New York Tribune.(New York, NY) 1915-08-19 [p 14]. · print or. where that it inexpedient, by...

1
The Conduct«! by Samuel Hopkina Adama. Thi» department it devoted to teparating the »heep ol advertiting from the goats.and hanging a hell on the goatt. It deals with a very sehout topic, in a way that it not too teriout. It» honest endeavor will be to an»wer with fairnett, either in print or. where that it inexpedient, by private letter, all fair quittions about advertitementt, while reterving the right to plead ignorance when thai it the right an»wer. It atkt nothing for it» »enrices except the confidence of ita corretpondentt in giving their names and addrettes, a confidence which will never be vio¬ lated. Please »täte clearly whether you prefer to have your name withheld from an»wer» printed here. No unsigned communicationt will bo read. Addre»»: The Ad-Vitor, The Tribune, New York. Enclo»ed find an advertisement of a type common in the papers. Will vou tell me just what in your opinion the store means by "value"? M. B. B. "Two hundred bl*ue serpe suits; value $30.00, now $15.00," is the oiler v hich aroused the spirit of inquiry within the soul of M. E. B. Wha', fog the merchant mean by it? is the question. Let us put it to the test if query and answer and see if we can discover. Q._Does the merchant mean by the term "value $30.00" that the ¡.iticle is now worth $30.00? A..No; for that would be a t-oi.fpssi.in of his own mercantile incapacity in being obliged to sell it for half the real vaorth. Q..Does he mean that it was nr.ee worth $30.00? A..Presumably he once thought it was worth $30.00. He had a right to his opinion. The public didn't think it worth $30.00. They had a right to their opinion, pnd their opinion prevailed, since they left two hundreds suit« on his hands. Q..Assuming that it was once worth approximately $30.00, why should it be worth less now? A..Because styles change and values change with them. Q..Doea the advertiser admit, then, when he offers the suit for $15.00 that it is worth only $15.00? A.~-Practically. That is, he believes and lopes that it will be worth $15.00 in the eyes of his patrons. If not, hs "-.a«* the option of reducing it still further. Q..Then the proposition "value $30.00, now $15.00," i*s a contradic¬ tion in terms? A..Certainly. Put it to this test: The merchant across the street from this advertiser has a stock of the same suits, and, taking his rival's statement of value as a basis, endeavors to sell the stock at f,30.00. Is he giving value, when the public could buy the same goods t pposite for $15.00? Q._Then what the advertiser means is: This suit which was once n ale for $30.00 cannot now be sold at that price, as it is no longe** worth it; but is now hypothetical^ worth $15.00, the price at which it is t ffcred. A..That is substantially what the merchant's proposition re¬ duces to. Q..Then why doesn't he say so? A..Because he still believes that the buying public doesn't want or appreciate the truth. There il a substance by the name of Odo-ro-no sold in the various drug stores of the city. It to be used for the stopping of per.-pira- tion. According to my liguring the preparation must cost the tirm ..bout $0.10, bottle and all. Considering that advertising did cost quitr a bit, Still I cannot see bow they can charge SI a bottle. I understand that to perspire is very healthy and any attempt to stop it would result in stopping up the pore?. I would be very grateful if you would print thin in vour pood column. It is possible that I may be mistaken in the value of th- great Odo-ro-no. HARRY EPSTEIN. The contents of a $0.50 bottle of Odo-ro-no are estimated to cost two rents; therefore, Mr. Epstein's calculations are too generous. But far more serious than the cost is the nature of the nostrum. Its very purpose ¡a harmful. Perspiration is a natural and beneficial function, and any attempt to check it artificially is fraught with danger. "The Journal of the American Medical Association" declares Odo-ro-no (which is an alu¬ minum chloride preparation) to be "both fraudulent and dangerous." f R ferring to l;. 8.'s letter to the Ad-Visor on Monday. Aagtl .'. 1916, relative to the use of superlative«« in advertising copy and to the Ad-Visor's opinion on why loud-voiced claims in this one case are not an absurdity. What do vou suppose is the reader's conclusion when he sees two advertisers shouting "The Best," "The Largest" and "The Coolest"? If it comes under the head of "custom," then it sorely must be that "custom" should allow Finkelstein to do business in his own sweet way; should permit the Sample Shot Store to shoe simple souls, and throw down the bars for department stores with their daily "marked down saleV Our company found that advertiser« used the superlativa care- It -ly; many adver'rr-or«. who .i-,» our advertising pi.ges ni.l they Via i never given the question any thought, but when we called three" com¬ peting manufactorers' attention to the absurdity of using superlative claims in their advertising copy they thanked us »nd immediately toned down their natuial optimfam. All it needs is a little censorship of copy- a letter of explanntion-the advertiser will see the point, « ven II custom does giw him a "certain latitude of description " A. F. ASHBACKER. Mr. A.-hbacker miare**.- the Ad-Visor's comment on the C. B. S. let¬ ter, as the opinion was therein expressed that the loud-voiced claim un¬ der discussion was an absurdity. Furthermore, the paragraph concluded ar follows: "In ninety-nine cases out of a hundred the superlative in advertising is an absurdity, and therefore defeats its own end." I am dad to have the support of an expert like Mr. Ashbacker, who as manager « 1 the Copy Service Department of the company which publishes "The Railway Age Gazette," "The American Engineer* and "The Signal En¬ gineer," has the opportunity of making his theories practical. It is t.\- } erts litit* him, not afraid to criticise their own advertising patronage. vho elevate standards. The man who makes one blade of statement ..»row straight where two grew crooked before is a benefactor of trade. Kindly let me know if there is any dancer in using "Double Strength «»thine," which il ;«>ld by the best druggists in the city. J. DRAB. othin«- contains about 12 per cent ammoniated mercury, Some analyses have shown a much greater percentage. Amnumlated mercury i- ¦ dangerous poison «>f Mr. Samuel Kothberg and his store in Plainfield N. J.. the Ad- \ i»"r knows little beyond the fact that their business is a prospering '.ne. And it is building success on this kind of advertising: OUR TWO STOCKS. We sell Clothing; we sell Fixings and "Most Things Men Wear." This is our visible stock. the stock we sell over the counter. But we have another "stock" which we are equally proud of. And that is our Character, our Reputation, our Method. These things go into every transaction.FREE. And while they are small things to look for, they are great things to find. There is but one reason to patronize Roth- berg's Store, and that is: We sell the best possible goods at the lowest possible prices.and your money back if you don't think so. To those \ast emporiums whose high-paid advertising managers cling to the old belief that they can't d«> buaineai without the continu« tus splurge <>f marked-down values ami "f s«nil-startling reductions l«elow worth this simple an«l straightforward advertiaement is commend« ed. It is