NCN[National Computrade News]

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National Computrade News | 15March - 30 March, 20124

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C O N T E N T SNews Brief 6 , 8

Launch Pad 10 , 12

Kingston 26

Product Review 30

Laptop Market has grown massively in last decadeAccording to IDC, it estimates that 346.2 million PCs were sold last year and the PC market will grow 9.3% year-over-year in 2012. That is a huge market. While certain western markets are reaching maturity in growth rates, emerging markets continue to grow very rapidly. Less than 18% of the world’s population uses a PC, and as PC usage continues to proliferate to more than 2 billion people in the next three years; the majority of this growth will come from rapidly developing countries. Meanwhile, people are creating and consuming more content than ever, and the PC is the product of choice for this.Earlier, laptops were considered to be products in the luxury bracket however with the changing demand trends triggered by the on the go usability and convenience, laptop manufacturers considered affordability as one of the key factors. This drove growth in the segment and gave the consumers a wide range of products to choose from. Therefore constant innovation is a key for survival in a sector where today consumers have an option of going for other mobile devices like tablets and smart phones as well.

With regards,

(Swapan Roy, Editor, NCN)

special story

happening

Fromtheeditor...

DGISOL celebrated Holi with channel partners

D-Link introduces 'mydlink cloud services'

Editor : Swapan Roy

Chief Editor : Manoj Jha

Asst. Editor : S. Goswamy

Art Director : Anit Kumar

Finance & Acct. : Sandip Sarkar

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System Manager : Ajay Biswas

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National Computrade News Fortnightly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20.

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product of fortnight

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Toshiba: launches World's lightest Ultrabook - Protege Z830

Laptop market: Growing at much faster rate

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NCOMPUTING launches new virtual desktop deviceNComputing announced the NComputing M300, an entirely new virtual desktop device

that redefines what is possible in a thin client. The M300 delivers customers a 3-in-1 device that provides a rich PC experience to 3 users simultaneously at 1/3rd the cost, using 1/3rd the power and 1/3rd the networking ports compared to PCs and other thin clients. Customers can now deploy more computing per rupee, spend less on power and facility upgrades, and manage with fewer IT resources. Available immediately worldwide, the M300 is targeted at local workgroups from 3 to 45 users in environments like classrooms, labs, libraries, shared office workspaces, business centers and call centers. “NComputing delivers unmatched price performance, most optimal capabilities and is the only technology vendor to provide the entire end-to-end VDI solution” said Manish Sharma, Vice President Asia Pacific, NComputing Inc. He added, “The new 3-in-1 M300 is a game changing product and will further strengthen our position in the thin client segment in India. International Data Corporation (IDC), a leading provider of global IT research and advice, has ranked NComputing as the largest provider of enterprise client devices in India, with an unbeatable market share of 89%, as per the last tracker report*. The M300 was built to be a simple, incredibly powerful, and highly affordable thin-client deployment option.

Working in tandem with NComputing’s vSpace Server 6.6 software, the M300 3-in-1 thin client kit allows an organization to add virtual PC desktops for a fraction of the cost of a PC. Customers can lower cost of acquisition and energy costs by more than 75%, networking costs by 67% and support costs by up to 75% ¬-- with no compromise in the quality of the computing experience for users. For the M300, vSpace Server software enables up to 45 concurrent users to be hosted on a single operating system instance and on a single host computer. An entire deployment can be measured in hours and managed by either IT professionals or those with only basic PC skills and time. With these capabilities, the M300 3-in-1 thin-client kit multiplies the benefits of thin client computing in a virtual desktop environment.

Smartlink showcases its DIGISOL IP Surveillance products at Secutech 2012

Smartlink Network Systems Ltd showcased its DIGISOL Skyros range of IP Surveillance products at Secutech 2012 in Mumbai. The range of products displayed and available for demo include Fixed Cameras, Pan-Tilt Cameras, Pan-Tilt Zoom Cameras,

Bullet Cameras, Network Storage, Surveillance Management Software and Camera Enclosures.

K. R. Naik, Executive Chairman, Smartlink Network Systems Ltd. said “Going by the current trend, the deployment of IP surveillance systems is growing significantly as compared to that of conventional analog CCTV security camera installations. IP Surveillance is an important segment under our product portfolio, looking at the recent market, IP Surveillance will play a crucial role in the networks of the future, DIGISOL offers integrated solutions under IP Surveillance spanning various verticals from Retail and Healthcare, to Hospitality and Government”. Shridhar Kadam, VP Product Management, Smartlink Network Systems Ltd. said “The advantages of IP surveillance include better performance, versatility and easy usability, flexibility and cost-benefits.

IP-based surveillance technologies are maturing and improving due to a higher level of integration.

The possibility of accessing video remotely with IP cameras has helped spawn innovative applications, which will further increase acceptance of IP surveillance products over conventional analog products”.

HCL Learning bags three awards in quick successionHCL Learning bagged three prestigious awards in quick succession recently. HCL Learning

won respective awards in the “Best ICT Enabled Content for K12 Education” & “Best Technology Based Solutions for Higher Education Institutes” categories for their Digischool & Digicampus programs respectively at the Star News National Education awards held in Mumbai recently. HCL Learning’s Institute Management System (IMS) program also bagged the award for “Best Cloud Based Education Institute Management System” at the Bloomberg UTV B-School Excellence Awards also held in Mumbai. The HCL Learning Digischool program is a state-of-the-art solution that is designed for Indian schools and Institutes and offers modern multimedia classrooms with world class content. Digischool is based on ‘Touch, Innovate & Learn’ that are well-interwoven in its content, infrastructure and services. Also Digischool’s high quality interactive content complements existing CBSE, ICSE and State Boards curricula to enable a participative teacher led learning experience. The Digcampus solution transforms a campus into a state of the art technology enabled learning environment & provides skill enhancement through Centre of Excellence (COE). The COE provides skill enhancement through Digital Interactive Classroom, Learning Management System, LearnENG Studio, Institute Management System, Video Conferencing based Live Two Way Interactive Learning, Faculty Development, Certification & Assessments with Industry collaboration.

new brief

Manish Sharma, V. P. Asia Pacific, NComputing Inc.

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National Computrade News | 15 March - 30 March, 2012 7

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Huawei offi cially launched its channel partner program, aimed at driving growth for its Enterprise business, as well as the industry's most comprehensive ICT training and certifi cation program. “We are dedicated to providing highly effi cient ICT solutions and services to our customers, and an important component of our plan is to expand our reach by building a healthy channel partner ecosystem,”

said William Xu, Senior President of Huawei and CEO of Huawei Enterprise Business Group. “Together with our channel partners, we intend to lead the industry with a dual devotion to

news brief

WD completes HGST acquisitionWestern Digital Corp. announced that it has

completed its acquisition of Viviti Technologies L t d . ( f o r m e r l y H i t a c h i G l o b a l S t o r a g e Technologies), effective Mar. 8, 2012, for $3.9 billion in cash and 25 million shares of WDC common stock valued at approximately $0.9 billion1.

Hitachi, Ltd. now owns approximately 10 percent of WDC shares outstanding, and it has the right to designate two individuals to the board of directors of WD. The new WD will operate with WD Technologies (WD) and HGST as wholly owned subsidiaries.

