New Media Vs Traditional Media
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Transcript of New Media Vs Traditional Media
- 1. Is new media posing a serious challenge to traditional media? L.Omariba MA Public Relations University of Westminster
2. NEW MEDIA 3.
- Effectiveness or the weight of various earned media tactics in the current environment.
- Red hits have the most impact, while the long tail (yellow) still makes up half the marketplace.
The Public Relations Long Tail 4. New media ecosystem
- Online communities discuss and extend the stories created by mainstream media.
- These communities also produce participatory journalism, grassroots reporting, annotative reporting, commentary and fact-checking, which the mainstream media feed upon, developing them as a pool of tips, sources and story ideas.
5. Web 2.0 map
- PR 2.0 is inspired by web 1.0
6.
- Many people now tend to search for information on internet.
- New media is rapidly becoming mainstream across the world
7. Social Media Press Release Template by Todd Defren - Shift Communications Traditional press releases do not seem to work these days, says Todd Defren, Principal of SHIFT Communications and father of Social Media Release. 8. Blogs
- BENEFITS
- Offers low cost web authoring.
- Fastest way to publish
- Publish from anywhere
- interactive
- Also, blogs offer most of the benefits
- of more expensive traditional content
- management systems:
- for instance,
- One can easily output content through templates in multiple formats.
- The system manages archiving, organization, categorization, and publishing automatically.
- Freeness to set permissions over who can create or edit content.
- Blogs can integrate with your existing website and other applications
- Number of bloggers worldwide = 184 million.
- Source: Universal McCann finds: (March 2008
9. Newspapers and magazines readership decline Online sources for news are booming 10.
- Consumption of online news continue to grow
- Print news declines while online news grows in the U.S
Source: 2008 survey, Pew Research Center for the People and Press Key News Audiences Blend Online and Traditional Sources 11. Source: 2008 survey, Pew Research Center for the People and Press
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- Overall, 37% of public get news online.
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- 35% of internet users went online at least three days a week.
Key News Audiences Blend Online and Traditional Sources 12. Social media and networking: A global phenomenalsocial-media-usage-world-map-2008 13. New media Vs Traditional
- Things to have in mind:
- Accessibility
- Cost effective
- Lifespan
- Knowledge
- Active producers of content
- Interactivity
14.
- THANK YOU.