New Famous Food(1) (1)
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Transcript of New Famous Food(1) (1)
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Welcome to Our Presentation
Group Members
Md. Towhidul Islam 51326047Md. Saifur Rahman 51326056Tasnova Arif Tanin 51326026
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Eat Famous, Be Famous Famous Food
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Vision & Mission
• Vision: To become the largest famous foods supplier in the country.
• Mission: Offer rich and hygienic food, convenience delivery to customers and lowering of customer cost. Keeping in mind that customers are the key element in the business and meeting their satisfaction is our core objective
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Goals and Objectives
Goal: • Availability of most famous items within 6 months• Search of more famous food items according to
customer’s suggestion• Making a brand Objective :• place oriented famous food items regularly• Introduction of famous food items
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Future Plan
• Chain Shop• Food place in different places and universities
of Dhaka, Chittagong, Sylhet
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Rationale for Selecting the Topic• No quality famous food items in a place in the
university area• Disastrous traffic condition of Dhaka city• In a study we found that there is a huge demand for
famous food items• Customers look for convenience Contract for 5 years
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Our Offerings
Products: Sweet Items:• Bogra Doi• Comilla Roshomalai• Bikrampur Misty• Tangail Chamcham• Rajbari Misty• Natore Kachagolla• Puran Dhaka Bakorkhani• Rajbari Sandesh Juice:• Rajshahi Mango Juice• Occatioanl fruit Juice Especial Item: Fuska, Doi Fuska Mama HalimBirthday Cake (Special Order Based )At different sizes
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Segmentation, Targeting & PositioningSegmentation: Geographic Demographic Psychographic Benefits Sought
Targeting: Attractive / feasible segments
Positioning: Famous food in one place with high
quality and nice environment
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FBS ( BBA, MBA, MBA-Evening )
Faculty of ArtsFaculty of Science
Segmentation - GeographicTargets
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Age: 19 – 60
Income:• Low Income families• Mid Income families • High Income families
Segmentation - Demographic
Occupation:
• Students• Teachers• Mid Level Officers• Top Level Officers
Marital Status:
•Single•MarriedSex:
• Male• Female
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Segmentation - Psychographic
Lifestyle:•Slow Lifestyle •Fast paced Lifestyle (do not have time to go for different famous food places )
Attitude:
“ I like famous foods ”
“I am a sweet lover”
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Segmentation – Benefits Sought
•Convenience•Quality food•Payment with debit cards
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Customer survey
yes70%
no10%
may be20%
Customer Response on famous food ( sample size 100 )
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Price 20%
Quality80%
Sensitivity
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Pricing Strategy
• Skimming Price -Foods are not available in one place• Value Based Pricing - High quality• Cost plus pricing - 10% revenue will go to Authority - Transportation Cost • Discount for high purchasing customers
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Place
Food Court of Faculty Of business Administration
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Promotion
• Facebook Group Page• University Notice board• Banner in TSC, Central Library, in front of
different Departments
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Management information system
• An information system which will keep records of all transactions.
• As a result, different customer purchases can be monitored.
• Customer preferences can be well understood.
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Occasional Based
Fuska
Fruit
Sweet
Supply Chain Management
Famous Food Customer
Suppliers
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SuppliersSweet Fruit Fuska Occasion basis
Matrivandar Rajshahi Karwan Bazar Mama Halim
Tangail Chacham Karwan Bazar Karwan Bazar
Bikampur Mistanno Vandar
Tangail Cham Cham ghar
Puran Dhaka
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SWOT Analysis
Strength Weakness
1. Availability of Famous Food in one place
2. 1st time in this market3. Hygienic food4. Quality Food5. Nice environment6. convenient place7. Well-Decorated place
1. No institutional training for employees
2. First time in food business3. Quality Management4. Break of Supply chain
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SWOT AnalysisOpportunities Threats
1.Existing Food court and Boy’s Canteen2. Help of University Management ( Pricing )3. Increase in the number of Students
1.The authority can cancel the contact anytime2. Change in management of Faculty of Business Administration3. Session off4. New business can follow us5. price hike of raw materials6. Political strike
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Management System
• Token display• Training on quality inspection
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Financing
• Initial Investment- Tk 5 lac• Financed By Md Towhidul Islam - Tk 1 lac Md Saifur Rahman - Tk 1 lac Tasnova Arif Tanin - Tk 1 lac Brac Bank - Tk 2 lac (11% IR) Cost of Capital ( WACC ) is 11.6%
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Financial Analysis – 1st Year
87%
13%
Expected Revenue
ExpenseNI
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Financial Analysis
COGS70%
Operating Expense
29%
Interest1%
expense %
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Financial AnalysisYear Cash inflow(tk) Outflow (tk)
0 5,00,000
1 612000
2 700000
3 800000
4 800000
5 750000
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Financial Analysis
• Payback Period is 0.81 years or 9.5 months• EVA is 56% in first year and 60%, 62%, 61%
and 50 % in the next four years
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ANY FEEDBACK