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Millions of Canadians turn to Global every week to be entertained and informed. It starts nightly with Canada’s leading national newscast, Global National and the Entertainment Tonight, ET Canada powerhouse hour of entertainment news, which is followed by the country’s most watched prime time line-up that includes fan favourites NCIS, NCIS: Los Angeles, Bones, Glee, Elementary and Survivor, just to name a few. Today’s hit shows have a home at Global. new dramas Deception Mondays – 9PM ET/PT A female detective returns undercover to the wealthy family she grew up in – as the maid’s daughter to solve the murder of the notorious heiress who was once her closest friend. Zero Hour Thursdays – 8PM ET/PT Starring Anthony Edwards (ER), this fast- paced adventure is set to take viewers around the globe to unlock one of mankind’s most riveting conspiracies, one that powerful forces have kept hidden for centuries. The story unfolds complex themes involving secret societies, paranormal infants, Nazis and the Catholic church. Zero Hour Deception 4 - For more, please visit ShawMedia.ca

Transcript of new dramasmedia.shawmedia.ca/uploadedfiles/shawmedia/content/... · Total TV Global Male Female...

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Millions of Canadians turn to Global every week to be entertained and informed. It starts nightly with Canada’s leading national newscast, Global National and the Entertainment Tonight, ET Canada powerhouse hour of entertainment news, which is followed by the country’s most watched prime time line-up that includes fan favourites NCIS, NCIS: Los Angeles, Bones, Glee, Elementary and Survivor, just to name a few. Today’s hit shows have a home at Global.

new dramas

Deception Mondays – 9PM et/pt A female detective returns undercover to the wealthy family she grew up in – as the maid’s daughter to solve the murder of the notorious heiress who was once her closest friend.

Zero Hour Thursdays – 8PM et/ptStarring Anthony Edwards (ER), this fast-paced adventure is set to take viewers around the globe to unlock one of mankind’s most riveting conspiracies, one that powerful forces have kept hidden for centuries. The story unfolds complex themes involving secret societies, paranormal infants, Nazis and the Catholic church.

Zero HourDeception4 - For more, please visit ShawMedia.ca

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GlobalTV.com DiGiTal iniTiaTiVes, sTaTisTics anD innoVaTions

• 1,900,000 Total Unique Visitors/month for website as well as the Global Video App [All-time high of 2,100,000 Unique Visitors this year (Oct’12)]

• 20,100,000 Page Views - up 12% YoY

• 40,600,000 Video Views

• GlobalTV.com’s new home page boasts the site’s most popular and recent content with a dynamic rotator, deep linking into show sites containing the latest episodes and featured content. The newly redesigned Entertainment News section features exclusive blog content and photos

• Global Universal Video App has almost 1,300,000 downloads to date. The App continues to

be featured in the Great Canadian Apps Entertainment category and was included in the Top Free in 2012, which showcases the best iPhone/iPad Apps of the year. The App garners 315,000 unique users/month on average with a typical user spending 36 minutes per visit

• Global TV was also the first Canadian broadcaster to launch a Windows 8 version of the video app at the end of 2012. The App was recently featured in the Store Spotlight and currently stands as one of the Top Free Entertainment Apps with over 12,000 downloads to date in just 6 weeks

• Elementary, which is the #1 new show in Canada is one of the top shows on GlobalTV.com with 120,000 Page Views and 460,000 Video Views per month

• Global News surpasses one million milestone with 1,150,000 Unique Visitors in October 2012. It continues to be the fastest growing Canadian television news site which is up 90% YoY

Source: Unique Visitors, Video and Profile data comScore Inc. Media Metrix. Nov’12, 3-month average data, Total Canada, 2+ online audience.

Page Views Omniture SiteCatalyst Nov’12, 3-month average.

Global Universal Video App stats from iTunesConnect for downloads and Google Analytics for all other metrics. Global TV Windows 8 App stats from Windows 8 Store.

