Presented BySaima HabibSadia AminSarwat Halima

Global Growth In Last Decade

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HISTORY OF NESTLE

Nestlé is a worldwide brand making a serious push to become a global power. This is the emerging industry of foods that are not just healthy, but that offer specific medical and health benefits. Europeans started a condensed milk factory in 1866 in Switzerland. In 1867 founder Henry Nestle a German pharmacist introduced ‘Farine lactee’ a combination of cow’s milk, sugar and flour. Both companies merged after few years.

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Mission Statement “Positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life” (Henri Nestle,)

MISSION & VISION

Vision To be a competitive nutritional, health and

wellness company. Lead a dynamic and passionate workforce. Meet the nutritional needs of all ages from

infancy to old age.

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SLOGON

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GOOD FOOD GOOD LIFE

NESTLE WORLD WIDE

Offering more than 8500 brands and 10,000 products.

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Head quarter of Nestle is in Switzerland. 487 factories spread over 86 countries and more than 283000 employees are working.

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NESTLE WORLDWIDE IN LAST DECADE

Nestle’s priority is rapid growth. “WHEN you stop growing you start dying,” ( By

asserts Peter Brabeck, chief executive of Nestlé ). Over the past 10 years Nestlé has grown enormously

through an ambitious spending spree and by going into exotic markets.

Mr Brabeck seems much more interested in big strategic changes than in finding new ways to remedy Nestlé's tin ear to criticism.

Over the past 10 years, Mr Brabeck says, many companies concluded that they could become operationally efficient by being focused.

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Today Nestlé has its own operations and products in America England India Brazil Australia Pakistan Hungary France Belgium Italy Spain Various other countries around the globe.

GLOBAL MOVE

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Nestle started its operations in Pakistan back in 1988, by acquiring a diary company MILKPAK LTD.Butter, cream, desi ghee were famous products under brand name of MILK PAK Juice drink under brand name FROST1990: it started producing NIDO, Everyday, CERELAC 1991: LACTOGEN 1 & 21994: MILO and NESCAFE 3 in 11998: sweet treats (POLO)1999: fruit drops, NESTLE PURE LIFENESTLE fruita vitals

NESTLE IN PAKISTAN(10)

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INTERNATIONAL AND LOCAL COMPETITORS Unilever, Kraft Foods and Pepsi Strongest competition is coming from local companies like Haleeb, Shezan and Pepsi. Nestle in Pakistan especially has a lot of potential for change unlike Unilever. Dairy business has changed a lot in Pakistan since 1947.

(12)Nestle Sales Profit By Management Area

(13)Nestle Sales Profit BY Product Group

LAUNCHING OF PROJECT GLOBE

Project Globe was launched four years ago.

Globe has established one technology platform for the group standardized packaging codes and provide more accurate data about raw materials and stock levels.

BETWEEN FOOD AND PHARMA Brand is making a serious push to become a global power in the emerging industry of foods that are not just healthy, but that offer specific medical and health benefits.

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PRODUCTS INTRODUCED IN LAST 10 YEARS

1. Baby Foods Nestle has introduced a wide range of baby foods in last 10 years.

2. Cereals Nestle introduced a healthy range of breakfast cereals made with whol grain.

3. Chocolate And Confectionary Nestlé chocolatiers experimented with their already popular Nestlé Milk Chocolate bar by adding crisped rice. After dropping its sale company has improved its taste and this is one of the World’s best 10 candies.

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4. New Tastes of NescafeNestle has introduced a lot of new tastes in coffee for supporting production and consumption.

5. Frozen and Chilled Foods

6. Buitoni, Nestle has introduced a new brand dedicated to using the highest quality ingredients to make delicious pastas and sauces, Buitoni brand is inspired by traditional Italian cuisine.

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7. Digiorno DiGiorno delivers fresh-baked taste in

pizza.

8. Hot Pockets America’s favourite frozen sandwiches

to satisfy hunger.

10. Lean Cuisine Lean Cuisine meals are low in fat and high in nutritional value and taste. 11. Maggi12. Dairy Products13. Mineral Water14. Beverages15. Desserts16. Flavoured Raitas

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Nestle60%

Unilever30%

other10%

MARKET SHARE (18)

NESTLE’S FOCUS AS ‘FMCG’

Nestle has been the best FMCG (Fast moving consumer Goods) over the period of time. Nestle is working hard to deliver the best quality to the consumers. People are happy and content about the products they provide as they are the sign of satisfaction for the customer.

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RULES TO MAINTAIN COMPETITIVE ADVANTAGE

We provide products which are the sign of satisfaction for the customer. We follow highest standards of ethical conduct. Nestle creates value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food products, at affordable prices.

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Technical Journey Towards Excellence

Presented by: Sadia Amin

Nestle

• Technologies are a vital part of R&D. • Nestle have engineers working in R&D in a variety

of fields – from packaging and equipment, to food processing technologies and manufacturing new beverage systems such as Espresso, Nescafé Dolce Gusto, Special. T and BabyNes.

• Alongside engineers, their food scientists develop processes and technologies that enable the development of safe, nutritious foods.

Nestlé has developed, and/or is a world-leader in a large number of different technologies. Here are a few examples:

• Fermentation• Extrusion• Healthier Fats• Foam Boosting Technology• Malt Extraction• Portion dispensing system• Inclusive Design Packaging• Special Pair Of Gloves

FERMENTATION & PROBIOTICS:

The Nestlé Research Centre was one of the first to look at the molecular interaction of probiotics with intestinal cells. They have sequenced several probiotic genomes, so that they can better understand their characteristics and mechanisms of action.

