Neuromarketing a&a
7
Neuromarketing: a perspective
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Transcript of Neuromarketing a&a
Neuroscience has a strong academic heritage.
Eric Kandal American Neuropsychiatrist & recipient of a Noble prize
It’s human: Neuroscience is no more invasive than anything else we do.
Bill Hicks American Comedian and brand hater. Would like us to all go kill ourselves.
It’s inspiring: Neuroscience tomorrow will look a whole lot different than today.
Aristotle – Greek philosopher, polymath, student of Plato & teacher of Alexander the Great. Thought the brain simply mopped-up heat produced when the heart made decisions.