worth attention for its restraint; for what it doesn't lay. No blatant comparison no implied depreciation of competitors; ju-t a plain, emphatic t of stands i vom- money lack if you don't thL If the little fellow ran do it successfully, why can't1 the big fellows.' CORSET GIRLS WIN EIGHT-HOUR DAYFORWOWEN "They'll All Have to Fol¬ low My Lead," Says War ner, Settling Strike. : OTHER TEXTILE WORKERS GO OUT Seamstresses Here Ahandon Trip to Newport Will Appeal to Rich Through Mails. With triumphant women fnrtory workers riding on its crest, the big ti.lal wave of labor strikes continues lo beat against the industrial founda- lions of Bridgenort. Conn., with new eddies of agitation along the Jersey shore. The labor movement in the Connecticut city resembles a ¡shuttle Is.hcn a thousand workers return to one factory, satisfied with their vie« tory, a thousand in another factory j walk out. A strong Impetus for better factory conditions for woman baa been created from the strike instituted by employes of the Warner Brothers Companv, cnr- set manufacturers. By noon yesterday 4,U0O girls had walked out of the War- ner factory. They will all be back to- d*4V.' De Veré II. Warner, president of the company, ha? «igned an ironclad agree- ment embodying concessions that work¬ ing girls m New York have been fight¬ ing for for ten years. And, what is more important, Mr. Warner said last night: "They'll all have to follow mv lead,*' in referring to other concerns that employ large numbers of women m Bridgeport. Here la the complete slate of cnnres- sions granted to workers in the Warner factory: The eight-hour day, wage ¡ti¬ er, uses of 17.";: per cent, abolition of child labor, abolition of the system of charging girls for repair work done on their product, abolition of the custom compelling girls to buy the thread which they r-ew with at an increase of II cents over the svtiolesale price, a minimum wage of $.">.."»">, an«! a promise to employ no person under sixteen. The minimum wage applies particularly to "¡earners," who have often niB'le si lit¬ tle a.- 9 or 10 cenls a day when new at the work. Mr. Warner further agreed to arbi¬ trate all serioii" disputes between him and hi- employes through the Ameri¬ can Federation of Labor. Five hundred weavers employed in the Salts Textile Company. Bridgeport, walked out yesterday hfternoon and one thousand more are ready to follow to-day. They want the eight-hour day and more wages. Dozens ot girll have left the Ameri- can Graphophone Company and the Yost Typewriter Companv in Bridge¬ port. As soon as the girl strikers at the Crawford Laundry Company there I then- differences, yesterday af¬ ternoon, workers at the Lowe Laundry Company nuit Machinist- in the Bijou Machine Company, of Hoboken, .tinted on strike for an 'eight-hour day without being -.-,1 by the International Aaaocia« tion of Machinists. Cnamimoua* indorsement of the gen¬ eral strike plans of the executive com¬ mittee of the Ladles' Tailors and Dre-s makers' Union was pledged by 800 men and women members u' a nia-s meet¬ ing in Astona Hal!, »'.2 Last Fourth Street, last night. WIGWAM JUDICIARY SLATE IS 'BUSTED' Murphy Will Be at Tammany Hall To-day in Effort to Fix It Up. Somebodj hai thrown a brick into the machinery. .lust as it looked as i: everybody would be pleased to have Justice Samuel Qreenbaum, Democrat, and Justice John I'roctor Clarke, Be- ublici.n. rei.ominatafd by both partiel the report was circulated last night that something had gone wrong with the proposition. t'p to that time Tam¬ many had planned to name these men and also nnomitiate «Justice Cl J. Sheain and Francia B. Delehanty, appointed by Governor Glyun a -!¡«>it time betöre he went out of ofl'ne. Foi the i fth and sixth placet Senator Rob- « i' V. Wagner and Justice John V. McAvoy, of ie » ity < ourt, were promi¬ nently ipoken of. But now the slate is all busted,*\nd I the work of patching it together will he started at Tatnninny Ball thisafter- j noon, Charles K Murphy will have hin usual heart-to-heart talks with the loaders. Then in the evening there will be a meeting of the executive com¬ mittee. The leaders hope thst by the end of the «lay they will have an aile««uatc idea of just what candidate* the faith¬ ful will bo i-xpectoil to support in the primaries. Although the real cause of the tronl.lt« could not be learned, it was reported that Tammany was Insisting as Iho price of nominating Justice i'larke not only that the Republicans name Justice (¡reenhaum, but nNo . itber Justice Bheara or Justice liele- liafity. BANKER, ACCUSED. TURNS ACCUSER Charges Perjury Against Actress Who Sues Him for Breach of Promise. Yvette Dt Von, plaintiff in a $50,0011 breach of promise suit ugainst Andrew Canso, the banker, was arraigned be- fi'ic Magistrats Corrigan in the Tombs court yesterday, charged with perjury. TI e Hanker, whose wife, Mrs. John New- ti n Cuneo, is well known as a fearless Butonoblls driver, was the complain¬ ant. Cune«, alleged that Miss De Von pre- s.iiited an ¡itl'ulavit in connection with in r suit in the Supreme Court in which she swore she did not know he wa» married in January, it'll, the t>me she rges bun with proposing to her. .lohn Reilljr, her attorney, told Magis Irste I'lini'.-iin Hint th«« an «t was un outrage end was intended to interfere with the prosecution of the breach of premise suit. The hearing was post- p >ned to Friday. Miss De Von fur- I i'ished 11,000 cash bail. Miss I>e Von told reporters that she had been in Italy studying dramatic art for three years, had appeared with Mrs. Leslie ('arter on the stage and was a model for a picture which aroused the ire of Anthony Comstock not long ego. BIBLE VERSE HIS BAR AGAINST MATRIMONY Widow, Suing for $100.000,Says Warehouse Owner Broke Their Engagement. Mrs. Mollie Koswiek, a widow with a twenty-one-year-old son, yesterday tiled a suit for "¡100.000 for breach of promise against William A. Waite, a divorced man, owner of a storage ware- house. Waite, according to Mrs. Koswiek, found his excuse for not marrying her | in the Bible. He told her his reading of the Scriptures taught him that if he, ¡as a divorced man, married again, "he would suffer for it in the world, to come.*' "The defendant represented to her," sava Mrs. Koswiek in her complaint, "that a great change had come over him; that he had been reading the Hible; that we were but sojourners here below, while we had to live for hundreds of thousands of years here¬ after. That the Bible had told him that if he, as a divorced man, married again here below-, he would have to -urTer for the same in the world to come, and that therefore he could not many this plaintiff." Mr-. Koswich lived at the Crania- tan Inn, and there entertained many ol VYaite's friends, which she says was B great expense to her. When she re- fused to make certain investments that Waite suggested, Mrs. Koswiek alleges, he discharged her son from his employ. NEW MARINE*LEAGUE TO AROUSE AMERICA Chicago Banker Starts Move ment for Maritime Development. « liieago, Aug. IK. To "arouse the nation to the necessity of American maritime development" the National Marine League Is being organized b\ Jame.-, B. Porgan, president of the First National Bank, it was announced i«j-«h.