New for 2014 - Mission Critical Magazine...New for 2014, Mission Critical will present the fi rst...
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The most useful media brand serving data center and emergency backup power professionals! New for 2014: • Mission Critical Facility Manager of the Year Award • Mission Critical Blog Sponsorships • Dedicated Cloud Computing Supplement
Transcript of New for 2014 - Mission Critical Magazine...New for 2014, Mission Critical will present the fi rst...
The most useful media brand serving data center and emergency backup power professionals!
New for 2014:• Mission Critical Facility Manager of the Year Award
• Mission Critical Blog Sponsorships
• Dedicated Cloud Computing Supplement
Launching Mission Critical in 2007, we knew we had a big idea.
A quality publication providing data center and emergency
backup power professionals with the solutions they need to
excel. Now we’re entering our 7th year, and Mission Critical
continues to evolve. Today you’ll reach customers in print,
online, through eNewsletters, eBlasts, social media sponsorships,
webinars, and custom media tools.
This 2014 Media Planning Guide is our best yet. We’ve developed
a must-read editorial lineup with your customers in mind.
You’ll infl uence Fortune 500 readers in key vertical markets like
banking & fi nancial services, emergency response, gaming &
hospitality, health care, mass transportation, municipal services,
retail, telecom, and information technology. You reach key
titles, including:
■ Data center owners, managers, designers,
engineers, and operators
■ Emergency and backup power professionals
■ Enterprise network/systems managers
■ Power and cooling systems professionals
■ Disaster recovery professionals
■ Facility managers, directors and more.
Sales leads. Brand awareness. Clicks.
Impressions. No matter your media preference
or budget, Mission Critical delivers.
Contact your sales rep anytime to learn more.
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Your ultimate network of data center professionals.
92% of surveyed readers took action after viewing an ad in Mission Critical!Source: Mission Critical Reader Preference/Profile Study, June 2013.
CRITICAL Facts:
New for 2014, Mission Critical will present the fi rst annual Mission Critical
Facility Manager of the Year Award! This award is meant to recognize
exemplary performance by a data center professional. Online
nominations will be accepted from April 1 to June 1, 2014.
Mission Critical’s editorial staff and advisory board will judge
submissions and select the winning entry. The fi rst-ever Mission Critical
Facility Manager of the Year will be covered in our September/October
issue and honored at an industry event in the fall.
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Mission Critical Facility Manager of the Year
Mission Critical Blog Sponsorships
Dedicated Cloud Computing Supplement
The Mission Critical Blog features news and opinion from
Mission Critical editors plus thought-leading writers from
across the data center and emergency backup power
universe. Contact us to learn how to place your entry and
how to sponsor this key piece of Web real estate.
This is your opportunity to
target cloud architects,
virtualization engineers,
data center managers,
and hosting providers in
an editorial environment
written specifically for
them! Our new cloud publication will dig into practical issues
such as selecting the right cloud provider; choosing a
virtualization platform; mediating risk through regional
diversity and vendor redundancy; and more.
Editorial highlights also include:
■ Reviews of SaaS, PaaS, and IaaS cloud services.
■ Comparisons for cloud services like backups, telephony,
infrastructure monitoring, platform hosting, Web
application firewalls, email, and productivity applications.
■ Cloud service evaluations for small and remote offices.
■ Training and certifications reviews for supporting virtual
and cloud infrastructure in public-private-hybrid
cloud environments.
Contact your Mission Critical sales representative today to
learn more about advertising and sponsorship opportunities!
ation will dig into practical issues
For up-to-the minute information on the award and nomination
process, visit our website at www.missioncriticalmagazine.com,
follow Mission Critical on Twitter at www.twitter.com/MCritical, join
the Mission Critical LinkedIn page at http://www.linkedin.com, and
like us on Facebook at www.facebook.com/MissionCritical.
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Editorial Calendar Mission Critical partners with 7X24Exchange, DatacenterDynamics, Uptime Institute, and other major organizations and attends many of their regional events.
Issue Ad Closing Features FREE Bonus Show DistributionJAN.-FEB.
Publication Date: February 14
January 17 • DCIM
• The Cloud
• Cooling Solutions
• 2014 TELEDATA Technology Convergence Conference, Feb. 18, Santa Clara, CA
• The Green Grid Technical Forum, TBA• DatacenterDynamics, New York, NY• DatacenterDynamics, Montreal, Canada
MARCH-APRIL
Publication Date: April 11
March 14 • Achieving Low PUEs
• Monitoring Solutions
• Data Center Design
• AFCOM/Data Center World Spring, TBA• Battcon, May 5-7, Boca Raton, FL• 7x24Exchange Spring, June 1-4, Boca Raton, FL• DatacenterDynamics, Washington, D.C.• Uptime Institute Symposium, TBA• Blade Systems Insight Summit, TBA
MAY-JUNE
Publication Date: June 13
May 16 • Site Selection
• Backup Power Solutions
• New Technologies
• DatacenterDynamics, May 29, Atlanta, GA• ATi Technology Expo, TBA• Telecom Conference, TBA• ASHE Annual Conference & Expo, Aug. 3-6, Chicago, IL• Data Center Invest. Confer. & Expo, June 19-20, Wash., D.C.• DatacenterDynamics, June 17, San Francisco, CA• HostingCon 2014, June 18-20, Miami, FL• Next Generation Data Center, TBA
JULY-AUGUST
Publication Date: August 15
July 18 • Modular Solutions and Containers
• A Look at Security and Fire Safety
• Green Data Centers
• BICSI Fall Conference Sept. 28-Oct. 2, Anaheim, CA• DatacenterDynamics, Seattle, WA
SEPT.-OCT.