Aggregated revenues of the two companies in 2011 were $15 billion. As chief executive officer of WD, John Coyne heads up the new office of the CEO, with Steve Milligan as president, Tim Leyden as chief operating officer and Wolfgang Nickl as chief financial officer. "The completion of this acquisition is a truly momentous event in the 42-year history of our company," said Coyne.

"With ownership of two successful companies and the best talent available in the industry, we expect to accomplish great things as we build the new WD to be the world's leading storage solutions provider with the industry's deepest technology capability, broadest product portfolio and best-in-class execution.

Similar to successful multi-brand models in other industries, the two subsidiaries will compete in the marketplace with separate brands and product lines while sharing common values of customer delight, value creation, consistent profi tability and growth."

Strontium expands its footprints in India

Strontium Technology is aggressively expanding its footprint across India and has signed agreements with OSR Distribution as its Regional Distributor for South India and Sunstrike Telecom as its National Distributors. These new relationships will serve to expand Strontium’s sales channels and provide direct access to resellers, retailers and mobile shops on a national level as well as more focus on South India territory thus having a seamless and highly effi cient supply chain solution for its growing commercial channel business in

India. Ajay Kogta, Country Manager, Strontium India, said, “The Indian market is growing at a fast pace.

To penetrate the market better we have to extend our sales network. Sunstrike has expertise in mobile phone distribution with established sales offi ces all around India. It will be national level distributor for Strontium Flash products. ” Chanpreet Singh, CEO, Sunstrike, said, “Our relationship with Strontium is an extension of our strategy to provide resellers and their customers with more choices.”

ASRock and DIGICARE Reveal Partnership In India

ASRock Inc, proudly revealed that DIGICARE and ASRock have entered into a national partnership to offer professional RMA service and support for the entire range of ASRock motherboard products in India. To bring the high level of after-sale service, ASRock/DIGICARE have 64 local collection and repair centers covering 17 states in India and offering motherboard repair and maintenance services. A long-term survey was undertook in India to search for a highly professionalized RMA company with the same dedication to quality as other ASRock authorized partners have and that company is DIGICARE. DIGICARE, is a service support division of Smartlink Network Systems Ltd, a well-reputed company of India specializing in computer repair services and maintenance. Working closely with ASRock’s mobo experts, DIGICARE engineers could provide the most trusted RMA service for ASRock customers in India. “New alliance offers high performance support and speedy after-sales service. This is our competitive advantage”, said James Lee, VP of ASRock Sales and Marketing, “ASRock brand represents high quality. In addition to produce the most sophisticated motherboard products, ASRock is also keen on delivering the fantastic service. We’re setting a whole new standard for a faster and more effi cient RMA service in India market.

new brief

Huawei Launches Global Programs for CP customer-centric innovation and service, while tapping in to Huawei's vast experience to help enterprise customers navigate the challenges and opportunities in today's ICT era.” “We laid the foundation for Huawei Enterprise in 2011 by introducing our value proposition that Huawei Enterprise represents “A Better Way” to do business,” said David He, President of Marketing, Huawei Enterprise. This credo guides everything we do at Huawei Enterprise—from our commitment to our customers, partners, and the entire industry to our devotion to innovation through extensive investments in R&D.”

GIGABYTE Claims World No. 1 Motherboard Durability

GIGABYTE TECHNOLGY Co. Ltd has announced their upcoming 7 series motherboards will boast GIGABYTE’s industry leading Ultra Durable™ 4 technology, helping to safe-guard GIGABYTE motherboards from common everyday threats, including humidity and moisture, electro-static discharge, sudden power loss and high operating temperatures. “With the launch of the fi rst Ultra Durable motherboard in 2006, GIGABYTE revolutionized the motherboard industry by making quality the number one focus in our motherboard design,” commented Henry Kao, Vice President of GIGABYTE Motherboard Business Unit.

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ADATA Launches New Ultra-Rugged Portable Hard Drive

ADATA Technology announced the introduction of the DashDrive Durable HD710 portable hard drive. The DashDrive family is the newest addition to the company’s impressive lineup of storage devices, signifying mobile, rapid, and dependable data access. The housing of the HD710 is

comprised of a unique silicone material, and the drive incorporates military-grade shockproof

and waterproof (IPX7) construction with an ultra-fast USB 3.0 interface. Its sporty outlook and dynamic design

match the requirements and style of sports and outdoor enthusiasts, with color

options including blue, yellow, and black. ADATA was one of the fi rst companies to bring this level of ruggedness to portable hard drives, and the responses from consumers worldwide were overwhelmingly positive. This latest Mil-Spec compliant drive is capable of handling the toughest conditions, and still delivers the blazing fast USB 3.0 transmission speed consumers have come to expect. It is looking to be an outstanding fi t to the Durable class, representing durability and toughness, of the new DashDrive storage line. The USB cable tucks into a wraparound exterior slot in the drive casing, providing an elegant storage solution that matches the highly practical characteristics of the device. The DashDrive™ Durable HD710 is available in capacities of 500 GB, 750 GB, and 1 TB.

Mediaman Launches Class 10 Memory cards Mediaman launches Mediaman Cheetah Class 10 cards and get more

out of your DSLR or advanced camera, with Mediaman’s fastest SDHC card. Lightning-fast speed and professional-grade responsiveness give you the longer continuous shooting performance and faster photo and video transfers from camera to computer Mediaman Cheetah SDHC memory cards now adhere to the new Class 10 specifi cation, which exceeds

requirement for today's high defi nition video recording. SD Memory Cards are the most common memory card format. Reliable and ultra-fasts’ Memory Cards are used in mobile phones, digital audio players, car navigation systems, electronic books, digital cameras, hand-held PCs, game consoles, printers, camcorders and other consumer electronic devices that support Secure Digital technology.

SD Cards are available in capacities ranging from 2GB to 32GB.Mediaman SD Cards are available in three classes: Class 4 and Class 10. CL4 SD the most common SD card speed, offers a 60X read speed (up to 15 MB/s). Mediaman latest offering, Class 10, offers a 150X read speed (up to 35 MB/s). Mediaman SDHC Class 10 memory cards are dedicated to today's generation of devices and can be used with a digital camera to capture HD photographs or an HD camcorder to record quality HD video. It will be available in Camera shops and showrooms and organized retailers Pan India.

Samsung Launches Next Generation LED Monitor Series

Samsung Electronics announced the launch of its new LED monitor series in India. This feature packed range is backed by superior LED technology to deliver best picture quality and comes with stunning design features. The new range is available in 18.5”, 20”, 21.5”, 23” and 27” screen sizes to cater to different requirements of the consumers and offers them a complete

display solution for their personal and business requirements.Announcing the new range, Ranjit Yadav, Country Head-Samsung Mobile & IT said, “Samsung has been a dominant player in the monitor market and has always pioneered new technology and innovative products in this segment.

T h e n e w r a n g e o f LED monitors reiterates

our commitment to bring the best to our consumers. Features such as Wide Viewing Angle, Mega DCR, ToC (Touch of Color) technology along with the stunning curve design available in the new 2012 series, makes this range highly appealing.”Samsung LED Monitors provides the maximum level of dynamic contract ratio. Samsung LED monitors offers Mega Dynamic Contrast Ratio (5,000,000:1) thus delivering the best picture quality.