\. Representative business men of the Middle West liaa\e been enlisted and ure seeking to enroll the leaders of th-« 1 iggest commercial enterprises in the country. Plan have been made to raise a campaign fund of Sll.3,000. It is proposed that the central federa! reserva banking district be represent¬ ed by 150 members, each of whom has been asked to subscribe $250. Branch leagues are to be organized in each th«' twelve federal banking district?. Electrician Killed in Subway. hs he arai stepping from a niche In the subway at Broadway and 151st Street yesterday, Fran:, i'leuerman, ;.n electrician, v.as struck by a southbound tra'ii anil killed. He had just finished a repair job. SMS UK GAKDLV PASSING SHOW OF s.ii>»tioi«.i Smeteas.' harn to I CASINO ', THE BLUE PARADISE 39TH ST. 1915 s.t. a! lili CECIL LEAN COMEDY. I..» Taylor Holmes Mr Myd's Mystery .,-... . B'STI I .."a Uitl i Wed . THE LAST LAUI.H. i Ralph H»r/ lr»n« Frinklln I Bel.« Gnin. BOOTH Mai w,., «*!| Bat, .'" LOUIS MANN a.'»Vu Ï VD 1.0 42D ST WEST OF BROADWAYIVT^MI/ I y rc ii imiiM \ i m n «. - « i. i wi ¦ ¦ VV Ama A 1U"W \| \ I -. » i 'i\| mi\* A BATI'KDAV. t:13. * "* V«»«" ? V THIS SEASON'S SENSATIONAL-MUSICAL-SUCCESS "ADELE," l«\ I III. M I HOI«'. "ALMA" and "THE MIDNIGHT GIRL." "An ever welcome gueit. Audience "Genuine melodic hit." Wares) whistled tunes; sure omen »uceen. "De.erve» a place in your little red ... , , , -, book." I i Dr-al / re Worst 'Set* s nigh mark lor tulure musical . . , comedy." "LaUst hit on Broadway." r\fne °[ *hf «¦¦.. of ,«»*« new .«..on; !«IUH with laughter. Btrrntà ¦i ni 1.1 il \«i -»tu i- % «niiii.ii'«ni.MN».ni.i K.nr-4 t< \hmim.i i IKIMIIl- \N I » I III »«I IM. -I'KI.\M«»I "Kiri'MM. Ml M( " . "s|--,-.-, I IN«. HI \l t\" \M» "I \(}l .*?' I **' »«*****'' St's a Hit.A Big Hit! SeeltTo-night LoeWs American Roof ,\ ¦ ',*. ' 12-ACT VAUDEVILLE SHOW ft_.i"'¦' 10*. VITACSRAPH ISt. I T ' Ti,...« Tkl LamiM». ¦ - T. Ch.rlah J. PrataM D A « I *_* r A r\ IV r.ii mm, \|..N s. , m AY IRWIN -WAsmraToÑ soi *.«» Palace WEBER A FIELDS ¦¦ in |0\ I ¡'ON \. others J-UJCK'ta LiM". A.'L IB-C 1'J ALL. I I IMA Surmrer House N,w ^tn la-WIvM timas Croattwa*/ Ecli' EVEHY EVENING AT 8 « 10 P M S.S.'Mándala*'.11»1',«'»<i / N"'' 'ni l..ui,r,., " -J Hallar, | | IV 1 |,. raL | aa) |. g M-W Mai a liKKIKIIII MllltMiv BRIGHTON |LÄ"r«-«Ä_. Brigbtea Bead**. iMrbeelsa ««f .tn. j <>u.a. nTHAiin '»NNIt WARD vTRAND »a; U : .a-, v.* . la_ L..-1.-» ;_ **esi ö»_a__." MILLION-DOLLAR SERUM PATIENT j DIVORCES WIFE Rex Lee Paris, Treated by Dr. Friedman, Gets De¬ cree in Washington State. BRIDK HIS NURSE IN MOUNTAIN CAMP Once Victim of Tuberculosis, His I at her in I.au Offers Fortune for Cure. Rex Lee Paris, to cure who:.« illness supposed to have been tuberculosis $1,000,000 was offered to Dr. Fried¬ rich F. Friedman, the (îerman special¬ ist, in 1913, h ii i obtained a di /orce from hi.« wife in Seattle. Thin was learned last night from hin mother, Mr.«. John W. Paris, wife of the real estate dealer, of Kisscna Park, Flush- | ins*. The divorce was obtained a few days ago. Mrs. Kcx I.ee Pnris was «/era Kstelle F'n-H.v, daughter of Chartas F.. Finlay,; wh . was president of the ,/Ktnii Na¬ tional Hunk before it béfame part of the Broadway Trust Companv. Ile lives at Kensington, (»rent Neck, Long Island. It was Mr. Finlay who made the offer to Dr. Friedman when he be- lieved his son-in-iaw would not live. The Parises were married on October 25, 1911. at All Saints' Protestant Epis- ' copal Church, Great Neck, but soon after the ceremony the bridegroom be- came ill. His family physician, after diagnosing*, prescribed a change of climate. Paris went to the Adiron- j dacks, where he was provided with all Um luxuries money could purchase and where his young wife was constantly at his side as his nurse. Just about this time Pr. Friedman came to this country, exploiting the merits of his turtle serum, which was later found to be a failure. The anxious father-in-law made his $1,000,- j 000 offer and the specialist spent some time with Pari.«. Later, when asked whether he had been treated by Dr. Friedman, Paris said: "I prefer not to talle about him. It's all tommyrot." After he had spent some time in the Adirondack« Mr. Parrs went camping in Washington, where he lived In the open for ¡some time. Meantime, in May. 1913, his wife, who had been hi.» con-, stant aid while he was endeavoring to recover his health, had been attacked by illness ami had returned to her father's home. In September. 1913, Mr. Paris came back to Flushing entirely well, and ' then it was announced that he and his wife had separated. He admitted this, saying that her love had cooled when he became hick and was obliged to stay out of doors. When Mr. Finlay was asked about the matter he replie«l: "I do not see why a father should not take his daughter home when she is ¡H."_^_ FREE FOUR DAYS, SHE WEDS AGAIN Mrs. Anderson Wins Long Fight I for Divorce to Become Mrs. de Got. Freed from the bonds of matrimony foor days, Mrs. Marguerite Anna Kb- ling Anderson, millionaire granddaugh¬ ter of the founder of the Ebling brew- ery, became a bride for the second time yesterday. Her husband Is Ca- milla S. de Got, a salesman, of 11 West Eighty-second Street, who has admit-1 ted it was their mutual enthusiasm for dancing and motoring that brought about the marriage. Details of the wedding were guarded with the greatest care last night. When Philbin de Got, brother of the bride¬ s-loom- who says he is a nephew of Justice Philbin of the Supreme Court .was asked for information about the» marriage, be admitted that the rei mony had been performed in a Cat «ill. Church. Just what church would not tell. Mm. Kbling, in February. 1911, w raid by her daughter's first husba to have insisted that Mrs. Anders get a decree that she might be fr to marry de (lot. Mrs. Ebling was al the defendant in a 100,000 alienate suit. The career of Mrs. de iîot has be punctuated with marital «lifticultii She first sought a divorce eightei months ago. Her engagement to i|e (¡ot dat from the time ¡_er «lecree became tin four days ago. The license was o thined at the Marriage Hureau Tue day. after Mrs. Anderson, her moth' and her prospective husband had a rived there in a motor. RULES GARB OF EVE NO SIGN OF INSANIT1 Rivcrhcad Surrogate Admil Will of Mother, Contested by Her Son. Bathing on the buck stoop of one house or chasing animals from th front, yard while clad only in a grii frown is no indication of insanity, at cording to a decision made vesterda by Surrogate William ('. S'icoll, a Riverhead, Long Island. Thomas C. Smith, a son, conteste the will of Mrs. Frances C. Whitmar of Central Islip, his mother, but de spite the testimony of nim> witnesse that she acted pc-culiarlv the Surro gate admitted the instrument to pro bate. "She exhibited a disregard and in difference in her appearance, sometime wearing men's clothes, and ¡iftving beei about b'-r premises without any but it is notieeabl« that none of th witnesses who testitied f*;a\.e any in stance of her failure to understan« business transactions involving mone; or property," the Surrogate said. CANADIAN SHIVER CHILLS MANHATTAN Cold Wave Puts New August If Record Up and Will Try to Better It To-day. A cold wave slipped over the lin« í.om Canada yesterday, struck the hot v.;ive on both flanks and centre simul¬ taneously, crumpled it up and sent the «-organized remnants flying south¬ ward. Yesterday was the coldest August 18 in thirty-four years. It was In 1"**!1 that the last August IS occurred on which people tolti the ic« man, "Not any to-day, thank you," and cold shower tienda slunk beneath their covers. The