2015 COLLEGE FOOTBALL

A guide to local advertising opportunities

CONFERENCE CALL

NCAA BOWL SUBDIVISION FOOTBALL INCLUDES 123 TEAMS FROM 11 MARQUEE CONFERENCES:

From coast to coast, NCAA Football draws in passionate and loyal fans to the time-honored competition.

WHAT YOU NEED TO KNOW

NCAA FOOTBALL HEADLINESA landmark season drives fan engagement and ratings success.

• The Ohio State Buckeyes were named 2014 NCAA National Champions after beating the Oregon Ducks in the 1st ever College Football Playoff National Championship by the score of 42-20.

• According to Nielsen, 33.4 million viewers watched the National Championship game on ESPN, setting a cable television record for ratings with an 18.5 Nielsen rating.

• Ohio State advanced to the title game after upsetting the Alabama Crimson Tide in the Sugar Bowl 42-35, and Oregon made it to the championship game after beating the previously unbeaten Florida State Seminoles in the Rose Bowl 59-20.

• Oregon quarterback Marcus Mariota won the 2014 Heisman Trophy, beating out finalists Amari Cooper of Alabama and Melvin Gordon of Wisconsin.

The conversation around College Football reaches new heights.

IT’S GAME TIME

GAMES AND POST-SEASON

THE BOWL CHAMPIONSHIP SERIES (BCS)Top teams play in different bowl games throughout the country, depending on their records, giving advertisers additional opportunities to connect with this audience in the important fourth-quarter shopping season.

The NCAA teams will play between 10 and 13 games in a season, each match-up becoming appointment-viewing television for NCAA fans.

THE NATIONAL CHAMPIONSHIPThe College Football Playoff National Championship is the bowl game that determines the national champion of NCAA Division I FBS college football. Fans will connect with the excitement online as much as they do on-air during this exciting time.

Advertisers have game-winning opportunities to connect with the history and pageantry of College Football.

WHO’S WATCHING

A LOOK AT NCAA FOOTBALL FANS

College Football attracts affluent and well-educated viewers who are more likely to…• Have a post graduate degree (125 index)• Have household income of $250,000+ (1269 index)• Buy a house, condo, or co-op (116 index)• Have an occupation in management/business/financial ops (120 index)

THOSE VERY INTERESTED IN COLLEGE FOOTBALL ARE:

Women32%

Men 68%

Series10%

10%

20%

30%

11%

17% 17%19%

16%

20%

18-24 25-34 35-44 45-54 55-64 65+

Gender Base: Adults 18+

Source: Scarborough USA Plus Au13- Se14, Total Survey Area, Adults 18+. Target Definition: Level of interest in college football: VeryPopulation Estimates: Universe = 242;977,984, Target = 43,544,511 (17.9% of Universe).

College GameDay Better Call Saul

The Walking Dead First Take

The Comedy Central Roast

WWE Monday Night Raw

• Twitter users logged 7.9M tweets around ESPN during the regular season and a whopping 3.9M during the 2015 National Championship game.

• ESPN2 programming garnered 2.3M tweets from twitter users to add to the tally. SEC Network launched in the fall of 2014 and College Football was the networks #1 sport with 1.5M tweets.

• Fox Sports 1 scored a touchdown with twitter users logging 1.1M tweets during the regular season.

• Savvy marketing plans leverage the engagement of the social audience by extending their message into complementary programming.

1. Source: Millward Brown Digital + Twitter, December 2013Source: SocialGuide Inc. Affinity Report: August 2014 - January 2015. College Football Pulled 4/24/15.

NETWORKS & PROGRAMS

SOCIAL TV ENGAGEMENTPeople who tweeted about NCAA Football also tweeted about these:

GENRES CATEGORIES

Comedy

Drama

Reality

Sports talk

News

Horror

NCAA FOOTBALL PASSES THE COMPETITION ON TWITTER LAST SEASON.

LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE

Programming with a strong social presence increases ad recall by up to 33%.1

YOUR NCAA FOOTBALL ON-AIR OPPORTUNITY

SEASONSaturday, August 29th

to

Monday, January 11th

Target Demo: M35+, M55+

Regular Season Bowl Games Championship Game

National Household Rating

0.8 3.8 18.1

Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national program averages from 2014 season and are subject to change; actual performance may vary by market, episode, etc.

The 2015 NCAA Football season is scheduled to begin on cable Saturday, August 29th on ESPN. As one of

the most popular sports in the United States, a host of cable networks will air the games from some of today’s

marquee conferences. To complement the live games, support programming returns with College Game Day,

airing Saturday mornings on ESPN. NCAA Football continues its’ rise on social media with huge twitter ratings.

The 2014 National Championship game logged 3.9 million tweets for ESPN.

• Regular Season: Saturday, August 29 - Friday, December 18, ESPN Networks, FS1&2, NBSSN, CBSSN

• Bowl Games: Saturday, December 19 - Saturday, January 2, 2016, CBSSN, ESPN

• National Championship: Monday, January 11, 2016, ESPN

LEARN MORE

1-855-755-2691 FACEBOOK TWITTER LINKEDINE-MAIL

CLICK BELOW TO CONNECT WITH COX MEDIA: