New Cerato_tieng Viet

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    CONFIDENTIAL

    CONFIDENTIAL

    2009.

    All-new CERATO All-new CERATO THNG TIN S N PH M THNG TIN S N PH M

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    Ki u dng ngo i th t Ki u dng ngo i th t

    Thi t k n i th t Thi t k n i th t

    N I DUNG

    An Ton An Ton

    Ti n nghi Ti n nghi

    V n Hnh V n Hnh

    T ng quan th tr ng T ng quan th tr ng

    S n ph m t ng S n ph m t ng

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    T ng quan th tr ng T ng quan th tr ng H u nh t t c cc th tr ng, xe h ng C gi vai tr quan tr ng mang tnh lu di v thu ht s quan tm t p trung ch y u c a cc nh s n xu t v i s n l ng mang tnh n nh v an ton.

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    Market overviewMarket overviewTnh hnh th tr ng xe hng C trn th gii ( c tnh 2008)World C-segment market status (2008 forcast)Th tr ng quan tr ng nh t chi m ph n l n s l ng xe tiu th Most important market generating largest volume

    Cc con s trn cho thy doanh smong i nm 2008 v 2011 cc th tr ng tr ng im. Above figures show expected 2008 & 2011 sales volume of each major market.

    D on 2008(2008

    Forecast)

    D on 2011(2011

    Forecast)

    Chu uE.Europe

    Trung QucChina Bc MNorth America

    Nam MSouth America

    Chu Thi Bnh Dng Asia/Pacific

    Trungng

    Middle East

    1,946k 2,167k 2,237k

    3,258k 3,083k 3,180k

    744k 953k

    639k 718k 1,015k 980k

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    Th tr ng mang tnh c nh tranh nh t Most competitive battleground

    Market overviewMarket overviewCc i th cnh tranh phn khc h ng C trn th tr ng thgii (doanh s 2007)World C-segment competitors (2007 sales)

    China

    196,785Buick Excelle129,859Toyota Corolla

    201,131Volkswagen JettaNorth America

    368,698Toyota Corolla233,233Chevrolet Cobalt

    401,933Honda Civic

    South America

    65,481Chevrolet Optra

    70,180Toyota Corolla73,488Honda Civic

    Asia/Pacific

    52,190Mazda 3

    85,656Honda Civic

    142,552Toyota Corolla

    Middle East

    35,999Mazda 328,992Nissan Tiida

    108,365Toyota Corolla

    E.Europe

    57,675Toyota Corolla60,861Mitsubishi Lancer

    111,870Ford Focus

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    V tn g i sn phm About the name

    Tn g i Cerato bao hm s v n ln khng c i th (The name CERATO connotes rise-up without rival)

    ngha: theo ngn ng Hylp c ngha l chic sng (Meaning : Greek word meaning Horn)

    Hnh nh: Lch lm, mnh m v n ng ng.(Image : Aggressive, Strong, Refined)

    Th hi n v tr m u xe hng u (Expression of top of the vehicle)

    t t n s n phm (Nomenclature)

    t ng sn phm (Product concept) t ng sn phm (Product concept)

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    Product conceptProduct concept Xu h ng th tr ng xe hng C trn th gii

    All-new CERATO All-new CERATO

    Phong cch: th thao v n ng ngPhong cch: th thao v n ng ng

    Mnh mhn & am m iu khin

    Mnh mhn & am m iu khin

    Vai tr tit kimnhin liu

    Vai tr tit kimnhin liu

    K thut mi mv hin i

    K thut mi mv hin i

    R ng ri ca khnggian ni thtR ng ri ca khnggian ni tht Thomn vi tnhn ng an tonThomn vi tnhn ng an ton

    Cerato hon ton m i c pht tri n nh l m t m u xe d n u phn khc b i s n ng ng th c hi n n u x u h ng th tr ng.

    h ( d )

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    t ng sn phm (Product concept) t ng sn phm (Product concept) t ng sn phm (Product concept)

    Phong cch(Style)

    Phong cch(Style)

    (V n hnh)

    Performance

    (V n hnh)

    Performance

    Kinh t(Economy)

    Kinh t(Economy)

    iu khinv x lRide &

    Handling

    iu khinv x lRide &

    Handling

    An ton

    Safety

    An ton

    Safety

    Cng ngh

    Technology

    Cng ngh

    Technology

    Khng gianSpace

    Khng gianSpace

    Tin nghiConvenience

    Tin nghiConvenience

    Phong cch nng ng vi vc

    dng mnh mv tc

    Cng nghming cp v vt tr i

    Nhiu khng gian cha vt dngv cc tnh nng tin nghi hng u

    n nh trong iu khinv nng ng khi x l

    ng cp vn hnh hng u

    Ci thin victiu hao nhin liu

    An ton hngu khi va chm

    ng u v s thoimi ca khng gian ni tht

    All-new CERATO All-new CERATO

    Cerato hon ton m i c pht tri n nh l m t m u xe d n u phn khc v tnh n ng ho t ng, cng ngh m i, ch t l ng c ng nh phong cch.

    h ( d ) h (P d )

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    t ng sn phm (Product concept) t ng sn phm (Product concept)Kiu thn xeBody type

    M u xe coupe t o on b y v c i thi n hnh nh s n ph m th thao c a th ng hi u Kia

    C ng c s c m nh c a dng xe du l ch Kia

    Sedan 4 ca

    (4-door sedan)

    Hatchbach 5 ca

    (5-door hatchback)

    Sedan 4 ca(4-door sedan)

    Coupe 2 ca(2-door coupe)

    COUPE

    9 Ng i s d ng tr trung h n 9 Mang tnh th thao v thi n c m h9

    Vui thch i u khi n h n

    HATCHBACK

    Ceratohin ti(CurrentCERATO)

    Ceratohin ti(CurrentCERATO)

    Ceratohon ton m i

    All-newCERATO

    Ceratohon ton m i

    All-newCERATO

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    All-new CERATO thhin bn sc thit k ca Kia

    Thhin cm xc trong tng sn phm thit kv mang n s yu mn cho

    mi ngi.

    Tng lai ca cc s n phm Kia nm ngoi nh hng mc tiu, to s khc

    bit v mang tnh cn i. Kee, mt trong nhng sn phm c trnh lng gny, chnh l minh chng cho trit l. Kee l s thhin s quan st tinh t

    ca cng ty i vi thgii m Kia chnh l nhn hiu i din cho cht lng v

    nim tin. Nm v thhng u trong thit kvi s c o v y cm xc.Kia Motorsang tng bc thay i nhn thc ca con ngi s dng khng ch bi v danh sch nhng thit kmi m n nh hng m cn bi v thit kmi

    mKia cam kt, l s sng to ch khng phi l tr ng r ng.

    Ton b chin lc thit k ca Kia Motor chnh l s cam kt i vi khch

    hng v cht lng. Hnh trnh thit kca Kia chnh l da trn cuc cch

    mang vcht lng. i mi thit kv ci tin khng ngng ca Kia trong chtlng l khng th tch r i.

    h (P d ) t h (P d t t)

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    t ng sn phm (Product concept) t ng sn phm (Product concept) t ng thit k (Design concept)

    Gc cnh nghing n ng ng (Dynamic side profile)

    Gc nghing n ng ng pha sau (Dynamic wing-type rear profile)

    - Bmt ni bt vi s thanh l ch v m nt.- Thon th v sc cnh vi nhng ng nt c tnh ch y dc thn xe.

    - Thn xe thit k kiu kh ng hc (Aerodynamic design of the trunk end )- Thit k hai cn pha sau hi ho gip t ng hnh nh th thao ca xe

    (Intensified sporty image through two-tone bumper design)

    - H thng treo ng n th hin qua ng nt trn tr a t phn u n ui x- Ti a hnh nh lch lm qua ph n u thit km rng.

    Th hin hnh nh n t ng, n ng ng v tc

    Sng to mt phong cch i mi bng cch a t ng thit kmi nht ca Kia vo kiu dng ngo i th- Th hin tc s mnh m thng qua thi t k n ng ng v phong cch th thao.- Hnh nh ng cp v t tin th hin qua b mt thit k pha tr c v pha sau.- Ton b chi tit nh du s ni bt trong t ng yu t thnh ph n nhn din thit k ca Kia.

    t h (P d t t) t g h (P d t t)

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    TD u s er i m a g e

    Vui v v n ng ng(Fun/Exciting) Ch ng (Active) c lp (Independent)

    Tr trung (Youthful) Hin i (Modern) Phong cch (Stylish)

    Ng i lch lm & Ch ng

    (Sporty&Active user)

    Ng i lch lm & Ch ng

    (Sporty&Active user)

    Tr trung&

    hin i(Young& Modern)

    Tr trung&

    hin i(Young& Modern)

    Nam gi i t 30-40 tu i tm ki m m u xe sedan b nh bao kinh t m c phong cch v v n hnh t

    Nh ng ng i khng thch nh ng thi t k bu n chn v tm n nh ng chi c xe c thi t k p h n

    Nh ng ng i thch phong cch s ng si n i v c l i suy ngh t do

    Khch hng mc tiu (Target customer)

    t ng sn phm (Product concept) t ng sn phm (Product concept)

    t g h (P d t t) tng sn phm (Product concept)

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    Thanh l ch (Sporty)

    Th c d ng (Practical)

    Ford Focusi m i

    & cng ngh

    Advanced &

    Innovative

    Current Cerato

    Toyota Corolla

    Mazda 3

    Honda Civic

    Chevrolet Cobalt

    t ng sn phm (Product concept) t ng sn phm (Product concept) nh v hnh nh (Image positioning)

    All-newCERATOAll-new

    CERATO

    Truy n th ng &thng th ng Conventional

    &Traditional

    Product conceptProduct concept

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    Product conceptProduct conceptSales point

    KhngKhng giangian nnii ththtt v v tt trtrii

    Cm ng hquan st vi nh sng r ntTrung tm thng tin thu ht v mi mKhng gian ni tht ng cp

    nhnh h h ngng phongphong ccchch ddnn uu

    Thit knng ng v tn tinPhong cch mnh mV th lch lm

    V V nn hhnhnh siusiu hhngng

    Khnng vn hnh tin tin (Theta-II/Gamma)Cnh tranh v tnh tit kim nhin liu caoKiu hp s iu khin t ng

    CngCng nghnghmmii vv titinn nghinghiNew technology and amenitiesNew technology and amenities

    An ton va chm cao iu khin n nh in t (ESC)6 ti kh an ton (6 Airbags)Ta u ch ng (Active headrest)

