New York Tribune.(New York, NY) 1915-08-19 [p 14]. · print or. where that it inexpedient, by...
Transcript of New York Tribune.(New York, NY) 1915-08-19 [p 14]. · print or. where that it inexpedient, by...
The
Conduct«! by Samuel Hopkina Adama.
Thi» department it devoted to teparating the »heep ol
advertiting from the goats.and hanging a hell on the goatt.
It deals with a very sehout topic, in a way that it not too teriout.
It» honest endeavor will be to an»wer with fairnett, either in
print or. where that it inexpedient, by private letter, all fair
quittions about advertitementt, while reterving the right to pleadignorance when thai it the right an»wer. It atkt nothing for it»
»enrices except the confidence of ita corretpondentt in givingtheir names and addrettes, a confidence which will never be vio¬
lated. Please »täte clearly whether you prefer to have your name
withheld from an»wer» printed here. No unsigned communicationtwill bo read. Addre»»: The Ad-Vitor, The Tribune, New York.
Enclo»ed find an advertisement of a type common in the papers.Will vou tell me just what in your opinion the store means by "value"?
M. B. B.
"Two hundred bl*ue serpe suits; value $30.00, now $15.00," is the oiler
v hich aroused the spirit of inquiry within the soul of M. E. B. Wha',
fog the merchant mean by it? is the question. Let us put it to the test
if query and answer and see if we can discover.
Q._Does the merchant mean by the term "value $30.00" that the
¡.iticle is now worth $30.00? A..No; for that would be a t-oi.fpssi.in of
his own mercantile incapacity in being obliged to sell it for half the real
vaorth.Q..Does he mean that it was nr.ee worth $30.00? A..Presumably
he once thought it was worth $30.00. He had a right to his opinion. The
public didn't think it worth $30.00. They had a right to their opinion,pnd their opinion prevailed, since they left two hundreds suit« on his
hands.Q..Assuming that it was once worth approximately $30.00, why
should it be worth less now? A..Because styles change and values
change with them.Q..Doea the advertiser admit, then, when he offers the suit for $15.00
that it is worth only $15.00? A.~-Practically. That is, he believes and
lopes that it will be worth $15.00 in the eyes of his patrons. If not, hs
"-.a«* the option of reducing it still further.
Q..Then the proposition "value $30.00, now $15.00," i*s a contradic¬
tion in terms? A..Certainly. Put it to this test: The merchant across
the street from this advertiser has a stock of the same suits, and, takinghis rival's statement of value as a basis, endeavors to sell the stock at
f,30.00. Is he giving value, when the public could buy the same goodst pposite for $15.00?
Q._Then what the advertiser means is: This suit which was once
n ale for $30.00 cannot now be sold at that price, as it is no longe**
worth it; but is now hypothetical^ worth $15.00, the price at which it is
t ffcred. A..That is substantially what the merchant's proposition re¬
duces to.
Q..Then why doesn't he say so? A..Because he still believes that
the buying public doesn't want or appreciate the truth.
There il a substance by the name of Odo-ro-no sold in the various
drug stores of the city. It i« to be used for the stopping of per.-pira-tion. According to my liguring the preparation must cost the tirm
..bout $0.10, bottle and all. Considering that advertising did cost quitra bit, Still I cannot see bow they can charge SI a bottle. I understandthat to perspire is very healthy and any attempt to stop it wouldresult in stopping up the pore?. I would be very grateful if you wouldprint thin in vour pood column. It is possible that I may be mistakenin the value of th- great Odo-ro-no. HARRY EPSTEIN.
