New Southbound Policy Prologue · 2017-03-14 · 1 New Southbound Policy Prologue The global...

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1 New Southbound Policy Prologue The global economy is fraught with volatility and vulnerability, but a growing trend to look for opportunities in new economic blocks could change the current impasse. Major players around the world, including the United States, the European Union, Japan, Korea and China, are beginning to pay greater attention to the markets in Southeast Asia and South Asia. This situation also affects Taiwan in deliberating its long term development strategy and strengthening its adaptability to such changes. The Taiwanese government has unveiled a plan called the “New Southbound Policy, which aims to strengthen the comprehensive trade and economic ties between Taiwan and members of the Association of Southeast Asian Nations (ASEAN), South Asian countries, as well as New Zealand and Australia. According to the policys guidelines, the government will integrate the resources and strengths of the public and private sectors in order to forge a mutually beneficial model of cooperation and create a sense of economic community with those countries in aspects of talent cooperation, economic integration, science and technology collaboration, cultural exchange, resource sharing and market accession. The New Southbound Policy has been designated to further Taiwans economic development, and the government has adopted various strategies for its implementation. However, realization of these policy goals will require joint efforts from the private sector, and the civic communities of Taiwan and the countries targeted in the policy. In order to provide an accessible source of information regarding the New Southbound Policy and its relevant implementation projects, the Taiwan government has compiled this booklet. Inside the booklet, you will find information on the history, business, and culture of the countries targeted in the New Southbound Policy, as well as the contact details of relevant agencies in charge of each implementation program. Our aim is to help Taiwanese industries, overseas business communities, and Taiwanese students at home and abroad to better understand and collaborate on new projects in the region. We hope to encourage a new kind of thinking about the countries targeted in the New Southbound Policy, so we can help Taiwan march towards the next stage of its development.

Transcript of New Southbound Policy Prologue · 2017-03-14 · 1 New Southbound Policy Prologue The global...

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New Southbound Policy

Prologue

The global economy is fraught with volatility and vulnerability, but a growing trend to

look for opportunities in new economic blocks could change the current impasse.

Major players around the world, including the United States, the European Union,

Japan, Korea and China, are beginning to pay greater attention to the markets in

Southeast Asia and South Asia. This situation also affects Taiwan in deliberating its

long term development strategy and strengthening its adaptability to such changes.

The Taiwanese government has unveiled a plan called the “New Southbound Policy”,

which aims to strengthen the comprehensive trade and economic ties between Taiwan

and members of the Association of Southeast Asian Nations (ASEAN), South Asian

countries, as well as New Zealand and Australia. According to the policy’s guidelines,

the government will integrate the resources and strengths of the public and private

sectors in order to forge a mutually beneficial model of cooperation and create a sense

of economic community with those countries in aspects of talent cooperation,

economic integration, science and technology collaboration, cultural exchange,

resource sharing and market accession.

The New Southbound Policy has been designated to further Taiwan’s economic

development, and the government has adopted various strategies for its

implementation. However, realization of these policy goals will require joint efforts

from the private sector, and the civic communities of Taiwan and the countries

targeted in the policy. In order to provide an accessible source of information

regarding the New Southbound Policy and its relevant implementation projects, the

Taiwan government has compiled this booklet. Inside the booklet, you will find

information on the history, business, and culture of the countries targeted in the New

Southbound Policy, as well as the contact details of relevant agencies in charge of

each implementation program.

Our aim is to help Taiwanese industries, overseas business communities, and

Taiwanese students at home and abroad to better understand and collaborate on new

projects in the region. We hope to encourage a new kind of thinking about the

countries targeted in the New Southbound Policy, so we can help Taiwan march

towards the next stage of its development.

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Policies

President Tsai Ing-wen proclaimed the Guidelines of the New Southbound Policy on

the 16th

of August, 2016. This policy aims to promote comprehensive connections in

economy and trade, science and technology, culture and education between Taiwan

and members of the Association of Southeast Asian Nations (ASEAN), South Asian

countries, as well as New Zealand and Australia. The policy will elaborate a new

model of cooperation through the sharing of resources, talents, and markets that will

create common prosperity and establish a sense of economic community between

Taiwan and its partner countries.

As an important member of the Asia-Pacific region, Taiwan has to adapt to the trend

of regional economic integration. The New Southbound Policy is an essential element

of Taiwan’s economic development strategy. Implementation of this policy will

provide momentum for economic growth and development, and redefine Taiwan’s

position and value in the region. At the same time, the policy will push forward

cooperation and dialogue between Taiwan and countries in ASEAN, South Asian

countries, Australia and New Zealand. The policy will also lead to closer relations,

and contribute to regional development and prosperity.

