New Media

Social media is popular with all ages and is only continuing to evolve as time continues. When creating my magazine I will

consider that my magazine is aimed at young adults within the social class ABC1 so they will have a clear understanding of the latest social media and up to date gadgets such as iPhone and tablets. I plan to also have an app of my magazine so that once they subscribe to my magazine they can have digital access to the magazine where ever, whenever. In addition I shall also have an online website so they are able to look online and have instant access to updated music information and other music industry gossip.My survey results revealed that the most used social media sites are Twitter, Instagram, YouTube and Facebook. As these were voted the most popular sites by my target audience it is important that I create a page which is dedicated to social media which allows the audience to interact with the magazine.I would create a twitter account as it is free, extremely popular and easily accessible to my readers. The twitter account would be all about the magazine and I will post tweets regularly about music and different artists, I will also tweet sneak previews of what can be expected in the next monthly issue. By following this twitter account it means people will not miss out on my magazine and remain updated with the music industry. Furthermore my twitter account will also have weekly competitions, where people can win head phones, albums and concert tickets. I think it is very important to let the audience feel connected to the magazine as it allows them to create a personal relationship. Moreover I will use Instagram to post photos of artists that will be featuring within my magazine, outfit ideas based on celebrities, selfies of the magazine editors and branding team etc. Also I will be holding competitions on this social media site to win similar prizes to those available on twitter, to win people will have to comment on the image and re post it onto their own Instagram, by doing so it brings in advertisement for the magazine. I will also have a Facebook page, this will include similar content to what can be found in the magazine, it will also have exclusive information about artists who will be featuring in my magazine. In contrast the Facebook page will also have behind the scenes video and images. Lastly I will also have a YouTube channel which will contain interviews from some

of the artists featured within my magazine, I also may consider including live gig content that readers have sent in.As well as general social media, I will also have an online version of my magazine available to those who decide to download the app and subscribe to the magazine yearly. Subscriptions would cost, however it gives the reader more content and online access to read whenever, it also enables them to get a print copy alongside, and so they have the best of both worlds. All of my chosen social media sites will make the reader and audience feel engaged with the magazine and therefore interact with it.