New media for outreach New media and you. 77% of active internet users regularly read blogs Twitter...
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Transcript of New media for outreach New media and you. 77% of active internet users regularly read blogs Twitter...
NNew media ew media for outreachfor outreach
New media and youNew media and you
77% of active internet 77% of active internet users regularly read busers regularly read blogslogs
TwitterTwitter has 20 has 20 million new users million new users
every monthevery month
FacebookFacebook has more has more than 100 million usersthan 100 million users
Flickr Flickr has 3,6 has 3,6 billion photosbillion photos
Wikis Wikis have have more than 60 more than 60 million users million users every monthevery month
by econsultancy.comby econsultancy.com
BLOGSBLOGS
More than More than 133 million blogs 133 million blogs
in the worldin the world
Everyday 900 Everyday 900 thousand blogs thousand blogs
are startedare started
Examples:Examples:Livejournal.comLivejournal.com
Blogger.comBlogger.com
FacebookFacebook is a global is a global social networking website website. . Users Users can add friends and send can add friends and send them messages, and update them messages, and update their personal profiles to their personal profiles to notify friends about notify friends about themselves. Additionally, themselves. Additionally, users can join networksusers can join networks
Other platforms
Flickr - photo and video hosting website, and online community platform.
YouTube – web site on which users can upload and share videos
Podcast - a series of digital media files,
usually audio but also video,
that is released in episodes
Social news services – such as Digg.comSocial news services – such as Digg.com
Source: Flickr
How to use these toolsHow to use these toolsSocial News Social News //PodcastPodcast//BlogBlog//TwitterTwitter – –
share news with an outside audienceshare news with an outside audience
Wiki Wiki – share info inside your organization– share info inside your organization
Facebook Facebook – for involving, discussing– for involving, discussing
YouTubeYouTube and and FlickrFlickr – for inspiring – for inspiring
Don’t be afra
id – jump in!
Don’t be afra
id – jump in!
Source: Flickr/Sarah G…
Registration in catalogs,Registration in catalogs, RSS-translatorsRSS-translators
Publication on social Publication on social news servicesnews services
Translation on Translation on blog-systemsblog-systems
Publication links on Publication links on your resources as your resources as much as possiblemuch as possible
Taking part into Taking part into discussingdiscussing
Using tags and Using tags and hashtagshashtags
Source: flickr.com/hackstonr
Where is your audience?Where is your audience?
Mary: Add slide that explains that Mary: Add slide that explains that NGOs should only use platforms that NGOs should only use platforms that
their audiences are using. If people do their audiences are using. If people do not use Twitter in Macedonia, then the not use Twitter in Macedonia, then the Macedonian PG project should not use Macedonian PG project should not use
Twitter.Twitter.
Where is your audience?
Source:flickr
Live Journal?Live Journal?
Twitter?Twitter?
Other online Other online community?community?
Offline?Offline?
Oksana MaslovaOksana Maslovaconsultantconsultant
twitter.com/HealthRights_uatwitter.com/HealthRights_ua
E-mail:E-mail:
[email protected]@gmail.com
