'New Rules of Communication' Patrick Collister
-
Upload
an-post-mail-media-unit -
Category
Marketing
-
view
494 -
download
0
description
Transcript of 'New Rules of Communication' Patrick Collister
![Page 1: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/1.jpg)
The New Rules of Communication
at
February 26th 2014
![Page 2: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/2.jpg)
Advertising has changed Who is this person?
![Page 3: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/3.jpg)
Advertising has changed Brand Engineers
![Page 4: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/4.jpg)
Advertising has changed Also
![Page 5: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/5.jpg)
Advertising has changed Special AnPost offer
![Page 6: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/6.jpg)
Advertising has changed Advertising has changed
![Page 7: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/7.jpg)
Advertising has changed The old rules are being inverted
![Page 8: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/8.jpg)
Advertising has changed 1. Clients spent their money on media
![Page 9: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/9.jpg)
Advertising has changed Not now you don’t
![Page 10: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/10.jpg)
Advertising has changed 2. Clients are not media owners
![Page 11: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/11.jpg)
Advertising has changed Now you are
![Page 12: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/12.jpg)
Advertising has changed Your own channels
![Page 13: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/13.jpg)
Advertising has changed 3. The marketer is in control
![Page 14: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/14.jpg)
Advertising has changed No longer
![Page 15: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/15.jpg)
Advertising has changed 4. You build brands through advertising
Awareness
Interest
Desire
Action
![Page 16: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/16.jpg)
Advertising has changed Advocates build brands
PASSIVE VIEWERS
ENTHUSIASTIC SUPPORTERS
FAN PROMOTERS
ADVOCATES
DIG
ITA
L
Awareness
Interest
Desire
Action
![Page 17: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/17.jpg)
Advertising has changed The rule of 9
![Page 18: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/18.jpg)
Advertising has changed 5. You build brands with adverts
![Page 19: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/19.jpg)
Advertising has changed No-one chooses to watch an advert
![Page 20: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/20.jpg)
Advertising has changed But they will watch a film
![Page 21: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/21.jpg)
Advertising has changed User generated content
![Page 22: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/22.jpg)
Advertising has changed 6. You manage campaigns
![Page 23: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/23.jpg)
Advertising has changed Not any longer
![Page 24: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/24.jpg)
Advertising has changed Manage an ecosystem
![Page 25: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/25.jpg)
Advertising has changed Connecting fans
![Page 26: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/26.jpg)
Advertising has changed So, the new rules of communication
![Page 27: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/27.jpg)
Advertising has changed So, the new rules of communication
1. Think digital 2. Data is central 3. Orchestrate your campaigns 4. Creativity is crucial 5. Everything is social
![Page 28: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/28.jpg)
Advertising has changed 1. Think digital
![Page 29: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/29.jpg)
Advertising has changed Product innovation
![Page 30: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/30.jpg)
Advertising has changed Product innovation
![Page 31: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/31.jpg)
Advertising has changed Print into TV
![Page 32: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/32.jpg)
Advertising has changed 2. Data is central
![Page 33: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/33.jpg)
Advertising has changed BMWFilms
![Page 34: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/34.jpg)
Advertising has changed Pintuco
![Page 35: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/35.jpg)
Advertising has changed Started with TV
![Page 36: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/36.jpg)
Advertising has changed Got them calling
![Page 37: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/37.jpg)
Advertising has changed Jose Beltran
![Page 38: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/38.jpg)
Advertising has changed DM and Digital
![Page 39: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/39.jpg)
Advertising has changed See what you’ve seen already
![Page 40: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/40.jpg)
Advertising has changed See what you’ve seen already
![Page 41: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/41.jpg)
Advertising has changed See what you’ve seen already
![Page 42: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/42.jpg)
Advertising has changed CRM
![Page 43: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/43.jpg)
Advertising has changed CRM
![Page 44: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/44.jpg)
Advertising has changed Data and The Zoo
10 BN
7.7 BN
![Page 45: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/45.jpg)
Advertising has changed What could we do in DM here?
![Page 46: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/46.jpg)
Advertising has changed 3. Orchestrate your campaigns
![Page 47: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/47.jpg)
Advertising has changed Mail and Digital together
![Page 48: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/48.jpg)
Advertising has changed From 20 bloggers to 2m readers
![Page 49: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/49.jpg)
Advertising has changed Mail 120 people
![Page 50: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/50.jpg)
Advertising has changed Reach 79,000
![Page 51: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/51.jpg)
Advertising has changed Mail 3,000
![Page 52: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/52.jpg)
Advertising has changed 1.3m clicked to watch
![Page 53: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/53.jpg)
Advertising has changed Clicking to create
![Page 54: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/54.jpg)
Advertising has changed Clicking to create
![Page 55: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/55.jpg)
Advertising has changed Clicking to book & buy
![Page 56: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/56.jpg)
Advertising has changed Mail as a follow-up
![Page 57: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/57.jpg)
Advertising has changed NZ Effies
![Page 58: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/58.jpg)
Advertising has changed 4. Creativity is crucial
![Page 59: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/59.jpg)
Advertising has changed You’re talking to people
![Page 60: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/60.jpg)
Advertising has changed Sharing values
![Page 61: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/61.jpg)
Advertising has changed Buy into you
![Page 62: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/62.jpg)
Advertising has changed From 30 seconds to 30 minutes
![Page 63: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/63.jpg)
Advertising has changed SAF
SAF – Are You Up To It?