The new LED range allows consumers to experience an almost unlimited viewing angle, 178 degrees vertically and horizontally.

To ensure the best possible viewing experience to the user, the monitors come with the innovative Samsung Magic Angle, which enables the user to experience the most optimized picture quality at any position.

Th i s un ique techno logy by Samsung can s ign i f i can t l y overcome the l im i t a t ions o f pos i t ion ing o f the mon i tor and the viewing angle can be enhanced by up to 50° vertically.

launch pad

Transcend introduces Industrial microSDHC Cards

Transcend Information, Inc. is proud to introduce its newest industrial memory solution – an advanced microSDHC card that offers wide operating temperatures and excellent long-life stability. Comprised of high-quality MLC NAND Flash chips, these new memory modules are an ideal choice for compact non-stop applications that are often exposed to extreme operating environments. At only 10% the size of standard SD cards, Transcend's new industrial-grade microSDHC cards offer greater

design flexibility and cost savings. Despite their compact size, the microSDHC cards have excellent temperature fl exibility from -40°C to 85°C, shock and vibration resistance, and low power consumption that helps to bring the performance and reliability advantages of industrial memory cards to small form

factor devices. Their superb compatibility and durability characteristics make them suitable for use in industry-standard microSDHC equipped devices, such as handheld bar code readers, POS terminals, wireless communication devices, embedded systems, medical computing, set-top boxes, surveillance systems, portable vehicle navigation systems, and more.

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Foxconn launches new Z75 platform motherboardsFoxconn technology group has been recently unveiled the new platform motherboard

featuring Intel Z75 chipset are equipped with the latest M-SATA technology (Z75M only). Besides the splendid application performance, the combination of DirexX11 technology and HD Audio 7.1 channel offer end users with the most powerful visual & acoustical experiences. Smart Charger technology enables you to charge your iPhone, iPad or iPod Touch freely. As an added bonus, it can even be charged when your PC is turned off, thus even if you forget to plug it into your charger after you've synced up your music, it will be fully charged when you need it. The detailed designs like EZ button and debug LED enable users to experience the highest OC experience of next generation.

Techcom launches new Portable USB TV Stick with FM Techcom’s newest in the offering of portable technology is the SSD-126 USB TV Stick.

This mini USB device, which you might mistake for a pen drive by its looks, is actually a powerful external TV Tuner that transforms your PC/Laptop into a TV by simple plug and play method. This amazing portable device supports worldwide TV receiving via PAL, NTSC and SECAM platforms. It also comes with Video Capture function to record and save your favourite programmes and with FM Radio receiving to enjoy FM radio through your computer. The time-shifting recording function enables you to rewind and fast forward live TV shows – as convenient as it can get! Scheduled TV recording function helps you to save your favourite TV programmes directly to your HDD. The SSD-126 USB TV Stick also supports stereo function and comes with a fully functional remote control for easy operations. It also enables still image snapshot whereby you can capture still images from programmes and save them to BMP fi le in your computer. The device is fully compatible with Windows 7.

Portronics introduces portable power device, "PowerPack 4000"

Portronics introduces its portable power device called, PowerPack 4000. PowerPack is a one stop solution to charge devices like mobiles, tablets, Mp3 players, portable speakers etc. A portable power comes with high capacity and has three different charging, voltage and current s e l e c t i ons . I t i s des igned to power virtually a n y p o r t a b l e device using technology of lithium polymer batteries with smart LED indicators of battery power inside so people get aware of the remaining power anytime. PowerPack 4000 is a universal charger and can be used by simply connecting it with one of the connectors and allows the USB cable to give instant power to the device.

ASUS launches Eee pad Transformer PrimeASUS Technology has unveiled its long anticipated Eee Pad Transformer Prime, paired

and primed to Perfection, powered by NVIDIA Tegra 3.The impressive Eee Pad Transformer Prime is available with 10.1" WXGA Glare (LED), focusing on user experience and aesthetics more than the previous offering. To develop this state of the art product, ASUS development team focused on four key incredible principles that guided the development team during the designing phase of Transformer Prime. The metallic spun fi nish on the ultra-slim and light Transformer Prime sets a new benchmark in the art of tablet design. Only 8.3 mm thin and 586g light, the Transformer Prime re-defi nes the rule of the mobile life, making it expedient to carry and transport. The preface of ASUS Transformer Prime is a vivid proof of fundamental transformation that tablets are ushering in the personal computing space. It is packed with the security, responsiveness, and other exciting features, that deliver on the promise of being prime and to offer the most complete and satisfying computing experience,” Alex Huang, Managing Director, Systems Business Group, ASUS Technology Pvt Ltd (India).“Powered to deliver a complete multimedia experience in the palm of your hands, the Asus Transformer Prime redefi nes mobile computing. Users of the ASUS Transformer Prime will be able to enjoy stunning graphics performance and an amazing battery life with NVIDIA’s Tegra 3 quad-core processor. The power of Tegra 3, thus, helps the ASUS Transformer Prime offer a clearly differentiated value proposition to consumer and will truly ‘transform’ the way users consume and create content. We are happy to have partnered with ASUS with our Tegra 3 quad-core processor to bring this revolutionary new gadget to Indian consumers,” said Vishal Dhupar, Managing Director, NVIDIA, Asia-South.

launch pad

Epson introduces 4 new projectorsEpson has introduced 4 new projectors focused on

the home market in India. The highlights of the launch are two groundbreaking models for home theater users - EH-TW6000 and MG-850HD. The new projectors take home theatre projection to a whole new level with the Epson EH- TW6000 being the company’s fi rst 3D projector that boasts the world’s brightest 3D images(2) for a home theatre projector, and the Epson MG-850 being the world’s fi rst HD projector with a dock for popular Apple devices. Apart from this Epson also launched its most affordable home theatre projector yet: the Epson EH-TW480 and its newest “all-in-one” projector – the Epson EH-DM30HD, which includes a built-in DivX-capable DVD player and two powerful stereo speakers. “We have been listening to customers’ needs to design projectors with capabilities like those in these four new models.” said Samba Moorthy, Sr. General Manager of Epson India.

Antec announces One S3 Enclosure Antec Inc. announces the One S3, the latest addition

to their Gaming Series. The One S3 is an excellent option for mainstream gamers, new PC builders and seasoned system integrators alike as it provides user-friendly cooling

and convenient features at an affordable price. Performance Cooling Advantages- The One S3’s cooling system includes top & rear 120 mm exhaust fans with four additional 120 mm fan mounts. Perforated mesh construction yields additional airfl ow through the front of the chassis.

Extensive Compatibility and Expandability- The One S3 is equipped with three 5.25” and fi ve 3.5” tool-less drive bays.

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Toshiba India brought to India the world’s lightest Ultrabook, PORTÉGÉ Z830.

Weighing mere 1.12kg and only 15.9mm thick at its thickest point, the PORTÉGÉ Z830 sets a new standard for thin and light laptops, in not just its portability but cutting-edge design. Toshiba brings its latest advances in high density mounting and miniaturization technologies to the Z830’ssuper light and thin profile, while still packing a powerful Intel Core i3, i5, or i7 processor and a plethora of essential connection ports. Together with Toshiba’ Hi-Speed Start technology that starts Windows from the power-off state in about 13 seconds, the Z830 has a Li-ion battery that powers the laptop for up to approximately 8 hours.

