THE NEW CAREER ECONOMY®

THE NEW CAREER ECONOMY®

GERRI SEFI SELF-EMPLOYMENT COACH

Canadian workers face job uncertainty

Canadian workers face job uncertainty

The job market is changing.The time to explore your options

Is NOW

OUR PRESENT ECONOMYOUR PRESENT ECONOMY

• Recession: Defined as two consecutive quarters of decline in real GDP

• 1929 – recession lasted 22 months

• Aftermath of 9/11 – almost 12 months.

• Second recession in a decade

started in December of 2007

• 36 months later - is it over?

• Is it really still a recession or is it a jobless recovery?

Source: StatsCan

“ I NEVER THOUGHT IT WOULD HAPPEN TO ME”

“ I NEVER THOUGHT IT WOULD HAPPEN TO ME”

• The length of time to find new employment has grown.

• Competition is fierce – the rise of social media an networking events is evidence that everyone is trying to find an “edge”.

WHO GETS HIT THE HARDEST?WHO GETS HIT THE HARDEST?

• Good News: In a typical economy, unemployment rate for people with college degrees is approximately half for those with no degree.

• Bad News: This economy is anything but typical.

• In fact, senior executives are among the hardest hit.

CAN BEING AN EMPLOYEE GIVE YOU THE LIFE YOU WANT?

CAN BEING AN EMPLOYEE GIVE YOU THE LIFE YOU WANT?

• Nearly all of us must work for a living

• Can working as an employee finance your family’s dreams?

For many, a reliable career in Canada is becoming a thing of the past. Why?

WHO REALLY BENEFITS FROM OUR LABOUR?

WHO REALLY BENEFITS FROM OUR LABOUR?

North American workers labor longer

hours than anyone else in the industrialized

world.

For what?

Are we out of our minds?

WHO HAS CONTROL OVER YOUR FUTURE?

WHO HAS CONTROL OVER YOUR FUTURE?

Increasing consumer debt Longer work,

less money

Company downsizing

Enormous corporate

bankruptcies

Lengthy lay-offs Massive pension deficits

The elimination of benefits

Old Age Security

insolvency

There could be a storm on your horizon

“Careers” in the New Career Economy®?

“Careers” in the New Career Economy®?

The lifetime of a typical New Career Economy employee:

– 6 to 8 job changes

– at least 3 changes in profession

DENIAL WON’T CHANGE YOUR FUTURE DENIAL WON’T CHANGE YOUR FUTURE

EVERYONE WANTS TO STEER THEIR OWN SHIP

EVERYONE WANTS TO STEER THEIR OWN SHIP

• Know your OPTIONS!

• Break free from the traditional employer- employee relationship

• Learn what successful people are doing

Successful people DO steer their own ship

IS IT TIME TO WORK FOR THE PERFECT EMPLOYER … YOU!

IS IT TIME TO WORK FOR THE PERFECT EMPLOYER … YOU!

• Successful people work to build their own future, not someone else’s

• What are your options for self-sufficiency?

WHAT DO THESE COMPANIES HAVE IN COMMON?

WHAT DO THESE COMPANIES HAVE IN COMMON?

• Hyatt Corp

• Burger King

• IHOP Corp

• The Jim Henson Company

• FedEx Corp

• HP

• Microsoft Corp

• CNN

• MTV Networks

• Wikipedia Foundation Inc.

• Sports Illustrated

• GE

THEY WERE ALL STARTED DURING A RECESSION

THEY WERE ALL STARTED DURING A RECESSION

• Hyatt Corp - 1957

• Burger King - 1954

• IHOP Corp - 1958

• The Jim Henson Company - 1958

• FedEx Corp - 1973

• HP – The Great Depression

• Microsoft - 1975

• CNN - 1980

• MTV Networks - 1981

• Wikipedia Foundation Inc.- 2001

• Sports Illustrated -1954

• GE – 1876 (6 year recession)

SO IS SMALL BUSINESS THE ANSWER?

SO IS SMALL BUSINESS THE ANSWER?

• 97% of businesses in Canada are classified as “small”.

• Small businesses contribute nearly 43% to Canada’s economic output.

• 75% of small businesses employ fewer than 5 people.

• 59% of small business owners are men – 41% are women.

GOING TO ALONE = LOWER COST/HIGHER RISK

GOING TO ALONE = LOWER COST/HIGHER RISK

• A marketable product or service

• Expertise to manage a business alone.

• Vision and an executable, sustainable business plan

• Cash and/or access to a friendly bank

• The ability to take unquantifiable risk

• Relationships and Good Luck

Why most independently-owned small businesses don’t work

Why most independently-owned small businesses don’t work

• Knowing how to bake a pie does not guarantee you success in owning a bakery.

• Common belief says “do what you know and love and you will be successful”

• Can you be an expert in every aspect of your business?

REMEMBER THE F WORD…REMEMBER THE F WORD…

• Frustration

• Fear of Failure

• Financial Constraints

• Family & Friends

Keep your eye on the prize: FINANCIAL FREEDOM

Which “F” words will you base your future on?

GOALS – NEEDS - EXPECTATIONSGOALS – NEEDS - EXPECTATIONS

Four crucial steps:

• Define your goals

• Map your course

• Build a winning team

• Explore your options

Your business is the vehicle that will take you there.

NEXT STEPS NEXT STEPS

• Take some time to consider your Goals, Needs and Expectations

• Visualize Financial Freedom and your desired Lifestyle

• Continue the process of exploring your options• Work with a professional coach who can help you

objectively with the journey• Keep Fears in perspective. • Focus on the target• Call Gerri Sefi 416-681-3171