Mobile User Onboarding in B2B apps. UX Australia 2014 Deck

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Onboarding Users & Mobile First ultimoconsulting.com @saganon

description

10 Minute talk from the 2014 UX Australia design conference on Mobile first and user on-boarding. Trying to design a signup and on-boarding process for Booksy (app for local business owners like hairdressers or plumbers) we came to a realisation that the hardest part is not UI or usability, but motivation.

Transcript of Mobile User Onboarding in B2B apps. UX Australia 2014 Deck

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Onboarding Users & Mobile First

ultimoconsulting.com@saganon

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Kath The Client

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Kim The Business Owner

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desktop

mobile web

iOS app

Android app

web app

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Oh my, I was so young then!

2013…

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Customer App

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sell signup onboarding manage calendars & business

Business Owner App

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sell manage calendars & businessonboardingsignup

Business Owner App

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account details: !owner name owner email password

business details: !business name telephone full address location on the map business category opening hours business photo website about text accepts CC parking info

service menu: !list of services including name description duration padding time price & price variants who performs the service special note to customers !

staff details: !!name job performed working hours / schedule time off / holidays!

resources

signup onboarding

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SIMPLE but COMPLEX

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USABILITY

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USABILITYMOTIVATION

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100% MOTIVATION

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100% MOTIVATION5% MOTIVATION

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ultimoconsulting.com

ANY QUESTIONS?

@saganon