average temperature yesterday v.as fi.'t. Last year on August 18 it was 77. The average for thirty-three years il 12. Just to compare the figures is tn shiver! At 5 o'clock yesterday morning it w;.s 55! Now will you hide that Palm b.'ach suit ". You'd better, for to-day will be "con¬ tinued cool." BAY STATE RUNsTiVIOOSE N. B. Clark Qualifies for Gov¬ ernorship Nomination. Ro.»ton, Aug. 18. The Progressive party «(ualitied only one man. Nelson B. Clark, candidate for the nomination for Governor, for a place on the of¬ ficial ballot at the state primaries on September -1, according to a revision of the nomination papers tiled to-day with the Secretary of State. William Shaw, the Prohibition nomi¬ nee for Governor, who was a candidate for the Progressive nomination until he withdrew last night, was found to lack three signatures of the number required to quality him for the Pro¬ gressive ticket. Others who failed to qualify for the ticket were: For Lieutenant Governor, Chester R. Lawrence, of Boston; for Secretary of State, Russell A. Wood, of Cambridge; for Treasurer, Alvin T. Weeks, of Fall River; for State Auditor. Charles II. Mclntyre, of Lowell; for Attorney Gen¬ eral, John Hildreth, of Holyoke. H A ri ri I ö nin»-.*-v^r-mV in \J vv m«, vk ruOaWDi'a AVALANCHE OF LAUGHTER RnimgaSt^fö1 A PRONOUNCED SUCCESS'' -aiumucaji. "ONE BIG LAUGH AFTER ANOTHER"-comm^.k-iai *'HUMOR AND THRILLS" -sun. "SPIRIT OF THE U. S. A." nom F TJvetÄiK<fttet9^nn K THESE NEW VOBK LEADING THEATBES NlCKEBBOCKEB i.,-a¡.«. A bine« lá. Ml« M .Lut 2 Weski- THE r.lBL il IBOM UTAH.'' "TENSE. GRIPPING. A MASTERPIECE." rihuntt. leHe s..-.-,,-, D«««ld Brim le-T ..-¦>- «Hi* BELASCO ,-sÄ&»'Ä.ia!a MATINEE TO-DAY AT 7 it. THE BOOMERANG BR-a SEARCH I GLOBE ' ¦».¦¦¦...4u;i.v"-;.v MONTGOMERY ÄSTONE.!!. HAVE NO DEALINGS WITH TYSON CO. NEWAMSTEROAM *VÍÍ w^S-i'sat ZIEGFELD FOLLIES i,«!.4 'il'rMS.; NEXT MONOAY. NEW /!.««. 1,1 Mldfll«ht Iron " '«. «s''i». 4i.,, . Tal - H ..- I-1 ¦¦' H->an'.. THi LIBERI T « ij a tin run i.«i;.-. ii.. i. isui.'ti». i.« a Sal isn.ti io-TS I, Ii. LMbW Mat« . U-M-lL 0. W. GRIFFITH'S fill Ti"»i»l I- -' ".'"IT. E»*l. "70. FULTON 9m we< ¡a * Some Baby! I, S.O M.E EABCE."- Y.t». 1-ir a] .s? cohan'S ¦nwar-WÄ IT PAYS TO LAST 4 ADVERTISE 1 TIM ES SUP OF FINGER SOLVES MYSTERY OF 40 BURGLARIES "Skimpo," Head of Deliv ery Boy Gang, Caught When Helper Drops Loot. SWIFT DIVE DOWN DUMBWAITER VAIN Woman Tenant Gives Alarm and Police End Year's Chase with Brisk 100-Yard Sprint. "Skimpo" Murray, who originated the "Delivery Boy Gang" a clever band of thieves who rob apartments during the summer months when ten¬ ants are away has been wanted by the police for a year or more. Yesterday- he was caught in company with Mickey- Duffy, one of his minions, while mak- ing a foray on a flat at 111 West Ninety-eighth Street. They were taken to the 1th Branch Detective Hureau. and it is bettered that their confessions will enable the police to solve the mystery of forty burglaries in .'.iverside Drive and Cen¬ tral Park West apartmentE. .New York became too highly charged for "Skimpo" last yeur after nis many plundering« so that he made his way to Salt Lake City. Utah, on freight trains. But when August came around again the artful dodger recalled what easy picking Gotham afforded and he determined to get some of the loot. He returned and, to his sorra*** it proved later, decided to ply his old game with Mickey of the clumsy lingers.. They bought baskets and aprons, such as grocery boys use, pur¬ chased some vegetables, and entered the basement of the Harlem Court apartment. The trick is to ring the bells and when they discover an un¬ occupied flat, enter it by way of the dumb waiter. Mrs. Henrietta Marbe's bell, on the second floor, was not answered, so tiey pulled themselves up the shaft and broke in. They gathered silverware valued at $2,500 in no time and were packing it in their baskets, when Mickey blundered. He dropped a heavy piece on the floor. This crash aroused the Fink family below, who knew that Mrs. Marbe wa« away. Immediately they told the ele¬ vator boy to call the police, and In the mean time barricaded the base¬ ment door of the dumb waiter. For some reason Skimpo peeped out of a front window before he was ready to depart, and drew back in astonishment when he saw the street crowded with upturned faces. "Gee, Mickey," he said, "there's a mob out there waitin' fer us! Some¬ body's on." They scurried into the shaft and low¬ ered themselves, only to tind the door fastened. So they hoisted each other to the first floor, opened that dumb waiter door, and were confronted by- Mrs. Fink and the baby. Mrs. Fink screamed. % "Don't yell, lady; we won't hurt ya," Troy's Best I^oduct begged "Skimpo," and he 4rwj j*,-i ran down the bu^k stairs and amay^ But the elevator boy had «umma-a-j help and detective* llag«n. MeC.ee. _? Boyle, who wer<- «>ff 'iu.y, saw "8ki__5 and Mickey scurrying awa*. TtV caught them after B short run. ^ Afir lo'.king Skimpo over «,t Detective Hur.-au they recognize-] ¿J as the brains of the "Delivery ¡? (iang." They had caught other» of S tribe before, but seem<r| a I war« miss the ringleader. '«.inino tinaim* confessed, but he contended that L never would have been caught if Mickey had not blondere«! Th« aJ, will be arraigned in the West 2 court to-day. AT 78 HE WEDS "AD"-W0N BRIDE Relatives Gone, Jamaica fan Changes Model Housekeeper to Housewife. Having spen* a tty ..^ of his life in coring for ni«s relativ*. William Story Pillion, "eventy-ti-fo years 010. I last i'V" a m-j^l' housekeepei -.i.r.pd thron»»« advertising lever »em, hia promised his mother when tight«*«, years old BO( ai long at ,.. of his . ..r.d n«««a«4 attention. H * slst4T died in April. After that he felt f»¿ ' to look after hn Poillon, whose home il f* 41 M«rr.fi Road, Jamaica, id to im Carrie Sophie Timm, She had beei ¦. betet, Her -econd ago. .. Niles Perkins s Secretary. Theophilus [ ^Hi.aginc ««j. tor of "The Evei r th«'.«» ten years, ha1 .*<¦ *eei¿ tarv to District A' -, I'-rkini, i.. ceeding George H '.- iker, ahn rec«ct> resigned. Mr. N arai f*idi_tH from Weslevan -nivenltj- in l«¿, After working for The New y^ Eveninsr Sun" he n'cs-ne manif-in«; «... itor of "The New»r Daily Adver*it«r* His salary as se* $1,001 a vear. It may sound like a fish story, but when you see how radically we ve reduced our fishing rods, reels, lines, lures, minnows and spin¬ ners. You'll realize it's just "bait" for the happy anglers' Numerous other odds and ends of Sporting Goods of use to camprrs and vacation¬ ists.all bargains! Summer suits.$1 5,$20.$25. ROGEM PeET COMFIKT Broadway at 13th St. "The Four Broadwa;- Ccrneri at Warren Broad**? at 34th St Fitth Ave. at 41st St Sifting IV "THF. AD-VISOR" column conducted * by Samuel Hopkins Adams did nothing hut tear down reputalions it would be useful« but not very constructive. But when you remember that all material for this department is sifted down to a line ash by the Bureau of Investigations bet«»re it ¡s turned over to Mr. Adams, you realize that any reputations torn down deserve what they get. That's a satisfaction to the honest nierehant. who knows he needn't fear any ungrounded attack. It's a satisfaction to the reader, who knows that "Ad-Visor" advice is reliable. It's even a grim satisfaction to the deceiving advertiser.for even a crook has a right tu a fair trial. ÏÏht »Mb une First to Last. The Truth : News Editorials Advertisements

