendar, as it showcased its latest technologies at two of the country’s major trade shows.

delivering greener and safer technologies via V2X (vehicle-to-vehicle and vehicle-to-infrastructure). The cutting edge technology, which has the potential to improve vehicle safety, fuel efficiency and emissions, was demonstrated on two vehicles on the stand in Las Vegas.Visitors also had the opportunity to find out more about DENSO’s Human Machine Interface (HMI) Manager, with a simulator that allows consumers to experience the safety and convenience benefits of its revolutionary technology.

In Detroit, DENSO displayed its newly developed standardised Heating, Ventilating and Air Conditioning (HVAC) unit, the world’s first standardised HVAC component that can be used in a wide variety of vehicles, enabling carmakers to

realise cost savings. This was showcased alongside its Gasoline Direct Injection (GDI) and Hybrid and Electric Vehicle (HEV) technologies.

One of the main showstoppers of DENSO’s exhibit was a Smart City installation, a miniature diorama of an intelligent future city brought to life via looping projection-mapped animation.

Doug Patton, CTO DENSO INTERNATIONAL AMERICA, commented: “DENSO believes in a future that is safer and greener. It was important for us to provide consumers an experience that not only demonstrates how we are stepping outside the box but shows how we can apply our expertise beyond the automotive industry.”

Inside this issue…> Lambda Sensors range extension> Turkish manufacturer acquisition> New distributor VIACAR S.A.> Wiper Blades – Winter tips > May we introduce - Alexey

Bartashevich & Leticia Armesto

> V2X technology being demonstrated on vehicles on stand in Las Vegas.

> DENSO showcased its greener, cutting edge technologies at the two North American shows.

> Visitors were offered a glimpse into the future with its Smart City installation, one of the highlights on DENSO’s stand.

DENSO Newsletter: Your update on what’s new from DENSO Aftemarket Sales Issue number 41 | January/February 20152

DENSO is pleased to announce even more aftermarket applications for its OE quality Lambda Sensor programme, thanks to the latest range expansion.

Extending the programme’s extensive car parc coverage further, DENSO has added 5 new part numbers to its Lambda Sensors range, bringing the total number of part numbers to 417 and coverage to 5,584 vehicle types. New vehicle applications covered by the range additions include Subaru Forester (2008-13), Subaru Legacy V (2003 - ) and Subaru Tribeca. There are also 59 new competitor cross references to NTK.

As one of the world’s leading manufacturers of original vehicle parts and systems, DENSO has an exceptional understanding of Lambda Sensor technology, offering customers an unrivalled combination of choice, quality and convenience. All parts available in the Lambda Sensors range feature DENSO’s original technologies, offering the highest product quality, 100% match to vehicle specification, as well as a very low warranty ratio.

“EU legislation has imposed ever-stricter emissions caps on both diesel and petrol cars, resulting in a dramatic increase in demand for lambda sensors”, explains Stefan Verhoef, Lambda Sensor Product Manager at DENSO Europe B.V.’s Business Unit Aftermarket. “It’s now more critical than ever to ensure that garages, wholesalers and distributors stay abreast of the latest technologies, and choose only the most reliable parts from an OE supplier.

“This latest range extension highlights DENSO’s commitment to supplying OE quality parts to an even larger area of the European aftermarket, further increasing the total European car parc coverage for the benefit of our customers.”

More OE quality parts for more European applications

DENSO Newsletter: Your update on what’s new from DENSO Aftemarket Sales Issue number 41 | January/February 2015 3

Why DENSO Lambda Sensors?• Closer to original OE product

• Offer true direct fit solution

• Cost effective

• Quick & reliable installation

> Out now: DENSO Europe Aftermarket Lambda Sensors Catalogue 2014/15.

For your free copy of the current DENSO Europe Aftermarket Lambda Sensors Catalogue 2014/15 please contact your DENSO representative quoting part number DELS14-0001. Alternatively, view the catalogue online at www.denso-am.eu or visit TecDoc.

