DIETARY SUPPLEMENT - Institute for Nutritional Medicine...
Transcript of DIETARY SUPPLEMENT - Institute for Nutritional Medicine...
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enhancesperformanceto train hard
Net Wt. 2.5oz (71g)
DIETARY SUPPLEMENT
NCN Beverages LLCREVOLUTIONARY NUTRITIONALLY ENHANCED DIETARY
SUPPLEMENT POWDERS
NCN Beverages, LLC
was founded by a core world class beverage team. It is dedicated to bringing healthy, functional and good for you beverages to market. Its objective is to be the next state-of-the-art beverage innovator, raising the bar in the evolution of nutraceutically enhanced, functional beverages.
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NCN Beverages LLCConsumer Analysis/Market Opportunity:• The weight loss industry in the USA grew 4.5% to $65 billion in 2012
• The number of American dieters in 2012 has risen to 108 million
• As of May 2012, roughly 85% of the 108 million dieters were females
• Sales of diet soft drinks were $19 billion in 2006
• Crystal Light powder is estimated at $1 billion in annual sales.
NCN’s Urban Chic brand is a new category. It is a powder that contains revolutionary new dietary supplements clinically proven to reduce body fat and promote weight loss
Fundamental Business Proposition:• Line of weight management powders. The first will be unflavored, can be mixed with coffee, tea water or your favorite low calorie beverage
• There are 100 million daily coffee drinkers in the US
• Unflavored weight management powders can be ubiquitous, can be sold and used anywhere
• Moreover, flavored line extensions will be included that consumers can add to water to make a delicious weight management drink
Keys to Success:• Capitalize on recent consumer trends and deliver a low calorie drink that contains efficacious levels of dietary supplements proven to burn fat
• The dietary supplements must be recognizable by consumers and/or promoted by well known personalities such as Dr. Mehmet Öz, known as Dr. Oz
• Must be health food and sports nutrition channel friendly—all natural sweeteners, no preservatives, no artificial colors or flavors
• Must be e-commerce friendly (B2C), with an attractive price per use
• Must be profitable in the supply and value chain—NCN Beverages, retailers and consumers should perceive the product as a needed item
• Purse/briefcase-friendly single serve small sachets and stick packs that create portability
• Interactive value added promotional programs and brand ambassador programs will generate interest and sales
• World class cross-functional team
After successful introduction of the Urban Chic line of beverage sachets and sticks, we will explore other beverage, and possibly related, subcategories. We already plan a line extension to our UrbanFit sports performance beverage powders. UrbanFit products will be designed to enhance stamina, strength and endurance during and after the workout
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UnflavoredMixes well with your favorite beverage, also great in coffee or tea.
NCN Proprietary Product Lines Weight Management Perfected 2014
RaspberryLemonadeDelicious when mixed with water.
Orange MangoDelicious when mixed with water.
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NCN Proprietary Product Lines (continued)
Possible Urban Chic line extensionsWe have additional Urban Chic projects in the pipeline: carbonated soft drink in a bottle or can, and ready to drink Urban Chic non-carbonated beverage.
BLACK CHERRYLEMONADE
ORANGEMANGO
RASPBERRYPASSIONFRUIT
ACAIGRAPE
GOURMETWEIGHT MANAGEMENT DRINK
12 FL OZ (355ML)
GOURMETWEIGHT MANAGEMENT DRINK
12 FL OZ (355ML)
GOURMETWEIGHT MANAGEMENT DRINK
12 FL OZ (355ML)
GOURMETWEIGHT MANAGEMENT DRINK
12 FL OZ (355ML)
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NCN Proprietary Product Lines (continued)
UrbanFitWe have another product line called Urban Fit. A dietary supplement designed to support fitness, and will be available in powder and liquid forms, it will be targeted to the male sports and fitness market.
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NCN Proprietary Product Lines (continued)
Packin’ HeatNCN’s third product line is Packin’ Heat, a libido enhancing product contain-ing amino acids, vitiamins and minerals. NCN plans to package Packin’ Heat in shot form, and possibly in full-size beverage format.
enhancesperformanceto train hard
Net Wt. 2.5oz (71g)
DIETARY SUPPLEMENT
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Russ and his team have a well-defined protocol to assess an indi-
vidual’s needs based on cellular level testing, detailed questions
and sophisticated analysis of the results, which lead them to devise
nutritional, vitamin and supplement programs individually delivered
through a compounding pharmacy.
NCN will utilize the Institute’s existing and future research to cus-
tomize consumables for individuals and the general public through
NCN’s sophisticated direct selling methods.
NCN will focus intially on weight management, sports performance,
libido and baby boomer general health.
Institute of Nutritional Medicine and Cardiovascular Research
Strategic alliance with the Institute of Nutritional Medicine and Cardiovascular ResearchNCN Beverages, LLC is proud to announce an exclusive agreement
in principle with the Institute of Nutritional Medicine and Cardiovas-
cular Research, based in Winter Park, Florida. Over more than 20
years, the Institute has generated proprietary clinical research that
has identified key findings about weight management and obesity,
sports and fitness performance, libido, stress and general health.
