News in Our Digital Lives
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Transcript of News in Our Digital Lives
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A M Y M I TC H E L LD E P U T Y D I R E C T O R
P R O J E C T F O R E X C E L L E N C E I N J O U R N A L I S MP E W R E S E A R C H C E N T E R
W W W . J O U R N A L I S M . O R GA S M I T C H @ J O U R N A L I S M . O R G
News in Our Digital Lives
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The State of the Industry
• 46% get news online regularly
• 40% for newspapers
• Only local TV is more popular at 50%
Online news consumption surpassed newspapers in 2010
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The Young Turn more to Late Night Comedy
percent who regularly watch/read/listen to . . .Total 18-29
News Online 46 48Local TV news 50 31Daily newspaper 40 23Community Papers 30 17Network Evening 28 14Fox News 23 17CNN 18 13
Daily Show 7 13Colbert 6 13
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The Young Get More News through Social Nets
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Audiences Turn to Web
Percentage Change in Audience, 2009-2010
Series1
17.1%
-1.5-3.4
-5.0-6.0
-8.9
-13.7
Newspapers
Online
Local TV Network TV Audio Magazines Cable TV
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Consumers Today are News Grazers
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WHERE DO PEOPLE GO FOR DIFFERENT KINDS OF INFORMATION
&WHAT ROLE DOES EACH MEDIA
OUTLET PLAY?
Local Community News
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Newspaper Newsrooms Hardest hit
• $1.6 billion lost in print news budgets from 2006–2010
• Lost 48% of its revenue in that time
• Staff down by more than 30% since 2000
= Few pages, shorter stories, no beat jst’s
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The Popularity of Different Local Topics
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The Popularity of Different Local Media
74% Local TV News Broadcasts and/or Websites55% Word of Mouth51% Radio50% Local Newspaper and/or Websites47% Internet (search, sns, blogs, online only)9% Print Newsletter
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Local TV
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Local Newspapers
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The Internet
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Age Matters . . . A Lot
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Social
• 25% share links to local stories• 17% get local news from Social nets• 16% have commented on local news • 16% share local news on sns
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M o b i l e
• 47% get local news on a mobile device
• 36% weather reports• 31% local restaurants or businesses• 25% local News • 20% local sports scores• 19% local traffic or transportation
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Tablet Computers
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News is a Top Activity
•
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Educated but not Especially Young
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Brand Matters
• 33% Turn to news news sources • 52% Keep up with their favorite sources more• 80+% Went directly to news site or App• 84% Say organization is a big factor in App choice
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Satisfaction is High
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Apps Don’t Dominate for News
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News in the 21st Century
UNDERSTANDING THE “NEW” CITIZEN&
THE FUNCTION NEWS PLAYS IN OUR LIVES
& MULTIPLE TYPES OF AUDIENCE
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A M Y M I TC H E L LD E P U T Y D I R E C T O R
P R O J E C T F O R E X C E L L E N C E I N J O U R N A L I S MP E W R E S E A R C H C E N T E R
W W W . J O U R N A L I S M . O R GA S M I T C H @ J O U R N A L I S M . O R G
News in Our Digital Lives
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