New Venture Planning - 2013

Class #8 – October 24, 2013

Coming Attractions…

Friday – meetings with David Auerbach

Tuesday – Kristin Luck Entrepreneur, Marketer

Thursday 10/31 • 10 minutes on your interviews – 2 min Q&ANov 5-7: Teams meet with John Dimmer (EoC)

Market Types

Key Questions:• Is there an established market?• How to segment? Cost, features, performance?

What customer needs are not being met?

What size do you need to be ‘legitimate’?

TAM/SAM/SOM• TAM = Your Total Available or

Addressable Market (everyone you wish to reach with your product)

• SAM = Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target)

• SOM = Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business)

Get, Keep, Grow