New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires...
-
Upload
sonny-sturges -
Category
Documents
-
view
214 -
download
2
Transcript of New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires...
![Page 1: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/1.jpg)
New Product PresentationMarleyOne - Shampoo
![Page 2: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/2.jpg)
Intro• Marley
Teagan• What it is• Benefits
Market• Needs and
Desires• Characteristi
cs• Geographic• Demographi
c• Psychograp
hic• Behavioral
• Buying Patterns
Competition• Who they are• Strengths• Weakness
Distribution
Channels
MARKETING PLAN
![Page 3: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/3.jpg)
Pricing• Opportunities and
threats
Marketing Strategy• Positioning• Product
Differentiation• Price/Quality• Communication
• Ads• Direct
Marketing• Sales Promotion• PR
Action Plan• Production
Consideration• Production
Schedule• Key Issues• Inventory Levels
MARKETING PLAN
![Page 4: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/4.jpg)
MARKETING PLAN
Stationary; $8,100.00
Adver-tise-ment
In Maga-zines; $1,382,500.0
0
Brochures;
$340,000.00
Tradeshow Ex-
penses;
$272,315.00 Merchandising;
$5,000,000.00
Online Pres-ence;
$20,000.00
Radio; $105,240.00
Celebrity Christina Shedd $2,680,125.00
Photo Shoot; $727,000.00
TOTAL BUDGET 10,535,280.00
![Page 5: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/5.jpg)
ADVERTISING PLAN
Magazines• Consumer
• Business to Business
Website
Radio
Brochures
Stationary
Point Of Purchase Display
![Page 6: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/6.jpg)
BUDGET FOR ADVERTISING
Glam-our
$800,000
Vogue $1,100,000
Allure $700,0
00
Website $15,000Professional Beauty; $32,125
Modern Salon $48,000
Sta-tionary $727,0
00
Celebrity 1,000,000
Royal-ties
382,500
Radio 340,000
Budget 10,500,00
![Page 7: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/7.jpg)
ADVERTISING VENUESMAGAZINES
Consumer Magazines
6 Month Run
Vogue Glamour Allure
B2B Magazines1 Yr Run
Professional Beauty
Modern Salon - Salon Today
![Page 8: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/8.jpg)
Website
E-Commerc
e
Design Hosting
Maintenance
WEBSITE PLANS
Website costs $15,000 all inclusive 1-yr Maintenance
www.MarleyOne.com
![Page 9: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/9.jpg)
National Radio
Local Radio
RADIO
Target Radio Market
![Page 10: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/10.jpg)
CELEBRITY SPOKESPERSONCHRISTINA SHEDD
Christina SheddSupermodel/Actress
Has appeared in the following movies
"Elves"
"Failure to Start"
"Bridge to Nowhere“
”No Man" Along with many others..
![Page 11: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/11.jpg)
PRODUCT PACKAGING IDEASROUGH SKETCHES
![Page 12: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/12.jpg)
PRODUCT PACKAGING IDEASROUGH SKETCHES
![Page 13: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/13.jpg)
WEBSITE BANNER SKETCHES
![Page 14: New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.](https://reader038.fdocuments.us/reader038/viewer/2022110303/551726b755034603568b5a7e/html5/thumbnails/14.jpg)
POINT OF PURCHASE DISPLAY