1. In Your FACE[book]!Using Facebook toShow Off @ Your LibraryNcompass LiveSusan FranklinWednesday, April 18, 2012By PresenterMedia.com

2. What is a Facebook? Company Overview:Millions of people use Facebook everyday to keep up with friends, uploadan unlimited number of photos, share links and videos, and learn moreabout the people they meet. Founded:February 4, 2004 Mission:To give people the power to share and make the world more open and connected. Users:845 million monthly active users at the end of December 2011 (175 million in 2009!) http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 3. Facebook Demographics and Statistics Report 2010 145% Growth in 1 Yearistrategylabs.com has been tracking Facebook since 2007 (20 million U.S. users)20 million 103+ million U.S. based users in 2010The 35+ demographic now represents over 30% of the entire user base. 18-24 demographic = a little more than 25% of total user base 25-34 demographic = a little less than 25% of total user base Facebook is where your patrons are!http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/ 4. Why use facebook? 5. (not so brief) History of FacebookFacebook born. Harvard only. Profile = directory (name, contact info, picture,2004interests). Work-intensive (had to visit friends profiles to see updates).Facebook available to professionals, students from other colleges, even2005high school students. News Feed added, which highlighted friend information (most recent and 2006most relevant content) on your own homepage.Term social graph was coined to describe how Facebook maps out 2007 peoples connections (remember that these connections exist in the realworldall Facebook does is map them out). 2008 Facebook redesign made Wall the central focus, a big step in the direction ofhelping people share immediate experiences with one another: a thought, astatus, a photo, a note, a feeling. Companies, government entities,organizations, etc. are encouraged to join Facebook. 2009 The old adage about shift happens? Facebook underwent another redesignin March 2009. Layout and emphasis were streamed. Publicfigure/celebrity/organizational profiles began to look, act, and display contentmore like personal ones. 2010Lists allow a Google+-y approach to organizing your connections and information flow. Timeline. According to Zuckerberg, Timeline will be "all your stories, all 2011your apps, a new way to express who you areas time goes by, it will automatically help users by saving the important items and shrinking the lesser ones (http://abcnews.go.com/Technology/f8-facebook-mark-zuckerberg-announces- timeline-feature-open/story?id=14582916)Future? (Timeline adapted from Share and Connect by MarkZuckerberg, March 4, 2009) 6. Value of Facebook (and other Web-Based SocialNetworking Tools)Tech Guru David Lee KingPredicted in 2009 that: Translate your institutionalself into an online [Effective] Social networks will someday bepresence/entity. like air [integrated seamlessly into our lives]. Make connections withpatrons, users, colleagues, Three things are needed to make socialsimilar institutions, etc. that networks like air:are based on existing (real 1. identity - who you areworld) contacts.2. contacts who you know Group connections based on3. activities what you dosimilar interests, activities,Facebook is one way to experiment withgoals. integrating social networks into your Share content and interact library. And its as easy as(comment, contribute,Kings 1- 2 - 3!engage) with yourconnections. 7. 1. IDENTITY: Who You AreFacebook is a customizable presence for anorganization, product or public personality to join theconversation with Facebook users(Facebook Pages, February 2009)Translate the essence of your library, of who you are,into a Facebook Page that speaks volumes aboutyour: * Information * Users/Fans * Events * Photos & Video * Wall * Updates 8. I Recline on CouchesLiving on Coffee &JSTOR: Friends ofPerkins Library 9. 2. CONTACTS: Who You KnowWe started with 2 members (both staff) and have grown to all staff members + 681 other members. Weve increased from 325 in 2009 to 681 in 2012!). How? By hook, crook, coercionany way we can get them, including: Facebook badges on our webpage Word of Mouth Computer Lab Signage Library literature/brochures/flyers/training handouts Colleagues on campus, statewide, and nationally Personal Friends & Family Student Assistants & Library Groupies (yes, we have them!) Media Outlets (HC Announcements, Collegian, HCTV, Radio) Professional Associations/Entities (HC Broncos, Back AlleyBakery, Nebraska Library Association, other libraries) 10. ITS ALL ABOUT CONNECTIONS!Staff ColleaguesStudentsFormer People from theTeens First CategoryPatrons Professional Association Friends of friendsUsersCo-MembersCommunity Members 11. 