Russ Scala, the Institute’s founder, is a world class health profes-
sional and a patient consultant/educator/advocate who oversees
the Institute with a team of physicians, implementing customized
metabolic rehabilitation programs for CEOs, professional athletes,
obesity, cardiac, diabetes, and brain injury patients and others.
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B E V E R A G E S , L L C
We put all the pieces together
market research
developbusiness opportunity
branding & packaging
product development
pricingstrategy
productionplacement
people & management
projections
proof of concept
scale up
promotion
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B E V E R A G E S , L L C
We put all the pieces together
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NCN Beverages, LLC was founded by a core world class beverage
team. We are dedicated to bringing healthy, functional and good for you beverages
to market. Our objective is to acquire innovative beverage, supplement and related
businesses that have not achieved their potential, building upon their existing busi-
nesses by enhancing their products, improving their sales and marketing strategies
and adding the NCN product lines to provide efficient, sustainable growth.
Corporate Core Values
Innovative - Highly dynamic veteran staff that carefully follows consumer
trends and science-based supplements. An internal product development
lab and packaging expertise that can quickly develop and launch new,
efficacious beverages.
Knowledgeable - A great communicator on the subject of weight
management, sports nutrition and helping people achieve their goals.
Trustworthy - A company the consumer can trust in the formulation of healthy
good for you weight management drinks and other functional beverages.
Quality - Strong familiarity with good manufacturing practices and quality control.
Sales/Distribution and Marketing - Veteran nucleus that has excellent
relationships with specialty and mass market distributors.
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NCN Beverages Core Team
• NCN Beverages will deploy a cross functional team management style that will work in a collaborative fashion. • The Cross Functional team members will have core competencies in Research & Development, Design and Packaging, Operations, Manufacturing, Finance, Sales and Marketing.
Co-Founder/Chairman/Chief Technology Officer
Larry Alibrandi is a world-class inventor with over 30 years food and beverage consumer products experience. Larry has been an entrepreneur for the past 16 years and has invented and brought to market over 35 highly specialized beverages that have been launched in selected markets throughout the USA.
Larry operates from a high performance laboratory allowing him to customize innovative beverages quickly and effectively. Prior to being an entrepreneur, Larry worked in a research and development management capacity for global companies such as Unilever, Cadbury Schweppes and Borden Foods. He commercialized many beverages throughout the world in the United Kingdom, the Middle East, Africa, Spain, Italy, Canada and the USA.
Larry has a B.S. in Nutrition Science from Syracuse University.
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NCN Beverages Core Team (Continued)
Director Packaging and DesignSondra Greenspan is a world-class branding and package design expert. Sondra has created the branding and trade dress for all Urban Chic and Urban Fit products as well as supported the marketing and advertising initiatives.
Prior to being an entrepreneur, she was a Senior Art Director of PepsiCo for 20 years. Sondra created the brand packaging and support materials for many Pepsi brands including Pepsi, Diet Pepsi, Lipton Iced Tea, Stolichnaya Vodka and Aquafina. She also designed the NASCAR logo.
Sondra heads up design, packaging, marketing, advertising, promotional materials.
Sondra has a B.F.A. in Graphic Design from Pratt Institute.
E-Commerce/MarketingHolly Tully has over 20 years of experience in the natural products industry. Her career has been marked with numerous achievements. At Virgo Publishing’s natural products division, she created the most influential and profitable online community within the industry. Ms. Tully also successfully launched an eCommerce division for Wayne Gorsek, the founder of Vitacost.com. Recently, she led the eCommerce of Bodybuilding.com. During her time as its eCommerce director, Bodybuilding.com’s sales grew from $330 million to over $420 million.
Currently, Holly executive manages a global team that’s responsible for eCommerce revenue, digital marketing, PR and media relations, growth initiatives, creative services, branding, and content operations.
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NCN Beverages Core Team (Continued) National Sales ManagerMichael DiOrio built the Snapple distribution system that included over 300 mass market distributors. His career includes multiple other acheivements assembling DSD networks and exceeding sales goals with various start up brands. He has deep multi-channel distribution experience and is expert in grocery, drug, convenience, mass and club business channels. Mike has a B.S. in Science Business Administration from Rochester Institute of Technology.
Accountant/ControllerMichele Stefanelli is our CPA. She has over 29 years experience as cofounder of the South Florida accounting firm Stefanelli and Batalla, C.P.A., P.A.
Michele has a Business Management Degree from Florida Atlantic University.
Consultant/Proposed DirectorDr. Joe Dunne is a Senior Executive who consults with NCN Beverages on a as-needed basis. Joe has extensive experience in the global food ingredient and flavor industry. Currently Joe is Chairman of the Board, Food for Health, Ireland and Chairman/CEO of Westgate Biologicals, Ireland. Joe is former President of Cultor Food Science, a $400 Million global ingredient company and former President of Quest International, North American Division, a $180 Million food ingredient business.
Legal TeamMitchell J. Stier, corporate and securities transactional lawyer, Paramus, NJ (admitted to practice in New York).
Paul Bianco, Ph.D., Registered Patent Attorney, U.S. Patent & Trademark Office, Fleit Gibbons Gutman Bongini & Bianco P.L., Aventura, FL.