Nearhood - making local communities flourish (Silicon Valley edition)
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Transcript of Nearhood - making local communities flourish (Silicon Valley edition)
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We are Born Local and our mission with our Nearhood platform is to create ways to make local communities flourish
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We live in a globalized world.
Yes, but...
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—Schuman, Michael H. "The Competitiveness of Local Living Economies". Post Carbon Institute 2010
Nearly of the economy is rooted in place
“
”
60%
Our daily surroundings still play a major role. In our lives – and in the economy.
$
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A local website for every city district and village...
...for both daily and weekly use
Nearhood provides all locally relevant information in one place
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Where does the content come from?
Directly from active local community
Via scraping & APIs from external sources
municipality
news sources
other online services
associations
residents
local businesses
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For residents❙ Channel for sharing local
observations & concerns and nurturing the local community❙ Way to find out about local
services, organizations and events❙ Possibility to influence the
municipality and local businesses
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For organizations❙ Cost-free channel for
reaching the local residents
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For businesses❙ Affordable, local, real-time
marketing channel❙ Marketing messages as
conversational medium – building more sustainable and profitable customer relationships❙ Conversational messages
from local businesses are not perceived as pushy as traditional display-ads
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Next-door
Patch
Every-block
hyperloc. blogs
FB-groups
localpapers
For hyperlocal platforms, the game is still open – especially in Europe
And there are some things we do differently...
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content curation
content moderation
community support
contact for businesses
revenue sharing
PRODUCER
local
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ECOSYSTEMof local services
We open up our service via APIs for other digital local services
car sharing & pooling
time banking
food circles
lending
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INFORMATION CHAOS
CONTENT FEED
AUTOMATED AGGREGATION
CONTENT CURATION
JOURNALISM
LOW COST & LOW INTERESTINGNESS
HIGH COST & HIGH INTERESTINGNESS
nearh
ood
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INFORMATION CHAOS
CONTENT FEED
AUTOMATED AGGREGATION
CONTENT CURATION
JOURNALISM
LOW COST & LOW INTERESTINGNESS
HIGH COST & HIGH INTERESTINGNESS
nearh
ood hyperlocal
sweet spot?
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Lari Lohikoski Miemo Penttinen
We have a highly skilled & experienced team
Lari is CEO of the company, and is developing the technical back-end
Miemo is responsible of design of the service and front-end programming
Single-handedly created one of the most succesful & longest living online brands in Finland, the #1 auction site huuto.net
Has since been involved in all aspects of creating and leading successful digital consumer businesses.
Previously Design Director in one of the largest & oldest Finnish digital agencies.
Among other varied projects worked for years on social location based service prototypes for Nokia
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done: to do:so far with our own financing & work
in the immediate future
basic service infrastructure
technical prototype running in couple of areas further development
of the service
first actual launches with updated service in 4 areas in Helsinki in May&June
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Themes we’re currently trying to tackle:creating active communitiesmarketing online services locally
[email protected]@bornlocal.fi
Got input on the topics above? Do get in touch!