AC Coin & SlotFounded: 1978 • Atlantic City, NJwww.ac-coin.comClass III / MegaBonus Slot Machines

Christopher Strano, Vice President Sales & MarketingNEW TECHNOLOGIES - As the industry trend in bonus-ing has increased in popularity, AC Coin has been able to

capitalize on this trend through innovativedesigns like our new community style games.SuperSlotto® Celebration™, which willmake its debut this summer, and Super-Bankroll™ Bonus, a fall release, will be twonew innovations that will bring the industry

the excitement back to the slot floor and enter-tainment players are looking for. MOST INNOVATIVEPRODUCT - Our most innovative product on the markettoday is our Bankroll game. The simplistic nature and spontaneous bonus activity has gained that product mass distribution and continuous player appeal. Bankroll is just afun, entertaining game that keeps players playing. The gamecontinues to work well in local and tribal casinos through-out North America.

AgilysysFounded: 1963 • Boca Raton, FLwww.agilysys.com/hospitalityProperty Management, Point-of-Sale, Sales & Catering Management,Inventory & Procurement Management, Document Management

Kristen Schloss, Director of MarketingNEW TECHNOLOGIES - XML Messaging between appli-cation servers, web services and wireless devices that provide secure transitions are exciting new technologies. XMLMessaging offers a standard data format that can be shared eas-ily across applications and especially by different organizationsthat need to share data. It’s an open architecture that is SOAcompatible. MOST INNOVATIVE PRODUCT - This monthAgilysys is launching a new solution called “Sign & Secure.”Sign & Secure provides the ability to capture signatures

electronically right at the table.Today many hotels, restaurantsand casinos process transactionsfor meals, sundry items and other products purchased at a prop-erty. Currently, when a guest signs a receipt the paper ticketwith their signature is placed in a box or manually scanned intoan imaging system. Now, a property can utilize a wirelessdevice to capture room charges, credit cards, calculate tips atthe table and permanently store it within DataMagine, a document management solution.

Airistar TechnologiesFounded: 2003 • Waukegan, ILwww.airistar.comAir Purification Products with Customized Applications for theCasino Market

John Warling, Sales ManagerNEW TECHNOLOGIES - Over the past four years, Airistarhas been actively involved in the elimination of secondhandsmoke in the casino industry. With smoking legislation becoming a prevalent issue in most states, Airistar has beenworking hard with suppliers and industry experts to design a

compact solution forlocalized air purifica-tion efforts, withoutsacrificing the qualityand quantity of clean

air delivered. The launch of our new Airistar 100GT gamingtable kit marks a large step forward in the protection of casinoemployees from secondhand smoke. MOST INNOVATIVEPRODUCT - Airistar introduced the new Airistar 100GT airpurification system at NIGA 2007. This air purification kit hasbeen developed to provide 95% purified air directly to the dealers at blackjack, poker, roulette and craps tables. Featuringa high efficiency three stage purification process, this systemis easily mounted on or near the gaming table. The dealer isprovided with an adjustable supply of purified air delivered tothe work area via a table-mounted diffuser. The air leaving the

44 Indian Gaming April 2007

As part of our convention coverage of NIGA ‘07, we interviewed many of the industry leaderswho provide games, products and services to tribal casinos. We asked them to describe the newtechnologies they are developing, what industry trends they see and what innovative productsand services they are most excited about. Here is what they had to say...

New Technologies, Games, Products and Services at NIGA ‘07

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diffuser is directed away from the dealer at a 50 degree anglecreating an air shield, which subtly deflects the secondhandsmoke away from the dealer's work area. The launch customer for this revolutionary air purification system isPotawatomi Bingo Casino in Milwaukee, Wisconsin, where asuccessful pilot program is currently underway.

Aruze Gaming AmericaFounded: 1969 • Tokyo, Japan & Las Vegas, NV (U.S.)www.aruze.com/en/index.htmlClass III / HD Video Slots, Mechanical Reel Slots with TransparentLCD Hybrid Technology, Video Poker, Multi-Terminal BlackJack,Baccarat & Roulette

Chris Korpi, Manager of Native American SalesMOST INNOVATIVE PRODUCT - Our mechanical reel product has an exclusive patented “hybrid” technology thatfeatures a transparent LCD screen over the mechanical reels.

This transmissiveLCD display posi-tively changes the

appearance of a mechanical reel game by replacing glass withan interactive crisp video overlay. This technology transportsthe old-fashioned slot machine into a new era. Installations arebeginning in Southern California in April and May and will continue throughout the summer. Tribal casinos from acrossthe country have expressed strong interest in Aruze's products.

