New Methods for Designing (Sports) Content

@CarmenDukes

SXSW Interactive 2016 Proposal

Creating a catch-all content experience for a generic sports audience no longer works.

/New Methods for Designing (Sports) Content

Content creation starts with an understanding of fan needs.

/New Methods for Designing (Sports) Content

Insights like this...

/New Methods for Designing (Sports) Content

“/New Methods for Designing (Sports) Content

I am interested in the emotions of the game. I love reaction shots, slow motion and any opportunities to feel like I'm a part of the game.

plus defining your fans...

/New Methods for Designing (Sports) Content

THE CATCH-UP-ER THE REPLAY-ER THE FEEDER THE MAVEN

THE SEEKER THE CONNECTOR THE FEELER

“I can’t catch everything.” “I can YouTube, anything.” “I’m interested in top stories.” “Oh, you have to see this.”

“I discover something that no one else has.” “I love to hear what players are saying.” “I want to see amazing plays.”

/New Methods for Designing (Sports) Content

...can help define an effective content strategy and unique, targeted content ideas.

/New Methods for Designing (Sports) Content

We need to understand our fans and create the content they are looking for.

/New Methods for Designing (Sports) Content

Design methods can help.

/New Methods for Designing (Sports) Content

Three discussion topics. One SXSW Interactive talk.

/New Methods for Designing (Sports) Content

/New Methods for Designing (Sports) Content

1. How using design methods can shape content creation

/New Methods for Designing (Sports) Content

How to uncover insights from data and research2.

/New Methods for Designing (Sports) Content

How to develop a content strategy from your research3.

/New Methods for Designing (Sports) Content

@carmendukest: www.carmendukes.comw:

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