Social Media Optimization

Zivpreet KaurSocial Media Lead

Let’s Get Social!

Did you know?

• Your TG is on SM platforms for at least 30 minutes in a day through Desktop / Mobile!

• India is the 3rd largest country on the social landscape!

• Social media is a dialogue, which means you get real time feedback from your audience!

• People visiting your page might not come back, fans like SM pages & keep getting updates!

• By planning right, brands can tap SM for generating revenue!

What’s a good Starting Point?

Understanding your SM Goals

Analysis of your current SM Assets

Analysis of competitors assets

Creating a strategy tailored to your Brand

User Generated

Content

Connect with your

value proposition

Link with consumer’s

lifestyle

Organic Content

How do we engage the TG?!

“An idea of platforms we Target”

Why Facebook?

“Maximum User Base & most popular Social Media Platform on the planet”

“Reach your relevant target audience and get the advantage of real time updates”.

Why Twitter?

“Google’s own brainchild, helps you classify your audience In circles letting you target the right people!”

Why Google+?

“Most popular video sharing platform. Over a billion unique users visit YouTube each month”

Why YouTube?

“ The world’s largest professional network. Leverage Industry connections.”

Why LinkedIn?

“ An innovative social platform that allows users toInteract with photos as pin boards, showcase your product”

Why Pinterest?

Phase 1

• Create/Update the online property.• Inorganic growth by way of Ads.

Phase 2

• Growing the network / fan base organically.• Generating content for user engagement.

Phase 3

• Contests, viral promotions and activities.• Creating applications.

Execution Plan: How do we start?

Some of our Clients

A Snapshot of our Work

MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP

The Results:

• Built a thriving fan base of 100k fans on Facebook & 1k+ followers on Twitter in 45 days.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Created engaging Apps that went viral.

• Directly impacted campaign registrations through Social Media Engagement.

THE CHALLENGE: TAKE THE MALL TO TARGET AUDIENCE ON SOCIAL MEDIA

The Results:

• Built a thriving fan base of 350k fans on Facebook & 2.5k+ followers on Twitter.

• Select Citywalk clocked the highest Check-Ins on Facebook in 2012.

• Ranked in top 200 fastest growing Facebook Pages in 2013.

• Directly impacted more footfalls to the mall through Social Media Engagement.

THE CHALLENGE: TOI SELECTED SOCIAL MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP

The Results:

• Built a thriving fan base of 2.26L fans on Facebook & 1k+ followers on Twitter within the span of 2 months organically.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Created engaging Apps that went viral.

• Directly impacted campaign registrations through Social Media Engagement.

THE CHALLENGE: OXFORD UNIVERSITY PRESS WANTS TO CONNECT WITH IT’S READERS THROUGH ONLINE MEDIUM

The Results:

• Built a thriving fan base of 40k fans on Facebook.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Engaging content and brand specific updates created brand equity in long run.

• Celebrate festivals & commemorative days to build interaction.

• Cover Asia’s biggest World Book Fair held in New Delhi to highlight our participation.

THE CHALLENGE: CREATE BRAND PRESENCE FOR MAXIMA WATCHES IN PRESENCE OF FASTRACK & SONATA

The Results:

• Build interaction using watch images.

• Co-relate time with the festivals & commemorative days for better traction.

• Contests around Christmas and New Year.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Engaging content and brand specific updates created brand equity in long run.

THE CHALLENGE: CREATE BUZZ AROUND THE CAMPAIGN THROUGH SOCIAL MEDIA

The Results:

• Built a thriving fan base of 65k fans on Facebook.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Using city images to build the hype for the issues affecting the residents’ daily life.

• Over 50 inbox messages, 200 wall posts within the first month

• Received 50+ comments and 20+ shares on the first update

COVER PHOTOS

COVER PHOTOS

COVER PHOTOS

COVER PHOTOS

Artworks & Doodles

Artworks & Doodles

Artworks & Doodles

FACEBOOK APPS

NEXT UP…YOUR BRAND!

LET’S NEURORIZE!Please feel free to ask any questions

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