New corporate designCorporate design for programme is based on logo with line art ilustration of some immaginery building silhouettes on symbolic card. Data part of logo contains capitalised name of programm “CHIC” and its full name below “Cultural Heritage Identity Card”

Color scheme is based on two colors: dark blue and gray. On color based backgrounds are available also combinations of white (negative) and light gray color.

Logo and definitions

Logo construction and its measurments

Color definition and schemesCorporate design contains three different color schemes:

Pantone color scheme for correspondence prints (bussines cards, envelopes, ETC...)CMYK color mode for process print.RGB mode is made for screen usage.

WEB presentation designWEB presentation page is developed for quick searching and categorizing.Main page present basic data of programme and button links for browse from database.

Color scheme is similar like logo, but main color is dark blue-gray.

Print brousure designPrint brousure contains basic information about programme. Typical page is made in 20 x 10 cm slim design format. Primary art element in bottom is tilted frame taken from logo. Secondary element is toned photo of Brussels's Triumphal Arch, whic is also used for projection screen presentations.

Front page Typical internal page

Internal page with programme scheme

Internal page with EU map

Credits

Corporate design, WEB page design and other visual concept for programme aplications are developed in slovenian agency ART Design.Tacenska 93, Ljubljana.

Project leader: Marko StaničArt director: Tomaž BerčičExecutive designers: Tina Krašovec, Tomaž Berčič

September 2009