NCM David Kain 20 Group Presentation by ActivEngage
68
Connect. Engage. Convert.
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date post
11-Sep-2014 -
Category
Automotive
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Automotive 20 group presentation by ActivEngage for David Kain NCM 20 group.
Transcript of NCM David Kain 20 Group Presentation by ActivEngage
Connect. Engage. Convert.
My Story…
#Fail200 Monthly Leads
2% 1%2%
0%
95%
Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted
Website Lead Breakdown 2006
One Year Later…
#Win1680 Monthly Leads
6% 2%4%
2%
86%
Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted
Website Lead Breakdown 2007
+9%Conversion
Rate
300%Site Traffic
What is holding you
back?
Start Testing
Split Testing
Real World Example
Original Campaign
Treatment #1
Treatment #2
PRECOMMER
CE
Levels of Keyword Domination
70%of the link search users
click on are organic- not paid
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 Rank 7 Rank 8 Rank 9 Rank 10
0
5
10
15
20
25
30
60% of all organic clicksgo to the top threeorganic search results.
First P
age Only
75% of users never scroll past the first page of search results.
2011 Chevrolet Tahoe Boston
Flickr
Blog
YouTube
Content=ConversionGood
29.75%
Content Marketing
X
X
X
Dealerships that blog get
61% moreWebsite visitors
DECIDE ON A PRODUCT/SERVICE
REFINE CHOICES
GET SUPPORT/ANSWERS
DISCOVER PRODUCTS/SERVICES
ASSURE
INSPIRE A PURCHASE
EXECUTE A PURCHASE
21%
19%
19%
17%
14%
13%
7%
Blog articles Influence purchases
Source: Jupiter Research
Video Marketing
2 Minutes
1 out of every 8 minutes onlineis spent on Facebook
Website
Advertising
CRM
Website
Advertising
CRM
This is amazing!
Interest Targets, FOF
Direct Fan Ads
Email Marketing
ReTargeting
A
I
D
A
500 (Likes) Fans
65,000 Direct Influences
Social Influence
Website
Advertising
CRM
Social CRMis the future
Deliverability
One More Thing…
Live Chat
Text Number32665 (FBOOK)
MessageLike activengage
THIS PRESENTATION IS AVAILABLE ONLINE
WWW.SLIDESHARE.NET/ACTIVENGAGE
Todd L Smith
Chief Executive Officer
ActivEngage
800-441-7779
Twitter.com/activengage