EXTRUSION

Nestle have strong expertise in hot extrusion (e.g. infant and breakfast cereals), co-extrusion (e.g. filled bars and snacks) and cold extrusion (e.g. ice-cream and chocolate).

HEALTHEIR FATS

Nestle have also developed technologies that allow us to use natural vegetable oils instead of partially hydrogenated fats in our Maggi bouillon cubes and seasonings

FOAM BOOSTER TECHNOLOGY

This produces the creamy head for Nescafé Cappuccino, with less fat, and which is much denser and longer-lasting than regular foam. In 2002 Nestle relaunched Nescafé Cappuccino with new foaming mix products, which they created these using foam booster technology.

MALT EXTRACTION

Nestle have developed a new process for malt extraction for Milo that meant less sucrose and more complex carbohydrates in the product. It was launched in Malaysia in 2006, and in 2007 it was rolled out across Asia

PORTION DISPENSING SYSTEM

This know-how is essential for our beverage systems

INCLUSIVE DESIGN PACKAGING

Inclusive Design is a process which seeks to develop product design to meet the needs of more people.“INCLUSIVE DESIGN ALLOWS US TO MOVE FROM GOOD DESIGN TO GREAT DESIGN” SAID DAVID WIGGINS(HEAD OF NESTLE PACKAGING AT NESTLE UK)

SPECIAL PAIR OF GLOVES

• In Australia, a special pair of gloves designed by researchers at the Georgia Tech Research Institute in Atlanta in the United States is helping Nestlé understand the impact of arthritis.

• Nestlé packaging experts used the gloves on five of the company’s most popular products to simulate the way the debilitating disease restricts an arthritis sufferer’s movement and strength.

NESTLE TECHNOLOGY IN PAKISTAN

Mr. José Lopez, Nestlé Executive Vice President in charge of Operations, visit to Pakistan by inaugurating a USD 104 million EGRON (Milk Powder Drying Facility) Project at the Sheikhupura factory.

NESTLE TECHNOLOGY IN PAKISTAN

The existing Milk Powder Plant has now been modified with new technology and has an additional yearly capacity of 30,000 tons. The power generation capacity and waste water management system have also been upgraded and additional filling lines have been set up.

• Nestle has worked a lot on corporate social responsibility we believes to do business in ways that deliver both long-term shareholder value and benefit society, we called this approach Creating Shared Value (CSV).

• Nestle create share value in three areas1. Nutrition2. Water3. Rural development

1. Nutrition:

• By providing nutritious products

• By making product more affordable

2. Water:

• By supporting for the security of rare water assets

• By utilizing water more effectively.

3. Rural Development:

• By developing the rural areas

• By supporting the farmers so quality products can achieve.

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Nestle CSV workon international level

Nestle CSV workon international level

• Nestle work for women’s empowerment worldwide.

• Nestle working with world society protection of animals.

Nestle CSV workon international level

• Nestle Healthy kids Global Program

• New pilot retirement fund for Colombian coffee farmers

Nestle CSV work in Pakistan

Nestle CSV work in Pakistan

1. Nutrition2. Water3. Rural Development4. Public Private Partnerships

Nutrition work by Nestle Pakistan

• Nutrition Support Program

• Nestlé Healthy Kids Program

Water

•Continuous improvement to reduce water wastage.

•Water filtration plants in communities living around their value chain.

Water

•Up-gradation of existing water filtration plants

•Hydration message through Nestlé Pure Life

Rural Development

• Farmer Training & Development

Education Support Program

• Education Support Program gives backing to• Agriculture University, • Veterinary University and • Business Schools for • Research, Laboratories and Scholarships.

Community Engagement

• New buildings and educational blocks• Class rooms and computer labs• Physical exercise and game areas• Hygiene and cleanliness facilities• School bags and books for the school children

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Public Private Partnerships

• Nestlé Park

Public Private Partnerships

• Peerano Goth School

Public Private Partnerships

• Humanitarian Assistance

• SOS Children’s Villages of Pakistan

Public Private Partnerships

• Nestlé – National Highway & Motorway Driver Training Institute

• The Dairy Project & Nestlé Pakistan

Key achievements in 2013

• 7,789 products have been renovated for nutrition considerations

• Packaging material has been reduced by 66,594 tones, saving CHF 158 million

• Overall water withdrawals have been reduced by 33% per tone of product since 2005.

• 300,000 farmers have been trained through capacity-building programs

External recognition in 2013

• Ranked number one by the charity Oxfam in 2013 Behind the Brands score card.

• Ranked one of the top 3 global food and beverage manufacturers in the Access to Nutrition Index

• Lead its industry group in the Dow Jones Sustainability Index 2013

• Achieved the maximum score in the CDP Climate Performance Leadership Index

CONCLUSIONS

• Nestle is the largest food products and mineral water manufacturing company in the world.

• Nestle has almost tried all the strategies to expand internationally, and now they helped economies to grow.

• Nestle create joint ventures with other companies which enhanced Nestlé’s and these companies’ performance positively.

CONCLUSIONS

• Nestle is flexible and highly adaptive to the competitive external environment and also decentralized decision authority.

• The main purpose of nestle working together is that the communities which are serving Nestle should prosper in long term.

RECOMANDATIONS

• Keep the taste pleasant • Increment loyalty of client with brand through

magnetic bundles • Keep the cost low• Expansion its distribution system • Use Increment motivators to motivate their

employees.

Recommendations for Advertisement

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etc)– Should avoid demonstrations that encourage

dangerous– Should not portray competitors' products

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