new cabo san viejo ppt
-
Upload
meet-mehta -
Category
Documents
-
view
128 -
download
19
Transcript of new cabo san viejo ppt
![Page 1: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/1.jpg)
![Page 2: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/2.jpg)
![Page 3: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/3.jpg)
GROUP MEMBERS.
1.AMRITA SRIVASTAVA.
2.MEHUL.H.MEHTA.3.MITHILA BHARGAVA.4.PRADEEP5.SHALU SRIVASTAV.6.VIKAS JAIN.
![Page 4: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/4.jpg)
![Page 5: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/5.jpg)
Cabo san viejo seeks to help people unlock their hidden potential so they became healthy, happy, fully self actualized individual.
![Page 6: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/6.jpg)
BACKGROUND
•Founded By :Dave and Florence Blumenthal in 1977.
•IN 1982 “premier total vacation/fitness resort”.
•Offering of a “FAT FARM”.
•Evolution of new strategy.
![Page 7: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/7.jpg)
1(a.) PROPERTIES.CABO SAN
VIEJO
OVERNIGHT DESTINATION
RESORT
PALM SPRINGS (CA)
CaboDaysSpa
MIAMI
HILTON,HEAD
ASPEN NANTUCKER.
![Page 8: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/8.jpg)
![Page 9: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/9.jpg)
1(b.) COMPETITORS.CATEGORY REPRESENTATIVE
FIRMS.SUMMARY OF FIRMS.
DESTINATION SPAS
MIRAVAL,CANYON RANCH,GOLDEN DOORS.
EXTENSIVE SPA AND EXERCISE OFFERINGS, LUXURY ACCOMODATION
LOCAL DAY SPAS AND SALOONS.
OASIS DAY SPA,METAMORPHOSIS DAY SPA.
MASSAGE, SKIN CARE,HYDROTHERAPY,COSMETICS,
CRUISES PRICESS, CELEBRITY, SILVERSEA, HOLLAND AMERICA
EXTENSIVE SPA OFFERINGS, BEAUTY SALOONS.
![Page 10: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/10.jpg)
•MARKETING AND SALES TEAM MEMBERS:-• SIX PERSON AT MARKETING
DEPARTMENT.• SIX REGIONAL SALES MANAGER.• TWELEVE RESERVATION SPECIALIST.• TWO PUBLIC RELATIONS OFFICERS.
• About $ 2.76 million spent on marketing.
![Page 11: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/11.jpg)
ADVERTISEMENT:-1.RADIO.
2.TELEVISION.
3.PRINT MEDIA
4.AD-VIDEO.
5.COMPLIMENTARY OFFERS
![Page 12: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/12.jpg)
SALES TEAM:-1.REDUCTION IN RATES BY
35%.
2.ORGNISED A RECEPTION IN MAJOR CITIES:-
• DOCTORS.
• PHYSIOLOGIST.
• OTHER NOTABLE MEMBERS.
![Page 13: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/13.jpg)
CUSTOMERS.
![Page 14: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/14.jpg)
THE CLIENTELE:-1.LARGE CUSTOMERS:-
AFFLUENT MIDDLE AGED AND FEMALES.
2.FEMALES PREFERS TO RELAX AND ENJOY.
3.SPECIAL OFFERS TO TARGETED AUDIENCE.
4.SOME LEADERS ARE PERSONAL TRADERS.
![Page 15: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/15.jpg)
BOOKING VISIT:-1.ALL FEMALES
RESERVATION STAFF TO HELP CUSTOMERS.
2.TRANING TO RECEPTIONIST.
3.EFFECTIVE CONVERSATION WITH THE CUSTOMERS.
4.GOOD AND EFFECTIVE SERVICE PROVIDER.
![Page 16: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/16.jpg)
•CSV HAD A FOUR NIGHT MIN STAY POLICY.
•STD. WELL FURNISED GUEST ROOM.
•EXPERIENCE OF DISCOVERY AND ADVENTURE..•VARIETY OF MOTIVATION.
![Page 17: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/17.jpg)
1. HIGH LEVEL OF CUSTOMER SATISFACTION BASED ON TWO LEVELS:• MGMT OF CAPACITY• EMP DEDICATION.
2. THESE HIGH CUSTOMER SATISFACTION CONFRONTED THAT GREATER THEIR DEMANDS IN FUTURE IF CUSTOMER IS SATISFIED.
![Page 18: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/18.jpg)
• Should CABO SAN VIEJO implement a reward program?
• Who should qualify? How should “POINTS” be accumulated?
• What should the rewards look like?
• Should rewards only apply to CABO SAN VIEJO or should they be redeemable at other places? If the latter, then what types of partner?
CUSTOMER LOYALTY PROGRAMME
![Page 19: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/19.jpg)
1.ATTRACTING MORE AND MORE NEW GENERATION CUSTOMERS.
2.CUSTOMER BASE HAD GROWN MORE HETEROGENOUS OVER THE YEARS.
3.LOYALTY PROGRAMME WOULD INCREASE CUSTOMER SATISFACTION.
4.WE ALREADY HAVE A FIERCELY LOYAL CUSTOMER.
![Page 20: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/20.jpg)
•Who should qualify? How should “POINTS” be accumulated?
![Page 21: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/21.jpg)
•What should the rewards look like?
• Should rewards only apply to CABO SAN VIEJO or should they be redeemable at other places?
![Page 22: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/22.jpg)
PROCEED.• OPERATIONAL CHALENGES.
• OUTDATED CUSTOMER DATABASE.
• HUGE IMPLEMENTATION COST.
• TANGIBLE V/S INTANGILBLE AWARD.
• INCREASE EXPECTATION OF CUSTOMER.
![Page 23: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/23.jpg)
• YES, CABO SAN
VIEJO SHOULD
ADOPT LOYALTY PROGRAMME
![Page 24: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/24.jpg)
![Page 25: new cabo san viejo ppt](https://reader035.fdocuments.us/reader035/viewer/2022081413/54740104b4af9f4d368b45e9/html5/thumbnails/25.jpg)
FEEDBACK