The New Southbound Policy is people-oriented, and centered on the values of

“settling in for the long haul, seeking comprehensive development, and creating

mutual benefits.” Based on these fundamental principles, Taiwan will strengthen its

collaboration with other countries in the areas of education, industry development,

and human capital exchange. By engaging with first and second generation

immigrants from the countries targeted in the New Southbound Policy, we can deepen

our level of economic cooperation, and strengthen our connection to human resources.

The policy upholds economic collaboration, talent exchange, resource sharing and

regional linkage as the main components. From these four aspects, Taiwan will create

a new model of economic development and help drive growth and prosperity for the

entire region.

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Services

Information on Enhancing Human Capital Programs

A. Promoting talent exchange—providing more opportunities for students from the

target countries to study for a degree in Taiwan or on short term visiting programs

a. Taiwan Scholarship – Ministry of Education

Project manager: Ms. LAI, Sian-Shi

+886-2- 2236 8225 ext. 4212

[email protected]

https://taiwanscholarship.moe.gov.tw/web/index.html

b. Overseas Taiwanese Student Sponsorship– Ministry of Education

Project manager: Mr. CHIANG, Chi-Jin

+886-2- 7736 6712

[email protected]

http://depart.moe.edu.tw/ED2500

c. Overseas Professional Short Term Study Program– Ministry of Education

Project manager: Ms. LIN, Sin-Bei

+886-2- 7736 5731

[email protected]

http://edu.law.moe.gov.tw/EngLawContent.aspx?Type=C&id=235

d. Taiwan Fellowship—Ministry of Foreign Affairs

Project manager: Mr. JIAN, Hong-Sheng

+886-2- 2348 2203

[email protected]

http://taiwanfellowship.ncl.edu.tw

e. Industrial Cooperative Education for Students from ASEAN and South Asian

Countries—Council of Agriculture

Project manager: Mr. LEE, Cheng-Chang

+886-2- 2312 4687

[email protected]

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f. Agricultural Professional Visiting and Training Program—Council of

Agriculture

Project manager: Mr. CHANG, Jhih-Ren

+886-2- 2312 4637

[email protected]

Project manager: Ms. JIANG, Siao-Huei

+886-2- 2312 4024

[email protected]

B. Domestic Talent Incubation – Outstanding Taiwanese students studying for

degrees or receiving professional training in ASEAN and South Asian Countries

as well as New Zealand and Australia

a. National scholarship for overseas studies for a higher degree– Ministry of

Education

Project manager: Ms. CIOU, Hao-Ciou & Ms. LIN, Sin-Zih

+886-2- 7736 5732

[email protected]

http://depart.moe.edu.tw/ED2500/Content_List.aspx?n=67BD8E03DCFE9837

b. Sponsorship for overseas internship – Ministry of Education

Project manager: Ms. YEH, Siou-Ting

+886-2- 2730 1290

[email protected]

https://www.studyabroad.moe.gov.tw/selectyear.php

c. Special programs for ASEAN language, culture and business studies –

Ministry of Education

Project manager: Ms. LIN, Hern-Gyu

+886-2- 7736 6731

[email protected]

d. Incubation programs for young specialists in ASEAN and South Asian

countries as well as New Zealand and Australia – Ministry of Education

(Youth Development Administration)

Project manager: Ms. SYUE, Yi-Han

+886-2- 7736 5523

[email protected]

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Project manager: Ms. HSIAO, Sin-Yi

+886-2- 7736 5582

[email protected]

https://www.yda.gov.tw

e. Youth Overseas Peace Corps– Ministry of Education (Youth Development

Administration)

Project manager: Ms. LIN, Peng-Chen

+886-2- 7736 5526

[email protected]

https://www.yda.gov.tw

f. Assistant program for youth innovation and venture network aiming at New

Southbound Policy target countries– Ministry of Education (Youth

Development Administration)

Project manager: Ms. CHEN, Wun-Ling

+886-2- 7736 5136

[email protected]

Project manager: Ms. LIN, Yi-Ying

+886-2- 7736 5135

[email protected]

https://www.yda.gov.tw

g. Sponsorship for internship in emerging markets – Bureau of Foreign Trade

Project manager: YEH, Shu-Wei,

Importers and Exporters Association of Taipei

+886-2- 2581 6286 ext 457

[email protected]

http://www.tradepioneer.org.tw

h. Talent incubation through industry co-education – Ministry of Economic

Affairs

Project manager: Ms. WU, Huei-Ling

Industrial Technology Research Institute,

+886-2- 2701 6565 ext 327

[email protected]

http://college.itri.org.tw/co_education/

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C. Industry-Oriented Human Capital Training Programs

a. Multinational enterprise marketing manager training program -- Bureau of

Foreign Trade

Project manager: Ms. LIN, Chih-Cian

International Trade Institute, Taiwan External Trade Development Council

+886-2- 2725 5200 ext 2560

[email protected]