Transcript of New York Tribune.(New York, NY) 1915-08-19 [p 14]. · print or. where that it inexpedient, by...

Page 1: New York Tribune.(New York, NY) 1915-08-19 [p 14]. · print or. where that it inexpedient, by private letter, all fair quittions about advertitementt, while reterving the right to

The

Conduct«! by Samuel Hopkina Adama.

Thi» department it devoted to teparating the »heep ol

advertiting from the goats.and hanging a hell on the goatt.

It deals with a very sehout topic, in a way that it not too teriout.

It» honest endeavor will be to an»wer with fairnett, either in

print or. where that it inexpedient, by private letter, all fair

quittions about advertitementt, while reterving the right to pleadignorance when thai it the right an»wer. It atkt nothing for it»

»enrices except the confidence of ita corretpondentt in givingtheir names and addrettes, a confidence which will never be vio¬

lated. Please »täte clearly whether you prefer to have your name

withheld from an»wer» printed here. No unsigned communicationtwill bo read. Addre»»: The Ad-Vitor, The Tribune, New York.

Enclo»ed find an advertisement of a type common in the papers.Will vou tell me just what in your opinion the store means by "value"?

M. B. B.

"Two hundred bl*ue serpe suits; value $30.00, now $15.00," is the oiler

v hich aroused the spirit of inquiry within the soul of M. E. B. Wha',

fog the merchant mean by it? is the question. Let us put it to the test

if query and answer and see if we can discover.

Q._Does the merchant mean by the term "value $30.00" that the

¡.iticle is now worth $30.00? A..No; for that would be a t-oi.fpssi.in of

his own mercantile incapacity in being obliged to sell it for half the real

vaorth.Q..Does he mean that it was nr.ee worth $30.00? A..Presumably

he once thought it was worth $30.00. He had a right to his opinion. The

public didn't think it worth $30.00. They had a right to their opinion,pnd their opinion prevailed, since they left two hundreds suit« on his

hands.Q..Assuming that it was once worth approximately $30.00, why

should it be worth less now? A..Because styles change and values

change with them.Q..Doea the advertiser admit, then, when he offers the suit for $15.00

that it is worth only $15.00? A.~-Practically. That is, he believes and

lopes that it will be worth $15.00 in the eyes of his patrons. If not, hs

"-.a«* the option of reducing it still further.

Q..Then the proposition "value $30.00, now $15.00," i*s a contradic¬

tion in terms? A..Certainly. Put it to this test: The merchant across

the street from this advertiser has a stock of the same suits, and, takinghis rival's statement of value as a basis, endeavors to sell the stock at

f,30.00. Is he giving value, when the public could buy the same goodst pposite for $15.00?

Q._Then what the advertiser means is: This suit which was once

n ale for $30.00 cannot now be sold at that price, as it is no longe**

worth it; but is now hypothetical^ worth $15.00, the price at which it is

t ffcred. A..That is substantially what the merchant's proposition re¬

duces to.

Q..Then why doesn't he say so? A..Because he still believes that

the buying public doesn't want or appreciate the truth.

There il a substance by the name of Odo-ro-no sold in the various

drug stores of the city. It i« to be used for the stopping of per.-pira-tion. According to my liguring the preparation must cost the tirm

..bout $0.10, bottle and all. Considering that advertising did cost quitra bit, Still I cannot see bow they can charge SI a bottle. I understandthat to perspire is very healthy and any attempt to stop it wouldresult in stopping up the pore?. I would be very grateful if you wouldprint thin in vour pood column. It is possible that I may be mistakenin the value of th- great Odo-ro-no. HARRY EPSTEIN.

The contents of a $0.50 bottle of Odo-ro-no are estimated to cost two

rents; therefore, Mr. Epstein's calculations are too generous. But far

more serious than the cost is the nature of the nostrum. Its very purpose¡a harmful. Perspiration is a natural and beneficial function, and any

attempt to check it artificially is fraught with danger. "The Journal of

the American Medical Association" declares Odo-ro-no (which is an alu¬minum chloride preparation) to be "both fraudulent and dangerous."

f R ferring to l;. 8.'s letter to the Ad-Visor on Monday. Aagtl.'. 1916, relative to the use of superlative«« in advertising copy and to

the Ad-Visor's opinion on why loud-voiced claims in this one case

are not an absurdity.What do vou suppose is the reader's conclusion when he sees two

advertisers shouting "The Best," "The Largest" and "The Coolest"?If it comes under the head of "custom," then it sorely must be

that "custom" should allow Finkelstein to do business in his own

sweet way; should permit the Sample Shot Store to shoe simple souls,and throw down the bars for department stores with their daily"marked down saleV

Our company found that advertiser« used the superlativa care-It -ly; many adver'rr-or«. who .i-,» our advertising pi.ges ni.l they Via i

never given the question any thought, but when we called three" com¬peting manufactorers' attention to the absurdity of using superlativeclaims in their advertising copy they thanked us »nd immediatelytoned down their natuial optimfam. All it needs is a little censorshipof copy- a letter of explanntion-the advertiser will see the point,« ven II custom does giw him a "certain latitude of description "

A. F. ASHBACKER.

Mr. A.-hbacker miare**.- the Ad-Visor's comment on the C. B. S. let¬

ter, as the opinion was therein expressed that the loud-voiced claim un¬

der discussion was an absurdity. Furthermore, the paragraph concludedar follows: "In ninety-nine cases out of a hundred the superlative inadvertising is an absurdity, and therefore defeats its own end." I am

dad to have the support of an expert like Mr. Ashbacker, who as manager« 1 the Copy Service Department of the company which publishes "The

Railway Age Gazette," "The American Engineer* and "The Signal En¬gineer," has the opportunity of making his theories practical. It is t.\-

} erts litit* him, not afraid to criticise their own advertising patronage.vho elevate standards. The man who makes one blade of statement..»row straight where two grew crooked before is a benefactor of trade.

Kindly let me know if there is any dancer in using "Double Strength«»thine," which il ;«>ld by the best druggists in the city.

J. DRAB.

othin«- contains about 12 per cent ammoniated mercury, Some

analyses have shown a much greater percentage. Amnumlated mercuryi- ¦ dangerous poison

«>f Mr. Samuel Kothberg and his store in Plainfield N. J.. the Ad-\ i»"r knows little beyond the fact that their business is a prospering'.ne. And it is building success on this kind of advertising:

OUR TWO STOCKS.We sell Clothing; we sell Fixings and "Most

Things Men Wear." This is our visible stock.the stock we sell over the counter.

But we have another "stock" which we are

equally proud of. And that is our Character, our

Reputation, our Method. These things go intoevery transaction.FREE. And while they are

small things to look for, they are great thingsto find.

There is but one reason to patronize Roth-berg's Store, and that is: We sell the best possiblegoods at the lowest possible prices.and yourmoney back if you don't think so.

To those \ast emporiums whose high-paid advertising managers

cling to the old belief that they can't d«> buaineai without the continu«tus splurge <>f marked-down values ami "f s«nil-startling reductionsl«elow worth this simple an«l straightforward advertiaement is commend«ed. It is worth attention for its restraint; for what it doesn't lay. Noblatant comparison no implied depreciation of competitors; ju-t a

plain, emphatic t of stands i vom- money lack if youdon't thL If the little fellow ran do it successfully, why can't1

the big fellows.'

CORSET GIRLSWIN EIGHT-HOURDAYFORWOWEN

"They'll All Have to Fol¬low My Lead," Says War

ner, Settling Strike. :

OTHER TEXTILEWORKERS GO OUT

Seamstresses Here AhandonTrip to Newport Will Appeal

to Rich Through Mails.With triumphant women fnrtory

workers riding on its crest, the bigti.lal wave of labor strikes continueslo beat against the industrial founda-lions of Bridgenort. Conn., with neweddies of agitation along the Jerseyshore. The labor movement in theConnecticut city resembles a ¡shuttle

Is.hcn a thousand workers return toone factory, satisfied with their vie«tory, a thousand in another factory

j walk out.A strong Impetus for better factory

conditions for woman baa been createdfrom the strike instituted by employesof the Warner Brothers Companv, cnr-

set manufacturers. By noon yesterday4,U0O girls had walked out of the War-ner factory. They will all be back to-

d*4V.'De Veré II. Warner, president of thecompany, ha? «igned an ironclad agree-ment embodying concessions that work¬ing girls m New York have been fight¬ing for for ten years. And, what ismore important, Mr. Warner said lastnight: "They'll all have to follow mv

lead,*' in referring to other concernsthat employ large numbers of womenm Bridgeport.