    Kho thng minh kch hot nt iu khinH thng h tr iu khin pha sauTay liiu ch nh nghin v lng ghp a chc nngKt ni Aux/USB & iPod

    An An totonn (Safety)(Safety)

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    Ki u dng bn ngoi Ki u dng bn ngoi Ph b hnh nh truy n th ng, Cerato hon ton m i khoc ln mnh thi t k t n chu n m c c a dng xe h ng C .Khng c b t k i m no d th a trong thi t k , ki u dng ngo i th t c a Cerato chuy n t i m t hnh nh n ng ng m nh m v c t c

    Front viewFront view

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    Front viewFront view

    Bmt phn chia gia cn xc v ng thng c tr ng trn n pcap th hin s mnh m t ngtnh n ng ng v tc ca xe

    n s ng m c kt hp tonn din mo snh iu hn,cng vi kh n ng lm mt t nggp i nh vo l thng kh.

    Cn xc thit k nh lngip t ng tnh rng ri vcm gic lch lm.

    Thhin hnh nh n t ng, n ng ngv tc (Embodiment of bold, aggressive & speedy image)

    Thit k l i tn nhitca th hKia mi.

    Cm 4 bng n pha thanh m nhv sang tr ng

    - H thng treo ng n th hin qua nt trn tr a t u n ui xe.(Short overhang embodied in round front-end)- Ti a hnh nh lch lm qua ph n u thit km rng.(Maximized sporty image through large front opening)

    Front viewFront view

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    Front viewFront view

    Optima face-lift

    TD

    Din mo ca thhKia mi (Kias new family look)

    ng Shreyer (The shreyer line)Peter Shreyer (Gim c Thi t k ), T p on Kia Motors

    Koup

    Concept Car

    BMW INFINITI CADILLAC v dv nhn din ca cc nh sn xut t

    Kee

    ng Shreyer,chnh l ng thit k l i tn nhit da trn hnhnh biu t ngca gng mt mnh h ang gm ln mnh m c k vng tr thnh hnhnhdin mo cho th h xe Kia mi, thng qua s k t hp gia lg v h thng npha. ng Schreyer c a v o b sung to nn hnhnh mi rt ring ca dng xeKia thng qua vic p dng ph hp c bt u vi mu xe Optima v cc muxe hin ti sp c launching nh New Cerato (Forte) v Soul

    c im nhn din thng hiu ca cc nh sn xut t khc nh BMW,Infiniti, Cadilac v Benz vn gi nguyn khng thayi bi din mo nhndin ph hp ca hm n tr thnh hnhnh i din mang tnh hp phpcho cc dng xe, bt chp dng xe phn khc no.

    Front viewFront view

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    Front viewFront view

    Radiator grille

    n pha Cn tr c

    n s

    ng m

    Hnhnh nhn din mi ca K i a d is th hin a chiu, ni bt trn nnca l i tn nhit hnh mt l i.

    Kiu dng u xe ni bc v hini, ca ly gi vo ca cn tr crng lm t ng tnh thanh lch ca xe.

    Mt n phaTh hin tnh cng ngh cao to cm gic lch lmthngqua c c thi t kmnh mai c a c m 4 n pha, th uknh s ng trong v sang tr ng .

    K t hp n sng m th hinhnh nh mnh m.

    n bo r

    nh sng thp nh sng cao

    Vin en bao xung quanh

    Cm n pha phn chiu nh kim nhm

    Thit k thu knh sng trong k t hpvi khung vin nhm pha ln vin en c a vo trong cm bn n phatn ln v p lch lm v cng nghmi ca xe.

    Side viewSide view

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    Side viewSide viewThn xe vi gccnh nghing n ng ng (Dynamic side profile)

    Thit k bmt n gin nh ng ni bc vi cutrc nghin t ng dn theo thn xe minh ho chokiu dng th thao ni bc.

    ng cong chy dc thn xe th hin nt th thao v l chlm.

    ng nhn pha d i n t ng, t o nnnt hi ho v c tnh cho thn xe.

    Cn xc thi t k nh lngip tng t nh r ng ri v cm gi c l ch lm.

    - Bmt ni bt vi s thanh l ch v m nt.- Thon th v sc cnh vi nhng ng nt c tnh ch y dc thn xe.

    Hng xeHng xe

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    Hng xeHng xe

    Tay nm ngoi Knh chiu hu ng thng c tnh dc thn xe

    Nng cao tnh n ng an ton vi stch hp n xi nhan.

    Cm gic tc c tot ln t ng nt c tr ng ca thnxe vi s k t hp cn i ga ng cong v ng thng.

    Bnh mm v lp

    215/45R17

    205/55R16

    195/65R15

    Lp

    Hp kim nhm17

    Hp kim nhm16

    Hp kim nhm15

    Mm

    Mm hp kim nhm15-inch (195/65R15)

    Mm hp kim nhm16-inch (205/55R16)

    Mm hp kim nhm17-inch (215/45R17) Gia t ng ti a s lch lm v th thao thngqua mm hp kim nhm 17 v lp ng

    knh ln 215.

    Tay nm ngoi m crom Crm t ngthm s sang trng v thanh lch cathm xe

    Rear viewRear view

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    Rear viewRear view

    (Dynamic wing-type rear profile)

    S kt hp cc hoa v n trong thit k ca n ui xe lm ni bc nt huyn o ca nh sng n, th hin s n ng ng ca dng xe honton mi ca Kia

    Tch bit t cn sau, n n en hoam pha d i minh ho cho s tinht trong thit k.

