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Getting to Know Nestlé

Represented By :- Group No. – 10Member’s Name :- Abhay Kumar Pandey Rahul Kesari Chandan Kumar Ashutosh Dubey Amit Kumar Sahu

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IntroductionNestlé S.A. is the largest food and

nutrition company in the world.

Founded and headquartered in Vevey,

Switzerland, Nestlé originated in a

1905 merger of the Anglo-Swiss Milk

Company, established in 1867 by

brothers George Page and Charles

Page, and Farine Lactée Henri Nestlé,

founded in 1866 by Henri Nestle.

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Swiss company - global reach

Around 254,000 people working for Nestle

Operating in more than 80 countries

World´s leading food & beverage company

People, brands & products are key

Global Organization

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People – our source of energy

Around 254,000 people make up the Nestlé family

Continous training and improvement of skills

Respect and cultural diversity

Nestle’s family

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ProductNestle is a well-known company all over the world and Pakistan. The company basically deals in food products as their logo says “Good Food, Good Life.” Their major products lines are:Milk Product Chocolate Drinks CoffeeFruit DrinksConfectionery Water

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Price

These are following objectives of nestle pure life regarding price fixation: Profit EarningCustomer SatisfactionStrategies for Fixing the PriceIn nestle prices are set on cost basis as given below:

Price = Cost + Profit Break even or Target price:

Per Unit Price= variable cost + fixed cost / units of sale

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PlaceToday, Nestlé SA is the world's largest Food and Beverages Company, and a global leader in health, nutrition and wellness. Consumers around the world, from village squares in Nigeria to the skyscrapers of New York and Chicago, are united by the Nestlé promise of quality, taste, nutrition and convenience.

Though headquartered in Vevey, Switzerland, we now have 487 factories dotted around the globe, employing over 250,000 people in 86 countries.

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Promotion

Advertising promotion

Sales force

Public relations

Sales promotion

Direct marketing

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Segmentation

For getting the maximum market share and respect of the product in the minds of the consumer, as per our observation and market survey we have concluded that Nestle Pure Life Water’s segmentation is based on two points. Geographic Segmentation Demographic Segmentation

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Market Target Strategies

Nestlé is a global organization. Knowing

this, it is not surprising that international

strategy is at the heart of their competitive

focus. Nestlé’s competitive strategies are

associated mainly with foreign direct

investment in dairy and other food

businesses.

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Market Target Strategies Cont….

Traditional strategic planning can be broken down into four sequential steps:

market research

strategy formulation and planning

strategy implementation

results measurement and control

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Conclusion

Nestle is a market leader due to different reasons: Its price is high against its competitors but it matches its quality with its competitors. Nestle is using its brand name to promote its products & it’s very popular as compared to its competitors. Its packaging is good. Maintained the quality of its products. Easy to find it’s product from any retail shop.

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