How to fight the credit crunch or do more with less

New Media – collaborate & tell your story

Miles Maier

Lasa

London ICT Champion

Photo: flickr.com/photos/tonypeters/

“Social Media is game changing”www.Radian6.com/cms/social_media

“Online applications and media which

facilitate interaction, collaboration and the

sharing of content”

www.universalmccann.com

Why you should care….

(about using new media to tell your story)?

CSR 2010 to leave ‘unprotected’ services with reduced resources

Local authorities: 1 to 0% growth in cash support each of next 5 yrs

Unprotected services cuts of 2-5% per year (15-20% over 5 yrs)

High demand limited funding who gets funded

tell the story of how you make a difference

Some basic rules

You need valuable content

Identify your objectives

Identify and build your Audience

Use the right tool – personal, email, Twitter, Facebook

Connect, collaborate and engage

Measure your success (or not)

Community Engagement – West London

http://generationstogether.posterous.com/

Community engagement - Hastings

Community engagement - Telford

Tell your story – Dog’s Trust

Tell your story - Hospice

Community network – NAVCA

Stevenage B.C. - social media

Working together

Document sharing – Google Docs, Microsoft Live

Arrange meetings – www.doodle.com

Share presentations – www.slideshare.net/ictchamp

Share pictures – www.flickr.com

Share videos – www.youtube.com

Where to go for help

Regional ICT Champions - www.ictchampions.org.uk

ICT Knowledgebase – www.ictknowledgebase.org.uk

Idealware – www.idealware.org

NetSquared - http://netsquared.meetup.com/

Common Craft – www.commoncraft.com

Photo: flickr.com/photos/jose-montenegro/

Workshop prepared by

Miles MaierLondon Region ICT Champion

www.lasa.org.uk/ictchampion

mmaier@lasa.org.uk

020 7426 4496