Here la the complete slate of cnnres-

sions granted to workers in the Warnerfactory: The eight-hour day, wage ¡ti¬er, uses of 17.";: per cent, abolition ofchild labor, abolition of the system ofcharging girls for repair work done on

their product, abolition of the customcompelling girls to buy the threadwhich they r-ew with at an increase ofII cents over the svtiolesale price, a

minimum wage of $.">.."»">, an«! a promiseto employ no person under sixteen. Theminimum wage applies particularly to"¡earners," who have often niB'le si lit¬tle a.- 9 or 10 cenls a day when new atthe work.

Mr. Warner further agreed to arbi¬trate all serioii" disputes between himand hi- employes through the Ameri¬can Federation of Labor.

Five hundred weavers employed inthe Salts Textile Company. Bridgeport,walked out yesterday hfternoon andone thousand more are ready to followto-day. They want the eight-hour dayand more wages.Dozens ot girll have left the Ameri-

can Graphophone Company and theYost Typewriter Companv in Bridge¬port. As soon as the girl strikers atthe Crawford Laundry Company there

I then- differences, yesterday af¬ternoon, workers at the Lowe LaundryCompany nuit

Machinist- in the Bijou MachineCompany, of Hoboken, .tinted on strikefor an 'eight-hour day without being

-.-,1 by the International Aaaocia«tion of Machinists.Cnamimoua* indorsement of the gen¬

eral strike plans of the executive com¬

mittee of the Ladles' Tailors and Dre-smakers' Union was pledged by 800 men

and women members u' a nia-s meet¬

ing in Astona Hal!, »'.2 Last FourthStreet, last night.

WIGWAM JUDICIARYSLATE IS 'BUSTED'

Murphy Will Be at TammanyHall To-day in Effort to

Fix It Up.Somebodj hai thrown a brick into

the machinery. .lust as it looked as

i: everybody would be pleased to haveJustice Samuel Qreenbaum, Democrat,and Justice John I'roctor Clarke, Be-ublici.n. rei.ominatafd by both partiel

the report was circulated last nightthat something had gone wrong withthe proposition. t'p to that time Tam¬many had planned to name these men

and also nnomitiate «Justice ClJ. Sheain and Francia B. Delehanty,appointed by Governor Glyun a -!¡«>ittime betöre he went out of ofl'ne. Foithe i fth and sixth placet Senator Rob-« i' V. Wagner and Justice John V.McAvoy, of ie » ity < ourt, were promi¬nently ipoken of.

But now the slate is all busted,*\nd

I the work of patching it together willhe started at Tatnninny Ball thisafter-

j noon, Charles K Murphy will have hinusual heart-to-heart talks with theloaders. Then in the evening therewill be a meeting of the executive com¬

mittee.The leaders hope thst by the end of

the «lay they will have an aile««uatcidea of just what candidate* the faith¬ful will bo i-xpectoil to support in theprimaries.Although the real cause of the

tronl.lt« could not be learned, it was

reported that Tammany was Insistingas Iho price of nominating Justicei'larke not only that the Republicansname Justice (¡reenhaum, but nNo. itber Justice Bheara or Justice liele-liafity.

BANKER, ACCUSED.TURNS ACCUSER

Charges Perjury Against ActressWho Sues Him for Breach

of Promise.Yvette Dt Von, plaintiff in a $50,0011

breach of promise suit ugainst AndrewCanso, the banker, was arraigned be-

fi'ic Magistrats Corrigan in the Tombscourt yesterday, charged with perjury.TI e Hanker, whose wife, Mrs. John New-ti n Cuneo, is well known as a fearlessButonoblls driver, was the complain¬ant.

Cune«, alleged that Miss De Von pre-s.iiited an ¡itl'ulavit in connection within r suit in the Supreme Court in whichshe swore she did not know he wa»

married in January, it'll, the t>me sherges bun with proposing to her.

.lohn Reilljr, her attorney, told MagisIrste I'lini'.-iin Hint th«« an «t was un

outrage end was intended to interferewith the prosecution of the breach ofpremise suit. The hearing was post-p >ned to Friday. Miss De Von fur-

I i'ished 11,000 cash bail.Miss I>e Von told reporters that she

had been in Italy studying dramaticart for three years, had appeared withMrs. Leslie ('arter on the stage andwas a model for a picture whicharoused the ire of Anthony Comstocknot long ego.

BIBLE VERSE HIS BARAGAINST MATRIMONYWidow, Suing for $100.000,Says

Warehouse Owner BrokeTheir Engagement.

Mrs. Mollie Koswiek, a widow witha twenty-one-year-old son, yesterdaytiled a suit for "¡100.000 for breach ofpromise against William A. Waite, a

divorced man, owner of a storage ware-

house.Waite, according to Mrs. Koswiek,

found his excuse for not marrying her| in the Bible. He told her his readingof the Scriptures taught him that if he,

¡as a divorced man, married again, "hewould suffer for it in the world, tocome.*'"The defendant represented to her,"

sava Mrs. Koswiek in her complaint,"that a great change had come over

him; that he had been reading theHible; that we were but sojournershere below, while we had to live forhundreds of thousands of years here¬after. That the Bible had told himthat if he, as a divorced man, marriedagain here below-, he would have to-urTer for the same in the world tocome, and that therefore he could notmany this plaintiff."

Mr-. Koswich lived at the Crania-tan Inn, and there entertained manyol VYaite's friends, which she says wasB great expense to her. When she re-

fused to make certain investments thatWaite suggested, Mrs. Koswiek alleges,he discharged her son from his employ.

NEW MARINE*LEAGUETO AROUSE AMERICA

Chicago Banker Starts Movement for Maritime

Development.« liieago, Aug. IK. To "arouse the

nation to the necessity of Americanmaritime development" the NationalMarine League Is being organized b\Jame.-, B. Porgan, president of theFirst National Bank, it was announcedi«j-«h.\.

Representative business men of theMiddle West liaa\e been enlisted andure seeking to enroll the leaders of th-«1 iggest commercial enterprises in thecountry. Plan have been made toraise a campaign fund of Sll.3,000. Itis proposed that the central federa!reserva banking district be represent¬ed by 150 members, each of whom hasbeen asked to subscribe $250. Branchleagues are to be organized in each oíth«' twelve federal banking district?.

Electrician Killed in Subway.hs he arai stepping from a niche In

the subway at Broadway and 151stStreet yesterday, Fran:, i'leuerman, ;.n

electrician, v.as struck by a southboundtra'ii anil killed. He had just finisheda repair job.

SMS UK GAKDLVPASSING SHOW OFs.ii>»tioi«.i Smeteas.' harnto I

CASINO ',THE BLUE PARADISE39TH ST.

1915

s.t. a!lili CECIL

LEAN

COMEDY. I..»

Taylor Holmes Mr Myd's Mystery

.,-... . B'STI I .."a

Uitl i Wed .

THE LASTLAUI.H. i

Ralph H»r/ lr»n« Frinklln I Bel.« Gnin.

BOOTH Mai w,., «*!| Bat, .'"

LOUIS MANN a.'»Vu

Ï VD 1.0 42D ST WEST OF BROADWAYIVT^MI/I y rc ii imiiM \ i m n «. - « i. i wi ¦ ¦ VV

Ama A 1U"W \| \ I -. » i 'i\| mi\* A BATI'KDAV. t:13. * "* V«»«" ? V

THIS SEASON'S

SENSATIONAL-MUSICAL-SUCCESS

"ADELE,"l«\ I III. M I HOI«'.

"ALMA" and "THE MIDNIGHT GIRL.""An ever welcome gueit. Audience "Genuine melodic hit." Wares)whistled tunes; sure omen oí »uceen. "De.erve» a place in your little red

... , , , -, book." I i Dr-al / re Worst'Set* s nigh mark lor tulure musical. . ,

comedy." "LaUst hit on Broadway." r\fne °[ *hf «¦¦.. of ,«»*« new .«..on;!«IUH with laughter. Btrrntà

¦i ni 1.1 il \«i m» -»tu i- I» % «niiii.ii'«ni.MN».ni.i K.nr-4 t< \hmim.i i

IKIMIIl- \N I » I III »«I IM. -I'KI.\M«»I "Kiri'MM. Ml M( "."s|--,-.-,

I IN«. HI \l t\" \M» "I \(}l .*?' I <¦ **' »«*****''

St's a Hit.A Big Hit! SeeltTo-nightLoeWs American Roof ,\ ¦ ',*. '

12-ACT VAUDEVILLE SHOW ft_.i"'¦'10*.