Commenting on the launch, Sivakumar N., Vice President - Strategic Marketing, Product Management & Services - DS Division, Toshiba India, said “Striking designs, impressive product features, outstanding value and a focus on computing performance add up to a mobile computing experience second to none. We are continuing to push the envelope on innovation to give our customers faster, more powerful and smarter laptops. The PORTÉGÉ Z830 is a testimony to Toshiba's engineering achievement and expert craftsmanship, which have resulted in a brilliant and highly thought-through innovation that exceeds expectations, a great value for both mobile business professionals and consumers."

The PORTÉGÉ Z830 weighs only 1.12kg and can be effortlessly carried anywhere, making it an excellent choice for notebook users who don’t want to be weighed down when on the move. The Z830features a light, yet durable magnesium alloy casing that is reinforced with an enhanced Honeycomb Rib design and Toshiba EasyGuard Technology designed to address security, reliability and durability issues that mobile users encounter, making this laptop highly resistant to accidental drops, shocks, and water spills on the key board.Its PC Health Monitor tracks the laptop’s performance status and proactively alert users to possible issues ahead of time, and when set to the Eco Utility mode, it can help monitor power savings by showing approximate real time power consumption, accumulated power consumption, and power savings daily, weekly, and monthly. The users

can expect to achieve measurable power savings. Supporting the latest 2nd generation Intel Core

Processors for Ultrabook and ultra-fast DDR3 memory, the PORTÉGÉ Z830 provides the performance needed for work and entertainment plus improved power management for great

battery life. The Ultrabook device's 128GB solid state drive delivers an extremely

responsive experience, increased durability and

increased energy efficiency.The PORTÉGÉ Z830 is built

with a host of convenience-driven features, including a full-size LED Backlit

keyboard that makes typing easy even in low light conditions, stereo speakers with Toshiba Audio Enhancer for listening to music, watching movies and video chatting, and Toshiba USB Sleep & Charge technology that gives users the freedom to power up their smartphones MP3 players, even while the systems are powered down. For enhanced usability and connectivity, the Z830 incorporates a built-in HD Slim webcam and a host of ports including RGB, USB 3.0, twin USB 2.0, Ethernet, HDMI. The Toshiba Media Controller empowers users to share videos, music and pictures from their laptop’s media library with other PCs and compatible audio-visual devices in the home network seamlessly.

The PORTÉGÉ Z830 is a testimony to Toshiba's engineering achievement

and expert craftsmanship, which have resulted in a brilliant and

highly thought-through innovation that exceeds expectations, a

great value for both mobile business professionals and consumers.

product of fortnight

Toshiba : Launches World's lightest Ultrabook - PORTÉGÉ Z830

• 2nd generation Intel Core Processor for Ultrabook• RAM: up to 6 GB DDR3• 128GB SSD• 33.8 cm (13.3) HD display with LED backlighting (1,366x768

pixels)• WLAN, Bluetooth 3.0, Gigabit Ethernet LAN• 1x USB 3.0, 2x USB 2.0, SD Card Reader, RGB, HDMI• Matt A4 tile keyboard large multi-touch touch pad• Stereo speakers enhanced with Toshiba Audio Enhancement

Technology• Magnesium casing with honeycomb reinforcement • Fingerprint reader• Toshiba Eco Utility, Toshiba Media Controller, Toshiba PC

Health Monitor

Salient FeatureS

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National Computrade News | 15March - 30 March, 201216 National Computrade News | 15March - 30 March, 201216

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National Computrade News | 15 March - 30 March, 2012 17National Computrade News | 15 March - 30 March, 2012 17

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special story

Today the Indian laptop market is very competitive; it has evolved tremendously

in the past few years and it is evident from the wide range of laptops available across various brands at various price points. The Laptop market is growing at a fast rate because of change in work life of consumers. As the need for "anytime anywhere" access to information is increasing, the sales of Laptops are also increasing. Reduction in prices and affordability has also pushed laptop sales. There is tremendous focus on design by vendors and the customers today are winners in every way considering the plethora of options available. However, the challenge is to ensure that cutting-edge designs are backed by unmatched performance and computing experience. The Indian consumer no longer accepts compromise between design and performance and this has been the thought behind every vendors.

Initially the use of portable computer was limited to an expensive ego booster that catches the eye and helps to make an impression in a business meeting. The real portable computing applications as it is used in the western countries

were not applicable to Indian scenario. The major fact that refrained a typical computer user from the laptop machines was the cost. In late 1990’s a typical IBM ThinkPad will cost more than 150 thousand Rupees and a desktop with similar confi guration cost around 40 thousand. So majority of Indian users stay loyal to their desktops and did not show much interest in the laptop segment. The situation changed as the price came down and when laptops are available at sub- 50k price segment.

The popularity of laptops in India is mainly attributed the new segments of IT related workers who telecommute a lot wish to extend their job to the non-business hours too. The main segment that suffered from this revolution is a small scale system integrators operating in small towns throughout the country. 100 % of the laptop industry is branded and there is no scope for a typical system assembler to compete against it. Naturally this segment was not happy with the new trend of innovation of laptop into the desktop market and resisted this trend to some extend for their customer.

After the introduction of sub 30K laptops in to the industry, laptop sales gain momentum and an average customer was attracted to this segment. Now it is estimated that the share of laptop is one third of the whole segment.Competitive Market

The Indian laptop market is very competitive; it has evolved tremendously in the past few years and it is evident from the wide range of laptops available across various brands at various price points. The Laptop market is growing at a fast rate because of change in work life of consumers. As the need for "anytime anywhere" access to information is increasing, the sales of Laptops are also increasing. Reduction in prices and affordability has also pushed laptop sales. There is tremendous focus on design by vendors and the customers today are winners in every way considering the plethora of options available. However, the challenge is to ensure that cutting-edge designs are backed by unmatched performance and computing experience.

“Dell pioneered the growth in PC/laptop adoption for the Indian market and played a

The Indian consumer market has undergone a paradigm shift over the last decade. The new

consumers are well- travelled, discerning and extremely value-conscious too. They understand

that low-cost products do not necessarily mean the best. Brands bring in that sense of value and

quality. Tablets and Laptops are different devices catering to different needs of the consumer.

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special story

significant role in driving this growth – through a comprehensive product portfolio that met the varied needs of specific customer segments, through various points of distribution for easy access and by offering customers the value they seek in their technology purchase. From Dell’s standpoint there has been evolution in the way customers use laptops. As we move from customization to personalization and self-expression, we have also seen clear segments – both from user perspective and form factors. Keeping this in mind, we have created customized solutions for different customer segments – be it the family, the students, gaming enthusiasts or professionals. Dell constantly evolves its product portfolio to address its consumers changing presences. By listening to our customers, we have realized the importance of delivering an extensive choice of products for the best value. We have a single purpose in mind – to enable our customers to grow and thrive in everything they do. With all our strategies and ability to be dynamic we have been No 1 in the Laptop market as per IDC for the last 4 consecutive quarters,” said, Shishir Singh, Director, Product Marketing, CSMB, Dell India.

“The laptop sales are growing at much faster rate than projected. India’s personal computer market is undergoing a major transition. However, laptop cannot completely wipe our desktop computers, because both are designed to meet different needs or different consumer segments,” said, Alex Huang, Managing Director, System Business Group, ASUS (India).

