Nestle

SALES AND DISTRIBUTION REPORT

PRODUCT MIX OF NESTLE INDIA LTD.

SUBMITTED TO:

Mr. BELUR BAXI

SUBMITTED BY:

NIKITA SANGHVI

NIRAV PATEL

GAURANG PANDYA

DATE OF SUBMISSION

3rd Oct. 2010

Product Mix of Nestle India Ltd. 2

INTRODUCTION

Nestle India

Nestle India is a subsidiary of Nestle S.A. of Switzerland. Nestle India manufactures a variety of food products

such as infant food, milk products, beverages, prepared dishes & cooking aids, and chocolates & confectionary.

Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestle's first product was "Farine Lactee

Nestle", an infant cereal. In 1905, Nestle acquired the Anglo-Swiss Condensed Milk Company. Nestle's

relationship with India started 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk

Company (Export) Limited, importing and selling finished products in the Indian market.

After nearly a century-old association with the country, today, Nestlé India has presence across India with 7

manufacturing facilities and 4 branch offices spread across the region.

Nestlé India’s first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second

plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestlé India set up factories in Nanjangud

(Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more

factories - at Ponda and Bicholim, Goa, in 1995 and 1997 respectively. The seventh factory was set up at

Pantnagar, Uttarakhand, in 2006.

The 4 branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi,

Mumbai, Chennai and Kolkata. The Nestlé India head office is located in Gurgaon, Haryana.

NESTLE India withdrew three of its products from the market in November 2006. These are Nestlé Chocostick,

Nestlé Butter, and Dust Tea, which have been discontinued from the market on the grounds that "they do not

add value to the Nestle India portfolio.

Sales and Distribution Report Stevens Business School Batch 2009-2011


Product Mix of Nestle India Ltd.


Milk Products & Nutrition Beverages

Prepared Dishes & Cooking Aids Chocolates &

Confectionery

Nestle India Ltd.



Product Lines & Product Line Length of NestleMilk Products & Nutrition

DAIRY WHITENER

Nestle Dairy Whitener

GHEE

Nestle Everyday Ghee

MILK

Nestle Milk

Nestle Slim Milk

Nestle Nesvita Pro-Heart

Milk Omega 3

Nestle Nido

Nestle Milkmaid

DAHI

Nestle Fresh n natural

Dahi

Nestle Fresh n Natural

Silm Dahi

Nestle Nesvita Dahi

Nestle Dahi

RAITA

Nestle Jeera raita

FRUIT YOGHURT

Nestle Milkmaid Fruit

yoghurt

Beverages

COFFEE

Nescafe Classic

Nescafe Cappuccino

COFFEE- CHICORY

MIXTURE

Nescafe Sunrise Premium

Nescafe Sunrise Special

TEA

Nestea Iced tea with

green tea

Nestea Iced tea

Nestea Instant Hot Tea

Mixes

COFFEE, MILK AND

SUGAR

Nescafe 3 in 1

Prepared Dishes & Cooking Aids

MAGGI NOODLES MAGGI 2-Minute NoodlesMAGGI Vegetable AttaMAGGI Vegetable Multigrainz Noodles Noodles MAGGI Cuppa Mania MAGGI Chinese Noodles

MAGGI SOUPS

MAGGI Healthy Soups

MAGGI Sanjeevni Cup

Soup

MAGGI 'TASTE OF INDIA'

READY-TO-COOK PASTESMAGGI Masala-ae-magicMAGGI Coconut Milk Powder MAGGI Bhuna MasalaMAGGI MAGIC Cubes MAGGI Pazzta

MAGGI KETCHUP

MAGGI Sauce

MAGGI Pichkoo

MAGGI Pizza Mazza

Chocolates & Confectionery

KITKAT

Nestlé Kit Kat

Nestlé Kit Kat Chunky

MUNCH

Nestlé Munch

Nestlé Munch Pop Choc

MILKYBAR

Nestlé Milkybar

Nestlé Milkybar Choo

Nestlé Milkybar Crispy

Wafer

BAR-ONE

Nestlé Bar-one

MILK CHOCOLATE

NESTLÉ Milk Chocolate

POLO

Polo

ECLAIRS

NESTLÉ Eclairs

NESTLÉ MILKYBAR Eclairs


Product Depth

Milk Product and Nutrition

a. Dairy Whitener Nestle Everyday Dairy Whitener

Launched Year: 1986It is a creamy Dairy Whitener which is specially made to add a rich, smooth taste to your tea.