SUPERIOR DESIGNMaximises engine performance and fuel efficiency, while reducing harmful emissions.

DOUBLE PROTECTION COVER Maintains proper temperature for quicker response times and protects the ceramic element against silicone and lead poisoning.

UNIQUE ALUMINUM-OXIDE TRAP LAYER Keeps silicone and lead outside the ceramic element through DENSO’s exclusive design, preventing damage to platinum electrode.

ROBUST STAINLESS STEEL HOUSING Resists corrosion and contamination with a rugged, watertight body.

POROUS PTFE FILTER Allows atmospheric oxygen to enter the sensor without permitting water or engine contaminants to seep into the casing.

DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales Issue number 41 | January/February 20154

A ‘cool’ investment DENSO Corporation has acquired a 50 percent stake in DJ COOL Corporation, a Turkish company that designs, manufactures, and sells air conditioning systems for bus and tractors and refrigerator systems. The acquisition was confirmed on October 14th 2014.

DJ COOL was established in Turkey by Abdul Latif Jameel Co., Ltd. (ALJ), a major automotive distributor in the Middle East region. DENSO and ALJ had already established a joint venture, DENSO Abdul Latif Jameel, to manufacture and sell car air conditioning systems in Saudi Arabia in 2001.

When established by ALJ in November 2013, DJ COOL took over the “Climart” brand products of air conditioner systems for bus and tractors and refrigerator systems from a Turkish local manufacturer, and has been promoting business by utilising the network of the Climart brand.

Turkey is the largest manufacturer of buses for Europe, producing approximately

> DJ COOL combines design, manufacturing and sales in Turkey.

DENSO acquires a Turkish air conditioning and refrigeration company

> New distributor VIACAR S.A.

Greece welcomes new distributor DENSO Greece has appointed a new distributor to its growing customer base. Athens-based VIACAR S.A., a member of ITG NEXUS, is one of the most widely-known distributors in the Greek IAM automotive spare parts sector, with a branch also located in Thessaloniki covering distribution in North Greece.

Founded in 1978 and now with more than 1,800 active customers, the company is known for its links with some of Europe’s top suppliers of OE quality brands.

Yiannis Fronimakis, DENSO Sales Executive Greece, Cyprus and Malta commented: “We started communicating with VIACAR in September last year and are delighted to have established a partnership with them. Within this short period of time, we’ve been very happy with the results they’ve delivered and welcome them to our growing ranks of valued distributors.”

13,000 large and midi buses each year for its domestic market and for export to the European bus market. It is expected that the bus air conditioning system market will continue its growth in Turkey. With this investment in DJ COOL, DENSO will enter the Turkish market for bus and tractor air conditioner and refrigerator systems, with

the aim to expand business.

DENSO established DENSO OTOMOTIV PARCALARI SANAYI A.S. in Turkey in 2002 to manufacture car air conditioners, heaters, and other devices. DJ COOL is DENSO’s second manufacturing base in Turkey.

DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales Issue number 41 | January/February 2015 5

8 tips for clearer vision in winter conditions

As overnight temperatures drop, drivers need to be well-prepared for the big freeze. DENSO provides some tips to share with your customers for safer driving during these cold winter months.

• DO prevent freezing of your windscreen. The best way to ensure a clear vision is to prevent or reduce

opportunity for dew to freeze over your windscreen. • Park in a sheltered location (for example, under overhanging

trees, beneath bridges, in a carport if available). • Use a windscreen cover.

• DO use proper tools to save you precious time. If your windows have frozen over, despite your efforts to prevent

it, there is no means of removing the ice other than to scrape it off.

It is essential to invest in a decent ice scraper. Many of us in the Automotive Industry receive ice scrapers for free as promotional items, but some of these can often be poor quality. A good, solid ice scraper can save you half the time to clear your windscreen.

• DO clear your car of snow and ice. Don’t just clear the snow and ice from your windows – clear

it from the complete car too. This can prevent your vision being obscured from snow blowing up from your bonnet, or aggravating drivers behind when snow blows off your roof. When removing the snow, be gentle so as not to scratch the paint – a spare detached windscreen wiper can work wonders at protecting paintwork while clearing snow from your car. Also clear your windscreen washer spray nozzles.