Publication Date: October 17
September 19 • Mission Critical Facility Manager of the Year
• Disaster Recovery
• Data Center Software
• Power Distribution Considerations
• DatacenterDynamics, Oct. 1, Chicago, IL• AFCOM/Data Center World Fall, Oct. 19-22, Orlando, FL• 7x24Exchange Fall, Oct. 26-29, Phoenix, AZ• DatacenterDynamics, Phoenix, AZ• DatacenterDynamics, Toronto, Canada
NOV.-DEC.
Publication Date: December 12
November 14 • 2015 Buyers Guide Issue
• TCO Considerations
• High-Density Applications
• Smoke and Fire Safety
• DatacenterDynamics, Dallas, TX• 2015 AHR Expo, Jan. 26-28, Chicago, IL
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Editorial & Technical Advisory BoardCaroline Fritz, editorFritz is a 17-year veteran of BtoB publications, including more than a decade as associate and managing editor of sister publication Engineered Systems.
Cyrus Izzo, Syska Hennessy Group
Dean Nelson, EBay
Robert F. Sullivan
James J. Siegel, managing editorSiegel is a graduate of Bowling Green State University and holds 15 years of experience working on BtoB publications. He is also managing editor of Engineered Systems.
Bill Mazzetti, PE,Rosendin Electric
Glen Neville,Deutsche Bank
Stephen Worn, DatacenterDynamics, OT Partners
Robert Aldrich,Cisco
Kevin Dickens, Jacobs KlingStubbins
George P. Melas, AIA, LEED AP,Data CenterDirector - West
Julius Neudorfer,North AmericanAccess Technologies, Inc.
Shawn Conaway, Fidelity
Christian Belady, Microsoft
Peter Funk Jr., Funk and Zeifer
John Musilli, Intel Corp
Thomas E. Reed, PE,Jacobs KlingStubbins
Dennis Cronin, SteelOrca
Scott Good, IO A-Integration Services
Bruce Myatt, PE,Critical Facilities Round Table,M&W Group
David Schirmacher, Digital Realty Trust
Peter Curtis, Power Management Concepts
Peter Gross, Bloom Energy
Russ B. Mykytyn, Skae Power Solutions
Jim Smith, Digital Realty Trust
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Capture their attention with online display advertising and site-specific
sponsorships. Visit http://portfolio.bnpmedia.com to see rich media in
action and learn more about your online opportunities.
■ LEADERBOARD (728 X 90) Located above the fold (run of site).
■ MEDIUM RECTANGLE (300 X 250) Minimum ad competition (run of site).
■ RECTANGLE (180 X 150) Two adjacent spots. Home page only.
■ WIDE SKYSCRAPER (160 X 600) Run of site, except home page. Above the fold.
■ FLOATING AD Rich media ad that floats in the center of the page.
■ PAGE PEEL AD Rich media ad that expands from the corner to reveal an attractive
ad underneath.
■ TOPIC SPONSORSHIP Ad package for targeted editorial, includes wide skyscraper and
medium rectangle ads.
www.missioncriticalmagazine.com:Data center professionals worldwide trust Mission Critical for news, new products, and professional know-how.
Social Media Sponsorships drive Web traffic!
Video ads
Mission Critical offers a number of opportunities for
audience engagement through Facebook, Twitter,
YouTube and QR Codes. Broadcast your company’s
message to our entire fan base while driving traffic
to your website, reaching potential customers, and
expanding your audience.
Not yet involved in social media? Let us
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you with Social Startup Plans! Contact your
sales representative for more information.
Weekly and monthly video rotations
are available — and we’ll include your
video in any of our twice-monthly
eNewsletters.
Contact your regional sales manager to
get more details.
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Mission Critical Webinars: Engaging solutions for quality leads!
Mission Critical educational webinars will increase brand awareness and interest
in your products. Almost anyone can produce a webinar, but only Mission Critical
off ers the expertise, audience, and tools to help your webinar succeed. Turnkey
support and advice guarantees you a satisfying and rewarding experience with
minimal eff ort. For webinar tips, samples and more information, contact your sales
representative or visit: http://portfolio.bnpmedia.com/webinars.