The contents of a $0.50 bottle of Odo-ro-no are estimated to cost two
rents; therefore, Mr. Epstein's calculations are too generous. But far
more serious than the cost is the nature of the nostrum. Its very purpose¡a harmful. Perspiration is a natural and beneficial function, and any
attempt to check it artificially is fraught with danger. "The Journal of
the American Medical Association" declares Odo-ro-no (which is an alu¬minum chloride preparation) to be "both fraudulent and dangerous."
f R ferring to l;. 8.'s letter to the Ad-Visor on Monday. Aagtl.'. 1916, relative to the use of superlative«« in advertising copy and to
the Ad-Visor's opinion on why loud-voiced claims in this one case
are not an absurdity.What do vou suppose is the reader's conclusion when he sees two
advertisers shouting "The Best," "The Largest" and "The Coolest"?If it comes under the head of "custom," then it sorely must be
that "custom" should allow Finkelstein to do business in his own
sweet way; should permit the Sample Shot Store to shoe simple souls,and throw down the bars for department stores with their daily"marked down saleV
Our company found that advertiser« used the superlativa care-It -ly; many adver'rr-or«. who .i-,» our advertising pi.ges ni.l they Via i
never given the question any thought, but when we called three" com¬peting manufactorers' attention to the absurdity of using superlativeclaims in their advertising copy they thanked us »nd immediatelytoned down their natuial optimfam. All it needs is a little censorshipof copy- a letter of explanntion-the advertiser will see the point,« ven II custom does giw him a "certain latitude of description "
A. F. ASHBACKER.
Mr. A.-hbacker miare**.- the Ad-Visor's comment on the C. B. S. let¬
ter, as the opinion was therein expressed that the loud-voiced claim un¬
der discussion was an absurdity. Furthermore, the paragraph concludedar follows: "In ninety-nine cases out of a hundred the superlative inadvertising is an absurdity, and therefore defeats its own end." I am
dad to have the support of an expert like Mr. Ashbacker, who as manager« 1 the Copy Service Department of the company which publishes "The
Railway Age Gazette," "The American Engineer* and "The Signal En¬gineer," has the opportunity of making his theories practical. It is t.\-
} erts litit* him, not afraid to criticise their own advertising patronage.vho elevate standards. The man who makes one blade of statement..»row straight where two grew crooked before is a benefactor of trade.
Kindly let me know if there is any dancer in using "Double Strength«»thine," which il ;«>ld by the best druggists in the city.
J. DRAB.
othin«- contains about 12 per cent ammoniated mercury, Some
analyses have shown a much greater percentage. Amnumlated mercuryi- ¦ dangerous poison
«>f Mr. Samuel Kothberg and his store in Plainfield N. J.. the Ad-\ i»"r knows little beyond the fact that their business is a prospering'.ne. And it is building success on this kind of advertising:
OUR TWO STOCKS.We sell Clothing; we sell Fixings and "Most
Things Men Wear." This is our visible stock.the stock we sell over the counter.
But we have another "stock" which we are
equally proud of. And that is our Character, our
Reputation, our Method. These things go intoevery transaction.FREE. And while they are
small things to look for, they are great thingsto find.
There is but one reason to patronize Roth-berg's Store, and that is: We sell the best possiblegoods at the lowest possible prices.and yourmoney back if you don't think so.
To those \ast emporiums whose high-paid advertising managers
cling to the old belief that they can't d«> buaineai without the continu«tus splurge <>f marked-down values ami "f s«nil-startling reductionsl«elow worth this simple an«l straightforward advertiaement is commend«ed. It is worth attention for its restraint; for what it doesn't lay. Noblatant comparison no implied depreciation of competitors; ju-t a
plain, emphatic t of stands i vom- money lack if youdon't thL If the little fellow ran do it successfully, why can't1
the big fellows.'
CORSET GIRLSWIN EIGHT-HOURDAYFORWOWEN
"They'll All Have to Fol¬low My Lead," Says War
ner, Settling Strike. :
OTHER TEXTILEWORKERS GO OUT
Seamstresses Here AhandonTrip to Newport Will Appeal
to Rich Through Mails.With triumphant women fnrtory
workers riding on its crest, the bigti.lal wave of labor strikes continueslo beat against the industrial founda-lions of Bridgenort. Conn., with neweddies of agitation along the Jerseyshore. The labor movement in theConnecticut city resembles a ¡shuttle
Is.hcn a thousand workers return toone factory, satisfied with their vie«tory, a thousand in another factory
j walk out.A strong Impetus for better factory
conditions for woman baa been createdfrom the strike instituted by employesof the Warner Brothers Companv, cnr-
set manufacturers. By noon yesterday4,U0O girls had walked out of the War-ner factory. They will all be back to-
d*4V.'De Veré II. Warner, president of thecompany, ha? «igned an ironclad agree-ment embodying concessions that work¬ing girls m New York have been fight¬ing for for ten years. And, what ismore important, Mr. Warner said lastnight: "They'll all have to follow mv
lead,*' in referring to other concernsthat employ large numbers of womenm Bridgeport.
