New trends in media for public information dissemination

04/07/23 www.nancycudis.com 1

New Trends in Media for Public Information Dissemination

By Nancy R. Cudis


Current Trends

Tri-media/mass mediaPress releaseCollateralsWebsiteSocial media


(New) Trend # 1

The strength of digital space Pro: Public information gets disseminated fast. Challenge: The fast speed of digital media

requires organizations to be just as quick in putting out information. Are they ready?

http://www.youtube.com/watch?v=0eUeL3n7fDs&feature=related


Philippines is 7th

More than 28.2 million users (out of more than 94 million in population)

Twitter: Anne Curtis, Sun.Star, L’Oreal Paris PH


What to watch out for in the digital space

Reporting to all stakeholders



Social TV convergence



Continued convergence Gabii sa Kabilin QR Code Hunt



Social commerce



New social networksBlogging will continuePrint to tablet swapDigital subscriptions will increaseGamification NationTalent acquisition goes socialDevelopment of new apps


(New) Trend # 2

Convergence continues, and not just social Pro: Strong reach through diversified

communication tools Challenge: The learning curve, the adjustment

period

Marketing + Brand Reputation Management + Public Relations + Digital Media + Sales +

Others


(New) Trend # 3

Integration of stories across multiple simultaneous channels and platforms Pro: Increased reach, multimedia storytelling Challenge: Determining the effective platforms

that will work for your messages


(New) Trend # 4

Content is new marketing Pro: Clear and strong communication Challenge: Organizations also need to think of

themselves as “media outlets” because they have the information.

Great content + engagement = success

Social media is here to stay, so deal with it.


(New) Trend # 4

Organizations will be defined by communication Pro: More customer engagement Challenge: The punishment for failing to listen,

engage, anticipate and respond effectively to the customers will be severe


What to remember

Tri-media is still powerful.Instantly recognizableGives one instant statusStill reach vast audiencesSocial media feed on traditional media.Traditional media have huge social media

presence.Word of mouth is still powerful.


Grand Halad sa Kapamilya

Tri-media (mass media)

dyAB, MOR Cebu, ABS-CBN, columns, radio plugs

Press release Columns, online announcements

Collaterals Tarpaulins, streamers, flyers,

Website www.tinyurl/halad

Social media Facebook, Twitter

Others Online announcements in other sites, word of mouth


Last points to remember

Explore new ways of disseminating public information.

Learn from best practices. Not all social media networks will work for you. (Ex. DSWD, SSS, DENR)

The customer is still king—before, during, and after public information dissemination. They own the brands.


Questions?


Sources:

http://www.sourcewatch.org http://www.prdaily.com http://www.33-digital.com http://prsay.prsa.org

New trends in media for public information dissemination

Technology

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