    - Thn xe thit k kiu kh ng hc (Aerodynamic design of the trunk lid )- Thit k hai cn pha sau hi ho gip t ng hnh nh th thao ca xe

    (Intensified sporty image through two-tone bumper design)

    Gc nghing n ng ng pha sau

    Rear viewRear view

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    Rear combination lamp Cn sau

    Chrome coating comprised of stainless steel is applied to createa sporty rear view.

    ng vin thn xe

    Rear viewRear view

    n bo r (Amber)

    n phn chiu

    n phanh ui xe

    n h tr

    n ui xe

    Hnhnh khi bt nCm n pha sau

    Thit k vi cu trc hnh hc kiu than tre to tnhtng phn v cng ngh cao.

    Separate from the bumper cover, thelower application of black bumpergarnish and tipped tailpipe create asophisticated yet sporty rear view.

    ng x kh m crm

    Vin sc cnh ca mp thn xet ng thm tnh kh ng hc caxe v phong cch ngoi tht scxo.

    H thng n kiu phn x a chiuk t hp vi cc ng thit k anxen phc tp t ng tnh tin nghi tonn phn ui xe thanh lch.

    Ki d i h (

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    Ki u dng n i th t ( INTERIOR Styling) Ki u dng n i th t ( INTERIOR Styling) T o nn ki u dng ph h p v i s thch ring c a khch hng, New Cerato mang n 3 lo i mu s c n i th t khc nhau v gia t ng t i a s nh n bi t v i khng gian n i th t cao c p v hi n i.

    Driver spaceDriver space

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    pp

    - Hnh nh hi n i th hi n qua s t

    ng ph n c a

    ng h trung tm.- Th hi n hnh nh l ch lm v n ng ng qua cc chi ti t v ng nt c o.

    - Nng cao v tr hnh nh nh n di n thi t k c a Kia.

    Drivers space design concept

    Thit k chi tit ng cp

    Thit k sng t o

    ng h quan st ki u 3 khi hnh tr tinh t vmu t ng phn thanh l ch.Lch lm vi cn chuyn s kiu ch H.Hnh nh khng gian hin i.

    Khng gian li xeKhng gian li xe

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    Khng gian li xeKhng gian li xe

    nh hnh thm cc chc n ng cng ngh cao nh USB,Ipod.

    Tp l trung tm Bn iu khin trung tm V l ng tay li

    Thit k tay nm pha trong

    Mt ng h vi thit k 3 khi hnh trth thao v phong cch- nh sng trng r rng v d quan st

    trip computer

    Mt tp l mang tnh cng ngh cao c b tr hin i v r rng vi ccchc n ng: iu khin m thanh, mylnh

    V l ng thit k n ng ng vi 3chu, tch hp cc phm iu khinthit b a chc n ng.

    Tay s iu khin

    Tay sb tr theo ma trn ch H4mang phong cch tr trung v tin nghikhi iu khin.

    Mt ng h trung tm

    Tay nm m crm mang phong cch thnthin v thanh lch, cc phm iu khin knhca s tin nghi.

    Khng gian li xeKhng gian li xe

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    ng h quan st

    LCD Pointer Dial Mood lighting

    Mood lighting

    Gradual light-on feature

    - Light on/off accompaniedby fade-in/fade-out function.

    Stylistic quality is amplified as the LCD, pointer, dial,and mood lighting (respectively) are gradually lit and reflected over the wide surface of the cylinders, thus accentuating the aesthetic value embodied by the all-new Cerato.

    Supervision cluster provides better visibility forsafe maneuvering while each lighting element graduallydisseminates reddish-orange tone mood-lighting throughoutthe interior when lit.

    g g a eg g

    Driver spaceDriver space

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    ppTrung tm hin th thng tin (integrated into the bottom of supervision cluster)

    Core information about the vehicle such asindividual door alert, fuel levels, and ignitionwarnings are indicated in a dot matrix type display.

    Thng tin

    Trip computer(6 Modes)

    Displaying distances & directions

    RPAS(Rear parking assistant system)display

    Button start-up feature related messages.

    Instant fuel consumption feature enables drivers tohabitually execute economic driving.

    In addition, coolant temperature gauge is availablein the trip computer when supervision cluster is applied. Coolant temperature gauge

    4 ultra-sonic sensors allow for highly accurate detection of thedirection of obstruction, thus surpassing the limitations of past RPAS.

    Interior spaceInterior space

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    pp

    Leather Leather -

    SXEXLX

    Fabric(Jersey Knit)

    Fabric(Tricot)

    Fabric(Tricot)

    Black one-toneGrey two-toneBrown two-toneBlack one-tone

    Grey two-toneBrown two-tone

    Option

    StandardSeat

    Key Color

    ( - : Not available)

    Interior features by trim

    2 tng mu xm 1 tng mu en2 tng mu nu

    The upper portion of the crash pad is consolidated in black,while the lower portion comes in black, gray, or brown.

    Interior key colors

    The all-new Ceratos overall interior ambience evokes upscale quality while materials carefully selected for their texture and appearance add to the driving delight.

