Network Positive OverviewMay 2012

Non-Profit Logo

IntroductionNetwork Positive leverages the altruistic relationship between Capco and the non-profit to drive publicity and exposure for Capco.

Non-Profit Logo

Altruistic Exposure Acceleration

Millions of impressions!Thousands of clicks!

Capco Landing Page

The landing page contains important information on:• Marketing campaigns• Upcoming CSR events• Product launches• Anything Capco wants to

publish on a web page

How It WorksA unique URL is created which allows Network Positive to track how many times this Capco page is viewed and clicked.

1) Network Positive creates the unique sponsor link

2) Capco, Network Positive and the non-profit share the link over social media

3) Link goes viral

4) Network Positive helps create a landing page for the sponsor

“For every time this link is shared, Capco will donate $5 to XYZ Non-Profit to feed 1 hungry child. Netpl.us/XXXXX”

All clicks lead to the sponsor landing page which contains the Capco message

What Will Be The Financial Commitment?

1. How much can you donate to the non-profit of your choice?a) Example: Capco agrees to donate a maximum of $5,000 over the course

of the campaign

2. How much do you agree to donate regardless of campaign success?

a) Example: Capco agrees to donate a minimum of $2,000 to the non-profit.

3. Capco will donate $2-5 per click and $100 per 100,000 impressions

a) Example: Link is clicked 2000 times @ $2.00/click = $4000 donation and made 1M impressions @ $100/100K = $1000 for a total donation amount of $5000 to the non-profit

4. Capco will then provide Net+ 10% of funds donated for services rendered at end of campaign

a) Example: Capco would provide Net+ $500 (10% of $5000 donated)

Capco will work with Net+ to determine a reasonable donation rate, donation maximum and minimum for running the campaign

What’s In It For Capco?Capco has the opportunity for significant altruistic publicity while being able to spread the Capco brand virally

Receive millions of page views of the

Capco website

Bolster the Capco brand by spreading

Capco’s CSR message virally

Be one of the first companies to donate using the innovative

Net+ platform

End the “Who is Capco?” question

Press Release

1,000

Contract signed

Determine message content or URL for landing page

Capco chooses a non-profit to sponsor

Executive sign-off on partnering with Net +

TimelinesHigh-level overview of the Network Positive process from initial meeting to deliverable hand-off

Step 1

Meeting with marketing and CSR rep

Step 2 Step 3 Step 4

Step 5

Pre-Launch

Launch and Post-Launch

Donation and fee invoice submitted and paid

Deliverable provided to Capco

Campaign close

Mid-Campaign touch point with CSR and marketing

Step 1

Campaign launch

Step 2 Step 3 Step 4

Step 5

Next Steps

1. Pick a non-profit for which to partner

2. Review and sign the Network Positive contract

3. Start Capco’s Net+ campaign

Please contact John Genovese with any questions:• 908.601.6732• john.genovese@capco.com