Atronic AmericasFounded: 1993 • Scottsdale, AZwww.atronic.comClass III / Video and Reel Slot Machines

Krista Colonna, Marketing ManagerNEW TECHNOLOGIES -Atronic is presently working on aServer Assisted Gaming™ product,which was shown at G2E as well asNIGA. This innovation will allowfor remote management of thecasino floor. Other benefits include a lowered cost of own-ership for the casino as well as enhanced player experienceon the machines. MOST INNOVATIVE PRODUCT - At thisyear's NIGA, Atronic presented two new linked gaming con-cepts - Hot Link™ and Mystery Magic™. These uniqueproducts allow an operator to set up a linked progressivebank with any Atronic title that is Hot Link™ or MysteryMagic™ capable. This is truly exciting since no other man-ufacturer has a concept like this available. In addition, all

new Atronic titles in the future will be linkable via eitherHot Link or Mystery Magic.

Bally TechnologiesFounded: 1932 • Las Vegas, NVwww.ballytech.comClass III / Reel-Spinning Slot Machines, Video Slots, Wide-AreaProgressives; Class II / Lottery and Central Determination Gamesand Platforms; and Casino Management, Slot Accounting, Bonusing,Cashless and Table Management Solutions

Marcus Prater, Senior Vice President of MarketingNEW TECHNOLOGIES - Bally is focused on the continuedintegration of the ALPHA OS platform and the ALPHA Eliteseries of cabinets. A common operating systemcombined with a common hardware base benefits the operators in a variety of ways,including common parts for easy servicing,faster product approvals and improved manufacturing time. On the systems side ofour business, our Bally Power Bonusing suite of products provides a wide variety of benefits to operators by creating moreplayer loyalty and increasing revenues while giving players anew level of excitement when they play machines or table games.MOST INNOVATIVE PRODUCT - Bally's Hot Shot Progressive slot machine is a unique multi-level progressive thatincorporates the best features from the Blazing 7s family ofgames. When players go into the bonus round, they actuallyplay miniature versions of five Blazing 7s three-reel classics.There's nothing like it out there and it's extremely popular intribal casinos from coast to coast.

Cadillac JackFounded: 1995 • Duluth, GAwww.cadillacjack.comClass II & Class III / Video and Mechanical Reel Games, Wide Area Progressives

Gina Lanphear, Director of MarketingNEW TECHNOLOGIES - Our product portfolio is enhancedby our new game themes and new technologies includingCadillac Cash, our new Class II Wide Area Progressive. The

products, created usingbest of breed graphicsand software design

will give both clients and casino patron's better choices in themarket. MOST INNOVATIVE PRODUCT - Cadillac Jacklaunched its new Wide Area Progressive, Cadillac Cash, inOctober 2006 in Native American casinos. Already available

46 Indian Gaming April 2007

for worldwide commercialization, this product has been receivedwith tremendous enthusiasm by the Native American gamingmarket. Cadillac Cash differentiates itself by offering multiplegame themes linked to a common jackpot, life changing awardsand instant payouts.

CashCodeFounded: 1991 • Toronto, Canadawww.cashcode.comBill Validators and Custom-Applications Manufactured in Association with Original Equipment Manufacturers (OEMs)

Joe Wilcox, Director Business Development - GamingNEW TECHNOLOGIES - With the direction of the industrymoving forward with server-based/downloadable games, our peripheral device has the ability with our proprietary protocol and toolset, CCNet, to follow the technology and

update the bill validatorthrough the 'system'remotely. This will savethe casino operator

significant labor costs whenever a new bill is introduced and/orfirmware is updated with the latest fraud detection software.All current models support CCNet, as will the next generationproduct due for release later this year. MOST INNOVATIVEPRODUCT - CashCode's FL and SM model bill validators forthe Class II markets have been well received in the tribal casinos. With the highest acceptance rates on first insertion,utilizing auto tuning auto calibrating sensors with a modulardesign to reduce maintenance costs, the next generation of thecurrently successful FL model will provide a true 'universal' platform with advanced sensor technology with an eye on theClass III markets. CashCode's progressive technology andbroad installation base in the international markets will be recognized by the major OEMs and casino operators in theNorth American marketplace.

