NCompass Live: Adventures in Facebook: Getting your library on board
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Adventures in Facebook Getting your library on board NCompass Live – March 24, 2010
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What does it take to create a presence for your library on Facebook? Which is better, a fan page or a group? How do you go about spreading the word? Find out more when Kathryn Brockmeier shares her personal experience from building a fan page for the Nebraska Book Festival to creating a group for the One Book One Nebraska programs.
Transcript of NCompass Live: Adventures in Facebook: Getting your library on board
Adventures in Facebook
Getting your libraryon board
NCompass Live – March 24, 2010
About the presentation
What does it take to create a presence for your library on Facebook? Which is better, a fan page or a group? How do you go about spreading the word? Find out more when Kathryn Brockmeier shares her personal experience from building a fan page for the Nebraska Book Festival to creating a group for the One Book One Nebraska programs.
About you
Your library
PublicAcademicCommunity collegeSchoolSpecialInstitutional
Your credentials
About you, cont’d
The world of
Social networking websiteFacemash (2003)Thefacebook (2004)Facebook (2004, 2006)
Friends on Facebook! by Dan Moynihan
Follow the Meat Dept on Twitter! by davidking
(New Yorker cartoon)
What’s the goal?
Communicate with patronsAdvertise eventsEngage patronsAttract fans to your websiteCommunicate with studentsCommunicate with parentsSpecial (ongoing) projectAlternative to website
Group vs. Page
Pro: Can e-mail everyoneCon: E-mail comes from you personallyCon: You post personally
Page vs. Group
Pro: Post anonymouslyCon: Can’t e-mail everyone
Page vs. Personal Profile
Pro: More professionalCon: Easier to ignore updatesCon: Can’t e-mail everyone
First things first
Create a personal account
Get started
Create a page
http://www.facebook.com/pages/create.php
Create a group
http://www.facebook.com/groups/create.php
Get started
Off we go to theworld of Facebook!
Reference
Live chat with “friends”; must be logged on
Non-friends may send you e-mailsWorldCatPlugoo–http://www.plugoo.com/
Meebo–http://www.meebo.com/meebome/
Discussion
More conducive using Group Discussion tabPage or Group updates: post and ask people to comment
Photos
Wall settingsTabsAlbums in Pages but not in Groups
Events
More conducive using Group
Polls (application)
http://apps.facebook.com/opinionpolls/index.php
Using a “hook”
HTML & FBML
Example: http://www.facebook.com/columbuslibrary?v=app_4949752878&ref=tsGet Static FBML:http://www.facebook.com/?ref=logo#!/apps/application.php?id=4949752878&ref=ts
Drum up some business
Advertise on your websiteE-mail your patronsDisplayFlyers, posters, remindersPress release
http://www.nmn-online.org/?p=138
Link from your website
Promote with Facebook Badge“Edit Page” – lower right hand columnhttp://www.holdregelibrary.org/http://bookfestival.nebraska.gov/default.htm
Examples
Pageshttp://www.facebook.com/NebraskaBookFestivalhttp://www.facebook.com/One.Book.One.Lincoln
Groupshttp://www.facebook.com/group.php?gid=281641340948 http://www.facebook.com/group.php?gid=5439079073
Next steps
Evaluation
Questions?
Evaluation
CE credits
Related topics
NCompass Live Archived sessions
Putting Facebook to Work for Your Library – Mar. 25, 2009 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=8983
Upcoming sessions
r u game? Game Night @ Perkins Library – March 31
http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9510
Introduction to WorldCat – April 7
http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9511