www.iti.org.tw

b. MICE industries (meetings, incentives, conferences, exhibitions) specialist

training program -- Bureau of Foreign Trade

Project manager: Ms. CHEN, Yi-Jing

Taiwan External Trade Development Council

+886-2- 2725 5200 ext 2371

[email protected]

https://mice.iti.org.tw

c. E-commerce training program – Small and Medium Enterprise Administration

Project manager: Mr. LU, Chin-Feng

+886-2-2366 2263

[email protected]

http:///www.smelearning.org.tw/

D. Overseas Taiwanese Business Management Improvement Project

a. Improving Taiwanese business competitiveness – Oversea Community Affairs

Council

Project manager: Ms. KUO, Shu-Zhen

+886-2-2327 2702

[email protected]

b. Incubating overseas Taiwanese students from ASEAN countries and matching

them with Taiwanese businesses in the area – Oversea Community Affairs

Council

Project manager: Mr. YOU, Zheng-Cai

+886-2-2327 2810

[email protected]

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E. Talent Matching for Taiwanese Businesses Aiming at ASEAN Markets

a. Facilitating Taiwanese businesses recruit overseas Taiwanese students –

Oversea Community Affairs Council

Project manager: Mr. YOU, Zheng-Cai

+886-2-2327 2810

[email protected]

b. Helping overseas Taiwanese students and the next generation of immigrants

from ASEAN countries to work with Taiwanese businesses in this region –

Oversea Community Affairs Council

Project manager: Ms. KUO, Shu-Zhen

+886-2-2327 2702

[email protected]

F. Contact Taiwan – a web-based talent matching platform

The Department of Investment Services, MOEA has established a web-based

talent matching platform that provides a one stop service for foreign talent looking

for job opportunities with Taiwanese companies.

Project manager: Ms. HAO, Dai-Yuan

Taiwan External Trade Development Council

+886-2- 2725 5200 ext 1960

[email protected]

www.contacttaiwan.tw

G. Recruit High Quality Teachers for Promotion of Traditional Chinese Education

and Taiwan Culture in Foreign Countries – Ministry of Education

Project manager: Ms. CHEN, Yan-Hua

+886-2-7736 5735

[email protected]

H. Taiwan Host Family Project – Ministry of Education

Project manager: Ms. WANG, Sih-Ting

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Southern Taiwan University of Science and Technology

+886-6- 253 3131 ext 1603

[email protected]

www.hostfamily.org.tw

Information on Financial Service Programs

A. Overseas Investment Loans and Export Financing Program

a. Overseas Investment Loan

Taiwanese businesses looking to establish marketing offices, warehouses,

investment offices, or merger and acquisition offices overseas, can apply for

an overseas investment loan through their corresponding bank in Taiwan.

http://www.ba.org.tw/PublicInformation/BusinessDetail/33?returnurl=%2FPu

blicInformation%2FBusinessArea

b. Export Financing Program

This program aims to assist exporting companies with financial support,

including short term, long term, and foreign account receivables.

http://www.ba.org.tw/PublicInformation/BusinessDetail/33?returnurl=%2FPu

blicInformation%2FBusinessArea

c. Export loans with favorable rates for expansion of foreign markets – Bureau of

Foreign Trade

Project manager: Ms. WU, Pei-Shan

The Export-Import Bank of ROC

+886-2-3322 0526

[email protected]

www.eximbank.com.tw

d. Export financing schemes

The ROC’s Export-Import Bank collaborates with foreign financial institutes

and provides financial credit to foreign buyers when they buy products from

Taiwan.

Project manager: Mr. PENG, Zhao-Han

The Export-Import Bank of ROC

+886-2-3322 0507

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[email protected]

www.eximbank.com.tw

B. Finance and Guarantee for Overseas Construction Project -- assists construction

companies expanding to foreign markets

Project manager: Mr. SHAO, Chih-Sheng

The Export-Import Bank of ROC

+886-2-3322 0536

[email protected]

www.eximbank.com.tw

C. Syndicated loan and Joint quarantine

a. Provides syndicated loans and joint guarantees for Taiwanese companies

looking for large scale investment or for construction projects in ASEAN and

South Asian countries

Project manager: Ms. LU, Chi-Chun

The Export-Import Bank of ROC

+886-2-3322 0532

[email protected]

www.eximbank.com.tw

b. Platform for syndicated loans for package plant exports and the construction

industry

Project manager: Mr. DAY, Cian-Cheng

The Export-Import Bank of ROC

+886-2-2396 2904

[email protected]

www.eximbank.com.tw

D. Insurance for Foreign Investment and Exportation

a. Foreign Investment Insurance

Project manager: Ms. CHAN, Ciou-Chu

The Export-Import Bank of ROC

+886-2-3322 0588

[email protected]