    Interior spaceInterior space

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    pp

    A/T indicator panel Centre fascia Inside door handle TGS knob Parking brakebutton

    Sn m nh kim

    M crm

    Cluster ring A/T TGS Skirt ConsoleUpper cover Door trim garnish Steering wheel Centre fascia

    Soft metal paint, black high-glossy panel and chrome coating applications may vary depending on model

    Cc min m en bng

    Ni tht

    Interior spaceInterior space

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    Glove compartment

    6.1

    All-new CERATO

    5.8CIVIC

    7.4COROLLA

    Size ()

    6.1 glove compartment offers more spacious storage capacity.

    (Current Cerato: 5)

    Centre console cupholder Doortrim map pockeDriver under trayMulti-media trayPower outlet

    USB, AUX, iPodconnections

    Storage spaces

    Sunvisor vanity mirror illumination switchLens Seesaw type switch

    GhngiGhngi

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    Ghpha sau gp 40:60 Gh s iTay vnh trung tmvi hp nghi cahng gh sau

    Ta u u ch nh

    Cht liu / ch c n ng

    Tricot

    Jersey Knit - -

    enX m Nu

    Gh vi

    Ghda

    enX m Nu en

    iu ch nh gh ngicao thp

    Kch thc

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    Kch th c H th ng treo ng n, chi u di c s di h n nng cao tnh n nh khi i u khi n.

    V t bnh tr c v bnh sau r ng h n gip s c ko v n hnh c a xe siu vi t.

    HondaCivicChi tit

    2,610

    1,470

    1,735

    4,500

    2,650

    1,460

    1,775

    4,530

    Chiu d i c s

    Chiu c a o tng th

    Chiu r ng tng th

    Chiu di tng th

    +40

    -10

    +40

    +30

    2,700

    1,440

    1,750

    4,490

    2,600

    1,465

    1,760

    4,540

    2,640

    1,465

    1,755

    4,505

    ToyotaCorolla

    915 / 975

    1,495 / 1,485

    895 / 985

    1,557 / 1,564

    H thng treo(Tr c/sau)

    Vt bnh (Tr c/Sau)

    -20 / +10

    + 62 /+79

    865 / 925

    1,499 / 1,529

    935 / 1,005

    1,532 / 1,534

    945 / 945

    1,529 / 1,514

    CurrentCERATO

    All newCERATO

    Mazda3vs

    Khng gianvai

    Khng gianu

    Khng gianchn

    1,387

    1,392

    945

    986

    1927

    922

    1,005

    922879Sau

    1,372

    1,395

    950

    993

    1,966

    1,044

    1,331

    1,364

    950

    1,001

    1,951

    1,072

    Sau

    Tr c

    Sau

    Tr c Tng

    Tr c

    898-8890

    1,370+201,390

    1,400+151,415

    970-15955

    1,017-21,015

    1,985+51,990

    1,087+131,100

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    1 2

    3

    Khng gian cha hnh l

    - T ng 61 lt so v i m u cerato tr c y.

    - Pht huy t i a s c ch a c a xe

    S c ch a 415 lt

    960

    450

    505

    340

    HondaCivic

    914

    430

    498

    326

    Mazda3

    CurrentCERATO

    All-newCERATO

    +38

    -7

    +38

    +61

    Chiu cao (mm)

    900892930Chiu r ng (mm)

    469469462Chiu di (mm)

    520512550

    385354415Dung tch (SAE,)

    ToyotaCorollavs

    Vn hnhVn hnh

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    V n hnh V n hnh H th ng gi m xc hi u qu v kh n ng v n hnh m nh m cao cho php xe cn b ng tuy t i khi i u khi n v n nh trong v n hnh.

    PowertrainPowertrain

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    ng c v h thng truyn ng

    Application

    -

    AustraliaE/EuropeM/EastGeneral

    2.0

    1.6

    2.0CVVT

    1.6CVVT

    All-newCERATO

    Power Train

    Gasoline

    CombinedExtra-UrbanUrban

    1.61.6

    CVVT

    All-newCERATO

    Powertrain

    Gasoline 124

    126

    Max. Power (ps)

    15.9

    16.0

    Max. Torque(kg.m)

    Trans-mission

    7.1

    6.7

    4A/T

    5M/T

    5.89.2

    5.58.6

    Fuel Economy (/100km)

    Note) Data for General market, Data for Eastern Europe Note) Fuel economy data in case that 17 tires are applied.

    ng cng c

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    Gamma 1.6 CVVT gasoline engine

    [A/T standard]Performance comparison

    H p xilanh b ng nhm / Khung s n b t thang Continuously variable valve timing(CVVT)

    i u ch nh th i gian thay i lin t c Off-set crank-shaft Silent timing chain system

    H th ng dy xch nh th i gian Serpentine one-belt drive system

    H th ng truy n ng m t dy xo n

    Integrated exhaust system(CCC) K t h p h th ng ng x

    Special features

    1,591Displacement (cc)

    15.9 or 16.0 / 4,200Max. Torque (kgf.m / rpm)124 or 126 / 6,300Max. Power (ps/rpm)

    9.59.280120kph6.9

    12.0

    15.9 or 16.0/4,200

    124 or 126/6,300

    All-new CERATO

    ( 1.6)

    6.712.1

    15.6/4,200121/6,200

    Current CERATO

    ( 1.6)Max. power (ps/rpm)

    Max. torque (kgm/rpm)

    Description

    Acceleration

    (Sec.)