3. ACTIVITIES: What You DoHere is where the true value of Facebook resides!Facebook gives you one more placeto carry out the core activities youalready do: programming, services(such as reference), libraryinstruction, PR/visibility, connectingwith patrons, etc. 12. ACTIVITIES: what WE do on facebookInform & AnnounceEvents & RSVPsReference & Other ServicesNetwork, Collaborate, ConnectProfessionallyEngage & DiscussShowcase & Brag 13. Inform & Announce General Library & Contact Info Hours of Operation / Break Hours Special Events Contests Interesting Current Events / News New Acquisitions / Equipment / Services Study Tips & Tricks 14. Events & RSVPs 15. Events & RSVPsBanned Books Read-Outs/ObservationsHalloween Contests and ObservancesGingerbread Cookie Decorating & Paper Snowflake CuttingContests for National Library Week:2008, 2009 youtube2010 photo2011 whats your story @ Perkins Library2012 ???? NOT SURE YETeeek! (send brilliant ideas ASAP to sfranklin@hastings.edu!)Library All-NightersGame Nights 16. Recent Events 17. Recent Events 18. Recent Events 19. NLW 2012 Short, Short Story ContestJoin us in celebrating libraries by penning a SIX WORD STORY that reflectsthe 2012 National Library Week theme, "You Belong @your library."Now through Saturday, April 14, post your six word story here or on the "IRecline on Couches..." facebook group page. Entries wil...l be divided intotwo categories (Current HC Staff/Student/Faculty & PastStaff/Student/Faculty/Fans, etc.); judged by a prestigious panel of guests;and rewarded with amazing prizes.www.atyourlibrary.org (from which we pilfered and adapted this contest idea!)offered a few clever examples:*Towns kids visit Narnia. Librarian leads.* What connects far and wide? Bookmobiles.* School library doors open. Girl smiles.* Journeys begin a his university library.Let the challenge begin!NLW Contest. Six Words. Compose Now. 20. A book opens. We are free.All book piles are beautiful messes.He walked innever came out.Lost in pages. Leave a message.Study. Sleep. Socialize. Slither (geckoes). Smile.Librarieslike the internet, but organized.I can breathe at my library.Answers are found; people are lost.Let the pages be your wings. 21. Contest Entry Statistics56 storiesby 27 peopleranging from staff, students, faculty,friends of PerkinsLibrary, Regional Library System members,our new librarian, community usersEASY WAY TO CELEBRATE & INVOLVEOUR USERS! 22. Winner?Susan Franklin beats allother librarians.(just kidding!) 23. Future EventsMeatball Mustache Monday (?)National Library Workers Day Appreciation for StudentAssistants (April 10)Game Night (April 26)Library All-Nighter (May 5 or 12?)Tuesday Trivia (?) 24. Reference & Other Services Inbox Messaging & Facebook Chat JSTOR, CiteMe, WorldCat and Other FB AppsLibGuides / PathfindersInformation about Interlibrary Loan, etc. Database Tips, Tricks, Tutorials Highlighting Reference Questions by Posting on Wall for Everyones Benefit 25. Network, Collaborate, Connect ProfessionallyCampus(students, staff, faculty, alumni, parents ofcurrent students)Local (other Hastings libraries, communitymembers) Regional (RVLS & members) Statewide (regional library systems, other NE colleges and libraries, NLC) Nationally (interest groups such as ACRL, Intellectual Freedom)Groups (Library Secrets,Reading Is Sexy) 26. Engage & DiscussVia Wall, Inbox/Messaging/ChatSuggestions, Comments, FeedbackDebate Current Issues / News ItemsPoll MembersEncourage Tuning In, Having aVoiceShare Information-Related Jokes,Videos, Links, etc. 27. From I Reclines WallAnnouncementsBlack History MonthWomens History MonthFreedom of Information DayDickens 200th BirthdayQuestions Weve PosedWhat are your contenders for bad bookmarks?Raise your hand if you like fanfic? Do you know whata shipper is?Are you guilty of judging by facebook cover photos? 28. From I Reclines WallLinksI Want a Girl Who Readshttp://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DrWwXJT4LA5A&h=xAQFaB8bgAQGE0WGYj5xGT6BTFqxSVqOw8f6EjMaIxAMGbg10 Spelling Checker Secrets for Microsoft Wordhttp://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DrWwXJT4LA5A&h=xAQFaB8bgAQGE0WGYj5xGT6BTFqxSVqOw8f6EjMaIxAMGbgNostalgia/