Here la the complete slate of cnnres-
sions granted to workers in the Warnerfactory: The eight-hour day, wage ¡ti¬er, uses of 17.";: per cent, abolition ofchild labor, abolition of the system ofcharging girls for repair work done on
their product, abolition of the customcompelling girls to buy the threadwhich they r-ew with at an increase ofII cents over the svtiolesale price, a
minimum wage of $.">.."»">, an«! a promiseto employ no person under sixteen. Theminimum wage applies particularly to"¡earners," who have often niB'le si lit¬tle a.- 9 or 10 cenls a day when new atthe work.
Mr. Warner further agreed to arbi¬trate all serioii" disputes between himand hi- employes through the Ameri¬can Federation of Labor.
Five hundred weavers employed inthe Salts Textile Company. Bridgeport,walked out yesterday hfternoon andone thousand more are ready to followto-day. They want the eight-hour dayand more wages.Dozens ot girll have left the Ameri-
can Graphophone Company and theYost Typewriter Companv in Bridge¬port. As soon as the girl strikers atthe Crawford Laundry Company there
I then- differences, yesterday af¬ternoon, workers at the Lowe LaundryCompany nuit
Machinist- in the Bijou MachineCompany, of Hoboken, .tinted on strikefor an 'eight-hour day without being
-.-,1 by the International Aaaocia«tion of Machinists.Cnamimoua* indorsement of the gen¬
eral strike plans of the executive com¬
mittee of the Ladles' Tailors and Dre-smakers' Union was pledged by 800 men
and women members u' a nia-s meet¬
ing in Astona Hal!, »'.2 Last FourthStreet, last night.
WIGWAM JUDICIARYSLATE IS 'BUSTED'
Murphy Will Be at TammanyHall To-day in Effort to
Fix It Up.Somebodj hai thrown a brick into
the machinery. .lust as it looked as
i: everybody would be pleased to haveJustice Samuel Qreenbaum, Democrat,and Justice John I'roctor Clarke, Be-ublici.n. rei.ominatafd by both partiel
the report was circulated last nightthat something had gone wrong withthe proposition. t'p to that time Tam¬many had planned to name these men
and also nnomitiate «Justice ClJ. Sheain and Francia B. Delehanty,appointed by Governor Glyun a -!¡«>ittime betöre he went out of ofl'ne. Foithe i fth and sixth placet Senator Rob-« i' V. Wagner and Justice John V.McAvoy, of ie » ity < ourt, were promi¬nently ipoken of.
But now the slate is all busted,*\nd
I the work of patching it together willhe started at Tatnninny Ball thisafter-
j noon, Charles K Murphy will have hinusual heart-to-heart talks with theloaders. Then in the evening therewill be a meeting of the executive com¬
mittee.The leaders hope thst by the end of
the «lay they will have an aile««uatcidea of just what candidate* the faith¬ful will bo i-xpectoil to support in theprimaries.Although the real cause of the
tronl.lt« could not be learned, it was
reported that Tammany was Insistingas Iho price of nominating Justicei'larke not only that the Republicansname Justice (¡reenhaum, but nNo. itber Justice Bheara or Justice liele-liafity.
BANKER, ACCUSED.TURNS ACCUSER
Charges Perjury Against ActressWho Sues Him for Breach
of Promise.Yvette Dt Von, plaintiff in a $50,0011
breach of promise suit ugainst AndrewCanso, the banker, was arraigned be-
fi'ic Magistrats Corrigan in the Tombscourt yesterday, charged with perjury.TI e Hanker, whose wife, Mrs. John New-ti n Cuneo, is well known as a fearlessButonoblls driver, was the complain¬ant.