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www.eximbank.com.tw

b. Export Insurance

Project manager: Ms. CHAN, Ciou-Chu

The Export-Import Bank of ROC

+886-2-3322 0588

[email protected]

www.eximbank.com.tw

E. Insurance for Foreign Construction Projects – helps to avoid local political risk

and bankruptcy of local counterparts

Project manager: Ms. SHYR, Li-Fen

The Export-Import Bank of ROC

+886-2-3322 0592

[email protected]

www.eximbank.com.tw

F. Credit Guarantee and Finance Assistance

a. Credit guarantees and finance assistance– Bureau of Foreign Trade and the

Small and Medium Enterprise Administration, MOEA

Project manager: Ms. HSIEH, Chia-Chuan

Small and Medium Enterprise Administration

+886-2-2368 0816 ext 356

[email protected]

b. Overseas Taiwanese business loans and overseas Taiwanese student loans –

Overseas Credit Guarantee Fund (Taiwan)

Project manager: Ms. CHOU, Ya-Na

Overseas Credit Guarantee Fund

+886-2-2375 2961 ext 28

[email protected]

www.ocgfund.org.tw

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G. Information on locations of Taiwan Financial Services in ASEAN countries,

South Asian countries and Australia

a. Banking Services Locations

There are 189 subsidiaries or branches of Taiwanese banks or financial

institutes in ASEAN, South Asian countries and Australia as of June 2016.

Please check www.banking.gov.tw for their details or click on:

http://www.banking.gov.tw/ch/home.jsp?id=157&parentpath=0,4&mcustomiz

e=bstatistics_view.jsp&serno=201105120009

b. Insurance Services Locations

There are 13 subsidiaries of Taiwanese insurance companies in ASEAN and

South Asian countries as of June 2016. Please check www.ib.gov.tw for their

details or click on:

http://www.ib.gov.tw/ch/home.jsp?id=57&parentpath=0,6&mcustomize=one

messages_view.jsp&dataserno=201107220002&aplistdn=ou=data,ou=busines

s,ou=one,ou=chinese,ou=ap_root,o=fsc,c=tw&toolsflag=Y

Information on Industrial Service Programs

A. Business Matching Services

a. Overseas Trading Delegation

The Ministry of Economic Affairs’ Bureau of Foreign Trade proactively assists

Taiwanese businesses in promoting their products to buyers, retailers, and distributors.

It also assists businesses in seizing business opportunities by commissioning legal

entities, providing associations with subsidies in order to attend international

exhibitions, and organize trade delegations.

Commissioned Legal Entity: Taiwan External Trade Development Council

(TAITRA)

Contact Person: Ms. Chen

Tel: +886-2- 2725 5200 #1590

Email: [email protected]

Website: https://events.taiwantrade.com.tw

Subsidies for Associations

Contact Person: Ms. Lu, Bureau of Foreign Trade,

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Tel: +886-2-2397 7316

Email: [email protected]

Website: http://www.trade.gov.tw/

b. Inviting Foreign Buyers to Taiwan for Procurement

The Ministry of Economic Affairs’ Bureau of Foreign Trade works with overseas

offices to invite international buyers, distributors, and agents to Taiwan for business

matching meetings that help Taiwanese businesses expand into overseas markets, and

seize potential business opportunities.

Contact Person: Mr. Chen

Taiwan External Trade Development Council (TAITRA),

Tel: +886-2- 2725 5200 #1512

Email: [email protected]

Website: https://events.taiwantrade.com.tw

c. Subsidies for individual companies to attend overseas exhibitions

In order to help Taiwan businesses expand into overseas markets, the Ministry

of Economic Affairs’ Bureau of Foreign Trade annually allocates subsidies to

individual companies looking to rent venue space at international exhibitions

overseas.

Contact Person: Ms. Lu, Bureau of Foreign Trade

Tel: +886-2-2397 7316

Email: [email protected]

Website http://www.trade.gov.tw/

d. Facilitating E-Commerce Business to Establish Operation Systems across the

ASEAN countries

1. Facilitating Taiwan E-Commerce businesses to set up platforms or product

galleries in the ASEAN countries

2. Assisting E-Commerce businesses in forming an alliance with local

communities for marketing and enhancing the presence of Taiwan’s

products

3. Helping Taiwan businesses search for potential cooperation with brand

dealers and service providers supporting cash flows, logistics and

marketing based on E-Commerce platforms in order to make an entry to the

ASEAN market

Contact Person: Ms. Lin, Department of Commerce, MOEA

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Tel:(02)2321 2200 #935

Email: [email protected]

B. Customized Incubation

a. International Marketing Growth Project for Small and Medium Sized Enterprises

The Ministry of Economic Affairs provides tailor-made and one-stop professional

consultation service as well as resources in facilitating innovative industries and

SMEs to increase international competitiveness and strengthen export capacity.