Casino Careers & Casino Executive SearchFounded: 1998 • Northfield, NJwww.casinocareers.com / www.casinoexecsearch.com Recruitment Services - Job Board, Resume Database, ExecutiveSearch, Management Consulting

Beth Deighan, PresidentTRENDS - The growth of the Indian gaming industry hasresulted in new gaming properties and expansions of existing

casino properties, the acquisi-tions of non-gaming companiesand development of diverse

tribal enterprise businesses ranging from education to envi-ronmental services and more. This growth requires ourrecruitment divisions to offer a diversity of services to iden-tify qualified employees at every level in diversified disciplines.SOLUTIONS - To efficiently serve the increasing number ofgaming companies utilizing our services, Casino CareersOnline and Casino Executive Searchcontinues to attract new talent fromoutside of the gaming industry, createnew alliances with educational institu-tions and community professional organizations, and assistour clients expanding into international jurisdictions todevelop expatriate incentive packages. We help support andfacilitate industry growth by offering services to analyzecorporate organizational structure and compensation pro-grams, as well provide programs for management perfor-mance goals/objective-setting and assessment programs toassist our clients to develop and retain their staff.

Certegy Gaming ServicesFounded: 2001 • St. Petersburg, FL www.fidelityinfoservices.com Cash Access Services

Marty Williamson, National SalesTRENDS - There is a trend to consolidate all cash servicesinto a single point provider. This eliminates the need forcasino cashiers to toggle between multiple applications andlearn different platforms. It also adds depth to all of the infor-mation and enables the cash services provider to make greater

decisions, therefore increasing the cash tothe floor. Also, there is a movement to addATM functionality to ticket-in/ticket-out kiosks. This is seen to enhance the

guest experience in the casino and will have a single pointon the floor for almost all customer transactions to beprocessed. SOLUTIONS - Certegy's new E-Check platformhas just been released to rave reviews. This product enablesrepeat guests to cash a check electronically with just their driver's license. No more paperwork, or checks to deposit. Certegy Cash Services has a fully integrated platform thatincludes all services including credit card cash advance, debitcard, full check guarantee, and ATM reporting all together. Allof the platform ties in for decision making, Title 31 responsi-bility, and stress free experience for all involved. In regards tothe full function kiosks, Certegy has established partnershipswith two of the industry leaders in this technology, Western Money Systems and ACI. These machines have full

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ticket redemption, bill breaking, ATM, credit card cashadvance, and debit card functionality added.

COST of WisconsinFounded: 1957 • Jackson, WI www.costofwisconsin.com Theme Construction Services

Christopher Foster, Vice President of Sales & MarketingTRENDS - We haveseen extensive expan-sions and renovationsat Indian gaming facilities. Not only are casino floors expand-ing, casinos are also adding hotels, golf courses, water parks,shopping centers, essentially resort destination properties.SOLUTIONS - We have been involved in many of theseexpansions by tying in theme components that match the original casino theming. These themes are many times naturaland include waterfalls, theme facades, and sculptures. Some aremore architectural based and include fountains, decorativefinishes and contemporary features.

Durkan HospitalityAcquired by the Mohawk Group in 1999 • Kennesaw, GAwww.durkan.com / www.themohawkgroup.com High Performance Hospitality Carpeting

Lee Blair, Sr. Vice PresidentMOST INNOVATIVE PRODUCT - When planning a space,there isn't always the luxury of time. Durkan Hospitality justintroduced a QuickShip Catalog that offers instant access to

500 of our print carpet patterns. It is theanswer for properties with little or nolead-time, that might have incurred somekind of emergency, such as a flood or firedamage. QuickShip is also ideal for thosewho are in a time jam because they havenot received an original shipment, were

shorted by a vendor or have encountered other delays andissues. It literally shears weeks off of waiting. A traditionalorder of our ColorShield in 36-oz. base grade ordinarily takesfour to seven weeks. With QuickShip, we guarantee thecarpet is ready and shipped for installation in five workingdays. Durkan Hospitality's stain-resistant technology, ColorShield protects printed carpet, arming it to withstandthe toughest stains. Stain resistant capabilities are built rightinto the carpet's fiber to repel stains while fighting fading andpreserving its beauty. In most cases, stains can be cleaned witha damp clean cloth.

