NEWS · news and current events, and has a number of subscriptions to match. William doesn’t...
Transcript of NEWS · news and current events, and has a number of subscriptions to match. William doesn’t...
MAGAZINE MEDIA KIT
NEWSMNI
NETWORK
YOUR AUDIENCE. DELIVERED.For more information please contact Rob Moore, VP of Sales, at 203-967-6500 or [email protected].
NEWS NETWORKMEET THE MNI
Our world class brands ensure that your message gets in front of the right audience.
Iconic brands like Bloomberg Businessweek, Sports Illustrated, and Time are an
unbeatable way to educate and inspire successful, influential individuals.
For more information, please contact us at [email protected] or at 1-877-ASK-4MNI.
Bloomberg Businessweek, one of the most respected business
publications in the world, reports on the events, ideas, and people
that shape the global economy. Timely, analytical, and relevant, it helps
set the agenda for business, offering insight on a broad range of vital
issues, with the highest quality writing, photography, and design.
SOPA Award | Editorial Excellence
2017 ASME National Magazine Awards Finalist | Reporting, Website
Widely revered as the gold standard of sports journalism, Sports Illustrated
is much more than scores and statistics. With each issue, readers are
treated to award-winning writing, stunning photo-journalism, and in-
depth reporting about the people, places, and events that define the
excitement and emotion of sports.
2017 Adweek’s Hot List Nomination | Hottest Sports Magazine
2016 Luce Awards Nomination | Cover of the Year
For more than 75 years, Time Magazine has set the pace in providing
information in an ever-changing world. Each issue organizes domestic
and world news into a format that is useful to the reader. The main
editorial section examines the issues, events, and trends that affect
readers’ lives, while “Reviews” provides commentary on popular culture.
2017 ASME Cover of the Year Winner
2017 Adweek’s Hottest Magazine Cover of the Year Nomination
2017 Kelly Awards Finalist
TARGET INFLUENTIAL CONSUMERS WHO STAY INFORMED.
MEET WILLIAM. William has been at the same construction company for the
past seven years and is more than satisfied with his role as upper middle-
manager; he works hard, is good at his job, and is respected by all.
William sets aside some money from his job to invest in low-risk stocks and
is always in-the-know about investment news. His colleagues enjoy talking to
him, and they’re fascinated with the way William seems to know everything
that’s happening in the world. He’s an information junkie.
On the train home from work, William likes to fish out his favorite magazine
from his briefcase to catch up on some much-needed reading. He trusts
magazines and newspapers more than any other medium to learn about
news and current events, and has a number of subscriptions to match. William
doesn’t discriminate—he loves world, politics, tech, and market news as equally
as he loves the latest updates on Lebron James and the Cleveland Cavaliers.
HE’S MNI’S NEWS NETWORK MAN.
WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE WILLIAM.
Available in desired markets, let’s stay updated with MNI’s News Network.
For more information, please contact us at [email protected] or at 1-877-ASK-4MNI.
Source: GFK MRI, Spring 2016
For more information, please contact us at [email protected] or at 1-877-ASK4MNI.
USA Today The Wall Street Journal
The Economist
Source: GfK MRI, Fall 2017.
READERPROFILE
UNRIVALED REACH OF YOUR TARGET AUDIENCE.
Quickly build a relationship with a first-class and five-star audience,
compared to a single national magazine buy.
TARGET: ACTIVE AND AFFLUENT NEWS INFLUENTIALS
39%M
NI N
EW
S
6%9%
5%
MNI NEWS READERS ARE:
News influentials who others turn
to for information and advice.
Affluent investors who are financially
stable and cautious with their money.
Always looking for new ways to live
a healthier and more active life.
47yrs
38%Female
62%Male
$78,135
Median Age:
Median HHI:
Source: GfK MRI, Fall 2017.
For more information, please contact us at [email protected] or at 1-877-ASK4MNI.Source: GfK MRI, Fall 2017.
GENDER
Adults 30,874 100 13 100
Men 19,288 62 16 129
Women 11,586 38 9 73
EDUCATION
Any College 20,158 68 14 110
Currently Attending College 2,863 9 15 122
College Graduate+ 10,873 35 14 115
AGE
18-24 1,094 13 14 109
25-34 5,041 16 11 91
35-44 5,157 17 13 102
45-54 5,539 18 13 103
55+ 11,042 36 12 99
65+ 5,461 18 11 91
Adults, 25-54 15,737 51 12 99
Men, 25-54 9,939 32 16 127
HOUSEHOLD INCOME
$50,000 21,415 69 14 110
$75,000 15,978 52 14 112
$100,000+ 11,660 38 15 117
$200,000+ 2,658 9 15 122
Dual Income 7,998 26 13 101
CATEGORY TARGETS
Automobile Influential 2,473 18 8 145
Finance/Investment Influential 1,218 16 4 127
Business Influential 1,040 16 3 125
Sports Influential 2,800 19 9 154
Politically Engaged 6,538 17 21 139
NETWORK AUDIENCEBloomberg Businessweek • Sports Illustrated • Time
AUD (000) COMP % COV % INDEX
FREQUENCY BUILDS RECALL
REACH YOUR TARGET AUDIENCE MORE THAN ONCE.MNI’s built-in frequency means the most sought-after consumers
see your message more. Since your ad will be running in multiple
MNI News Network publications within your local market, it has
maximum impact.
READING THE CHART
Find the title in the left-hand column for which you want duplication. Follow across
the row until you intersect with the column that represents the title being duplicated.
For example, 36% of people who read Bloomberg Businessweek also read Time.
Bloomberg Businessweek
—
2
4
14
—
23
36
24
—
ALSO READ:
RE
AD
ER
S O
F:
Sports Illustrated
Sports Illustrated
Bloomberg Businessweek
Time
Time
For more information, please contact us at [email protected] or at 1-877-ASK-4MNI.
BEAUTY
HOBBIES & ATHLETICS
Over 30% of editorial is related to hobbies and activities.
Featured Network Issues:
• Sports Illustrated | Swimsuit Issue
• Sports Illustrated | The Super Bowl Issue
• Time | NFL Preview
NEWS & CULTURE
Over 30% of editorial is related to domestic and global affairs.
Featured Network Issues:
• Bloomberg Businessweek | Global Technology
• Time | Person of the Year
• Time | Year in Culture
FINANCE & ESTATE
Over 15% of editorial is related to money management.
Featured Network Issues:
• Bloomberg Businessweek | Retirement Issue
• Bloomberg Businessweek | Markets & Personal Finance
• Time | Economic Outlook
CONTENT COMPOSITIONBloomberg Businessweek • Sports Illustrated • Time
CLIENT SUCCESS
Here are some of our clients who have used the MNI News Network
to successfully reach their audience.
Our readers look forward to receiving their favorite magazines in their
mailbox, a bond that doesn’t exist with other media. And with the
most popular and trusted magazines in the country, the MNI News
Network delivers:
• Eye-catching ads in award-winning magazines.
• The chance to connect with high-powered and influential men and women.
• Access to the precise consumers you need to reach, multiple times, in your desired markets.
• Customized messaging by market (free copy-splitting).
Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket,
the opportunities are endless.
AMPLIFY THE MNI NEWS NETWORK EVEN FURTHER.
© 2018 MNI Targeted Media Inc. | Stamford, CT 06905 | mni.com