Contact Person: Ms. Lu, Taiwan External Trade Development Council (TAITRA)

Tel: +886-2-2725 5200 #1208

Email: [email protected]

Website: www.exportadv.com.tw

b. Advanced Promotion of Most-Valued Products in Emerging Markets

We grasp the needs of consumers in New Southbound Policy-targeted markets,

and help select commercial goods suitable for these markets. We also hold

innovative joint marketing activities and match Taiwanese companies with local

distributors in order to help them expand into six ASEAN member countries

(Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam), as well

as markets in India.

Contact Person: Ms. Ding, Commerce Development Research Institute

Tel: +886-2-7707 4919

Email: [email protected]

Website: http://www.cdri.org.tw/

c. India-Taiwan Products Marketing Center

The Ministry of Economic Affairs’ Bureau of Foreign Trade commissions the

Taipei World Trade Center liaison offices in India (Mumbai, Kolkata and Chennai)

to establish Taiwan Products Marketing Centers. These centers provide services

such as setting up products webpages, offering showcases for companies, local

marketing personnel, and arranging on-line meetings between Taiwan companies

and potential buyers.

Contact Person: Ms. Lu, Taiwan External Trade Development Council (TAITRA)

Tel: +886-2-2725 5200 #1356

Email: [email protected]

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Website: https://events.taiwantrade.com.tw/IndiaTPC

d. Overseas Business Center

Overseas Business Centers established by Taiwan Trade Centers offer discounted

prices on desks and office rental space to Taiwanese enterprises. The service is

available in the Philippines (Manila), Myanmar (Yangon), and India (Mumbai,

Kolkata and Chennai).

Contact Person: Mr. Chen, Taiwan External Trade Development Council

(TAITRA)

Tel: +886-2-2725 5200 #1515

Email: [email protected]

Website: http://mk.taiwantrade.com.tw/html/MDN500S05.ASP

e. Machinery Marketing Alliance

In order to enhance buyers’ brand loyalty to Taiwanese machinery products, the

Ministry of Economic Affairs and Taiwan Trade Centers in Thailand, Malaysia,

Vietnam, Indonesia, and India, have invited local buyers and agents to establish a

“Machinery Marketing Alliance.” Through regular interaction, we provide the

latest information on Taiwan’s products and after-sales service.

Contact Person: Ms. Xiao, Taiwan External Trade Development Council

(TAITRA)

Tel: +886-2-2725 5200 #1557

Email: [email protected]

C. Digital Marketing

a. Taiwantrade.com

Taiwantrade.com is the largest B2B database and trade portal in Taiwan. It

provides the following services to help Taiwan companies take advantage of

online marketing and expand to overseas markets.

ideaEZ: Enables buyers to purchase samples or make small value purchases

online, which is expected to encourage subsequent large volume procurement

iMeeting: Offers a way for procurement matching by one-on-one online video

meeting, and also enables overseas buyers to rapidly establish cooperative

relationships with quality suppliers from Taiwan iSourcing: Compiles all the

leads gathered by TAITRA and offers one single channel for Taiwanese suppliers

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to get the information about interested buyers

Strategic Alliance: Through complementary and strategic vertical and horizontal

alliances, Strategic Alliance provides members of TaiwanTrade with diversified

and premium services, including cash flows, logistics, etc. Contact Person: Ms.

Lin, Taiwan External Trade Development Council (TAITRA)

Tel: +886-2-2725 5200 #3932

Email: [email protected]

Website: www.taiwantrade.com

SME E-Commerce International Marketing Program

We encourage SMEs to take advantage of cross-border E-Commerce to help

boost exports. Our consultation varies based on the individual needs of SMEs and

we help SMEs integrate online and with other physical resources. We are keen to

enhance the international marketing capabilities of Taiwanese SMEs, and use a

number of strategies to help them, including working with international

e-commerce platforms, co-marketing with logistics and cash flow enterprises,

conducting incubation seminars and forums, among other strategies. Contact

Person: Mr. Chen, Small and Medium Enterprise Administration

Tel: +886-2-2368 0816 #223

Email: [email protected]

Website: http://cross-border.org.tw/

D. Provision of Market Information

The Ministry of Economic Affairs and TAITRA have an extensive range of

offshore offices that gather business information and potential business

opportunities in a timely manner. We also send trade pioneers to emerging

markets where TAITRA has yet to open offices to explore business opportunities

and conduct market research on niche industries. All information is available via

websites, magazines, and seminars.

Contact Person: Ms. Tsai, Taiwan External Trade Development Council

(TAITRA)

Tel: +886-2-2725 5200 #1871

Email: [email protected]

Website: http://tradepioneer.taiwantrade.com.tw/ (Trade Pioneer)

http://trademag.org.tw (Market Research)

E. Enhancing industry image in the international field

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a. The Taiwan Industry Image Enhancement Project

The aim of this project is to promote Taiwanese products that are excellently

made, and enhance Taiwan’s overall industry image. Through organizing

diversified integrated marketing and promotion activities in India, Indonesia,

Vietnam, and the Philippines and working with local distributors to set up

exhibition areas, the project aims to enhance the image and reputation of

Taiwanese industry, and eventually extend this brand image to Taiwan-based

SMEs.

