MAGAZINE MEDIA KIT

STYLE & DESIGNMNI

NETWORK

YOUR AUDIENCE. DELIVERED.For more information please contact Rob Moore, VP of Sales, at 203-967-6500 or Rob_Moore@timeinc.com.

Elle Décor offers inspiration for discerning home

decorators seeking fine interiors and lavish exteriors.

These readers are known for making sophisticated

style look effortless, and they entertain with personality

and flair. They look forward to the magazine’s revealing

interviews of the hottest style-markers, and plan their

next projects and their next vacations while pouring

over its pages.

This Old House celebrates a deep appreciation of

craftsmanship and fine design. Its how-to approach

empowers readers with unique insight into the

processes, techniques, and materials needed for both

the financial investment and aesthetic transformation

of their home into an ideal living space.

Each glorious issue of Traditional Home delivers

striking interiors and fabulous garden designs, while

teaching readers how to bring these looks into their

own homes. Traditional Home appeals to sophisticated

readers through classic designs and customs adapted

for contemporary life.

2015 min’s Editorial & Design Awards Winner | Advice Column

2015 min’s Editorial & Design Awards Honorable

Mentions | Best How-To/Instructional, Best Series

HGTV Magazine readers are DIYers who look to their

favorite magazine for insider secrets from design

experts, including their favorite HGTV stars. With ideas,

inspiration, and real-life solutions for decorating, interior

design, gardens, landscaping, and more, the pages of

HGTV Magazine are filled with everything readers need

to create their dream home.

2015 Adweek’s Hot List Nomination | Hottest Home Magazine

Reaching affluent spenders, House Beautiful is a

trusted source in home décor. From the latest home

furnishings and accessories to high-tech appliances,

House Beautiful provides readers with exclusive and

innovative editorial in each issue.

Celebrating the way America lives, Country Living’s

focus on a casual approach gives readers the

information they need to create their ideal

environment—effortlessly and elegantly. Country Living

inspires women to decorate, entertain, travel, collect,

garden, and more, with editorial features full of trends,

ideas, and advice.

STYLE & DESIGN NETWORK

MEET THE MNI

Our world-class brands ensure that your message gets in front of

the right audience. Iconic brands like Country Living, Elle Décor,

HGTV, HouseBeautiful, This Old House, and Traditional Home are

an unbeatable way to entertain, inform, and inspire individuals

whose elegant homes and personal flair are reflections of their

sophisticated style.

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

TARGET CONTEMPORARY INDIVIDUALS WITH SOPHISTICATED STYLE.

MEET EMILY. Emily is the epitome of class and style, and prides herself on her

home, both inside and out. She often hosts friends and family, who assure

her that her home is perfect, but she’s always seeking improvement, and

experiments to strike the perfect balance of high design with DIY.

Magazines inform Emily on the latest design trends, which she’s always eager

to incorporate. She’s just as likely to shop at high-end retailers as she is to

rummage at a nearby garage sale in search of new pieces to fulfill her vision.

When she isn’t rearranging furniture in her home, you can find her either in

her workshop restoring one of her recently-acquired pieces, or tending to her

garden. Her husband, Chris, happily eats the produce that his wife cultivates;

her tomatoes are his favorite.

SHE’S MNI’S STYLE & DESIGN NETWORK WOMAN.

WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE EMILY.

Available in 74 markets, let’s start designing with MNI’s Style & Design Network.

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

Source: GFK MRI, Spring 2016

For more information, please contact us at info@mni.com or at 1-877-ASK4MNI.

Veranda Redbook Architectural Digest

Source: GfK MRI, Fall 2017.

READERPROFILE

UNRIVALED REACH OF YOUR TARGET AUDIENCE.

Quickly build a relationship with a first-class and five-star audience,

compared to a single national magazine buy.

TARGET: STYLE-CONSCIOUS INFLUENTIALS

35%

MN

I STY

LE &

DE

SIG

N

9%

3%

11%

MNI STYLE & DESIGN READERS ARE:

Frequent entertainers, who

enjoy showing off their homes

to family and friends.