b. Ghee Nestle Everyday Ghee

It is 100% pure Ghee which is untouched by hand and hygienically packed.

c. Milk Nestle Milk

NESTLÉ Milk goes through Ultra Heat Treatment to provide bacteria-free milk to its consumers. The product also goes through stringent quality checks and can be consumed straight from the pack as no boiling is required. The sealed pack of NESTLÉ Milk has a shelf life of 120 days without refrigeration. However, once opened, it must be refrigerated. The packaging is tamper-evident.

Nestle Slim MilkNESTLÉ Slim Milk has a fat content of less than 0.5%. NESTLÉ Slim Milk goes through Ultra Heat Treatment to provide bacteria-free milk to its consumers. The product also goes through stringent quality checks and can be consumed straight from the pack as no boiling is required. The sealed pack of NESTLÉ Slim Milk has a shelf life of 120 days without refrigeration.

Nestle Nesvita Pro-Heart Milk Omega 3NESVITA PRO-HEART is your everyday milk, now with Omega 3 –heart-friendly nutrients scientifically known to help manage cholesterol. Omega 3 help decrease “the bad” LDL and increase “the good” HDL as part of a healthy diet and lifestyle.

Nestle NidoIt is the world’s No. 1 children’s milk brand. NESTLÉ NIDO is nutritious milk, specially formulated for growing children from the age of 2 years onwards.

Nestle MilkmaidIt is a Partly Skimmed Sweetened Condensed Milk. NESTLÉ MILKMAID is a versatile product and excellent as a dessert ingredient. Lip-smacking desserts can be whipped up in the shortest possible time.

d. Dahi Nestle Fresh n natural Dahi

It is 100% Fresh and Natural and is made from fresh, high quality pasteurised toned milk. It has all the goodness of natural Calcium and the Cultures used in NESTLÉ Fresh 'n' Natural Dahi help improve digestion.



Nestle Fresh n Natural Silm DahiNESTLÉ Fresh 'n' Natural Slim Dahi is made with all the goodness of natural Dahi, but is now even healthier and better - it is 98% fat free and every 100g serving provides as much as 35% of your daily Calcium needs. All this in a Dahi that consistently matches consumer expectations in the core product deliverables of thickness, consistency and delicious taste

Nestle Nesvita DahiNestle NESVITA Dahi is a deliciously thick ‘n’ tasty low fat DAHI enriched with the goodness of more than 100 CRORE special PROBIOTICS in every serving (100g), which work hard everyday to ensure your digestive system is strong and healthy.

Nestle DahiNestlé introduces NESTLÉ DAHI, now packed in a pouch. Great tasting and delicious, NESTLÉ DAHI bears the hallmark of NESTLÉ's unparalleled dairy expertise.

Quantity Price150 gm 101 Kg 40

e. Raita Nestle Jeera Raita

NESTLÉ Fresh n Natural Raita - Bhuna Jeera offers all the nutritional goodness of Dahi and real Jeera helping improve digestion.

f. Fruit yoghurt Nestle Milkmaid Fruit yoghurt

Nestlé has introduced the MILKMAID Fruit Yoghurts range in Strawberry and Mango variants. This new innovation combines the goodness of natural yoghurt and real fruit . Being 98% fat free, this product is perfect for that indulgent moment providing the healthy sweetness.



Product Depth

Beverages

a. Coffee Nescafe Classic

It is well-known brand of coffee among people.It is available in two sizes.150 gm285 gm

Nescafe CappuccinoThe world's favorite instant coffee brand NESCAFÉ brings two delicious new Cappuccino variants. NESCAFÉ Choco Mocha NESCAFÉ Vanilla Latte. Treat yourself to its rich coffee taste and delicious froth.

b. Coffee- Chicory mixture Nescafe Sunrise Premium

NESCAFÉ SUNRISE Premium is an Instant Coffee-Chicory mixture (Coffee: Chicory = 70%:30%).