Those who cracked it could unlock the website and find more challenges
The level of difficulty increased.
Eventually visitors could see how they scored – and could then challenge their friends to do better
![Page 64: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/64.jpg)
Advertising has changed The 90 minute mailing
![Page 65: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/65.jpg)
Advertising has changed 5. Everything is social
![Page 66: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/66.jpg)
Advertising has changed Ideas people want to be part of
![Page 67: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/67.jpg)
Advertising has changed Ideas people want to share
![Page 68: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/68.jpg)
Advertising has changed 6. There are no rules
![Page 69: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/69.jpg)
Advertising has changed Milka
![Page 70: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/70.jpg)
Advertising has changed In summary – a personal journey
![Page 71: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/71.jpg)
Advertising has changed 25 years ago…
![Page 72: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/72.jpg)
Advertising has changed The TV commercial
![Page 73: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/73.jpg)
Advertising has changed The idea
![Page 74: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/74.jpg)
Advertising has changed Let’s bring back Ian Rush
![Page 75: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/75.jpg)
Advertising has changed Recruitment
![Page 76: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/76.jpg)
Advertising has changed Online as well as offline
![Page 77: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/77.jpg)
Advertising has changed Pre-Roll
![Page 78: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/78.jpg)
Advertising has changed Hub. Hygiene. Hero.
![Page 79: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/79.jpg)
Advertising has changed Dads upload videos.
![Page 80: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/80.jpg)
Advertising has changed Is there a little Messi out there?
![Page 81: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/81.jpg)
Advertising has changed Boot camps
![Page 82: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/82.jpg)
Advertising has changed The coaches
![Page 83: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/83.jpg)
Advertising has changed The real Steve Gerrard
![Page 84: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/84.jpg)
Advertising has changed More videos
![Page 85: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/85.jpg)
Advertising has changed The squad
![Page 86: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/86.jpg)
Advertising has changed Hygiene
Hero Hub Hygiene
![Page 87: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/87.jpg)
Advertising has changed Hero
![Page 88: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/88.jpg)
Advertising has changed DM and print
![Page 89: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/89.jpg)
Advertising has changed Live on YouTube
![Page 90: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/90.jpg)
Advertising has changed Then and Now
• In 1989 I reported on boys playing football • In 2013 I can get them out into the fields
![Page 91: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/91.jpg)
Advertising has changed The data reveals
• 1. Only 39% of kids regularly take part in sports. The vast majority of 61% don’t. Urban kids are more non-‐parBcipatory than rural ones
• 2. ParBcipaBon in sports is highest amongst 4-‐8 year olds, but sharply drops down between 12-‐13 year olds
• 3. Girls don’t parBcipate and the gender gap becomes more marked progressively 7th year onwards. Girls do more dance, gymnasBcs, yoga
• 4. While football sBll tops the list, other games like tennis, canoeing and archery – all individual sports -‐ are gaining popularity. Dance is the second most popular acBvity appealing to both boys and girls (97% girls and 86% boys)
• Source: PE and Sport Survey (DoE/ TNS BMRB Report), May, 2010
![Page 92: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/92.jpg)
Advertising has changed Declining interest
![Page 93: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/93.jpg)
Advertising has changed The top trending sport
![Page 94: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/94.jpg)
Advertising has changed From the familiar to the magical
![Page 95: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/95.jpg)
Advertising has changed Ian Rush!
![Page 96: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/96.jpg)
Advertising has changed In Google Hangouts
![Page 97: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/97.jpg)
Advertising has changed See Beyonce’s routine
![Page 98: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/98.jpg)
Advertising has changed Create your own routine
![Page 99: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/99.jpg)
Advertising has changed Upload and share
![Page 100: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/100.jpg)
Advertising has changed Hero video
![Page 101: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/101.jpg)
Advertising has changed What have I learned?
![Page 102: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/102.jpg)
Advertising has changed New ways of working
![Page 103: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/103.jpg)
Advertising has changed New ways of trusting
![Page 104: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/104.jpg)
Advertising has changed Collaboration
![Page 105: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/105.jpg)
Advertising has changed The long and the short of it:
![Page 106: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/106.jpg)
Advertising has changed As Confucius said:
![Page 107: 'New Rules of Communication' Patrick Collister](https://reader036.fdocuments.us/reader036/viewer/2022062417/54bf0ddf4a7959c5538b462e/html5/thumbnails/107.jpg)
Advertising has changed Thank You