Communications ReportNov 2014 – Feb 2015

Launch Briefing Event15 journalists and retail commentators attended

Retail Commentators said….

• Steven Dresser, Director of Grocery Insight said: “Netto has second-mover advantage. It has taken learnings from how Aldi and Lidl have changed over the last few years and provided a difference on top of that.”

• Priya Chandarana Research Analyst at IGD: “This is an impressive start from Netto.”

• “It's a long road to scale, but Netto has made a good start” Retail Week comment article

 

  

National Media Launch 

 

22 online and 8 print articles

56 items of Broadcast CoveragePer Bank and Morten Moeberg Nielsen gave 12 TV and radio interviews on day of launch

Media filmed the LEGO Scottie dog and Netto band

Store Openings - reported in all key local papers

“Queues expected as Netto opens at Heaton Park “

“Netto store to open in Doncaster tomorrow”

Associating with the Netto brandLEGO dog photo competition

 

Keeping it going….

Black Friday Coverage

Local MPs• Wrote to all Five Local MPs• David Blunkett MP and Rosie Cooper MP visited stores

33 Product Recommendation Articles

Decent wine for £4? You gotta be kidding me. But here it is.

“Attractive, generous, safe and moussey, this is slightly drier than prosecco but sweeter than most sparklers from the Loire. Looks posh too.”

“Higher quality than I would expect from a basic Chianti let alone at this cheap price.”

Recommended our champagne for Valentine’s Day

Trolley Dash with 13 articles total - 4 front page

Social Media Competitions. Deals. Personality.

“Things are buzzing in our Doncaster store today.”

Competition winnerThanks Netto. Just got my tea today. Loving the cookies and Toms.

1,445 followers – organic growth

1,100 likes – organic growth

The #Netto croissants are nicer than #Aldi & they're pretty good !

Valentine’s Day Sampling

@Netto_UK banana doughnuts are amazeballs!