Cune«, alleged that Miss De Von pre-s.iiited an ¡itl'ulavit in connection within r suit in the Supreme Court in whichshe swore she did not know he wa»
married in January, it'll, the t>me sherges bun with proposing to her.
.lohn Reilljr, her attorney, told MagisIrste I'lini'.-iin Hint th«« an «t was un
outrage end was intended to interferewith the prosecution of the breach ofpremise suit. The hearing was post-p >ned to Friday. Miss De Von fur-
I i'ished 11,000 cash bail.Miss I>e Von told reporters that she
had been in Italy studying dramaticart for three years, had appeared withMrs. Leslie ('arter on the stage andwas a model for a picture whicharoused the ire of Anthony Comstocknot long ego.
BIBLE VERSE HIS BARAGAINST MATRIMONYWidow, Suing for $100.000,Says
Warehouse Owner BrokeTheir Engagement.
Mrs. Mollie Koswiek, a widow witha twenty-one-year-old son, yesterdaytiled a suit for "¡100.000 for breach ofpromise against William A. Waite, a
divorced man, owner of a storage ware-
house.Waite, according to Mrs. Koswiek,
found his excuse for not marrying her| in the Bible. He told her his readingof the Scriptures taught him that if he,
¡as a divorced man, married again, "hewould suffer for it in the world, tocome.*'"The defendant represented to her,"
sava Mrs. Koswiek in her complaint,"that a great change had come over
him; that he had been reading theHible; that we were but sojournershere below, while we had to live forhundreds of thousands of years here¬after. That the Bible had told himthat if he, as a divorced man, marriedagain here below-, he would have to-urTer for the same in the world tocome, and that therefore he could notmany this plaintiff."
Mr-. Koswich lived at the Crania-tan Inn, and there entertained manyol VYaite's friends, which she says wasB great expense to her. When she re-
fused to make certain investments thatWaite suggested, Mrs. Koswiek alleges,he discharged her son from his employ.
NEW MARINE*LEAGUETO AROUSE AMERICA
Chicago Banker Starts Movement for Maritime
Development.« liieago, Aug. IK. To "arouse the
nation to the necessity of Americanmaritime development" the NationalMarine League Is being organized b\Jame.-, B. Porgan, president of theFirst National Bank, it was announcedi«j-«h.\.
Representative business men of theMiddle West liaa\e been enlisted andure seeking to enroll the leaders of th-«1 iggest commercial enterprises in thecountry. Plan have been made toraise a campaign fund of Sll.3,000. Itis proposed that the central federa!reserva banking district be represent¬ed by 150 members, each of whom hasbeen asked to subscribe $250. Branchleagues are to be organized in each oíth«' twelve federal banking district?.
Electrician Killed in Subway.hs he arai stepping from a niche In
the subway at Broadway and 151stStreet yesterday, Fran:, i'leuerman, ;.n
electrician, v.as struck by a southboundtra'ii anil killed. He had just finisheda repair job.
SMS UK GAKDLVPASSING SHOW OFs.ii>»tioi«.i Smeteas.' harnto I
CASINO ',THE BLUE PARADISE39TH ST.
1915
s.t. a!lili CECIL
LEAN
COMEDY. I..»
Taylor Holmes Mr Myd's Mystery
.,-... . B'STI I .."a
Uitl i Wed .
THE LASTLAUI.H. i
Ralph H»r/ lr»n« Frinklln I Bel.« Gnin.
BOOTH Mai w,., «*!| Bat, .'"
LOUIS MANN a.'»Vu
Ï VD 1.0 42D ST WEST OF BROADWAYIVT^MI/I y rc ii imiiM \ i m n «. - « i. i wi ¦ ¦ VV
Ama A 1U"W \| \ I -. » i 'i\| mi\* A BATI'KDAV. t:13. * "* V«»«" ? V
THIS SEASON'S
SENSATIONAL-MUSICAL-SUCCESS
"ADELE,"l«\ I III. M I HOI«'.
