Subtasks of Task XXIVsocial media and

Task XXIV

Dr Sea Rotmann, Operating Agent

NERI/VUW Conference, February 13, 2013

Closing the Loop - Behaviour Change in DSM: From Theory to Practice

IEA DSM TASK 24

Subtasks of Task XXIVwho are we ?

OPERATING AGENTS

THEORY PRACTICE

Ruth: Science and Technology Studies, Cross-EU Behaviour Change research projects, DSM consulting

Sea: Animal behaviour studies, research funding & evaluation, sustainable energy policy, sustainability implementation

Subtasks of Task XXIVIEA DSM Task 24

participating countries

Committee for Energy Research & Technology (CERT)

Oversees 40 intʼl implementing agreements

DSM Implementing Agreement (www.ieadsm.org)

15 Participating Countries

Each country has ExCo member

24 Tasks - each task has Operating Agent/s (OA)

Task XXIV: Behaviour Change in DSM (OAs: Ruth and Sea)

Countries participating

© OECD/IEA, October 2011

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NetherlandsSwitzerlandNew ZealandBelgiumNorwaySwedenFinlandItalyUKUSAustriaSpain (in kind)

Task premise

The underlying proposition is that the energy efficiency gap results from:

* Limited understanding of complexities of human behaviour* Insufficient sharing of results between disciplines* Limited transfer to the policy domain to inform real-life interventions;* Lack of monitoring and evaluation tools that show ongoing behaviour change outcomes.

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Target Audience of Task XXIV

Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com

1. Intermediaries

2. Policymakers

3. (Research) funders/investors

4. Technology developers, industry

target audience of Task 24

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Some special features of Task XXIV

Text

Premise for Task XXIVspecial features of Task 24

Subtasks of Task XXIVsubtasks

5- Expert platform

1- Helicopter view of models,

frameworks, contexts, case

studies and evaluation

metrics

2- In depth

analysis in areas of

greatest need(buildings, transport,

SMEs, smart metering)

3- Evaluation tool

for stakeholders

4- Country-

specific project ideas, action

plans and pilot projects

Subtasks of Task XXIVsubtask V - expert

platform

Subtasks of Task XXIVsocial media in Task 24

• Widely disseminated via @IEADSM on twitter, linkedIn and facebook group and energy and behaviour linkedIn groups (eg BECC)

• ECEEE columns (www.eceee.org), blogs on Global Energy Profs (www.globalenergyprofs.com), Energy Efficiency in Industry Processes (www.ee-ip.org) and Global Energy Insight (www.globalenergyinsight.com)

• Weekly publication of Behaviour Change & Energy News by Dr Sea Rotmann

• Expert platform went ‘live’ in July 2012: www.ieadsmtask24.ning.com - includes videos, photos, discussion fora, subtask groups, events, Pecha Kuchas, graphic stories and podcasts

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World Map of Participating countries, contributing experts

Expert platform currently has 130 experts from 20 countries and 7 main sectors.

Subtasks of Task XXIVthe last 6 months:Task workshops

Subtasks of Task XXIVenergy stories

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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask I

• Overview of models, theories, frameworks used in case studies

• Overview of definitions

• Inventory of experts

• Inventory of evaluation metrics and contexts

• Navigation tool to translate theory to be useful by practitioners

Subtasks of Task XXIVdefinition issues:DSM (in a tweet)

Our suggestion: DEMAND SIDE MANAGEMENT in this Task refers to:

DEFINITIONS:BEHAVIOUR CHANGE

(in a tweet)

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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask I - some

definitionsModels of behaviour help us to understand specific behaviours, by identifying the underlying factors which influence them. There are individualistic models and social models.

By contrast, theories of change show how behaviours change over time, and how they can be changed.

Behavioural theory is diagnostic, and change theory is more pragmatic.

Both are important to understand when designing interventions.

Subtasks of Task XXIVfeedback from

workshops

wrong, but some of

George E.P. Box (1979)

Towards a multiple models approach

Subtasks of Task XXIVhow to frame the modelsFull framework for characterising behaviours:

4 dimensions x 5 levels

Developed from Wilson and Chatterton (2011)

SCOPE! Discrete! Inter- Related! Bundled! Structuring! Lifestyle!

DOMAIN! Cognitive! Bodily! Tech-nological!

Institutional / Social!

Infra-structural!

What are the influences on the behaviour?

DURABILITY! One-off! Repeated! Dependent! Enduring! Norm-Setting!

What relationship does time have with the behaviour?

How does the behaviour relate to other behaviours?

ACTOR! Individual! Inter-Personal Network! Community! Segment/

Group! Population!

Who, or what is enacting the behaviour?

Subtasks of Task XXIVhow to chose the most

appropriate models

points to most appropriate models or theories

Developed from Chatterton and Wilson (2011)

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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask II -

case studies

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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask III -

evaluation

WHAT IS A SUCCESSFUL LONG-TERM BEHAVIOUR CHANGE OUTCOME TO YOU?

Subtask IV: Country-specific recommendations

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subtask IV -country-specific recommendations

Subtasks of Task XXIVquestions or comments?

drsea@orcon.net.nz