Webinar Package/Aggressive Marketing Campaign:■ Multiple promotional eblasts to Mission Critical subscribers
■ One print ad in Mission Critical and one ad on www.missioncriticalmagazine.com
■ Multiple announcements in Mission Critical eNewsletters
■ Dedicated registration page, plus confi rmation and follow-up emails
Quality Leads■ Receive high-quality registration leads with demographics
■ Polling, Q&A and survey reporting results
“The execution and professionalism was outstanding with the Webinar. We were very pleased with the results. Great communication and attention to detail made everything very easy.”
— Joseph Heinzelmann, Market Development Manager, Neogen Corporation
CRITICAL Facts:
2015 Buyers Guide Advertising...Mission Critical’s Buyers Guide is the industry’s most comprehensive resource for
security products, companies and suppliers! Your listings reach thousands of
subscribers in print plus thousands more searching the directory online —
providing access to a targeted audience of potential buyers. Brand your company
with your logo; drive traffi c to your site with clickable URLs, social media links and
mobile tags. Or give them easy access to product info with Spec Sheets, Photos,
and Videos. Get listed today!
http://buyersguide.missioncriticalmagazine.com
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Get noticed with a 2015 PremiumPlus Listing Package:■ Includes LinkedIn, Facebook, and Twitter URL links
■ Inclusion in the Request for Leads proposal program
■ Choice of online video, rectangle ad, or 3 product-specifi c leaderboard ads
■ Color logo in print, digital edition and online
■ Boldface in print and digital edition
■ Live Web and email links
■ Three online .PDF spec sheets and online product photos
■ Top placement online with star designation
Written by editor Caroline Fritz, popular Mission Critical eNewsletters
distribute twice monthly to more than 22,200 data center/emergency
backup power professionals.1 Video, Banner Ads, Button Ads and
Skyscraper Ads can give your products extra promotion in this trusted
and completely opt-in format.
Nearly every eNewsletter edition sells out! So contact your regional
sales manager early for pricing and availability.
Brand-building eNewsletter Advertising!
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Video AdsCall for specs
Banner Ads*468 x 60 pixels
Tile Ads*125 x 125 pixels
Skyscraper Ads*120 x 600 pixels
*Specs: Under 40k fi le, .gif or .jpg at 72 dpi.
256 colors or less. Can be animated.
1 Publisher’s own data.
Mission Critical
eNewsletters generate
an average 15.39% open rate with nearly
700 average monthly
reader clicks.1
CRITICAL Facts:
Exclusive Editorial Sneak Peek eBlast...Engage subscribers by sponsoring a Sneak Peek eBlast covering an upcoming feature
article. As sole-sponsor, your banner and skyscraper are the exclusive ads in the Sneak
Peek email notification. You receive lead details from subscribers who click on your
banner or skyscraper ad.
■ Sole-sponsored for greater visibility
■ Lead generation priority
■ Engage readers in advance of a strong feature story
Contact us for more information!
61% of Mission Critical readers rely on ads in
the publication to inform them of new products
and services!
Source: Mission Critical Reader Preference/Profile Study, June 2013.
CRITICAL Facts:
Contact UsPeter MoranGroup Publisher &
Classifi ed Ad Sales
Ph: (914) 882-7033
Fx: (248) 502-1052
Russell Barone, Jr.West Coast & Midwest
Advertising Mgr.
Ph: (219) 464-4464
Fx: (248) 502-1085
Vic BurrissEast Coast
Advertising Mgr.
Ph: (610) 436-4220 x8523
Fx: (248) 502-2078
Caroline FritzEditor
Ph: (303) 250-2781
James J. SiegelManaging Editor
Ph: (415) 503-0455
Kelly SouthardProduction Manager
Ph: (248) 244-6409
Fx: (248) 786-1348
www.missioncriticalmagazine.com
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Reprints & ePrintsPrint and electronic reprints are available in quantities of 500 or more. Print
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Contact Jill DeVries for your custom, no-obligation quote:
(248) 244-1726 or [email protected].
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CRITICALMission
Which one website is most useful to you in your data center industry work?1
5% DataCenterJournal.com
5% DataCenterDynamics.com
4% Processor.com
8% DataCenterKnowledge.com
66% magazine.comCRITICALMission
1 Mission Critical Reader Preference/Profi le Study, June 2013.
The industry’s most useful media.Which one magazine is most useful to you in your data center industry work?1
Which of the following actions have you taken as a result of seeing an advertisement in Mission Critical magazine?1
4% Processor
3% Focus
6% Other
11% Other
7% Data Center Journal
8% Data Center Management
72% CRITICALMission
CRITICALMission
Data center and emergency backup solutions
0% 25% 50% 75% 100%
Sought out more information via an Internet search 65%
Visited advertiser’s website 57%
Saved for future reference 54%
Discussed with someone else 52%
Passed along the magazine to someone else 36%
Requested additional information directly from advertiser 36%
Investigated competitive offerings 35%
Recommended the purchase of products or services advertised 24%
Purchased products or services advertised 15%
No action taken 8%
66%
72%
