Networking for Change and Action
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Transcript of Networking for Change and Action
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Networking
For
Change & Action
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The Red Cross in Haiti
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Courtesy of About.com
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Understanding Networks
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Social Media Are ….
Inexpensive
Easy-to-Use
2 Way
Scalable
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CONVERSATION
IS The DNA
SOCIAL CHANGE
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BE DO
Understand Networks Work with Crowds
Create Social Culture Work with Free Agents
Listen, Engage, and Build Relationships
Friending to Funding
Trust Through Transparency
Governing through Networks
Simplicity
The Networked Nonprofit Framework
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Source: Flickr user JYRO, courtesy of Darim Online
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Loss of control
Hearing negative comments
Addressing personality versus organizational voice (trusting employees)
Mistakes will be made in public
Senior staff becomes too accessible
Perception of wasted of time and resources
Information Overload
The Fears
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Social Media Policies
“Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit update.”
Disgruntled Employees Blog
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Humane Society Listens
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Free Agents: If It Were My Home
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Urgency
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Using Crowds
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Online/On Land
MomsRising.org
Over 700 stories delivered:
Sometimes you can barely pay your mortgage and then when you get sick you have to choose between eating and paying the bills. That is not fair. -- Ruth
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Transparency
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Charity:water The Story
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What You Can Do
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What Happened
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“Do What You Do Best and Network the
Rest.”
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Beth’s BlogA. Fine Blog
We Are MediaNTEN
PND Blog Lucy Bernholz’ Blog
Give & Take Blog
Resources