FutureLogicFounded: 1983 • Glendale, CAwww.futurelogic-inc.comTITO Gaming Printers / Marketing Solutions

Nick Micalizzi, Vice President Sales & MarketingNEW TECHNOLOGIES - Promotional couponing is one ofthe technologies that we are very excited about and feel holdsgreat promise for both the EGMs and casino operators. Currently, we are working with a number of player trackingcompanies and casino operators to implement our ProMatrix™flexible promotional coupon solution. ProMatrix helps casinomarketers quickly create a variety of graphic templates and setup customized promotional campaigns using a wide range oftriggers, i.e. birthdays, length of play, etc. A second ticket orcoupon for free goods or services can then be delivered at the game to reward, retain and recruit customers. MOSTINNOVATIVE PRODUCT - Our focus this year has been to

deliver the equipment needed forthe next generation of downloadablegames. Our newest gaming printer,the GEN2™ Universal printer, antic-

ipates GSA standards for downloadable games and supports allexisting and emerging game types via one of three communi-cation ports: RS232, NetPlex, and USB 2.0 Full Speed (futureGSA compliant, IGT compliant). The GEN2 Universal printerpermits in-game firmware and promotional updates via the USBcommunications port, and includes a dedicated promotionalprinting port to support couponing.

G.A. Wright MarketingFounded: 1982 • Denver, CO www.gawright.com/gaming Full Service Direct Marketing

Jack Breslin, Sr. Vice President of MarketingTRENDS - In direct marketing, we're seeing trends in a fewkey areas. First, we see more focus on data analysis to identifytrends in various areas such asenrollments, play levels perenrollments, play associatedwith specific offers and zip penetration. There is also a growing interest in developing amarketing database (data warehouse) to develop a more precise profile of a player in regard to his/her activities per visit.We are also seeing more interest in e-marketing and a higherlevel of variable content in direct mail to strengthen person-alization and player relationships. SOLUTIONS - G.A. WrightMarketing continues to insure our staff expertise and

48 Indian Gaming April 2007

technological capabilities meet the needs of our partners to provide effective, targeted marketing programs - in the mostcost-efficient manner.

Gaming Laboratories International (GLI)Founded: 1989 • Lakewood, NJ www.gaminglabs.com Electronic Gaming Device and Systems Testing, Consulting, Training, On-Site Testing and Inspections

James Maida, PresidentTRENDS - Tribal gaming has consistently been at the forefront in early adoption of new technologies. In the very near

future, we can expect to see implementationof a wide range of new technologies fromserver-based gaming and wireless technologies to guaranteed play and electronic table games. Each of these newdevelopments bring with them new and

unique regulatory questions that must bethoughtfully considered, given the potential

impact they will have as they lead tribal slot operations into newwaters. SOLUTIONS - With each trade show, we see newerand better technologies and it is important for tribal regula-tors to stay ahead of those trends. As we have done for almosttwo decades now, GLI will continue to consult with tribal regulators to write standards and consider the wider impact thatnew technologies could have on the jurisdiction. Beyond consulting, we are incorporating those trends into our testingschemas in the lab, and we are helping regulators from juris-dictions across North America understand and stay ahead ofnew technologies with training such as the annual RegulatorsRoundtable and our in-service training seminars, which are heldseveral times a year.

Hnedak Bobo GroupFounded: 1979 • Memphis, TN www.hbginc.com Architecture, Interior Design, Master Planning, Project and Development Management

Dike Bacon, ASLA, Director of Planning & DevelopmentTRENDS - We are seeing a robust transformational trendtoward elevated design quality and luxury in Indian gaming.

Good design is very good forbusiness. As Indian gamingcontinues to mature andflourish, so naturally, doescompetition. Amenities oncereserved for the best players

are being implemented and aggressively leveraged to attracta broader market share. The inclusion of very high-end spasat Indian gaming resorts is a distinct trend. Spa design is oftenthe bridge to the indoor and outdoor environment andrequires a very high level of creativity and sensitivity to theexterior landscape. SOLUTIONS - We are constantly seek-ing innovative ways to redefine or improve the notion of whatan elevated level of hospitality and entertainment is all about.We work with our clients in this discovery process to betterunderstand and embrace alternative views and directions.Our clients become stakeholders in the final design and theyhelp define the products that they (as owners) ultimately arebringing to the marketplace. The finished product is hope-fully a direct reflection of who our clients are (their brand ifyou will) and how they have chosen to express themselves to their guests. The challenge is to look away from the immediate competition and the immediate or current trendsand take a more global view of what is right for a particular circumstance or context.

