BRANDdisCONNECT - Why brands feel uneasy on the web
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Transcript of BRANDdisCONNECT - Why brands feel uneasy on the web
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WHY BRANDS FEEL UNEASY ON THE WEB
Image: Sybille Baumeister
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LATE 2000: MY DIGITAL INITIATION
<=== San Francisco Hamburg ===>
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BEFOREAFTER
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MARKETS ARE CONVERSATIONS ...
... BUT BRANDS DON‘T CONNECT.
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MARKETERS: YEP, A SERIES OF TUBES ...
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... JUST LIKE ALL THE OTHERS
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WHY NOT?
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BRAND = POWER = EGO
Image: http://www.allianz.com/de/allianz_gruppe/presse/presse-events/fotos_hv_2007/hv07_rede_diekmann.jpg
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Image: Apple Inc., WWDC Keynote 2008
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Marke = Kapitalismus = MachtMarke / Kapitalismus / MachtBRAND + WEB = ?
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1974: STAFF OWNS „DER SPIEGEL“
Image: http://www.flickr.com/photos/64455334@N00/130175885/
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INFINITE LOOP?
Image: Apple Inc., WWDC Keynote 2008
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WHAT IF EMPLOYEES AND CONSUMERS HAD A SAY?
Image: NAIAS
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WHAT IF ...?
Image: NAIAS
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WHAT IF ...?
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WHAT IF ...?
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Presented byUwe Lucas,
LOKOMOTIVE BRAND FUTURES,to the
1st German Webby Night,07. January, 2008, Berlin
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