VITACSRAPHISt. I T ' Ti,...« Tkl LamiM».¦ - T. Ch.rlah J. PrataM

D A « I *_*rA r\ IV r.ii mm, \|..N a¦ s. ,

mAY IRWIN -WAsmraToÑ soi *.«»

Palace WEBER A FIELDS¦¦ in

|0\ I ¡'ON \. othersJ-UJCK'ta LiM". A.'L IB-C 1'J ALL.

I I IMA Surmrer House N,w ^tnla-WIvM timas Croattwa*/ Ecli'EVEHY EVENING AT 8 « 10 P M

S.S.'Mándala*'.11»1',«'»<i/ N"'' 'ni l..ui,r,.," -J Hallar, | | IV 1 |,. raL | aa) |. g

M-W Mai a liKKIKIIII MllltMivBRIGHTON |LÄ"r«-«Ä_.Brigbtea Bead**. iMrbeelsa ««f .tn. j <>u.a.

nTHAiin '»NNIt WARDvTRAND »a;U : .a-, v.* . la_ L..-1.-» ;_ **esi ö»_a__."

MILLION-DOLLARSERUM PATIENT

j DIVORCES WIFERex Lee Paris, Treated byDr. Friedman, Gets De¬cree in Washington State.

BRIDK HIS NURSEIN MOUNTAIN CAMP

Once Victim of Tuberculosis,His I at her in I.au Offers

Fortune for Cure.

Rex Lee Paris, to cure who:.« illnesssupposed to have been tuberculosis$1,000,000 was offered to Dr. Fried¬

rich F. Friedman, the (îerman special¬ist, in 1913, h ii i obtained a di /orcefrom hi.« wife in Seattle. Thin was

learned last night from hin mother,Mr.«. John W. Paris, wife of the realestate dealer, of Kisscna Park, Flush-

| ins*. The divorce was obtained a fewdays ago.

Mrs. Kcx I.ee Pnris was «/era KstelleF'n-H.v, daughter of Chartas F.. Finlay,;wh . was president of the ,/Ktnii Na¬tional Hunk before it béfame part ofthe Broadway Trust Companv. Ilelives at Kensington, (»rent Neck, LongIsland. It was Mr. Finlay who madethe offer to Dr. Friedman when he be-lieved his son-in-iaw would not live.The Parises were married on October

25, 1911. at All Saints' Protestant Epis-' copal Church, Great Neck, but soon

after the ceremony the bridegroom be-came ill. His family physician, afterdiagnosing*, prescribed a change ofclimate. Paris went to the Adiron- jdacks, where he was provided with allUm luxuries money could purchase andwhere his young wife was constantlyat his side as his nurse.Just about this time Pr. Friedman

came to this country, exploiting themerits of his turtle serum, which was

later found to be a failure. Theanxious father-in-law made his $1,000,-

j 000 offer and the specialist spent sometime with Pari.«. Later, when askedwhether he had been treated by Dr.Friedman, Paris said: "I prefer not totalle about him. It's all tommyrot."

After he had spent some time in theAdirondack« Mr. Parrs went campingin Washington, where he lived In theopen for ¡some time. Meantime, in May.1913, his wife, who had been hi.» con-,

stant aid while he was endeavoring torecover his health, had been attackedby illness ami had returned to herfather's home.

In September. 1913, Mr. Paris came

back to Flushing entirely well, and '

then it was announced that he and hiswife had separated. He admitted this,saying that her love had cooled whenhe became hick and was obliged to

stay out of doors. When Mr. Finlaywas asked about the matter he replie«l:"I do not see why a father should nottake his daughter home when she is

¡H."_^_FREE FOUR DAYS,

SHE WEDS AGAINMrs. Anderson Wins Long Fight I

for Divorce to BecomeMrs. de Got.

Freed from the bonds of matrimonyfoor days, Mrs. Marguerite Anna Kb-ling Anderson, millionaire granddaugh¬ter of the founder of the Ebling brew-ery, became a bride for the secondtime yesterday. Her husband Is Ca-milla S. de Got, a salesman, of 11 WestEighty-second Street, who has admit-1ted it was their mutual enthusiasm fordancing and motoring that broughtabout the marriage.

Details of the wedding were guardedwith the greatest care last night. WhenPhilbin de Got, brother of the bride¬s-loom- who says he is a nephew ofJustice Philbin of the Supreme Court.was asked for information about the»

marriage, be admitted that the rei

mony had been performed in a Cat«ill. Church. Just what churchwould not tell.Mm. Kbling, in February. 1911, w

raid by her daughter's first husbato have insisted that Mrs. Andersget a decree that she might be frto marry de (lot. Mrs. Ebling was althe defendant in a 100,000 alienatesuit.The career of Mrs. de iîot has be

punctuated with marital «lifticultiiShe first sought a divorce eighteimonths ago.Her engagement to i|e (¡ot dat

from the time ¡_er «lecree became tinfour days ago. The license was o

thined at the Marriage Hureau Tueday. after Mrs. Anderson, her moth'and her prospective husband had a

rived there in a motor.

RULES GARB OF EVENO SIGN OF INSANIT1Rivcrhcad Surrogate Admil

Will of Mother, Contestedby Her Son.

Bathing on the buck stoop of one

house or chasing animals from thfront, yard while clad only in a griifrown is no indication of insanity, at

cording to a decision made vesterdaby Surrogate William ('. S'icoll, a

Riverhead, Long Island.Thomas C. Smith, a son, conteste

the will of Mrs. Frances C. Whitmarof Central Islip, his mother, but despite the testimony of nim> witnessethat she acted pc-culiarlv the Surro

gate admitted the instrument to probate."She exhibited a disregard and in

difference in her appearance, sometimewearing men's clothes, and ¡iftving beei

about b'-r premises without anybut it is notieeabl« that none of thwitnesses who testitied f*;a\.e any instance of her failure to understan«business transactions involving mone;or property," the Surrogate said.

CANADIAN SHIVERCHILLS MANHATTAN

Cold Wave Puts New August IfRecord Up and Will Try

to Better It To-day.A cold wave slipped over the lin«

í.om Canada yesterday, struck the hotv.;ive on both flanks and centre simul¬taneously, crumpled it up and sent the

«-organized remnants flying south¬ward.

Yesterday was the coldest August 18in thirty-four years.

It was In 1"**!1 that the last AugustIS occurred on which people tolti theic« man, "Not any to-day, thank you,"and cold shower tienda slunk beneaththeir covers.The average temperature yesterday

v.as fi.'t. Last year on August 18 it was

77. The average for thirty-three yearsil 12. Just to compare the figures is

tn shiver!At 5 o'clock yesterday morning it

w;.s 55! Now will you hide that Palmb.'ach suit ".You'd better, for to-day will be "con¬

tinued cool."

BAY STATE RUNsTiVIOOSEN. B. Clark Qualifies for Gov¬

ernorship Nomination.Ro.»ton, Aug. 18. The Progressive

party «(ualitied only one man. NelsonB. Clark, candidate for the nominationfor Governor, for a place on the of¬ficial ballot at the state primaries on

September -1, according to a revisionof the nomination papers tiled to-daywith the Secretary of State.

William Shaw, the Prohibition nomi¬nee for Governor, who was a candidatefor the Progressive nomination untilhe withdrew last night, was found tolack three signatures of the numberrequired to quality him for the Pro¬gressive ticket.Others who failed to qualify for the

ticket were:For Lieutenant Governor, Chester R.