Contact Person: Ms. Tsai, Taiwan External Trade Development Council

(TAITRA)

Tel: +886-2-2725 5200 #1415

Email: [email protected]

Website: www.taiwanexcellance.org

b. Machine tools and Machinery Parts Integrated Marketing Project

In order to enhance the international marketing capabilities of Taiwan’s machine tool

and machinery parts industries, The Ministry of Economic Affairs’ Bureau of Free

Trade focuses on strengthening the image of Taiwanese industry in New Southbound

Policy targeted markets, by organizing integrated marketing activities at international

exhibitions, industry application meetings, and press events.

Contact Person: Mr. Chan, Corporate Synergy Development Center

Tel: +886-2-2700 1356 #101

Email: [email protected]

Website: http://twmt.tw/ch/

F. Promotion of Industrial Structure Optimization

a. Taiwan businesses Upgrade

The Ministry of Economic Affairs’ Development Center for Industrial

Competitiveness helps Taiwan businesses upgrade and enhance overall industrial

competiveness as follows:

1. The Center provides businesses with customized services necessary for upgrade,

such as technology and management services, and assists businesses utilize the

Government’s counselling resources in order to enhance business competitiveness.

The Center promotes public awareness about the upgrade policy, and also promotes

the range of counselling services offered by the government. It also presents past

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success cases that have undergone quality upgrade.

Contact Person: Mr. Chuang, Development Center for Industrial Competitiveness

Tel: 0800-000-257 (in Taiwan)

Email: [email protected]

Website: https://assist.nat.gov.tw

b. Global Marketing Plan for SMEs Participating in Industrial Value Chains

This plan adopts an industrial cluster approach to facilitate SMEs in order to

strengthen innovative products, value-added services, design and R&D, products

manufacturing, brand distribution, and sales skills. In addition, the plan aims to

attract international businesses to build value-added networks, and enables

Taiwan businesses to participate in global value chains and develop their

capability in international markets.

Contact Person: Ms. Kuo, Small and Medium Enterprise Administration, Ministry

of Economic Affairs

Tel: +886-2-2368 0816 #212

Email: [email protected]

Website: www.taiwanscm.org.tw

c. Development Project on Management and Technics of Consultancy Services

The project aims to cultivate talented cross-field management personnel by

enhancing the development of the management consultant industry, and promote

innovative industry policies. Through these efforts, the project guides Taiwanese

SMEs involved in the manufacturing and services industries on how to upgrade

their management and technology development. In addition, the project seeks to

provide businesses with an integrated services model to facilitate transition and

upgrade. The project also aims to integrate domain expertise from the

management and consultancy industries. At the same time, this will help the

Taiwan management and consultant industry expand business opportunities into

China and Southeast Asia.

Contact Person: Mr. Liu, Small and Medium Enterprise Administration, MOEA

Tel: +886-2- 2368 0816 #334

Email: [email protected]

Website: www.tmcteam.org.tw

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G. Counseling Service on Agricultural Exportation

a. Strategic Analysis and Value-Added Strategy for Agricultural Technology Industry

Agricultural Technology Research Institute maintains the following two websites:

Taiwan Agriculture TechnoMart (http://tatm.coa.gov.tw) and the Agricultural

Technology Industry Information Platform (http://atiip.atri.org.tw). Through these

efforts, we seek to provide information on technology transference and the latest

trends of the agricultural market and agricultural industry in order to promote the

industrialization and internationalization of Taiwan’s agricultural technology

industry.

Taiwan Agriculture TechnoMart

Contact Person: Ms. Ann

Tel: +886-3- 518 5076; 518 5120

Email: [email protected]

Agricultural Technology Industry Information Platform

Contact Person: Ms. Su

Tel: +886-3-518 5082

Email: [email protected]

b. Cooperation on Export/Import Sanitary and Phytosanitary and Technology

We implement risk assessments on market access of agricultural products, as well

as undertake export/import sanitary and phytosanitary measures. In order to

help Taiwanese agricultural and poultry products successfully go through

quarantine barriers, we participate in international multilateral and bilateral

consultations meetings. We also help Taiwanese producers expand their export

markets, and ensure continued Taiwanese agricultural production and the safety

of the local ecosystem.

Contact Person: Ms. Chiu, Bureau of Animal and Plant Health Inspection and

Quarantine, Council of Agriculture

Tel: +886-2-3343 2091

Email: [email protected]

c. Consultancy Services for Tariff Rates of New Southbound Policy Target Countries

We help find tariff rates on agricultural products exporting into New Southbound

Policy target countries. In addition, we negotiate preferential tariffs for Taiwanese

agricultural products through bilateral economic consultations, agricultural

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meetings, and signing FTAs.

