ActivEngage Presentation
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ⓒ 2011 ActivEngage Inc. All Rights Reserved.
Are You Chatting???
The Shift
Informational to Conversational Premier hosted LIVE automotive chat solution with
people in Orlando and Las Vegas We proactively engage every visitor to your dealership
website and act as a virtual assistant We offer a unique prequalifying system to get your
website shoppers engaged and talking
Why Chat?
Solves a Problem as the average dealer receives 5,000 Unique Visitors 150 Leads 4,850 Missed Opportunities
Why Chat?
4,850 Missed Opportunities
Simple Math
Total Visitor Count Minus Out Leads Generated From Your Site Take Anonymous Visitor Total Multiply 2% (.02) Take The Number of Chat Multiply 10% (.10) = Expected Number of Increased Sales
Connecting With Site Visitors
Customized
Invitations
Right Message
Right Time
Rich Media Consumer Experience
Video Meet & Greet
Connecting With Site Visitors 6 Second Rule Our Virtual Sales Assistants
will begin conversation with your customers within 6 seconds of them initiating a chat.
Translate into 16 Languages
Connecting With Site Visitors Dedicated Staff
Highly trained Virtual Sales Assistants work as a member of your team.
We continually train staff on product knowledge and your individual stores promotions or specials to ensure a seamless chat experience for the website shopper
Active Listening Steering the conversation Two Option Sales Approach
Connecting With Site Visitors
MinutesIs our average chat length
Connecting With Site Visitors I don’t mean to interrupt Would you like assistance with that We have additional information on that vehicle if you
would like it Are you looking for new or pre-owned
Prospect Detection
Prospects visiting a Site
Connecting With Site Visitors Right Messaging Right Time
Connecting With Site Visitors
Shopper Questions
Availability Pricing Questions Rebates & Incentive Information Service Related Conversations
Shop With Me Technology
Four Step Conversion Process Establish Rapport Steer the Conversation Give options Provide Information
Recap 6 Seconds Rule 8 Minutes average Chat Length Convert 2-3% of visitors to a Chat 80% of Chats convert to leads 12%-17% will set an appointment on the first chat
Connecting With Site Visitors
FaceBook Application ebay Integration Craigslist Integration News Letter Integration
Social Media Integration
IntegrationTouch Points
Mobile Application
Ability to chat directly from your mobile device
Management Oversight
Chat Reviews Process Improvements Real-Time Chat Monitoring with Whisper Conversational Adjustment
Trend Spotting in Chat Sessions Keywords Click Paths GEO-IP
Reports
Real-Time Shopper Data
Chat Conversion Metrics
2-3% Website Visitors Engage in a Conversation 80% 3 Point Data Capture
Full Name Email Phone
Extended Data Product of Interest 82%-91% Trade Information 68%-74% Appointment Set 12%-17%
Typical Dealership Breakdown 5000 Unique Visitors 150 Leads Per Month 4850 Anonymous Opportunities 97-145 Chat Per Month 2%-3% 78-116 Additional Leads 80%
ActivDashboard
Question
Todd [email protected]