    60100kph0100kph

    Note) Data for General market, Data for Eastern Europe

    EngineEngine

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    Continuously variable valve timing (CVVT) iu ch nh thi gian lin tc

    My iu ch nh dy ni ng c

    Hp xi lanh bng nhm, khung s n bc thang Off-set crank shaft axis

    Gim tiu hao nhin liu,nng cao hiu sut vgim kh thi.

    make the engine lighter, significantlylessening noise and vibration seepage

    Xch nh thi giann nh

    Gim n ca xch nngcao nng cao s nnh v di trng c.

    Ancillary implements(alternator,water pump, etc)are drived by one-belt for maximum rigidity.Ti a bn v cng cp

    Dy xon n

    Integrated catalytic converterK t hp l chuyn xc tc.

    Special features of 1.6 engine

    High-pressure Cast Aluminum Block

    High-pressure CastLadder Frame

    Trung tm c a nng xilanh

    Centre of crank-shaft

    Off-set amount

    Hn ch s tiu hao ca ma st nng cao di ca qung ng i.

    Reduces the weight of the exhaust system& delivers reliability in endurance with itsstainless steel exhaust mani-fold.

    Through lightened weightand intensified performancedelivers better fuel consumption.

    Truyn ngTruyn ng

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    4-Speed Automatic

    Shift - Lock

    Gate type shift pattern and sports mode Enhanced safety through electronic shift-lock - P R/ N R shift possible post brake pedal operation

    High capacity, low friction noise 4-Speed Auto transmission

    High capacity, low friction noise geartrain Fully variable controlled line-pressure with

    ultra-micro proportional control solenoid valve Flat type torque converter

    Flat type torque converter

    Old New(Flat type) Optimized

    Blade Shape

    Bonded lip sealModel

    Engine

    Type

    Permissible torque(kgfm)

    Overall length(mm)

    A4CF2 A4CF1

    Theta II 2.0 Gamma 1.6

    FF 4-Speed FF 4-Speed

    26.0 16.0

    384 379

    (Auto shift lock featured model only)

    Light-weight flat-type torque converter delivers low fuel consumption

    Lip seal, now replacing the D-ringtype seal, results in lighter weightthrough reduction of transmissionlength

    Truyn ngTruyn ng

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    5-Speed Manual

    Model

    Engine

    Type

    Permissible torque(kgfm)

    Overall length(mm)

    M5CF3-1 M5CF1-1

    Theta II 2.0 Gamma 1.6

    FF 5-Speed FF 5-Speed

    26.0 16.0

    380 373

    Newly addedlinear bearing

    Modulization of control parts

    Friction loss minimized by applyingadditional linear bearings &modulization of control parts.

    Multi-cone synchronizer ring

    Multi cone synchronizer provides better Shift feeling.

    T T D D DD D D S S S

    S1 2 3 4 5 R

    M5CF3-1M5CF1-1

    T/M

    [Double-cone][Triple-cone]

    Offers enhanced shift control through multi-cone synchronizer and new poppet-ball system

    Reduces driving noises through optimized teeth-shaped gear and strengthened housing.

    R 1

    2

    3

    4

    5

    Hthng treo tr cHthng treo tr c

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    Kiu McPherson

    Weight is reduced by applying hydro-foamed sub-frame.

    Solid-mounting sub-frame enhances handling performance.

    Counter-L-shaped lower-arm enhances collision performance and high-speed driving stability.

    Hydro-foaming method of construction applied to sub-frame

    Caster angle422

    Suspension type comparison

    Suspension

    Front

    Rear

    All-new CERATO

    McPherson Strut

    Torsion Beam Axle

    Toyota Corolla

    Honda Civic (Europe)

    Increase in caster angle (2 49 4 22) offers enhanced handling performance

    Hthng treo sauHthng treo sau

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    Trc xon lxo i rear suspension

    Tilting angle : 24

    Deformation analysisby super computer

    Fuel tank deformation test

    Trend in foreign cars (Cars that have selected CTBA suspension) :

    Expected Effects of CTBA(Coupled Torsion Beam Axle):

    - Toyota Corolla, Honda Civic (Europe), Peugeot 307, Opel Astra, etc.

    Trailing arm bushing & rear wheel stayImproved front and rear impact throughenlarged rear wheel trailing arm bush size.-Size: 70mm (Corolla :60mm)

    Maximized sturdiness andhandling performance offeredthrough rear wheel stay.

    No fuel leakage can occur after rear collision test at84km/h (only 13.2% deformation of fuel tankoccurred)

    - Weight reduction (12kg), and subsequent enhancement in performance (0.7~0.9%) and mileage (0.3~0.4%).

    Chassis steering systemChassis steering system

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    Motor &decelerator

    ECM

    Torque sensor Steering input

    Vehicle speedInput torqueEngine RPM

    Generating

    steering force

    Tay li tr lc (MDPS)

    Front Rear

    Ventilated disc Disc Drum

    15 280x26t 14 262x10t

    Brake system

    Electric motor driven power steering system creates steering stability and enhanced fuel consumption (about 3%) beyond that offered by existing hydraulic type

    Large diameter front & rear disc brakes provide outstanding brake performance

    8 203.2x7.9t

    N.V.H.N.V.H.

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    Unit: dBComparison of NVH performance In-house test results

    Vibration/noise performance have been improved by featuring sound absorption/insulation design which offers comfort when idling or accelerating through all driving conditions.