"ALMA" and "THE MIDNIGHT GIRL.""An ever welcome gueit. Audience "Genuine melodic hit." Wares)whistled tunes; sure omen oí »uceen. "De.erve» a place in your little red
... , , , -, book." I i Dr-al / re Worst'Set* s nigh mark lor tulure musical. . ,
comedy." "LaUst hit on Broadway." r\fne °[ *hf «¦¦.. of ,«»*« new .«..on;!«IUH with laughter. Btrrntà
¦i ni 1.1 il \«i m» -»tu i- I» % «niiii.ii'«ni.MN».ni.i K.nr-4 t< \hmim.i i
IKIMIIl- \N I » I III »«I IM. -I'KI.\M«»I "Kiri'MM. Ml M( "."s|--,-.-,
I IN«. HI \l t\" \M» "I \(}l .*?' I <¦ **' »«*****''
St's a Hit.A Big Hit! SeeltTo-nightLoeWs American Roof ,\ ¦ ',*. '
12-ACT VAUDEVILLE SHOW ft_.i"'¦'10*.
VITACSRAPHISt. I T ' Ti,...« Tkl LamiM».¦ - T. Ch.rlah J. PrataM
D A « I *_*rA r\ IV r.ii mm, \|..N a¦ s. ,
mAY IRWIN -WAsmraToÑ soi *.«»
Palace WEBER A FIELDS¦¦ in
|0\ I ¡'ON \. othersJ-UJCK'ta LiM". A.'L IB-C 1'J ALL.
I I IMA Surmrer House N,w ^tnla-WIvM timas Croattwa*/ Ecli'EVEHY EVENING AT 8 « 10 P M
S.S.'Mándala*'.11»1',«'»<i/ N"'' 'ni l..ui,r,.," -J Hallar, | | IV 1 |,. raL | aa) |. g
M-W Mai a liKKIKIIII MllltMivBRIGHTON |LÄ"r«-«Ä_.Brigbtea Bead**. iMrbeelsa ««f .tn. j <>u.a.
nTHAiin '»NNIt WARDvTRAND »a;U : .a-, v.* . la_ L..-1.-» ;_ **esi ö»_a__."
MILLION-DOLLARSERUM PATIENT
j DIVORCES WIFERex Lee Paris, Treated byDr. Friedman, Gets De¬cree in Washington State.
BRIDK HIS NURSEIN MOUNTAIN CAMP
Once Victim of Tuberculosis,His I at her in I.au Offers
Fortune for Cure.
Rex Lee Paris, to cure who:.« illnesssupposed to have been tuberculosis$1,000,000 was offered to Dr. Fried¬
rich F. Friedman, the (îerman special¬ist, in 1913, h ii i obtained a di /orcefrom hi.« wife in Seattle. Thin was
learned last night from hin mother,Mr.«. John W. Paris, wife of the realestate dealer, of Kisscna Park, Flush-
| ins*. The divorce was obtained a fewdays ago.
Mrs. Kcx I.ee Pnris was «/era KstelleF'n-H.v, daughter of Chartas F.. Finlay,;wh . was president of the ,/Ktnii Na¬tional Hunk before it béfame part ofthe Broadway Trust Companv. Ilelives at Kensington, (»rent Neck, LongIsland. It was Mr. Finlay who madethe offer to Dr. Friedman when he be-lieved his son-in-iaw would not live.The Parises were married on October
25, 1911. at All Saints' Protestant Epis-' copal Church, Great Neck, but soon
after the ceremony the bridegroom be-came ill. His family physician, afterdiagnosing*, prescribed a change ofclimate. Paris went to the Adiron- jdacks, where he was provided with allUm luxuries money could purchase andwhere his young wife was constantlyat his side as his nurse.Just about this time Pr. Friedman
came to this country, exploiting themerits of his turtle serum, which was
later found to be a failure. Theanxious father-in-law made his $1,000,-
j 000 offer and the specialist spent sometime with Pari.«. Later, when askedwhether he had been treated by Dr.Friedman, Paris said: "I prefer not totalle about him. It's all tommyrot."
After he had spent some time in theAdirondack« Mr. Parrs went campingin Washington, where he lived In theopen for ¡some time. Meantime, in May.1913, his wife, who had been hi.» con-,
stant aid while he was endeavoring torecover his health, had been attackedby illness ami had returned to herfather's home.