The laptop industry has always been competitive, but for any brand to survive and be profitable, two things are really important— innovation and agility. This explains HP’s strategy- having a broad-based technology leadership and providing experience to our consumers by meeting their requirements. The recent restructuring in PSG along our primary customer segments: commercial, consumer premium and consumer volume is key element of our overall business strategy when it comes to our approach to the PC business. By structuring the teams more around customers, we gain the insights that in turn shape the innovations which matter most to customers. This approach enables PSG to respond faster to changing market dynamics, and to improve our product development approach in emerging categories.

“With the youth in the country emerging

as the largest segment of technology enthusiasts, we at HP have now come up with a clear product strategy and where the focus is to offer products that best suit the lifestyle needs of the youth. The company has hence moved beyond highlighting the technology differentiators like memory, processing power, graphics and started focusing on how user experience, for instance how users can enjoy studio-quality music, play games comfortably for hours, avoid the trouble of remembering multiple passwords, etc,” said, Vinay Awasthi, Senior Director, Product Category, PSG, HP India.

“These innovations empower and fuel passions; whether it’s the passion for music, passion for gaming or any other passion- Beats Audio along with quad speakers for the best quality music consumption; SimplePass Technology, that makes it easy for you to log onto to multiple accounts over multiple social networking channels or your multiple email IDs, all by a simple swipe; CoolSense, a breakthrough “intelligent cooling” system pre-installed in the laptops to keep it cool and give the users ultimate comfort at all time; GDDR5 for the best graphics and visual experience perfect for gaming and watching videos,” he added further.

We have launched number of products during the last few months with such innovative features and that is helping us stay aggressive in market. What we are aiming at now is — profitable growth, keeping up with our technology

leadership and acquiring good business leaders to work with in terms of customers and partners.

The Laptop market of India is now in sync with the global market and has gained in popularity due to the change in the work life of its consumers. The sales of laptops are increasing with the need for “anywhere, anytime” access to information and have turned into a necessity in India. The consumer laptop market in India stood at 17 lakhs units in FY10 and is expected to increase to 25 lakhs units by end of FY11.

“In FY10, Sony sold 2.5 lakh laptops and expects to sell up to 5 lakh laptops and take the company’s share in the laptop market to 20% by FY11. Sony has earmarked a budget of Rs. 50 crore towards marketing activities last year and out of this, Rs. 25 crore was allocated towards ‘More Colour. More Style.’ campaign launched with Kareena Kapoor. Sony follows a three-pronged approach – strong product line-up, aggressive marketing and robust distribution network for better visibility in the market. In 2011, Sony had a total line-up of 62 models available at price range of Rs. 22,990 to Rs.1, 59,900. VAIO S, C, E & Y series are tailor-made to suit the diverse lifestyle of the customers, so that there is a laptop for everyone, be it a business executive, style conscious youth, students or even PC beginners. To ensure that this comprehensive product line-up reaches the masses across India, Sony has very aggressive expansion plan in place. The distribution network has been aimed to increase from 700 to 1500 outlets by FY11. The company has also undertaken to open 30 exclusive VAIO Flagship stores in FY11 taking the total number to 50 as a dedicated VAIO channel,” said, Sachin Thapar, Head, IT & Mobile Business, Sony India.

After desktops, laptops also made a promising entry in to the Indian manufacturing sector giving a boost to mobility and wireless communications in India. Today the sector is very competitive with the existence of many players vying for the attention of the consumer. Earlier, laptops were considered to be products in the luxury bracket however with the changing demand trends triggered by the on the go usability and convenience, laptop manufacturers considered affordability as one of the key factors. This drove growth in the segment and gave the consumers a wide range of products to choose

“Branding is vital for building name recognition and expanding customer base and entails much more than just a logo. The most important is that laptop reliability ratings do differ substantially between brands. While an expensive laptop from a known brand may seem a good deal, it is substantially more likely that you will not experience a failure with that laptop as compared to some lesser known brand.”

Mr. Alex Huang, Managing Director, System Business Group, ASUS (India)

“Dell constantly evolves its product portfolio to address its consumers changing presences. By listening to our customers, we have realized the importance of delivering an extensive choice of products for the best value. We have a single purpose in mind – to enable our customers to grow and thrive in everything they do. Brand reliability and brand loyalty is mostly a result of great customer engagement.”

Mr. Shishir Singh, Director, Product Marketing, CSMB, Dell India

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from. Therefore constant innovation is a key for survival in a sector where today consumers have an option of going for other mobile devices like tablets and smart phones as well.

“HCL Infosystems has been at the forefront of bringing in many innovations in the laptop market to meet customer expectations. Our innovations are both product and marketing focussed. Recently we had introduced our Ra.One high definition range of laptops, an exclusive range which included the HCL ME ICON 1034, XITE 2025 & XITE 2035 that offered ultimate cinematic experience to our customers on the go. We have focussed on providing service to our customers also which always is a key issue with them. In our laptops we have the HCL Touch Button which is an inbuilt service button, which helps the owner to connect with the 24X7 HCL service team. Using this button immediate help from HCL technical experts can be sought who can even take remote control of the machine and get the problem resolved, without any intervention required from the owner. Then there is the HCL EC2 button which can help in recovering the system from any unforeseen crash or data loss by using a special technology to take snapshots of the system and store them in an ultra-efficient manner to help the owner recover the system later. Also HCL Me Laptops also comes with an Eco-mode button to enhance Battery life, special productivity enhancement software’s like Erase for Me, Secure Me, Split ME, Encrypt ME and Lock ME which delivers a secure and reliable performance. From an environment friendly perspective also the HCL ME laptops score as they are BEE (Bureau of Energy) certified so the ME Laptops are also an energy efficient machine which is future-ready for the environmentally-conscious global consumer,” said, Princy Bhatnagar, Vice President, Head-Consumer Computing, HCL Infosystems. “The Indian PC market has evolved over the years and this year we expect the PC market to grow at 10 % in overall unit numbers. Consumers in India are extremely value-conscious, scrutinizing every detail before making a purchase decision. We continue to reach out to all types of customers - tech savvy; style oriented and value conscious segments - with our varied product offerings for both our commercial and consumer target audience. We have also invested in creating a robust distribution

network that reaches out to customer pockets across the country,” concluded, Saji Kumar, Director- Product Management, Acer India.Outlook for Laptop Industry in future

IDC estimates that 346.2 million PCs were sold last year and the PC market will grow 9.3% year-over-year in 2012 (Source: IDC). That is a huge market. While certain western markets are reaching maturity in growth rates, emerging markets continue to grow very rapidly. Less than 18% of the world’s population uses a PC, and as PC usage continues to proliferate to more than 2 billion people in the next three years; the majority of this growth will come from rapidly developing countries. Meanwhile, people are creating and consuming more content than ever, and the PC is the product of choice for this.

“In India, particularly, we feel that the laptop market has a huge potential, especially with youth forming the largest segment of our target audience. As per a recent research, over 54% of the country’s population is under the age of 24 and the heaviest internet users in India are between the age group of 15-24 years, driving the highest internet consumption in the country. The Youth of today looks out of convenience and portability along with high performance computing and entertainment capabilities and we at HP see this as a huge opportunity for our laptop business,” said, Awasthi of HP.

