Castle Onboarding & Culture Deck (March 2017)

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Transcript of Castle Onboarding & Culture Deck (March 2017)

Castle manages rental homes for landlords using automation and on-demand labor.

Our Mission

To make renting out a property as easy as buying a stock, and renting a property as

easy as booking a hotel.

What makes us different from a traditional property management company?

● Technology● Business model● Culture

Technology

Castle is a technology company that happens to do property management.

We have much more in common with other tech startups than with other management companies.

Business Model

Most property management companies are incentivized to act against their customer’s best interests. Castle’s flat-fee pricing eliminates perverse incentives.

Example: markups on maintenance incentivize inflated bids and unnecessary repairs

Culture

Property management isn’t anyone’s first career choice. Smart, ambitious people avoid it.

Castle recruits the best and rewards excellence. Where others see a warning sign, we see opportunity.

History of CastleMay 2012

Cofounders Scott, Tim, and Max meet at Venture for America

Training Camp

August 2013Scott, Tim, and Max

(along with 2013 VFA Fellow Sean Jackson) purchase the Rebirth Realty House at 760

Virginia Park St.

April 1, 2014Castle is legally

incorporated. (Or should we say, Un

Incorporated.)

December 2014Castle gets its first paying customer.

March 2015Castle closes its first fundraising round.

August 2015Castle passes 100 units

under management.

January 2016Castle joins

Y Combinator.

History of Castle

August 2016Oakland office

opens

Today650 units under

management

April 2016• Castle passes 500 units

under management.• $2mm seed round led

by Khosla Ventures

Core Values

● Brevity and levity● All you can choose is your reaction● Self-improving systems● Happiness is non-zero-sum● Enjoy the ride

Brevity and Levity

Brevity: say what you mean directly. Be quick so others can respond or ask questions right away.

Levity: keep it light. Promote a joyful culture, even when problems are severe.

All You Can Choose Is Your Reaction

Don’t waste time worrying about things that are outside your control. No matter what life throws at you, the one thing you can always control is your response.

Self-Improving Systems

The default for every system is entropy: degrading over time.

Take every opportunity you get to create systems that get better with time.

Happiness Is Non-Zero-Sum

A zero-sum game is where one person has to lose for another to win.

Happiness is non-zero-sum; when we make our customers and each other happy, everyone wins.

Outcome Follows Process

Improvisation may produce results initially, but we can only guarantee high quality by following process.

Build clocks, don’t tell time.

Enjoy the Ride

Life is inherently meaningless. We don’t choose to be born, but we choose what to do once we’re here.

Make your own meaning and work hard on it, but take time to appreciate the journey.

Organization Chart

Scott LoweCTO

Tim CroweDirector of

Engineering

Max NussenbaumCEO

Tim DingmanCOO

Barry ConradDirector of Business

Development

Amanda SilverDetroit Head of

Operations

LinneaWhistler

Detroit Head of Legal

Tara LaniganDetroit Head of

Contractors

Kelly Kang

AM

Felix WongDetroit Head of

Stewards

Jacob SmithSenior Biz Dev

Manager

David Hirsh

AM

Customer Service Reps

JulianCapps

AMPJ DuffyBiz Dev

Manager

Sean PenninoSoftware Engineer

Anna Isachenko

AM

Lauren Hoffman

AM

Winson LawAM