Lawrence, of Boston; for Secretary ofState, Russell A. Wood, of Cambridge;for Treasurer, Alvin T. Weeks, of FallRiver; for State Auditor. Charles II.Mclntyre, of Lowell; for Attorney Gen¬eral, John Hildreth, of Holyoke.

HA ri ri Iömí nin»-.*-v^r-mV in \J vvm«, vk ruOaWDi'a

AVALANCHE OF LAUGHTER

RnimgaSt^fö1A PRONOUNCED SUCCESS'' -aiumucaji.

"ONE BIG LAUGH AFTER ANOTHER"-comm^.k-iai*'HUMOR AND THRILLS" -sun.

"SPIRIT OF THE U. S. A." nom

F

TJvetÄiK<fttet9^nnK

THESE NEW VOBK LEADING THEATBESNlCKEBBOCKEB i.,-a¡.«. A bine«

lá. Ml«M .Lut 2 Weski-

THE r.lBLil IBOM UTAH.''

"TENSE. GRIPPING.A MASTERPIECE."

rihuntt.

leHe s..-.-,,-,D«««ld Brimle-T ..-¦>-

«Hi*BELASCO ,-sÄ&»'Ä.ia!a

MATINEE TO-DAY AT 7 it.

THE BOOMERANGBR-a SEARCH IGLOBE ' ¦».¦¦¦...4u;i.v"-;.vMONTGOMERY ÄSTONE.!!.

HAVE NO DEALINGS WITH TYSON CO.

NEWAMSTEROAM *VÍÍ w^S-i'satZIEGFELD FOLLIES

i,«!.4 'il'rMS.; NEXT MONOAY.NEW /!.««. 1,1 Mldfll«ht Iron

" '«. «s''i». 4i.,, .

Tal - H ..- I-1 ¦¦' H->an'..

THi LIBERI T « ij a tinrun i.«i;.-. ii.. i. isui.'ti».i.« a Sal isn.ti io-TS I, Ii.LMbW Mat«. U-M-lL

0. W. GRIFFITH'S

fill Ti"»i»l I- -' ".'"IT. E»*l. "70.FULTON 9m we< ¡a *

Some Baby!I, S.O M.E EABCE."- Y.t». 1-ir a]

.s? cohan'S ¦nwar-WÄIT PAYS TO LAST 4ADVERTISE 1 TIM ES

SUP OF FINGERSOLVES MYSTERYOF 40 BURGLARIES"Skimpo," Head of Delivery Boy Gang, CaughtWhen Helper Drops Loot.

SWIFT DIVE DOWNDUMBWAITER VAIN

Woman Tenant Gives Alarm andPolice End Year's Chase with

Brisk 100-Yard Sprint."Skimpo" Murray, who originated

the "Delivery Boy Gang" a cleverband of thieves who rob apartmentsduring the summer months when ten¬ants are away has been wanted by thepolice for a year or more. Yesterday-he was caught in company with Mickey-Duffy, one of his minions, while mak-

ing a foray on a flat at 111 WestNinety-eighth Street.They were taken to the 1th Branch

Detective Hureau. and it is betteredthat their confessions will enable thepolice to solve the mystery of fortyburglaries in .'.iverside Drive and Cen¬tral Park West apartmentE..New York became too highly charged

for "Skimpo" last yeur after nis manyplundering« so that he made his wayto Salt Lake City. Utah, on freighttrains. But when August came aroundagain the artful dodger recalled whateasy picking Gotham afforded and hedetermined to get some of the loot.He returned and, to his sorra*** a» it

proved later, decided to ply his oldgame with Mickey of the clumsylingers.. They bought baskets andaprons, such as grocery boys use, pur¬chased some vegetables, and enteredthe basement of the Harlem Courtapartment. The trick is to ring thebells and when they discover an un¬

occupied flat, enter it by way of thedumb waiter.

Mrs. Henrietta Marbe's bell, on thesecond floor, was not answered, so tieypulled themselves up the shaft andbroke in. They gathered silverwarevalued at $2,500 in no time and were

packing it in their baskets, whenMickey blundered. He dropped a heavypiece on the floor.This crash aroused the Fink family

below, who knew that Mrs. Marbe wa«

away. Immediately they told the ele¬vator boy to call the police, and Inthe mean time barricaded the base¬ment door of the dumb waiter. Forsome reason Skimpo peeped out of a

front window before he was ready to

depart, and drew back in astonishmentwhen he saw the street crowded withupturned faces."Gee, Mickey," he said, "there's a

mob out there waitin' fer us! Some¬body's on."They scurried into the shaft and low¬

ered themselves, only to tind the doorfastened. So they hoisted each otherto the first floor, opened that dumbwaiter door, and were confronted by-Mrs. Fink and the baby. Mrs. Finkscreamed. %

"Don't yell, lady; we won't hurt ya,"

Troy's Best I^oduct

begged "Skimpo," and he 4rwj j*,-iran down the bu^k stairs and amay^But the elevator boy had «umma-a-jhelp and detective* llag«n. MeC.ee. _?Boyle, who wer<- «>ff 'iu.y, saw "8ki__5and Mickey scurrying awa*. TtVcaught them after B short run. ^Afir lo'.king Skimpo over «,t

Detective Hur.-au they recognize-] ¿Jas the brains of the "Delivery ¡?(iang." They had caught other» ofStribe before, but seem<r| a Iwar« t»miss the ringleader. '«.inino tinaim*confessed, but he contended that Lnever would have been caught ifMickey had not blondere«! Th« aJ,will be arraigned in the West 2court to-day.

AT 78 HE WEDS"AD"-W0N BRIDE

Relatives Gone, Jamaica fanChanges Model Housekeeper

to Housewife.Having spen* a tty ..^

of his life in coring for ni«s relativ*.William Story Pillion, "eventy-ti-foyears 010. Ilast i'V" a m-j^l'housekeepei -.i.r.pd thron»»«advertising lever »em, H« hiapromised his mother when tight«*«,years old BO( ai long at ,..

of his . ..r.d n«««a«4attention. H * slst4Tdied in April. After that he felt f»¿' to look after hn

Poillon, whose home il f* 41 M«rr.fiRoad, Jamaica, id to imCarrie Sophie Timm,She had beei ¦. betet,Her -econdago.

..

Niles Perkins s Secretary.Theophilus [ ^Hi.aginc ««j.

tor of "The Evei r th«'.«»ten years, ha1 .*<¦ *eei¿tarv to District A' -, I'-rkini, i..ceeding George H '.- iker, ahn rec«ct>resigned. Mr. N I« arai f*idi_tHfrom Weslevan -nivenltj- in l«¿,After working for The New y^Eveninsr Sun" he n'cs-ne manif-in«; «...itor of "The New»r Daily Adver*it«r*His salary as se* b« $1,001a vear.

It may sound like a fishstory, but when you see howradically we ve reduced our

fishing rods, reels, lines,lures, minnows and spin¬ners.

You'll realize it's just"bait" for the happy anglers'Numerous other odds and

ends of Sporting Goods ofuse to camprrs and vacation¬ists.all bargains!Summer suits.$1 5,$20.$25.ROGEM PeET COMFIKT

Broadwayat 13th St. "The

FourBroadwa;- Ccrneriat Warren

Broad**?at 34th St

Fitth Ave.at 41st St

SiftingIV "THF. AD-VISOR" column conducted* by Samuel Hopkins Adams did nothinghut tear down reputalions it would be useful«but not very constructive.

But when you remember that all materialfor this department is sifted down to a line ash

by the Bureau of Investigations bet«»re it ¡s

turned over to Mr. Adams, you realize that

any reputations torn down deserve what

they get.That's a satisfaction to the honest nierehant.

who knows he needn't fear any ungroundedattack. It's a satisfaction to the reader, whoknows that "Ad-Visor" advice is reliable.It's even a grim satisfaction to the deceivingadvertiser.for even a crook has a right tu a

fair trial.

ÏÏht »MbuneFirst to Last. The Truth :

News Editorials Advertisements