News Online – An Uneasy BirthContent Licensing Workshop

Moderator

Jeremy ThompsonManaging Director

Durrants

The PanelExperts from across the industry

Jeremy Thompson, Managing Director, DurrantsPeter Granat, President and CEO, Europe, Cision Andrew Hughes, Commercial Director, NLADan Schaible, Senior Vice President, Content Management, BurrellesLuceCaspar De Bono, Managing Director, B2B, Financial Times

The media landscape is changing fast, presenting a thousand challenges and opportunities

CHALLENGES•The decline of the newspaper•The rise of Google•Breaking down of geographic boundaries

OPPORTUNITIES•The rise of online•Global access to content•Social media

Introduction

The panel will give you their take on the major issues facing our businesses from the media, and then take your questions from the floor and facilitate the debate

•Jeremy Thompson – Introduction and Chair•Peter Granat – “Threats and Opportunities”•Andrew Hughes – “Publisher Models”•Daniel Schaible – “Treatment of Geographic Boundaries”•NETWORKING REFRESHMENT BREAK•Caspar De Bono – “The Financial Times Approach”

The Workshop

We asked 20 member organisations from around the world their view of online. And they said….

•We drive traffic to publisher websites, they should recognise that•Can we charge for content online? 60% said yes, and 60% also thought we could charge the same as print•Half thought access to content online should be licensable (not just for the link)•67% thought publishers would introduce paywalls•Most thought social media would have an impact on traditional journalism•Almost 70% thought Google presents a real threat•And 91% thought that online licences need to be non-geography specific

Member SurveyYour feedback

The AMEC Licensing Committee comprises a working group from drawn from 6 markets representing member interests across Asia Pacific, US, Scandinavia, UK, Germany and Spain. Their work includes:

•Creation of a global Knowledge Base•NLA MEC licence negotiation•NLA International Licence feedback•CLA MEC licence negotiation•Licensing webinars•Newsletter – special issue on licensing

Change aheadLicensing impacts us all