“Laptops have established their own niche market over the years despite other mobile devices. We anticipate more innovations and features coming up in the laptops market, which is of course very good news for laptop users and buyers, whether they are individual or enterprise customers. Also we feel that the emergence of the Ultrabook is definitely on the cards and all laptop makers need to take cognizance of this fact,” opine, Princy of HCL Infosystems. “We at Acer are committed to bringing the latest technology to our consumers. Time and again, Acer has gained the first mover advantage in the Indian market. With the changing economy, the needs of people have also changed. To match this evolving change, Acer comes up with creative innovations that cater these very needs. In the recent past, we have introduced two new technologies that we pioneered – the Aspire S3 Ultrabook that runs on Intel’s ULV processor and offers an unmatched value and the recently introduced

Acer Aspire One D270, the first netbook in India to operate on Intel Atom’s next generation Cedar Trail processor that supports all day computing with longer battery life allowing consumers to enjoy heightened performance while consuming less battery,” said, Kumar of Acer India.

“Earlier, all the innovation was around making the laptop more robust and more secure for the corporate customer. Today, the innovations are around providing different benefits to the different user groups. It is very important to cater the needs of different segments. For example, with the laptop transforming into a lifestyle product, women clearly have different expectations [in terms] of style and colors. The explosive growth of laptops is a great example of what can happen when there is the right technology that meets specific customer needs at the right price,” said, Thapar of Sony India.

“We believe that mobility will dictate the form factor of computing devices in the years to follow- the laptops are getting slimmer, and at the same time are packed with performance. We expect to see a proliferation of devices in different screen sizes to meet different needs as accessibility of information-on-the-go, becomes inevitable. Also while we see an increasing trend of shift towards mobility, we also see the emergence of all-in-ones giving a new lease of life to desktops. So AIO, the preferred form factor in DT family is expected to grow further as well. Thin and powerful computing will continue to be a focus area as we add to our portfolio of laptops in different screen sizes,” said, Shishir of Dell India.

“As 2012 looms, the laptop industry promises newer technology and portability as it struggles to outwit its many competitors in today’s market in the form of tablets and other modern handheld devices. New technologies such as cloud computing and hosted virtual desktops may change the requirements of the laptop industry, from powerful stand-alone laptops to less-powerful wirelessly networked laptops. Yet the laptop industry promises more features that will show their greater advantage against tablets,” concluded, Alex of ASUS (India).Emergence of Tablets

In the long run, laptop market is expected to maintain its own market, despite the constant progression of other technological devices. As it competes with tablets and other portable multimedia players in today’s market, the laptop industry promises to increase screen pixel resolution for 3D entertainment. And as for safety, laptops in 2012 will continue promoting their protective technology designed for smaller devices.

“In terms of features, this year laptops will offer more life battery as it promises to accompany you in your travel much longer. They will also show more portability in new thinner and slimmer look and lessen its weight as it fulfill its promise to become ultra portable. The new laptops will also display more power as processors are improved for a faster and better performance. Laptops will continue to be purchased by those who have a lot to develop or create and anyone who needs raw computing power-financial people driving giant spreadsheets, rendering financial models .The emergence

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“In FY10, Sony sold 2.5 lakh laptops and expects to sell up to 5 lakh laptops and take the company’s share in the laptop market to 20% by FY11. Sony has earmarked a budget of Rs. 50 crore towards marketing activities last year and out of this, Rs. 25 crore was allocated towards ‘More Colour. More Style.’ campaign launched with Kareena Kapoor.”

Mr. Sachin Thapar, Head, IT & Mobile Business, Sony India

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of tablets had a ripple effect on laptops, especially netbooks,” said, Alex of ASUS (India).

“Tablets provide touch based user experience with a screen size convenient enough for web surfing, content consumption and entertainment coupled with portability, ease of use and wireless connectivity 'on-the-go'. However, it lacks the content creation aspect. Therefore tablets cannot replace laptops and desktops. There is some overlap but they don't necessarily replace each other. The tablet in its current form is a convenient additional/secondary device,” said, Shishir of Dell India.

“Tablets are a very different form and factor than the laptop or the notebook. Their market space does not coincide with the laptop/netbook space. In fact, for HP, tablets are very much on the cards as well; in fact we are launching new products like our new tablet PC ‘Slate’ which runs on Microsoft Windows7 in the global and Indian market soon. We’ll have extension of tablet through this model, but our view of tablet is different. It won’t necessarily replace existing laptops and desktops. It would be an added device, meant largely for entertainment —movies, music, games, others. It will be for consuming content and not for creating content. So it’s not really an ‘either’ or ‘or’ situation, we see the two devices co-exist and offer the consumer’s more choice,” said, Awasthi of HP (India).

“The market for Laptops and Tablets is completely different. The penetration of technology in our lives is far deeper than what it used to be a couple of years back with the digital and social marketing revolution. A consumer decides on the basis of his/her functionality whether to buy a laptop or a tablet. Using a laptop has its own experience when we compare to a Tablet. Laptops are meant for enhanced computing whereas Tablets are meant for basic entertainment consumption,” said, Thapar of Sony India.

“Tablets and Laptops are different devices catering to different needs of the consumer. We do not foresee any cannibalization among these devices. Customers of these products are spread across segments and the features and advantages of each product are unique to its nature. For example Tablets focus on young students and entrepreneurs with the key focus being on-the-go mobility. Also we see the tablet as a second or third device that a consumer would like to own to suit his varied digital requirements. Also

enterprises have different usages for these form factors. Also Tablets and Laptops go hand in hand since the Tablet is a consumption device whereas Laptop is a computing device. However the sub $400 Laptop market is shifting to Tablets and HCL is taking a lead in converting this Netbook segment to Tablets,” said, Princy of HCL.

“Tablet PCs and notebooks are different form factors that cater to different audiences. Tablet PCs will gain acceptance with certain segments of the audience but considering the price bracket and the perceived utility value, we are still some distance away from it gaining large-scale adoption. It may emerge as a secondary choice for technology enthusiasts and CXO’s that can use it to check email or as an e-reader. We firmly believe that the demand for PCs will continue to rise in the Indian market. With low IT penetration, many first time buyers would prefer to go for fully featured, easy to use conventional form factors,” concluded, Kumar of Acer India. Innovative Technology

According to Awasthi, HP India, in terms of the laptop segment the trend for HP is that of the Ultrabooks: the thinner and the lighter. HP has tapped into this segment by introducing the Folio 13. It features a thin and light design, best-in-class battery life, strong security options and a responsive solid state hard drive for the ultimate mobile experience. Over the next few quarters, HP will continue to expand on the

Ultra book portfolio – with a wide range of options and mainstream price points. HP will also continue to invest in providing best in class entertainment experience by extending Beats audio on a wider portfolio of Notebooks. HP understands the need of connecting over a video call, and will therefore extend the HP True vision webcam experience on a larger portfolio. Other innovations like HP Cool sense will also be extended to a larger mainstream portfolio.

“New graphic card solution, new CPU platform, new materials of metallic with multi-color, new audio system solution as sonic master, new thin & light Ultra design, new Dura Battery for long battery life cycle,” said, Alex of ASUS (India).