Nescafe Sunrise SpecialNESCAFÉ SUNRISE Special is an Instant Coffee-Chicory mixture (Coffee: Chicory = 60%:40%)

c. Tea Nestea Iced tea with green tea

New NESTEA Iced Tea with Green Tea brings natural, healthy goodness of Green tea into your glass. Green tea is a good source of NATURAL ANTIOXIDANTS which are known to protect body cells from damage caused by free radicals.

Nestea Iced teaNESTEA Iced Tea is a special blend of natural tea & natural fruit flavor.

Nestea Instant Hot Tea MixesNew NESTEA Instant Tea gives you a full-bodied, rich tasting cup of flavorful tea.

d. Coffee, Milk and Sugar Nescafe 3 in 1

It is a perfectly balanced mix of 100% pure instant coffee, skimmed milk and sugar that gives customer a cup with great coffee taste and aroma.

Pack Size Price (Rs.)1 Sachet 55 Sachet 25



PRODUCT DEPTH

PREPARED DISHES & COOKING AIDS


MAGGI NOODLES

MAGGI 2-Minute

NoodlesMasala - 85 gm/ 346 gm/ 510gmChicken - 85 gm/ 346 gmTricky Tomato - 42 gmThrillin Curry - 42 gm

MAGGI Vegetable Atta -

85 gm/ 340 gm

MAGGI Vegetable

Multigrainz Noodles

Noodles

MAGGI Cuppa Mania -

70 gm

Masala Yo

Chili Chow Yo

MAGGI Chinese Noodles

MAGGI SOUPS MAGGI Healthy Soups Home StyleCreamy ChickenMixed VegetableRich TomatoMasala Noodles SoupChef StyleCream Mushroom Sweet sour tomato noodlesTangy tomato vegetablePalak Corn SoupChinese StyleChinese Sweet corn chickenChinese Sweet corn vegetableChinese Hot & sour vegetableOriental Thai Noodles SoupMAGGI Sanjeevni Cup SoupTomato AmlaVegetable SpinachDal Tomato

MAGGI 'TASTE OF INDIA' READY-TO-COOK PASTES

MAGGI Masala-ae-magic

MAGGI Coconut Milk

Powder

MAGGI Bhuna Masala

for Gravy Dishes

for Vegetables and Dal

MAGGI MAGIC Cubes

MAGGI Pazzta

Masala Penne

Cheese Macaroni

MAGGI KETCHUP

MAGGI Sauce ( 200gm/

500 gm/ 1 kg)

Rich tomato

Rich tomato- No Onion,

No Garlic

Hot & sweet

Chatpat

MAGGI Pichkoo - 90 gm

MAGGI Pizza Mazza -

300 gm


PRODUCT DEPTH

CHOCOLATES & CONFECTIONERY


Nestlé Kit Kat13 gm16.5 gm34 gm99 gmNestlé Kit Kat Chunky - 26 gmNestlé Kit Kat Chunky Choko - 24 gmNestlé KIT KAT CHUNKY Hazelnut - 24 gm

KITKAT

Nestlé Munch5 gm16 gm30 gm96 gmNestlé Munch Pop Choc - 20 gm

MUNCH

Nestlé Milkybar23 gm35 gmNestlé Milkybar Choo - 17 gmNestlé Milkybar Choo Choko - 18 gmNestlé Milkybar Choo Strawberry - 18 gmNestlé Milkybar Crispy Wafer - 15 gm

MILKYBAR

Nestlé Bar-one 17 gm32 gm

BAR-ONE

NESTLÉ Milk Chocolate - 25 gm MILK CHOCOLATE

Polo4 gm14 gm31.25 gm

POLO

NESTLÉ Eclairs - 4.5 gmsNESTLÉ Chocolate Eclairs - 4.5 gmsNESTLÉ MILKYBAR Eclairs - 4.5 gmsNESTLÉ MILKYBAR Eclairs Strawberry - 4.5 gms

ECLAIRS

Nestle

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