In September. 1913, Mr. Paris came
back to Flushing entirely well, and '
then it was announced that he and hiswife had separated. He admitted this,saying that her love had cooled whenhe became hick and was obliged to
stay out of doors. When Mr. Finlaywas asked about the matter he replie«l:"I do not see why a father should nottake his daughter home when she is
¡H."_^_FREE FOUR DAYS,
SHE WEDS AGAINMrs. Anderson Wins Long Fight I
for Divorce to BecomeMrs. de Got.
Freed from the bonds of matrimonyfoor days, Mrs. Marguerite Anna Kb-ling Anderson, millionaire granddaugh¬ter of the founder of the Ebling brew-ery, became a bride for the secondtime yesterday. Her husband Is Ca-milla S. de Got, a salesman, of 11 WestEighty-second Street, who has admit-1ted it was their mutual enthusiasm fordancing and motoring that broughtabout the marriage.
Details of the wedding were guardedwith the greatest care last night. WhenPhilbin de Got, brother of the bride¬s-loom- who says he is a nephew ofJustice Philbin of the Supreme Court.was asked for information about the»
marriage, be admitted that the rei
mony had been performed in a Cat«ill. Church. Just what churchwould not tell.Mm. Kbling, in February. 1911, w
raid by her daughter's first husbato have insisted that Mrs. Andersget a decree that she might be frto marry de (lot. Mrs. Ebling was althe defendant in a 100,000 alienatesuit.The career of Mrs. de iîot has be
punctuated with marital «lifticultiiShe first sought a divorce eighteimonths ago.Her engagement to i|e (¡ot dat
from the time ¡_er «lecree became tinfour days ago. The license was o
thined at the Marriage Hureau Tueday. after Mrs. Anderson, her moth'and her prospective husband had a
rived there in a motor.
RULES GARB OF EVENO SIGN OF INSANIT1Rivcrhcad Surrogate Admil
Will of Mother, Contestedby Her Son.
Bathing on the buck stoop of one
house or chasing animals from thfront, yard while clad only in a griifrown is no indication of insanity, at
cording to a decision made vesterdaby Surrogate William ('. S'icoll, a
Riverhead, Long Island.Thomas C. Smith, a son, conteste
the will of Mrs. Frances C. Whitmarof Central Islip, his mother, but despite the testimony of nim> witnessethat she acted pc-culiarlv the Surro
gate admitted the instrument to probate."She exhibited a disregard and in
difference in her appearance, sometimewearing men's clothes, and ¡iftving beei
about b'-r premises without anybut it is notieeabl« that none of thwitnesses who testitied f*;a\.e any instance of her failure to understan«business transactions involving mone;or property," the Surrogate said.
CANADIAN SHIVERCHILLS MANHATTAN
Cold Wave Puts New August IfRecord Up and Will Try
to Better It To-day.A cold wave slipped over the lin«
í.om Canada yesterday, struck the hotv.;ive on both flanks and centre simul¬taneously, crumpled it up and sent the
«-organized remnants flying south¬ward.
Yesterday was the coldest August 18in thirty-four years.
It was In 1"**!1 that the last AugustIS occurred on which people tolti theic« man, "Not any to-day, thank you,"and cold shower tienda slunk beneaththeir covers.The average temperature yesterday
v.as fi.'t. Last year on August 18 it was
77. The average for thirty-three yearsil 12. Just to compare the figures is
tn shiver!At 5 o'clock yesterday morning it
w;.s 55! Now will you hide that Palmb.'ach suit ".You'd better, for to-day will be "con¬
tinued cool."
BAY STATE RUNsTiVIOOSEN. B. Clark Qualifies for Gov¬
ernorship Nomination.Ro.»ton, Aug. 18. The Progressive
party «(ualitied only one man. NelsonB. Clark, candidate for the nominationfor Governor, for a place on the of¬ficial ballot at the state primaries on
September -1, according to a revisionof the nomination papers tiled to-daywith the Secretary of State.
William Shaw, the Prohibition nomi¬nee for Governor, who was a candidatefor the Progressive nomination untilhe withdrew last night, was found tolack three signatures of the numberrequired to quality him for the Pro¬gressive ticket.Others who failed to qualify for the
ticket were:For Lieutenant Governor, Chester R.