“We are excited about the upcoming Dell XPS 13 ultrabook launch in India, which was launched globally at the CES 2012. The XPS 13 is the culmination of an extensive design and development process focused on creating one of the best Ultrabooks available. It is specifically engineered to help both our consumer and commercial customers to be more productive and connected in every possible way. We see ultra books as an important niche category for those looking for a companion PC device that moves beyond the basic computing needs like browsing, mailing, entertainment and documentation,” said, Sishir of Dell India.

“Sony VAIO has been much in demand since its launch. We recently launched VAIO Z series weighing little over a kilogram, which is created for mobile professionals who demand absolute performance and mobility. Sony launched 62 models in 16 color variants of VAIO in 2011. We will continue to roll out unique products with cutting edge technology for the Indian consumer keeping in line with our ideology to manufacture products that fit the Sony brand image,” said, Thapar of Sony India.

“Today there is an increased aspiration to own a laptop among people especially among the younger generation. Along with this aspiration there is also a demand among Indian consumers for value for money products. HCL has always delivered products including laptops which are high on value for our consumers. This of course necessitates constant focus on innovation and we are geared towards meeting future demands in this segment accordingly,” said, Princy of HCL

“We’re keenly watching global opportunities to drive expansion in high growth, emerging markets. You’ll see us continue to invest in the markets that are growing fastest, aligned our resources, our development capabilities and our production capacity to meet the needs of new customers. We have had some good launches this year and have some exciting launches lined up for 2012. “

Mr.Vinay Awasthi, Senior Director, Product Category, PSG, HP India.

“Laptops have established their own niche market over the years despite other mobile devices. We anticipate more innovations and features coming up in the laptops market, which is of course very good news for laptop users and buyers, whether they are individual or enterprise customers. Also we feel that the emergence of the Ultrabook is definitely on the cards and all laptop makers need to take cognizance of this fact.”

Mr. Princy Bhatnagar, Vice President, Head-Consumer Computing, HCL Infosystems

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Infosystems. “With constant changes in consumer demands and new technology innovations taking place, we are quite confident that we will continue to alter the outlook for the laptop industry in the coming years as we have done in the past. We have always been the front runners in introducing technology first to the market and the recently launched netbook on Intel Atom’s next generation Cedar Trail processor is testimony to that,” concluded, Kumar of Acer India.Focus Area of Vendors

The PC market is still growing, especially in developing markets where penetration is low such as India, China and Indonesia. And now more than ever, consumers and business users are carrying multiple devices for different purposes, therefore there is a huge opportunity for us.

“We’re keenly watching global opportunities to drive expansion in high growth, emerging markets. You’ll see us continue to invest in the markets that are growing fastest, aligned our resources, our development capabilities and our production capacity to meet the needs of new customers. We have had some good launches this year and have some exciting launches lined up for 2012. For HP, three things need undivided attention for our brand to grow- good products, a stable distribution channel and a strong leadership team to drive growth and thankfully, we have all three of them,” said, Awasthi of HP India. “Over the next year, we will be making greater inroads towards coverage of upcountry markets; Channel programs, MDF, DSO program and such other efforts will be aligned to ensure greater coverage of Tier 3-6 towns. These markets look promising and we will ensure we are able to address the needs of these up-and-coming markets,” said, Shishir of Dell India. “Our company focus is the ultrabook and tablets market. We want to improve the overall profit by having fewer but clearer models and reducing inventory risks. We are also seeking to raise brand power this year by offering focused products rather than a wide spread. We also plan to focus on high-end performance gaming notebooks for the gamer-on-the-go,” said, Alex of ASUS India. “With our wide range of product portfolio, we will continue our focus across different consumer segments; be it value, mainstream or premium. In the premium

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segment, customers are looking for products with high performance, stylish looks and better battery life and our Aspire S3 Ultrabooks will be the right candidate of choice. In the value segment, where customers prefer low cost but reliable mobile computing, we still see good demand for our Netbooks and other entry level Notebooks,” concluded, Kumar of Acer India.Most Reliable Brand

Branding is vital for building name recognition and expanding customer base and entails much more than just a logo. The most important is that laptop reliability ratings do differ substantially between brands. While an expensive laptop from a known brand may seem a good deal, it is substantially more likely that you will not experience a failure with that laptop as compared to some lesser known brand.

“The brand of laptop which you buy has a major effect on the chance that your laptop will fail. Around 40% are more likely to experience a failure within three years if you purchase a laptop from the least reliable brand, instead of from the most reliable brand. That is a large gap. It is the fact that laptop brand does make a difference when it comes to laptop reliability, yet there are instances where performance of laptops of recent brands has outdone the performance of existing brands,” said, Alex of Asus India. “Dell constantly evolves its product portfolio to address its consumers changing presences. By listening to our customers, we have realized the importance of delivering an extensive choice of products for the best value. We have a single purpose in mind – to enable our customers to grow and thrive in everything they do. Brand reliability and brand loyalty is mostly a result of great customer engagement,” said, Shishir of Dell India. “You would agree that HP is a company whose reputation for quality products is legendary. We are committed to our consumers in India and as a part of our efforts aimed at building the most comprehensive and compelling customer support program in the PC market in India to assure our customers about the quality of products we’ve launched some interesting programmes,” claimed, Awasthi of HP India. “For instance, with the HP Total Care, the customer can enjoy personalized services and peace of mind and get the most

out of the HP products and solutions. Whether you are making a decision to purchase, installing new equipment, protecting data or upgrading equipment, HP Total Care has all the tools and services to help. Additionally, HP recently introduced the Consumer Notebook Care Pack Service. The introduction of HP Service Care Pack is in line with HP’s commitment to the Indian PC market, HP’s drive to enhance the customer experience and provide the best after sales support anywhere, anytime. HP has a very strong line-up of consumer notebooks and desktops with the very best in technology features. Technology which has been exclusively created by HP to fuel not one but many Indian passions – the customer care pack only strengthens the proposition and commitment to Indian consumers,” added, Awasthi.

“Along with the brand, we believe service is also an important element in ensuring reliability. HCL has been in the industry for over three decades and is one of the leading domestic players that understand the needs of the Indian customers. We have options like the 24*7 one touch button in all our devices which helps the consumer to communicate with HCL representatives to resolve any of their issues,” said, Princy of HCL Infosystems. “The Indian consumer market has undergone a paradigm shift over the last decade. The new consumers are well- travelled, discerning and extremely value-conscious too. They understand that low-cost products do not necessarily mean the best. Brands bring in that sense of value and quality. But we need to constantly innovate to remain at the top of that curve. As a leading MNC brand, Acer gets to launch its product(s) simultaneously on a global scale. For example, all its latest products (the Timeline, the Ultrabook or the more recently launched 2nd generation Cedar trail Atom) are introduced, on a contemporaneous mode, to all countries including India. That all the products conform to the highest quality standards universally, is the reason Acer is regarded as one of the industry's leading brands scoring high consistently on reliability,” concluded, Kumar of Acer India.At Last

Today the Indian consumers are extremely value-conscious, scrutinizing every detail before making a purchase decision. The vendors trying to reach out to all types of customers - tech savvy; style oriented and value conscious segments - with our varied product offerings for both our commercial and consumer target audience. Particularly in India, the laptop market has a huge potential, especially with youth forming the largest segment of our target audience. As per a recent research, over 54% of the country’s population is under the age of 24 and the heaviest internet users in India are between the age group of 15-24 years, driving the highest internet consumption in the country. Laptops will continue to be purchased by those who have a lot to develop or create and anyone who needs raw computing power-financial people driving giant spreadsheets, rendering financial models .The emergence of tablets had a ripple effect on laptops, especially netbooks.

