New Rules for 2015 - Haley Marketing Group Rules for 2015 PRESENTED BY Kaitlin Bolling Brian...
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Transcript of New Rules for 2015 - Haley Marketing Group Rules for 2015 PRESENTED BY Kaitlin Bolling Brian...
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
Killer Staffing WebsitesNew Rules for 2015
PRESENTED BY
Kaitlin BollingBrian Battenfeld
David SearnsMark Yesilevskiy
Agenda
• What makes a “Killer” site?
• The truth (and fiction)about the Google-Apocalypse
• Trends in staffing websites
• Maximizing ROI
• A quick offer from Haley Marketing
Creating a “Killer” Staffing WebsiteWHAT’S YOUR PURPOSE?
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
What’s the purpose of a staffing website?
• It TELLS YOUR STORY.
• It gets people to TAKE ACTION.
• It positions you as an EXPERT.
• It makes your service process BETTER.
• It builds CREDIBILITY.
A killer staffing website helps you SELL MORE!
What’s wrong with most staffing websites?
They’re boring
Weak design
Not optimized for mobileToo few calls to action
Crappy calls to action
No SEO / Bad SEO
“Me too” copy
Clunky navigation
Poor social integration
Not integrated with sales
Hard to update NOT GETTING RESULTS!
Things to consider
• Positioning.
• Credibility.
• Education.
• Desired actions.
• How will you measure success?
• # of leads / job applications
• # of downloads / forms completed
• Visits to site
• Bounce rate / time on site / goals completed
• Rank on search engines
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
The Google-ApocalypseTRUTH vs. FICTION
The truth about Google
April 21 is NOT the end of the world!
• Yes, Google is changing their algorithms.
• Yes, mobile will be even more important.
• But it only affects about 20-30% of your web traffic.
April 21 is simply a reminder that your website needs regular updates!
Designing for mobile
What you SHOULD consider:
• Responsive design versus separate mobile site.
• Mobile optimized experience.
• Faster page loads.
• Minimal content.
• Easy access to features.
• Ability to respond.
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
Responsive design
Creating a Killer Staffing WebsiteDESIGN TRENDS
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
Design
• Flat design / material design
• Mobile first / responsive design
• Tall pages
• Full screen images and background video
• Death of stock photos???
• Iconography
Flat design / Material design
• old - Skeuomorphic
• 2013 – Flat design
• 2014 – Material design
Mobile first vs. Responsive
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
Tall pages & background images
Stock photos & Iconography
• No more “too perfect” people!
• Real people
• Settings / industry related images
• Analogies
• Infographics
• Icons & symbols
• Full screen images and background video
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
Copy
Shorter | Story telling | Rise of infographics | Stronger (and more) CTAs
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
Features
• Dynamic Content
• Smart interactive navigation
• Large format drop downs (1-click access)
• Mobile only navigation
• Job board trends
• Landing pages
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
Features
New features exclusively from Haley Marketing
• Talent Showcase
• Team Bios Manager
• Testimonials Manager
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
SEO
• Less focus on individual keywords,more on total traffic from search engines
• Less focus on optimization of core pages,more on regularly adding optimized content
Hosting
• It’s (much) more than just hosting your site files.
• A good host provides managed hosting:
• Site hosting
• Security
• CMS updates
• Speed management
• Daily backups
• Scalability
• 24/7 monitoring
Maximing ROIHOW TO GET MORE FROM YOUR SITE
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
Maximizing ROI
• More features that enable actions.
• CTAs on every page.
• Minimum mobile content.
• Shorter forms.
• Goal tracking.
• Marketing automation.
A Quick PitchYOU KNEW WE HAD AN OFFER!
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HMG Starter Sites
•
Awesome designs.
Feature rich.
Mobile optimized.
And 30% less
than just two years ago!
Yes, we do custom sites too!1.888.696.2900
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© 2015. All rights reserved1.888.696.2900 | www.haleymarketing.com
•
Website features checklist
•
Thinking about a new website?
GET OUR FREE CHECKLIST!
1.888.696.2900
Any questions?
@haleymarketing
www.facebook.com/HaleyMarketing/
Coming Next:
Stop the Trolls! How to protect your staffing firm’s online reputation Thursday, May 21 at 2 PM EDT
Talent Showcase Product Demo
Thursday, May 28 at 2 PM EDT
Reserve your seat: www.lunchwithhaley.com