Contact Person: Mr. Liu, Council of Agriculture

Tel: +886-2- 2312 6965

Email: [email protected]

d. Enhancing International Marketing for Agricultural Products

Based on international marketing plans for agricultural products, we facilitate

brand counseling, training of agricultural talents, overseas exhibitions and

promotion, promote exports of Taiwan agricultural products, help to increase the

income of Taiwan farmers, and contribute to adjustments in agricultural structure.

Contact Person: Ms. Tsai, Council of Agriculture

Tel: +886-2- 2312 4030

Email: [email protected]

H. Taiwan Desk

Indonesia’s Investment Coordinating Board (BKPM) has established a Taiwan

Desk in order to serve Taiwanese businesses seeking investment counseling. In

addition, Taiwan Desks are expected to be available in Vietnam, Thailand, the

Philippines, Myanmar and India in 2017. Taiwan Desks provide a number of

services for Taiwanese businesses abroad, including general investment

counselling, provides information and business opportunities for local industries,

finds and introduces potential cooperation partners, and helps raise concerns

regarding investment barriers.

Contact window Telephone Email

Department of Investment

Services, Ministry of

Economic Affairs

+886-2-2382 0495

+886-2-2383 2169

[email protected]

Taiwan Desk in Indonesia,

Mr. Wu

+62-21-525 2008

#2535

[email protected]

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India

About India

When it comes to India, people cannot help but be awed by the Taj Mahal’s grandeur

with its mixture of Indian architectural styles, be impressed with Indian movies like

“3 Idiots” – a smash-hit in Taiwan, and be inspired by yoga practices that stretch back

thousands of years and aim to cultivate a mind-body connection and balance. In

addition, India has become the fourth nation to explore Mars by launching an

interplanetary probe, after the United States, Russia and the European Union. Now,

with its traditional values and modern vibe, India is emerging as “the world’s factory

of the 21th century” and is ready to shape the global economic landscape.

India’s land area is ninety-one times larger than that of Taiwan the seventh largest

country by land area in the world. As of August 2016, India’s total population has

reached 1.31 billion, trailing only mainland China. India boasts a young and vibrant

population, with the number of Indians aged between 25 years and 54 years

accounting for 40.74% of its total population, and the average age of its citizens being

28 years old.

Since Indian Prime Minister Narendra Modi took office in May 2014, India has

quickly taken the world by storm. As part of its effort to make India a global

manufacturing hub and pursue more foreign direct investment, the Modi

administration has launched the “Make in India” campaign, which has successfully

attracted numerous foreign businesses to invest and set up operations in India.

ROC President Tsai Ing-wen has placed an emphasis on forging a strategic partnership

between India and Taiwan in the fields of industrial cooperation and economic

relations. In September 2012, President Tsai visited India for 10 days in order to

survey cooperation opportunities. Furthermore, in her inaugural address on May 20,

2016, President Tsai specifically stressed that Taiwan views India with great

importance as part of its bid to expand economic and trade exchanges with the globe.

President Tsai has also mentioned that India, as a powerhouse in South Asia, plays a

pivotal role in Taiwan’s overall strategy of tapping global markets, clearly

demonstrating India’s importance in the international economic landscape.

Industry development

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India’s main industries include automotive manufacturing, green energy,

communication, and pharmaceuticals.

The International Organization of Motor Vehicle Manufacturers stated that India

produced 4.21 million vehicles in 2015, making it the world’s sixth largest automobile

manufacturer. India’s auto industry accounts for 7.1% of the nation’s GDP.

Regarding the green energy industry, it is estimated that India will become the world’s

third largest consumer of energy by 2030. India’s Ministry of New and Renewable

Energy pointed out in December 2014 that the country’s solar potential is around 750

GW. In addition, the lighting sector accounts for around 20% of the total electricity

consumption in India. India’s LED lighting market is projected to reach US$2.2

billion by 2021.

On the telecommunications front, research and consulting firm Occams Business

estimated that during the forecast period from 2010 to 2020, India’s cloud services

market will expand at a compound annual growth rate of 76% and will reach a market

scale of between US$15 billion and US$18 billion.

With respect to pharmaceuticals, India’s Ministry of Commerce and Industry asserted

that India is poised to become the third largest pharmaceutical market by 2020.

Approximately 20% of the world’s generic medicines will be made in India, making it

the largest exporter of such products.

