Social Media Basics: Wix LA Users 2013

SOCIAL MEDIA 101PREPARED FOR WIX LA USERS GROUP – MAY 2013

Chris Lam – Cup of Joe Social – [email protected] - @thechrislam

Chris Lam - Cup of Joe Social - [email protected] - @thechrislam

Agenda

WIX LA Users Group – May 2013

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Business Goals Why Bother? Getting Started – Landgrab Channels:

Facebook Twitter Pinterest YouTube

Management & Monitoring Resources Questions


Goals and Listening


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What are your business goals? Customer engagement Product development Website traffic Reputation management Email/info capture Store/foot traffic

LISTEN Google yourself, your brand, your

competitors, the industry Can you use use these comments to

start outbound conversations? (FAQ?)

Christina Lam


Why bother with social media?


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I have a big mouth. So does my best friend. We’re online and mobile.

70% of online adults will listen/look to their network for recommendations.

Take control of your identity online across platforms

Position yourself as an expert in your industry, on your product


All You Can Eat Buffet


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Getting Started: Tom Cruise Landgrab

Tools (pick one): Namecheck.com Knowem Namechk.com

YES: @topgunpilot FB.com/topgunpilot

NO: @t0pgunp1lot_ FB.com/pilotoftopgun


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Channel: Facebook Page


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Create a Facebook PAGE for your business: https://www.facebook.com/pages/create/

Customize page URL: https://www.facebook.com/username

Take advantage of the analytics

Consumers use this to connect to their personal network; recommendations

FB Ads

https://www.facebook.com/pages/create/



https://www.facebook.com/username

https://www.facebook.com/username


Channel: Twitter


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Tweet this in less than 140 characters: Share what you know (Expert,

Resource) Updates on your brand, product,

services Engage – pull; reply/RT relevant

posts

Looking for people? Twellow.com WeFollow.com

Frequency & Quality: Depends on your community 30% you/on-brand: 70% other


Channel: Pinterest


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Set up your business page: http://business.pinterest.com/

Build out your Boards Allow users to discover new

products, brand Dotted line to affiliate marketing

Use your Pins to drive traffic back to you

http://business.pinterest.com/

http://business.pinterest.com/


Channel: YouTube


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Customize your Channel Keep your videos short or

break them up into Parts Keeping your titles, tags

consistent Include your link (website)

within the description, above the fold!


Management & Monitoring


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Use a management dashboard tool to help schedule, monitor, and analyze your posts: Hootsuite Buffer Sprout Social Spredfast

Schedule out evergreen posts FAQ messages Store hours Seasonal tips


Resources


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News/Daily Beat Venturebeat TechCrunch Simply Zesty Mashable The Next Web

Local Groups Social Media Club LA - @smc_la – Disclosure: I’m a Board

member! Connect OC (Facebook Page) Digital LA - @digitalla


Questions?


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Thank you!

Chris Lam

Cup of Joe Social

[email protected]

@thechrislam

(626) 869-6006 (Google Voice)

mailto:[email protected]

Social Media Basics: Wix LA Users 2013

Business

Transcript of Social Media Basics: Wix LA Users 2013