    NVH performance

    75

    65

    52

    70

    38

    110

    Honda Civic1.8

    74

    64

    53

    72

    40

    103

    2.01.6

    74

    64

    53

    74

    40

    103

    All-new CERATO

    53

    63

    76

    Toyota Corolla1.8

    71

    37

    101

    Booming noise penertration

    Wind noise (100km/h)

    Road noise (60km/h)

    Idle noise (N Range, A/C off)

    Idle vibration (Steering wheel)

    Idle booming (D Range, A/C on)

    Description

    N.V.H.N.V.H.

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    - Excessive vibration (i.e. ignition ON/OFF vibration etc.) minimized

    Optimization of roll-mount shape & features Applying reinforced structure to sub frame- Enhanced noise control

    Enlarged section(51mm 56mm) Reinforced panel added

    1 3 0 m

    m

    NVH counter-measures to core weakened area/parts

    Sub frame - NVH kept constant when idling or traveling

    Enhanced sealing structure

    Exposed type Bending typeBending type door weather strip door trim Enhanced sealingNoise cut-off structure for inner belt area

    Door weatherstrip

    Body weatherstrip

    Dual sealing structure Lower doorweatherstrip

    N.V.H.N.V.H.

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    Aero dynamic performance

    0.18

    0.32

    Mazda3

    0.310.29

    Toyota CorollaHonda Civic

    0.190.19

    0.300.29

    Current CERATO

    0.170.16

    All-new CERATODescription In-house testing results

    Comparison of aerodynamic performance

    Coefficient of Drag (C D)

    Coefficient of Lift (C L)

    Coefficient of Drag 3% enhanced

    Coefficient of Lift 6% enhanced

    Major countermeasure Bumper lip (height:40mm)

    Flattended Wheel cover & Reducing opening area(22% 18%)

    Engine room undercover Wheel deflector (Front/Rear)

    SAFETYSAFETY

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    SAFETY SAFETY The safety philosophy of the All new-CERATO centres around advanced active and passive safety mechanisms to reduce the chance of a collision while providing maximum protection to passengers in the event of an impact.

    Active safety Active safetyESC (El i S bili C l)

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    ESC (Electronic Stability Control)

    1 Vehicle approaches an obstacle2 Vehicle goes off course, entersOncoming traffic lane and driver

    loses control3 Coutersteering causes the vehicle

    to go into a skid

    1 Vehicle approaches an obstacle2 Vehicle threatens to break away.

    ESC inter-venes and restroresfull steerability

    3 Countersteer results in threat of renewed beakaway.ESC inter-venes again

    4 Vehicle is stabilized

    1

    2

    34

    2

    3

    WithoutESC

    WithESC

    Without ESC With ESC

    Critical manoeuvre with/without ESC

    BAS TCS ESC

    ABS EBD CBCFunctions included with ESC

    - ESC comprises all the advancedbrake technologies.

    Signal line Hydraulic line

    ESC Yaw ratesensor ECU

    Steer anglesensor

    The ESC for the all-new CERATO features an Electronic Control Unit (ECU) that receives inputfrom individual wheels and reacts accordingly. It also receives input from a yaw sensor and steeringangle sensor. These controls allow the vehicle to have a stability program that goes beyond the basicfunction. ESC ensures that exactly the right amount of power and torque reaches theIndividual wheels to maintain perfectly balanced traction.

    Passive safetyPassive safetyC h thi

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    ACCEPTABLEGOODMARGINALGOODSide

    ACCEPTABLE

    4/4

    5/5

    Current CERATO

    GOOD

    4/4

    5/5

    Toyota Corolla

    GOOD

    4/5

    5/5

    Honda Civic

    GOOD

    5 /4

    5 /5

    All-new CERATO

    Side

    Front

    FrontNHTSA

    Description

    IIHS

    In-house testing results (North America standard)

    : 60 kg Grade : 100 kg Grade : 120 kg Grade

    High tensile steel

    2.5 %100 kg Grade

    63 %

    9 %60 kg Grade

    28 %35 kg Grade

    37 %Regular steel plates

    2.5 %

    21%

    120 kg Grade

    45 kg Grade

    High tensile steel plates

    High tensile steel applied area

    Crashworthiness

    Enhanced body sturdiness through wider use of high-tensile steel plates

    Passive safetyPassive safetyF t l / Sid ll i t

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    Frontal / Side collsion counter measure

    : 120Kg Grade(Current CERATO 35Kg grade)

    Ultra high-rigidity steelused sidesill plate

    Applying reinforcement betweencowl panel and A-pillar inner panel

    Rigidity of steering wheel

    Impact absorbing pad

    Roof-rail, centre pillar,seat mounting members arelocated to sameringed position

    Increasingoverlapped parts : 130mm

    Rigidity of A-pillar

    Applying Ring structure to centre pillar area

    Deluxe type pelvis pad

    Reducing tilting angle : 46 31Enlarged section : 40 80mm

    Front side member

    Dashboard intrusion below 120mm Adding reinforcement to

    front side member

    Passive safetyPassive safetyUnder body safety structure

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    Under body safety structure

    Strengthend input-point

    Applying saddle type engine mountingupper mounted transmission structure

    Straightened side members

    Enhancing the collsion,NVH performance

    Strengthened lowerdashboard

    Dash-cross members arestructurally jointed with A-pillar

    Flattened floor tunel area

    Reinforced members are appliedto floor tunel area

    Rear floor side-members aredirectly jointed with sidesill

    Sturdy member structure

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    Tin nghiTi n nghi

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    Ti n nghi gThe all-new CERATO feature innovative and modern storage, lighting, and information capabilities for maximum driver and Passenger convenience, as well as optimal cabin temperatures and sound quality for a truly enjoyable driving experience.

    c im m ic im m iPush button START/STOP

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    Push button START/STOPState of the art engine starting and stopping with simple operation

    Smart Key Smart key holderTrong tr ng hp bnh sc b ht c th s dngkho thng minh khi ng xe.