> The design of DENSO Original Equipment Hybrid blades naturally protects against ice formation on the frame.

• DO regularly check your washer liquid. While driving, you will regularly have to clean your windscreen

from salt-spray. To do this you need sufficient washer liquid. As well as maintaining a full washer fluid tank, take time to fill

it up with a sufficient proportion of anti-freeze. There is a big difference in anti-freeze performance between the washer liquid sold in summer and in wintertime.

• DO check your wiper blades and replace if necessary.

During winter, ice will often freeze up the frame of your wiper blades, reducing their effectiveness. DENSO Original Equipment Hybrid Wiper Blades incorporate a plastic cover that reduces water ingress on the metal frame, helping to prevent them freezing up.

• DO switch on power functions. By switching on some big power consumers, your engine will

work harder and heat up quicker. • Turn on your rear windscreen heater, to ensure better rear

view vision. • Switch on your air conditioning, which will dry the air and

reduce condensation on the inside of your windscreen. • Put your headlights on for better visibility.

During the winter period (and even into spring), everyone struggles with ensuring good, clear vision through the windscreen.DENSO has gathered some tips for you to drive safely with minimal effort.

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Issue number 41 | January/February 2015 6

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May we introduce…

> Leticia Armesto, Product Manager Rotating & Cabin Air Filter.

Alexey Bartashevich is the new Manager in the Product Life Cycle Management Department, based in Weesp, Netherlands.Originally from Ukraine, Alexey has a wide automotive distribution experience in the Eastern European aftermarket. During the last 15 years he has successfully managed diverse AM responsibilities relating to Product Management, Sales, Marketing, Distribution and IT. This experience will enable him to contribute further to DENSO Europe’s AM development.

Besides leading the Product Management team, Alexey will be focused on internal communications, sales support and reacting effectively to current market situations. His objectives will include seeking new opportunities to improve

and optimise the DNEU product range and services, as well as intensifying customer focus, promotional activity and market penetration.

Alexey said: “Localisation of product positioning, a wide and up-to-date range of sales tools, deep knowledge of customer needs and quick delivery of requested support are the key pillars for further growth and effective distribution.”

Steve Richardson, Director Aftermarket Sales, added: “We are glad that Alexey returned to DENSO! He previously worked for us as regional sales manager of Eastern Europe and we are convinced that he will use the experience that he gained at DENSO earlier, to further improve customer focus and speed of introduction of new products.”

Leticia Armesto is the new Product Manager Rotating & Cabin Air Filter, Aftermarket Product, Business Unit Aftermarket & Industrial Solutions. Originally from Spain, she has been living in The Netherlands since 2012 and will be based at the company’s HQ in Weesp.

With an impressive background in the automotive industry, mainly in the spare parts business, she previously worked at Iveco (Fiat Group) for its Spain and Portugal markets before moving on to Valeo Service overseeing Spain, Portugal and Benelux regions.She studied for degrees in Business Administration (specialising in Marketing) and Market Research. She also has an Executive MBA.

> Alexey Bartashevich, Manager Product Life Cycle Management Department.

2015 brings changes within the DENSO Europe Aftermarket team. Alexey Bartashevich takes on a new role and we welcome Leticia Armesto to the team.

• DON’T start your car to warm up while running idle. When your engine is cold, the oil is very thick. While running in idle speeds, the engine oil barely

warms up, or warms up very slowly. This causes the engine to run for a long period without proper lubrication, which is very bad for

your engine. Not to mention the damage it does to the environment. The best way to warm up the engine is to make it work. Give it something to do. Drive with it.

• DON’T use your fitted wiper blades to clear any snow or ice from your windscreen.

The sharp edges of the snow and ice will damage the rubber of your wiper blade. Check ice is fully cleared with your scraper as abrasion will deteriorate the blade quicker.

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