IGTFounded: 1981 • Reno, NVwww.igt.com Class II & Class III / Spinning-Reel Slots, Video Slots, Video Poker,Video Bingo, Wide-Area Progressives, Multi-Level Progressives andMystery Progressives, Bonusing and Player Loyalty Systems, Products forServer Based Gaming, and Customer Relation Management Software

Rick Sorensen, Manager - Public RelationsNEW TECHNOLOGIES - Among IGT's new technologies

are sb™ (server-based) Products, the M-PSeries multi-player products, group-playconcepts like Wheel of Fortune® SuperSpin™, and innovative 'player packaging'approaches like Guaranteed Play™. Server-

based gaming will ultimately change the way gaming is doneby shifting the focus and game choices to the player. The multi-player and group-play products are introducing socialinteraction among players that has always been present in table-game play but only marginally in slot play. And Guaranteed Play is the first step in 'packaging' the entirecasino experience - gaming, food and entertainment – to the player. MOST INNOVATIVE PRODUCT - Red Hot Jackpots™ is the first multi-level progressive on a spinning-reelslot platform. It features 5-reel versions of established slotthemes like Sizzling 7s® and Double Red Hot Stars™ on amachine bank with three levels of progressive jackpots, plus aMegaJackpot® wide-area progressive. It's a very popular game;you can find it in NativeAmerican casinos nationwide.

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Initial ImpressionsFounded: 1996 • Tempe, AZwww.initialimpressions.info Full Service Marketing, Gaming Consulting & Gaming Management

Joseph M. Perez, PresidentNEW TECHNOLOGIES - The ability to track customers

and employees via Radio FrequencyIdentification or RFID is an excitingnew technology. RFID will revolution-ize customer service as well as greatlyincrease the effectiveness and efficiencyof gaming operations. This type of tech-nology can give an operator a huge lead

in developing relationship marketing. The more informationyou have the more you can cater to your customer and the moreyou can understand and make your employee's job easier.Those operators that take advantage of the RFID technologyin a positive way will be years ahead of their competitors in customer service and running their casinos effectively. MOSTINNOVATIVE PRODUCT - Our Strategic Management andMarketing Training Program or SM2ART Program is our mostinnovative product. Indian gaming operations have evolved intofull-service gaming operations and we firmly believe tribesdon't need the big outside marketing or management firms tobe successful. The SM2ART Program utilizes former GM's,CEO's and marketing staff that go on the gaming floor withcasino management and teach them how to successfully manage their own operation and become their own marketingagency. The SM2ART Program is revolutionary in this aspectand when completed, the tribe has solid management andmarketing practices in place and doesn't have to pay an outside firm to be more successful.

JCM AmericanFounded: 1994 • Las Vegas, NVwww.jcm-american.com Automated Transaction Products Including Bill Validators, CashBoxes and Related Equipment

Tom Nieman, Sr. Vice President of OperationsNEW TECHNOLOGIES - At JCM,we're excited about three areas. Firstis kiosk technology. Because we operate in multiple business silos inaddition to gaming, we can cross-pollinate industries withtechnological advances, and the award-winning work we aredoing in the kiosk arena has tremendous potential for

casinos and hotel/casinos. We also see bill validator technol-ogy at the table side of the casino to hold tremendous poten-tial for increasing profitability and security. We also seegreat benefit of protocol standards that will help currency systems like JCM's communicate even better with gamingdevices and other systems. MOST INNOVATIVE PRODUCT- The Intelligent Cash Box (ICB®) technology is an entiresystem that increases efficiency on the slot floor and in thecount room by reducing common human errors in casino dropand count processes. ICB contributes to the value proposi-tion for the Trident Table Safe also. The ICB automaticallylinks the cash box to gaming asset and supplies independentdata directly from the bill validators and provides account-ing accuracy across the entire gaming floor. An integral partof the ICB is the award-winning Universal Bill Acceptor(UBA™). What's unique about the UBA is it uses magneticand optical sensors to validate currency, helping casinos stayahead of counterfeiters. Both products have received tremen-dous acceptance in the tribal gaming community and in thegaming community at large. In fact, the UBA has been chosen as the default bill acceptor by the “big six” slot manufacturers.

Joseph EveFounded: 1983 • Great Falls, MT www.josepheve.com Auditing and Accounting Services

Timothy J.P. O'Dell, Partner - Director of Consulting ServicesTRENDS - The current trend we are seeing is a shortage ofaccounting staff due to the decline in accounting graduatesresulting from additional credit hours required to become aCPA. The shortage isaffecting many tribesand casinos ability toattract qualified staff, retain staff and keep their books up-to-date. Many tribes and casinos are looking at ways ofoutsourcing many of the accounting functions. In manyinstances it is less expensive to outsource the function thanhave an entire accounting department. SOLUTIONS - Ourresponse to this trend was the creation of Joseph Eve, LLC,a division of Joseph Eve. The company was formed to provide both in sourced accounting (on-site assistance) andout sourced accounting (off-site using internet portal). Wewill provide the clients enough on-site staff to get caught upand prepared for audit and then eventually move them to out-sourcing or help recruit and train the necessary accountingstaff.