Taiwanese businesses in India

Taiwan’s Investment in India Taiwan Business Associations in India

Cases of registered investment: 60 1. Taiwan Chamber of Commerce in

Delhi

President: Mr. Joe Ko

Members: 36

E-mail:[email protected]

Website:www.tccd.in/content/15

2. Taiwan Chamber of Commerce in

Mumbai

President: Ms. Tseng

Members: 20

Email: [email protected]

Total amount of investment: US$3.24

million

Geographical distribution: Delhi,

Mumbai, Bangalore, Chennai,

Ahmedabad

Major industries: electrical and

electronics, steel, shoe manufacturing,

medical equipment, ICT

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Doing business in India

1. Business Travel:

Travel information: please visit the official website of the India-Taipei

Association: www.india.org.tw

Visa: (1) Taiwanese residents with valid IDs. (2) Foreigners holding ARCs

valid for at least six months. (3) Visa application: Holders of ROC passports

are eligible to apply for e-Tourist Visa on line:

indianvisaonline.gov.in/visa/tvoa.html

Flight: Direct flights between Taiwan and India are operated by China

Airlines. At the moment, there are scheduled flights from Taiwan to India

every Tuesday and Saturday.

Healthcare: Private hospitals in India provide better healthcare services than

public hospitals. It is advised that foreigners refer to www.maxhealthcare.in

or www.narayanahealth.org for information on medical services.

Food: Dining at hotels and drinking bottled water are strongly advised.

Living: The hotel and hospitality industry in India is well-developed. India

offers a variety of hotels for business travelers. Staying at four-star (or above)

hotels is a safer option.

Transportation: Options include domestic flights, bus, car rental, taxi, metro,

and auto rickshaw. As ideal tour guides as rickshaw drivers may be, be sure

to bargain before jumping in a rickshaw and make payment after the ride. It

is also advised to rent a car through a hotel for safety concerns.

2. Trade between India and Taiwan:

Bilateral trade between India and Taiwan amounted to US$ 4.81 billion in 2015,

ranking India as Taiwan’s 18th

largest trading partner, 16th

largest export market,

and 22nd

largest source of imports.

At present, Taiwan exports a wide range of goods and services to India, including

auto/motorcycle components, electrical equipment, molds, turnkey services, ICT

products, electronics, chemicals, and high-quality man-made textile fabrics. Due

to India’s high level of protectionism, India mainly imports goods and services

that Indian companies are not able to manufacture or are in short supply.

India is promoting key initiatives, such as Make in India, Digital India, Skill India,

Start-up India, and Smart Cities, with an aim to attract foreign direct investment

and technical collaboration. Sectors with significant investment potential include

information and communications, auto components, green energy, infrastructure,

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medical equipment, machinery, and food processing, to name a few. Please visit

the Department of Invest Services of the Ministry of Economic Affairs for further

information: twbusiness.nat.gov.tw

Financial service

CTBC bank is, thus far, the only Taiwanese financial company with operations in

India. Established in India in 1996, it currently operates through two branches in New

Delhi (est. 1996) and Sriperumbudur (est. 2012). The two branches, geographically

located in north and south India, respectively, enable CTBC bank to provide better

financial services to both Indian and Taiwanese enterprises, as well as other foreign

companies in India.

Contact information

ROC government in India: 1. Taipei Economic and Cultural Center in India

Phone: +91-11-4607-7777

Emergency call: +91-981-050-2610

Website: http://www.roc-taiwan.org/in/

2. Economic Division, Taipei Economic and Cultural

Center in India

Phone: +91-11-4607-7777

Website: http://www.roc-taiwan.org/in/post/2612.html

3. Taipei World Trade Center Liaison Office in Mumbai

Phone: +91-22-22163074

Website: mumbai.taiwantrade.com

4. Taipei World Trade Center Liaison Office in Chennai

Phone: +91-44-30063616

Website: chennai.taiwantrade.com

5. Taipei World Trade Center Liaison Office in Kolkata

Phone: +91-33-40042796

Website: kolkata.taiwantrade.com

Chambers of commerce in

India

Taiwan Chamber of Commerce in Delhi (E-mail:

[email protected])

Taiwan Chamber of Commerce in Mumbai (E-mail:

[email protected])

Indian government agencies Department of Commerce, Ministry of Commerce and

Industry (handling trade, anti-dumping investigation, FTA,

and WTO): www.commerce.nic.in

Department of Industrial Policy and Promotion, Ministry

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of Commerce and Industry (handling investment and

industrial policy): www.dipp.nic.in

Central Board of Excise and Customs, Ministry of Finance

(handling tariff, import and export regulations):

www.cbec.gov.in

Invest India (investment facilitation):

www.investindia.gov.in

Indian industry and

commerce associations

Mahratta Chamber of Commerce Industries and

Agriculture: www.mcciapune.com

Federation of Indian Chambers of Commerce and

Industry: www.ficci.in

The Confederation of Indian Industry: www.ciionline.org

Assocham India: www.assocham.org

PHD Chamber of Commerce and Industry: www.phdcci.in