Touch Fridays – 9PM et/ptStarring Emmy and Golden Globe winner Kiefer Sutherland, and returning for its sophomore season, the action shifts dramatically from New York to Los Angeles, where Martin and Jake find themselves at the center of a global conspiracy involving a mother in search of her missing teenage daughter; a mathematical genius; and a religious zealot assassinating others with abilities like Jake’s. Joining

the cast this season are Maria Bello (ER), Lukas Haas (24), Said Taghmaoui (G.I. Joe: The Rise of The Cobra) and newcomer Saxon Sharbino.

survivor Wednesday – 8PM et/ptSurvivor returns for its 26th season and will feature the return of one of the game’s greatest pairings: Fans vs. Favourites. Ten ultimate Survivor fans will have the chance to prove they have what it takes when they take on 10 of their favourite players from the past. Dropped on the exotic Caramoan Islands, the 20 castaways will be divided into two tribes of 10: “The Bikal Tribe,” made up of former players deemed favourites, and “The Gota Tribe,” comprised of ultimate fans of the game. Who will prevail when these tribes collide and the castaways vie to outwit, outplay and outlast one another for the title of Sole Survivor and the one million dollar prize?

returning hits

Rookie Blue season 4At the end of season 3, the “rookies” are all faced with major decisions in their career and personal life. This season, they will have to look change right in the eye and learn to adapt – leaving them with some big, bold choices to make.

Big Brother season 15 - summer 2013This voyeuristic unscripted series promises to deliver heat as Big Brother returns this summer for its 15th season. Houseguests are observed 24/7, revealing all the intense drama created in effort to win the $500,000 grand prize.

PGa TourFrom the Canadian Open to The Masters, golf fans will be able to catch the sports’ best players on Global.

on the horizon

TouchSurvivor

Rookie Blue

For more, please visit ShawMedia.ca - 5

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Demographic Profile % A18+/English Canada/M-Su 7p-11p

Total TV

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6 - For more, please visit ShawMedia.ca

Key Research Findings • With 6 programs in the Top 10 for A18-49, Global has doubled its presence versus

last year. After 25 seasons, Survivor remains the most watched reality program in Canada and the #1 program on Wednesday night. Tuesday’s power combination of NCIS and NCIS:LA are the top programs of the night with both programs comfortably in the Top 10. Glee is a favourite amongst the younger demos, continuing to deliver Top 10 ratings. Monday night’s Bones and Hawaii Five-0 also land in the Top 10 and are the top two programs of the night

• Global’s new programming has generated a following. Elementary is the #1 new show of the season, a time period winner AND a Top 20 performer. Vegas secured a Top 20 position against A25-54 and Chicago Fire is currently sitting just outside of the Top 20 against Women 18-49/25-54 audiences

• Global carries the #1 news in Calgary, Edmonton and Vancouver. Against the core Adults 25-54 demo, Global’s News Hour has experienced year over year growth in Toronto (+9%), Calgary (+27%), Edmonton (+30%) and Vancouver (+14%). Global National has also experienced year over year growth in three key markets: Toronto (+11%), Calgary (+13%) and Vancouver (+21%). Edmonton ratings have remained consistent with last year

• With the combination of improved performance in the rankings and growth of our news properties, Global’s overall Adults 18-49 audience grew by 3% versus last year

Source: BBM Canada PPM Data, Sep10-Dec2/12, Total Canada, A18-49 for prime time content/ A25-54 for news

Source: BBM Canada PPM Data, %A18+ AMA, English Canada, M-Su 7p-11p, Sep10-Dec16/12)

Audience Profile

This past season, 96% of the English population invested their time with Global*. Our viewers are active consumers who spend their money on a variety of consumer products and services. • Fans of Family Guy (131), Global News Final (134) and Teen Choice Awards (123) like

to buy products that offer the latest in technology

• Global viewers like to stay up to date with today’s fashion trends with Survivor (123), Days of Our Lives (131) and Entertainment Tonight Canada (142) attracting those fashion focused consumers

• Viewers of Saturday Night Live (125), Bones (111), Glee (130) and The Simpsons (127) have gone to the movies this past week

• Survivor (117) fans are more likely to have 2 or more vehicles in the household as are consumers who watch Global National (115) and Parenthood (112)

• Global viewers are financially responsible with programs such as NCIS:LA (307), Glee (225) and Rookie Blue (307) attracting viewers who are more than twice as likely as the population to have used a financial planning service

• Viewers of Bones (116), NCIS (112) and Survivor (116) enjoy a wide variety of snacks.

