Staffing Websites & Talent Engagement - Lunch with Haley · 2018 Haley Marketing Group 1 Staffing...
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2/15/2018 2018 Haley Marketing Group 1 Staffing Websites & Talent Engagement Best Practices for Driving ROI PRESENTED BY David Searns Mark Yesilevskiy Matt Lozar #lunchwithhaley Too many UNFILLED jobs! So why are we here?
Transcript of Staffing Websites & Talent Engagement - Lunch with Haley · 2018 Haley Marketing Group 1 Staffing...
2/15/2018
2018 Haley Marketing Group 1
Staffing Websites & Talent Engagement
Best Practices for Driving ROI
PRESENTED BY
David SearnsMark YesilevskiyMatt Lozar
#lunchwithhaley
Too many UNFILLED jobs!
So why are we here?
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#lunchwithhaley
What can YOU do about it?
Attract. Engage. And Re-engage Talent.
#lunchwithhaley
Attracting Talent.
#lunchwithhaley
Attracting Talent.
Crappy jobs. Crappy response.
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http://newsletter.haleymarketing.com/i/109913592l1
Attracting Talent.
Teach your people to write decent posts.
#lunchwithhaley
Attracting Talent.
Title. Selling Points. Duties & Responsibilities. CTA.Pay rate. Location. One screen. Mobile optimized.
#lunchwithhaley
Attracting Talent.
Increase your distribution.Free. Paid. Optimized.
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https://search.google.com/structured-data/testing-tool
Attracting Talent.
https://lunchwithhaley.com/2016/11/17/recruiting-insights-and-innovations/
Attracting Talent.
Turn temps into recruiters.
#lunchwithhaley
Attracting Talent.
Build your employment brand.
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#lunchwithhaley
Attracting Talent.
Build your employment brand.AWARDS.
#lunchwithhaley
Attracting Talent.
Build your employment brand.VISIBILITY.
#lunchwithhaley
Attracting Talent.
Build your employment brand.REPUTATION.
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SEO: https://lunchwithhaley.com/2017/04/13/staffing-website-seo-2017/
Attracting Talent.
Build your employment brand.YOUR WEBSITE.
SEO: https://lunchwithhaley.com/2017/04/13/staffing-website-seo-2017/
Attracting Talent.
Get your website found.ON PAGE OPTIMIZATION.
URLs
Page TitlesH1 and H2 tags
Internal Links
Meta Descriptions
Load Speed Time on Site
Keyword Research
Body Copy
Site MapAlt Tags
Image Optimization
Structured Data Markup
SEO: https://lunchwithhaley.com/2017/04/13/staffing-website-seo-2017/
Attracting Talent.
Get your website found.OFF-SITE OPTIMIZATION (Inbound traffic).
Directory submission
Google My Business Listings
Social profile creation
Guest blogging
Article syndication
PR distribution
YouTube video optimization
RSS feed submission
Social sharing
Social bookmarking
Blog / Forum commenting
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Attracting Talent.
Get your website found.CONTENT.
#lunchwithhaley
#lunchwithhaley
Engaging Talent.
#lunchwithhaley
Engaging Talent.
Your website is your secret weapon.
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#lunchwithhaley
Engaging Talent.
Your website toolbox.Forms. Nav. Fly-ins. Pop-ups. Sidebars. Inline CTA.
#lunchwithhaley
Engaging Talent.
Getting people to respond.Think beyond jobs. Automated job alerts
Newsletter opt-in
Salary guides
eBooks & Whitepapers
Interactive quiz
Webinar registration
Click to call
Free resume critique
#lunchwithhaley
Engaging Talent.
Entry pages. Exit pages.
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#lunchwithhaley
Engaging Talent.
Kill the long application.
#lunchwithhaley
Engaging Talent.
Re-engineer your apply process.
ApplicationWebsiteJob Post
The old way.
#lunchwithhaley
Engaging Talent.
Re-engineer your apply process.
Full Application
Quick Apply
WebsiteApply on 3rd party
site?Job Post
The new way. More steps, less falloff.
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#lunchwithhaley
Engaging Talent.
Yes, mobile experience matters.Even more now.
#lunchwithhaley
Re-engaging Talent.
#lunchwithhaley
Re-engaging Talent.
Job alerts.
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#lunchwithhaley
Re-engaging Talent.
Re-recruiting.
#lunchwithhaley
Re-engaging Talent.
Matched Audiences.
#lunchwithhaley
Re-engaging Talent.
Marketing automation.
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Attract. Engage.& Re-engage Talent.
#lunchwithhaley
Sexy sells
Any questions?
1.888.696.2900
@DavidatHaley @haleymarketing
www.facebook.com/HaleyMarketing/
Social Pro 2018Tuesday, February 20 at 2 PM ET
Exec Forum RecapThursday, March 15 at 2 PM ET
Reserve your seat: www.lunchwithhaley.com