    Cha kho thng minh cho php ti x cth ng v m xe bng cch s dngnt tay nm ngoi ca xe.

    RPAS(Rear parking assist system) Display

    c im m ic im m i

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    Displaying distances & directions Message centre display view

    RPAS(Rear parking assist system) Display

    Ultra sonic sensor(4ea)

    Control unit

    Buzzer (1ea)

    4 ultrasonic sensors allow for a highly accurate detection of the direction of obstruction, surpassing the limitations of past RPAS.

    Audio system Audio system

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    Audio system & 6 speaker layout

    SA710 Radio+CD

    PA710 Radio+CD+MP3

    PA760 Radio+6 CDC+MP3

    (1DIN with Tray)

    (2DIN)

    (2DIN)

    Two tweeters Four door speakers Aux. USB interface

    Audio systems of all-new CERATO consist of 2 tweeters, 4 door speakers while delivering outstanding sound performance capability thanks to optimal tuning.Multimedia connectability is also featured.

    Air temperature control Air temperature controlComparison of air temperature control performance

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    High-speed (29 )

    Low-speed (15 )

    High-speed (22 )

    Low-speed (25 ) 24.325.0 A/con performance

    21.821.6

    19.215.4Heater performance

    34.229.5

    24.5

    19.0

    16.5

    29.7

    Toyota Corolla1.8

    Theta 2.0Gamma 1.6

    Description All-new CERATO

    Full auto temperature control(FATC)Optimum interface layouts Frequently used buttons are laid close to the driver.

    Blower > Temp. > Mode

    Manual temperature control

    Optimized layout & control feels

    LCD display matched to button layout for instant cognizance Symmetrically grouped buttons by function

    AUTO / OFF, EXT / INT, Defogging (Windshield / rear window)

    Soft-touch switches and dials offer user comfort

    Tin nghi (Amenities)Tin nghi (Amenities)

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    High mounted stop lamp Spray washer nozzle Safety power sunroof

    Manual tilt & telescopicsteering column

    Safety power windows Electric heated outsidemirror

    Windshield de-icer

    Illuminated sunvisormirror

    Portable ashtray Sunglasses case Map lamp ECM Room mirror

    So snh kch th cSo snh kch th c

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    Khoang cha hnh l (SAE,lt)Dung tch bnh nhin liu

    Ngoi tht

    Khong sng gm x e ti thiu(mm)

    Ni tht

    Kch thc

    Tr ng lng xe (kg)

    Khng gian chn(F/R)Overhang(F/R)

    Khng gian u (F/R)

    Wheel tread (F/R)Wheelbase

    O.A.H.O.A.W.O.A.L.

    394326385340354415

    1,062 / 8361,044 / 9221,005 / 9221,072 / 8791,087 / 8981,100 / 890

    49-50505552-149147150160150

    -945 / 945935 / 1,005865 / 925915 / 975895 / 985

    Lp195/60 R15205/55 R16205/50 R17

    195/65 R15205/55 R16205/50 R17

    195/65 R15205/55 R16

    195/65R15205/55R16215/45R17

    185/65 R15195/60 R15205/50 R16

    195/65 R15205/55 R16215/45 R17

    978 / 955993 / 950986 / 9451,001 / 9501,017 / 9701,015 / 955

    1,273

    1,495 / 1,4852,6101,4701,7354,500

    Current CERATO

    2,6292,6402,6002,7002,6501,501 / 1,5091,529 / 1,5141,532 / 1,5341,499 / 1,5291,557 / 1,564

    4,5854,5054,5404,4904,5301,7251,7551,7601,7501,7751,4501,4651,4651,4401,460

    1,2461,2751,2451,2481,236

    All-new CERATOChevrolet CobaltMazda 3Toyota CorollaHonda Civic

    Kia

    ng c (hp)Gamma1.6 (121)

    Beta 2.0 (143) 2.2 (150)

    1.6 (107)

    2.0 (147/150)2.3 (156)

    1.6 (110/124)1.8 (136)

    1.6 (125)1.8 (140)

    Gamma 1.6 (124/126)ThetaII 2.0 (156)

    Body colorsColor guideColor guide

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    Clear White (UD) Bright Silver (3D) Light Graphite (LC) Titanium Silver (IM)Champagne Gold (N1) Ebony Black (EB)

    Spicey Red (IY) Santorini Blue (HO) Metal Bronze (DO) Sweet Orange (O9) Dark Cherry (IR)

    Interior colors Black one-toneGrey two-tone Brown two-tone

    Dimensions

    4,530

    2,650895 985

    1,460

    1,564

    1,775

    1,557

    Unit: mm

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    End of file