Lawrence, of Boston; for Secretary ofState, Russell A. Wood, of Cambridge;for Treasurer, Alvin T. Weeks, of FallRiver; for State Auditor. Charles II.Mclntyre, of Lowell; for Attorney Gen¬eral, John Hildreth, of Holyoke.
HA ri ri Iömí nin»-.*-v^r-mV in \J vvm«, vk ruOaWDi'a
AVALANCHE OF LAUGHTER
RnimgaSt^fö1A PRONOUNCED SUCCESS'' -aiumucaji.
"ONE BIG LAUGH AFTER ANOTHER"-comm^.k-iai*'HUMOR AND THRILLS" -sun.
"SPIRIT OF THE U. S. A." nom
F
TJvetÄiK<fttet9^nnK
THESE NEW VOBK LEADING THEATBESNlCKEBBOCKEB i.,-a¡.«. A bine«
lá. Ml«M .Lut 2 Weski-
THE r.lBLil IBOM UTAH.''
"TENSE. GRIPPING.A MASTERPIECE."
rihuntt.
leHe s..-.-,,-,D«««ld Brimle-T ..-¦>-
«Hi*BELASCO ,-sÄ&»'Ä.ia!a
MATINEE TO-DAY AT 7 it.
THE BOOMERANGBR-a SEARCH IGLOBE ' ¦».¦¦¦...4u;i.v"-;.vMONTGOMERY ÄSTONE.!!.
HAVE NO DEALINGS WITH TYSON CO.
NEWAMSTEROAM *VÍÍ w^S-i'satZIEGFELD FOLLIES
i,«!.4 'il'rMS.; NEXT MONOAY.NEW /!.««. 1,1 Mldfll«ht Iron
" '«. «s''i». 4i.,, .
Tal - H ..- I-1 ¦¦' H->an'..
THi LIBERI T « ij a tinrun i.«i;.-. ii.. i. isui.'ti».i.« a Sal isn.ti io-TS I, Ii.LMbW Mat«. U-M-lL
0. W. GRIFFITH'S
fill Ti"»i»l I- -' ".'"IT. E»*l. "70.FULTON 9m we< ¡a *
Some Baby!I, S.O M.E EABCE."- Y.t». 1-ir a]
.s? cohan'S ¦nwar-WÄIT PAYS TO LAST 4ADVERTISE 1 TIM ES
SUP OF FINGERSOLVES MYSTERYOF 40 BURGLARIES"Skimpo," Head of Delivery Boy Gang, CaughtWhen Helper Drops Loot.
SWIFT DIVE DOWNDUMBWAITER VAIN
Woman Tenant Gives Alarm andPolice End Year's Chase with
Brisk 100-Yard Sprint."Skimpo" Murray, who originated
the "Delivery Boy Gang" a cleverband of thieves who rob apartmentsduring the summer months when ten¬ants are away has been wanted by thepolice for a year or more. Yesterday-he was caught in company with Mickey-Duffy, one of his minions, while mak-
ing a foray on a flat at 111 WestNinety-eighth Street.They were taken to the 1th Branch
Detective Hureau. and it is betteredthat their confessions will enable thepolice to solve the mystery of fortyburglaries in .'.iverside Drive and Cen¬tral Park West apartmentE..New York became too highly charged
for "Skimpo" last yeur after nis manyplundering« so that he made his wayto Salt Lake City. Utah, on freighttrains. But when August came aroundagain the artful dodger recalled whateasy picking Gotham afforded and hedetermined to get some of the loot.He returned and, to his sorra*** a» it
proved later, decided to ply his oldgame with Mickey of the clumsylingers.. They bought baskets andaprons, such as grocery boys use, pur¬chased some vegetables, and enteredthe basement of the Harlem Courtapartment. The trick is to ring thebells and when they discover an un¬
occupied flat, enter it by way of thedumb waiter.