“The Indian consumer market has undergone a paradigm shift over the last decade. The new consumers are well- travelled, discerning and extremely value-conscious too. They understand that low-cost products do not necessarily mean the best. Brands bring in that sense of value and quality. But we need to constantly innovate to remain at the top of that curve. “

Mr. Saji Kumar, Director- Product Management, Acer India

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D-Link introducing ‘personal cloud’ networking solution for the fi rst time

to the Indian consumers. The mydlink Cloud product line is D-Links’ commitment to enhance its numerous consumer networking products with fresh and innovative cloud functionality that aims to personalize consumer internet experience like never before. ‘mydlink cloud’ is a revolutionary platform from D-Link that allows consumers to effortlessly control, view, share and access their network devices – anytime, anywhere. Under the umbrella of mydlink cloud services, the company has introduced a gamut of devices like Cloud Routers, Cloud Camera and Cloud Storage. Unveiling the mydlink cloud series, Gary Yang, Managing Director, D-Link (India) Limited, said, “Globally D-Link has been in the networking business for over 25 years and a pioneer in wireless technology space. In fact in India, D-Link is regarded synonymous with the internet revolution, as we were the early entrants in broadband

segment in early 90’s, with the very first broadband modem. However, over the years technology has evolved and so have our customers. Today, technology is more e driven by applications, and mobility is the key. Hence, with the launch of mydlink cloud services, we embark on a new paradigm in consumer cloud space. D-Link Cloud products will defi nitely enable us in enhancing customer experience

and gaining maximum mind-share”. Elaborating on market dynamics and mydlink’s features, Tushar Sighat, CEO, D-Link (India) Limited, said, “India is a very important market to us and one of the most competitive and mature markets today. While ‘cloud computing’ has already garnered a lot attention, it is the personal cloud that will forever change the face of networking in the future. D-Link Cloud products integrated with the mydlink platform, will offer users complete control, mobility and easy access to the most valuable functions of their devices. Going forward, most of D-Link products will come under the umbrella of mydlink cloud services”.

happening

National Computrade News | 15 Feb. - 28 Feb., 2012

In continuation of its "Spreading Happiness" partner initiative,

DIGISOL is celebrating Holi with its channel partners by giving them a surprise visit. The objective of the activity was to spread out the message of “Go Green and Enjoy Holi”. This activity has been done in nine cities across India. Jayesh Mehta from MaxCom, Lamington Road Mumbai says, “We really appreciate this initiative by DIGISOL of spreading happiness with channel community on festive occasions. DIGISOL always take us by surprise by sending a team of young enthusiastic people with bags of goodies. This really shows DIGISOL’s commitment of towards channel partners”. Milind Choure, Unilogic Systems Nagpur says, “We truly cherish the surprise visit of

DIGISOL Celebrated Holi with Channel PartnersDIGISOL team celebrating Holi so enthusiastically with us. We are overwhelmed by the gesture and are very thankful to the entire DIGISOL team.” Navindar Chauhan GM-Marketing, Smartlink Network Systems Ltd said, “For us channel community is our extended family members, we are celebrating different festivals with our partners. We would like to take all the opportunities we can, to express our gratitude towards them by reaching out on all such festive occasions and sharing joyous moments". Under this colorful partner connect program, DIGISOL is visiting the reseller outlets and sharing a Holi goodie bag consisting of non toxic, skin friendly Gulal, Pichkari, collection of holi songs & tissue paper box. DIGISOL’s activity of Spreading Happiness on Holi is taking place in Delhi, Chandigarh, Jaipur, Lucknow, Mumbai, Nagpur, Ahmedabad, Indore and Pune. DIGISOL till now has celebrated Holi, Christmas, New Year, Makar Sankranti, Uttrayan and Lohri with its channel partners. DIGISOL range of products include, Switching, Broadband routing, Wireless LAN, Converged Communication, IP Surveillance, LAN Communication and VoIP

24

introduces 'mydlink cloud services'

D-Link

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following in gadgets such as fl ash drives, USB memory sticks and digital cameras. It is also one

of the brains in your mobile phone, thanks to its low weight and power requirements. While solid state isn't exactly new, the technology is fi nding new applications in the mobile fi eld within a generation of lighter, more energy-efficient notebooks. What's more, more consumers are showing interest in solid state drives (SSDNow) as an emerging option for enterprise storage. SSDNow have been growing in popularity due to high reliability, low power consumption, ant i -shock features, and most importantly, very high performance. SSDNow technology is now set to become mainstream as prices continue to fall and capacities continue to increase.

The use of SSDNow in PCs is a fast emerging trend as SSDNow are very reliable and favorable for laptops. SSDNow is actually a fl ash based storage and works quite quickly and more effi ciently than the traditional hard disk drives.

SSDNow, when used in laptops, have a whole range of benefits. The absence of moving parts in SSDNow makes laptops more durable and reliable. It provides the ultimate protection against shocks and knocks.

SSDNow V200: Inexpensive Upgrade Option to Boost the PC's Performance

kingston

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MOUSE Elecom: Baby Beans World’s smallest wireless laser mouse ‘baby beans’, soon to be featured in

the Guinness Book of World Records. Designed to resemble a tiny bean, this 1200dpi laser mouse uses 2.4GHz

wireless communication technology. The mouse comes built with a rechargeable lithium-ion battery, which can

be charged via an in-built micro USB port. With a full charge, ‘baby beans’ can operate for approximately three weeks.

It is available in six different vibrant colors.

Lapcare: USB Optical Mouse High fi ber card enamelled soft buttons. Ergonomic shape and comfortable grip Perfect combination, positioning accuracy Excellent optical tracking 1000 dpi optical sensor Circuit protection, can use mouse in more surface, including granite, carpet and

coarse woodiness surface.

Microsoft: Explorer Touch Mouse Sleek and sassy, the Explorer Touch Mouse is targeted at the tech savvy user who

wants both great comfort and great style. Compatible with both the Windows and Mac the new mouse speeds up everyday tasks

with a Touch strip optimized for quick vertical and horizontal scrolling. The Explorer Touch Mouse keeps things snappy; helping the user to super speed

everyday tasks, making it ideal for fun activities like surfi ng the web and great for practical tasks like managing Microsoft Excel spreadsheets.

Not only is it stunning to look at, but is also specially designed keeping in mind today’s aware PC user who wants a fun, easy and convenient way of interacting with a mouse.

Envent: ET-MNB056 Mouse The new range of mouse is high on style quotient and its ergonomic design

allows placing one’s hand in the optimum position for working in comfort. It is a perfect choice for those who work on their systems for long hours. The ergonomic design and the precise click &scroll functions make working

experience comfortable, smooth and easy. A seamless mouse performance, even without a mouse pad largely impacts

the number of you work and the quality of your work.

product review

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Registration No. R.N.I. 72270/99

NCN[National Computrade News]

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