*Source: BBM Canada PPM Data, A18-54, English Canada, M-Su 2a-2a, Sep10-Dec16/12,cume reach. All other data sourced from PMB 2012 Fall 2 Year Readership Database, English Canada, Index based on comp% of A18-54 vs population

47 46 53 54 23 23 46 47 47 50 12 14 49 49 34 34 76 76

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For more, please visit ShawMedia.ca - 7

As Canada’s fastest-growing news organization, Global News’ commitment to the expansion of local programming across the country is unmatched by any other network. This Fall, Global News launched new programs in several of our local stations. Global Regina, Global Saskatoon and Global Winnipeg brought audiences the only one-hour primetime local newscast with News Hour Final, Global Toronto added a dynamic half-hour lunchtime newscast, News at Noon, and Global BC, Global Calgary and Global Edmonton expanded their Morning News to 4 hours on weekdays and 3 hours on weekends.

The unparalleled growth has only continued in 2013. On January 7th, Global News took Global Toronto’s breakfast program, The Morning Show - featuring in-depth and engaging conversations and high profile guests - and expanded it nationally to all Global stations airing 9am ET/PT/10am AT. Currently, The Morning Show serves as Canada’s only nationally broadcast conventional network morning program.

A few weeks later, on January 28th, Global News launched two new Morning News programs in Montreal and Maritimes respectively. As Montreal’s only locally-produced English-language morning show, the Morning News moves away from the larger, more ambiguous headlines and instead turns the spotlight on the stories and issues of importance to the city’s Anglophone community. The show also has plans to incorporate a dynamic, on-location set in the heart of Montreal’s culturally diverse West Island.

Global Maritimes’ Morning News provides viewers with an energetic, intelligent and insightful breakfast program to start their day. Broadcast out of Global Maritimes’ brand new state-of-the-art Gottingen Street Studio in Halifax, this central location has the news team entrenched in the heart of everything happening in the city.

Both programs bring together a team of dynamic, upbeat broadcast personalities and fresh ideas for delivering the news. The addition of these programs capped off what has been a highly successful morning show expansion across Canada, and has made Global News the leader in total hours of locally- produced morning news content with 189 every week, more than any other network in the country.

Adding to our news portfolio and generating a lot of buzz and excitement is the launch of Global News: BC 1. Slated for launch mid-March, Global News’ first all news channel will provide BC residents with the top local and regional stories, as well as national and international coverage delivered with a distinctly BC perspective from the province’s most-watched and trusted news brand, 24 hours-a-day.

Our national news programming tells a great story as well; The West Block with Tom Clark is Canada’s #1 political news program, with more viewers 25-54 than CTV’s Question Period. Global National’s award-winning storytelling continues to draw new audiences, and digs even deeper into the stories that matter to Canadians with a newly created investigation unit led by Senior Investigative Correspondent, Jennifer Tryon.

Global News’ success and expansion has not only been on-air; GlobalNews.ca hit an impressive milestone this fall, with more than one million unique visitors in the month of November. It continues to be the fastest growing news website in the country, and with a ground-breaking relaunch slated for March, Globalnews.ca will be a fully mobile state-of-the-art user experience, formatted to every screen, on any device, ensuring Global News as a leading multiplatform news organization.

Looking back on all of the achievements and growth in 2012, and forward to the exciting programming and digital initiatives for 2013, it is obvious that Global News’ dedication to delivering the very best and most accessible news content across the country will continue to draw new audiences and define us as a industry leader.

The Morning Show

Global Montreal’s Morning News

Global Maritimes’ Morning News

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Lyn McKenzieBroadcast Manager

ViZeuM canaDa

MON TUE WED THUR FRI SAT SUN

8

9

10

Bones (S)

Deception (pre)

NCIS (S)

NCIS:LA (S)

Survivor (S)

Chicago Fire (S)

Zero Hour (S)

Glee (S)

Elementary (S)

Kitchen Nightmares (S)

Touch (S)

16x9

Recipe to Riches

Crime Time

Close Up The Good Wife (pst)

Bob’s Burgers (S)

American Dad (S)

The Simpsons (S)

Family Guy (S)

Guys with Kids (pst)

2013 Primetime Schedule*

Go On (pst)

Hawaii Five-O (S) Vegas (S)

8 - For more, please visit ShawMedia.ca* Schedule subject to change