Mrs. Henrietta Marbe's bell, on thesecond floor, was not answered, so tieypulled themselves up the shaft andbroke in. They gathered silverwarevalued at $2,500 in no time and were
packing it in their baskets, whenMickey blundered. He dropped a heavypiece on the floor.This crash aroused the Fink family
below, who knew that Mrs. Marbe wa«
away. Immediately they told the ele¬vator boy to call the police, and Inthe mean time barricaded the base¬ment door of the dumb waiter. Forsome reason Skimpo peeped out of a
front window before he was ready to
depart, and drew back in astonishmentwhen he saw the street crowded withupturned faces."Gee, Mickey," he said, "there's a
mob out there waitin' fer us! Some¬body's on."They scurried into the shaft and low¬
ered themselves, only to tind the doorfastened. So they hoisted each otherto the first floor, opened that dumbwaiter door, and were confronted by-Mrs. Fink and the baby. Mrs. Finkscreamed. %
"Don't yell, lady; we won't hurt ya,"
Troy's Best I^oduct
begged "Skimpo," and he 4rwj j*,-iran down the bu^k stairs and amay^But the elevator boy had «umma-a-jhelp and detective* llag«n. MeC.ee. _?Boyle, who wer<- «>ff 'iu.y, saw "8ki__5and Mickey scurrying awa*. TtVcaught them after B short run. ^Afir lo'.king Skimpo over «,t
Detective Hur.-au they recognize-] ¿Jas the brains of the "Delivery ¡?(iang." They had caught other» ofStribe before, but seem<r| a Iwar« t»miss the ringleader. '«.inino tinaim*confessed, but he contended that Lnever would have been caught ifMickey had not blondere«! Th« aJ,will be arraigned in the West 2court to-day.
AT 78 HE WEDS"AD"-W0N BRIDE
Relatives Gone, Jamaica fanChanges Model Housekeeper
to Housewife.Having spen* a tty ..^
of his life in coring for ni«s relativ*.William Story Pillion, "eventy-ti-foyears 010. Ilast i'V" a m-j^l'housekeepei -.i.r.pd thron»»«advertising lever »em, H« hiapromised his mother when tight«*«,years old BO( ai long at ,..
of his . ..r.d n«««a«4attention. H * slst4Tdied in April. After that he felt f»¿' to look after hn
Poillon, whose home il f* 41 M«rr.fiRoad, Jamaica, id to imCarrie Sophie Timm,She had beei ¦. betet,Her -econdago.
..
Niles Perkins s Secretary.Theophilus [ ^Hi.aginc ««j.
tor of "The Evei r th«'.«»ten years, ha1 .*<¦ *eei¿tarv to District A' -, I'-rkini, i..ceeding George H '.- iker, ahn rec«ct>resigned. Mr. N I« arai f*idi_tHfrom Weslevan -nivenltj- in l«¿,After working for The New y^Eveninsr Sun" he n'cs-ne manif-in«; «...itor of "The New»r Daily Adver*it«r*His salary as se* b« $1,001a vear.
It may sound like a fishstory, but when you see howradically we ve reduced our
fishing rods, reels, lines,lures, minnows and spin¬ners.
You'll realize it's just"bait" for the happy anglers'Numerous other odds and
ends of Sporting Goods ofuse to camprrs and vacation¬ists.all bargains!Summer suits.$1 5,$20.$25.ROGEM PeET COMFIKT
Broadwayat 13th St. "The
FourBroadwa;- Ccrneriat Warren
Broad**?at 34th St
Fitth Ave.at 41st St
SiftingIV "THF. AD-VISOR" column conducted* by Samuel Hopkins Adams did nothinghut tear down reputalions it would be useful«but not very constructive.
But when you remember that all materialfor this department is sifted down to a line ash
by the Bureau of Investigations bet«»re it ¡s
turned over to Mr. Adams, you realize that
any reputations torn down deserve what
they get.That's a satisfaction to the honest nierehant.
who knows he needn't fear any ungroundedattack. It's a satisfaction to the reader, whoknows that "Ad-Visor" advice is reliable.It's even a grim satisfaction to the deceivingadvertiser.for even a crook has a right tu a
fair trial.
ÏÏht »MbuneFirst to Last. The Truth :
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