Style conscious, spending $500+

on clothing in the past year.

Interior decorating influential

who others turn to for advice

and recommendations.

53yrs

27%Male

73%Female

$70,168

Median Age:

Median HHI:

Source: GfK MRI, Fall 2017.

For more information, please contact us at info@mni.com or at 1-877-ASK4MNI.Source: GfK MRI, Fall 2017.

GENDER

Adults 28,043 100 11 100

Men 7,627 27 6 56

Women 20,416 73 16 141

EDUCATION

Any College 17,320 62 12 104

Currently Attending College 1,406 5 8 66

College Graduate+ 8,430 30 11 98

AGE

18-24 1,857 7 6 54

25-34 3,403 12 8 68

35-44 4,228 15 11 98

45-54 5,382 19 13 110

55+ 13,173 47 15 130

65+ 6,707 24 14 123

Adults, 25-54 13,014 46 10 90

Women, 25-54 9,274 33 14 126

HOUSEHOLD INCOME

$50,000 17,683 63 11 100

$75,000 13,133 47 12 102

$100,000+ 8,923 32 11 99

$200,000+ 1,932 7 11 97

Dual Income 7,729 28 12 107

CATEGORY TARGETS

Gardening Influential 2,346 8 18 157

Healthcare Influential 3,473 12 15 128

Household Furnishings Influential 1,336 5 23 198

Interior Decorating Influential 2,037 7 24 207

Home Remodeling Influential 1,841 7 15 136

NETWORK AUDIENCECountry Living • Elle Décor • HGTV • House Beautiful • This Old House • Traditional Home

AUD (000) COMP % COV % INDEX

FREQUENCY BUILDS RECALL

REACH YOUR TARGET AUDIENCE MORE THAN ONCE.MNI’s built-in frequency means the most sought-after consumers

see your message more. Since your ad will be running in multiple

MNI Style & Design Network publications within your local

market, it has maximum impact.

READING THE CHART

Find the title in the left-hand column for which you want duplication. Follow across

the row until you intersect with the column that represents the title being duplicated.

For example, 33% of people who read House Beautiful also read Country Living.

Country Living

Country Living —

24

25

33

24

33

5

—

4

15

4

13

20

20

—

28

21

28

15

15

—

14

37

14 12

12 25

15 12

18 30

—

18

11

—

ALSO READ:

RE

AD

ER

S O

F:

Elle Décor

Elle Décor

HGTV

HGTV

House Beautiful

House Beautiful

This Old House

This Old House

Traditional Home

Traditional Home

36

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

BEAUTY

DECORATING

Almost 70% of editorial is related to home furnishings.

Featured Network Issues:

• HGTV | DIY Decorating

• Elle Décor | Outdoor Style

• This Old House | The Kitchen & Bath Issue

• House Beautiful | Small Spaces

• Traditional Home | Masters of Design

• Country Living | The No Regrets Guide to Decorating

RENOVATION

Over 15% of editorial is related to tips and tricks on updating and renovating homes.

Featured Network Issues:

• HGTV | The Makeover Issue

• This Old House | The Paint Transformation Issue

• House Beautiful | Makeover Before and After Renovation

CONTENT COMPOSITIONCountry Living • Elle Décor • HGTV • House Beautiful •

This Old House • Traditional Home

CLIENT SUCCESS

Here are some of our clients who have used the MNI Style & Design

Network to successfully reach their audience.

Our readers look forward to receiving their favorite magazines in their

mailbox, a bond that doesn’t exist with other media. And with the most

popular and trusted magazines in the country, the MNI Style & Design

Network delivers:

• Eye-catching ads in award-winning magazines.

• The chance to connect with high-powered and influential men and women.

• Access to the precise consumers you need to reach, multiple times, in your desired markets.

• Customized messaging by market (free copy-splitting).

Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket,

the opportunities are endless.

AMPLIFY THE MNI STYLE & DESIGN CREATIONS EVEN FURTHER.

© 2018 MNI Targeted Media Inc. | Stamford, CT 06905 | mni.com