2015 NCAA Division I Football Bowl Subdivision National

1 | P a g e

Major Events Reimbursement Program

Report on the 2015 NCAA Division I Football Bowl

Subdivision National Championship

Date of Event: January 12, 2015

Report Publish Date: July 25, 2016

2 | P a g e

BACKGROUND

The Major Events Reimbursement Program (formerly the "Major Events Trust Fund") permits local

governments and local organizing committees to apply to the State for the establishment of a Major

Events Reimbursement Fund to help pay for certain eligible costs associated with conducting

specifically-named major events if all statutory and administrative requirements are met pursuant to

Article 5190.14, Section 5A, Vernon’s Texas Civil Statutes. The fund established for each event consists

of amounts deposited by the State and local government of the estimated incremental increase in tax

receipts, as determined by the State, that are directly attributable to the preparation for and

presentation of the event for a one-year period. The period begins two months before the date of the

event and continues for ten months thereafter. In accordance with statute, the estimated increase in tax

receipts is limited to amounts collected within a designated market area, and only to amounts collected

from five specific tax types.

The Legislature transferred the administration of the program from the Texas Comptroller of Public

Accounts (“Comptroller’s Office”) to the Economic Development and Tourism Office within the Office of

the Governor (“OOG”) during the 84th Legislative Session, with an effective date of September 1, 2015.

A number of major events that were initially approved for reimbursement by the Comptroller's Office

were transferred to the Office of the Governor for the final disbursement of funds and administrative

close-out. As part of these duties, Article 5190.14, Section 5A(w) requires the Office of the Governor to

use existing resources to complete a post-event study in the market area of eligible major events.

This post-event economic impact study provides the best available information regarding the direct tax

effects of the 2015 NCAA Division I Football Bowl Subdivision National Championship Game.

SUMMARY OF EVENT

The 2015 NCAA Division I Football Bowl Subdivision National Championship Game (the "event")

between the Ohio State Buckeyes and Oregon Ducks was held on January 12, 2015 at AT&T Stadium in

Arlington. The NCAA was the Site Selection Organization for the event. A Site Selection Letter was

submitted to the Comptroller’s Office as a part of the application to the program. See Appendix A for the

application, including the Site Selection Letter.

According to the attendance report provided to the Comptroller’s Office by Stadium Events Organizing

Committee, the Local Organizing Committee (LOC) for the event, the total attendance was 85,689. This

total attendance included fans, athletes, coaches, press, staff, and other non-ticketed but credentialed

attendees. The LOC further estimated that 66 percent of the total attendees, or 56,249, were from out-

of-state; this OOG report makes no assumptions about the accuracy of this reported estimate.

METHODOLOGY

The methodology established to determine the direct tax effects of the event by the OOG began with

collecting tax data for the five applicable taxes for the most precise period available. Collection of

information requires interagency cooperation. Some tax data is available for a monthly period and by

city or county. However, some taxes are collected statewide and are only reported quarterly or annually.

https://texaswideopenforbusiness.com/sites/default/files/docs/CV.83.10.htm#5190.14

3 | P a g e

Since daily tax collection data is unavailable, specific taxes collected for only the days during which the

event occurred cannot be determined. After collecting the available data, the OOG compared the tax

information for the month of the event in the market area to the same month of years prior to the

event. Comparing data from the event to the same time period of the following year cannot be done

since the report is due prior to the following year’s data being available. The OOG assessed other

factors that could also affect the tax data. Some of the factors include: population growth, crowding out

effects, other events being held in the market area during January 2014 (the year prior to the event

being held), or different events held in the market area during January 2015 (the month the event was

held). Crowding out can include locals leaving town or staying home to avoid frequented businesses due

to the influx of visitors. The OOG does not have information available regarding events that do not apply

to any of the Events Trust Fund programs to factor into the comparison. These reasons prevent the OOG

from determining the actual amount of incremental tax increases of the 2015 NCAA Division I Football

Bowl Subdivision National Championship Game utilizing existing resources.

APPLICABLE STATE TAXES

In accordance with the Major Events Reimbursement Program statute, the estimated increase in tax

receipts attributed to major events are limited to amounts collected within a designated market area,

and only to amounts collected from five specific tax types. The five state taxes are: 1) state sales and use

taxes; 2) hotel occupancy taxes; 3) mixed beverage taxes; 4) motor vehicle rental taxes; and 5)

wholesale alcoholic beverage taxes. Information on each of these tax types are summarized as follows:

Sales & Use Tax The sales and use tax rate of 6.25 percent is assessed on all tangible personal property and certain

services. The sales and use tax is collected by the Comptroller’s Office either monthly, quarterly, or

annually based on certain qualifications. Since the period of collection varies by business, determining

the taxes directly attributable to the event is not attainable. This report reflects that data for the

quarter. This tax is also likely to be affected by crowding out.

Hotel Occupancy Tax The state hotel tax rate is 6.0 percent and is collected on either a monthly or quarterly basis. The

Comptroller’s Office collects only the state tax portion of the hotel tax, while cities and counties are

primarily responsible for collecting their own local hotel taxes. Similar to sales and use tax, the variation

of periods that the tax is collected from businesses results in an indeterminable incremental tax increase

as a result of the event. Most hotels report monthly, therefore, this report reflects the monthly data.

Motor Vehicle Rental Tax The motor vehicle gross rental receipts tax is imposed on motor vehicle rentals. The tax rate is based on

the length of the rental contract listed below:

10% for contracts of 1-30 days

6.25% for contracts exceeding 30 days but no longer than 180 days.

Not all cities collect a local tax for car rental, and taxes are collected from the rental company for all

rentals across the state, not by city or county. Additionally, a car might be rented from several locations

4 | P a g e

for the event. For these reasons, the motor vehicle rental taxes leveraged in a period cannot be isolated

and directly attributed to the event.

Mixed Beverage Tax The gross receipts tax of 6.70 percent is charged with the sale of mixed beverages on the amount

received from the sale, preparation, or service from the sale of an alcoholic beverage that is consumed

on the premises of the mixed beverage permittee. The mixed beverage sales tax of 8.25 percent is

imposed on the person or organization holding the mixed beverage permit and not the customer. This

tax is collected monthly, but since the mixed beverage sales tax is imposed on the mixed beverage

permit holder, it may not be added to the selling price as a separate charge and may not be “backed

out” from the amount received. This can result in an inaccurate reporting of spending on mixed

beverages by event attendees.

Title 5 ABC Tax Tax rates vary depending on beverage type and alcohol content. The Texas Alcoholic Beverage

Commission (TABC) Tax Division receives and processes monthly excise tax reports. Manufacturers of

alcoholic beverages may only sell to wholesalers/distributors and the wholesalers/distributors may, in

turn, sell only to the retailers. Alcoholic beverages become taxable when the beverages are sold at the

retail level, and data for tax collection is only available at a state level. Additionally, the Title 5 ABC tax

and the mixed beverage tax are likely to be affected by crowding out, resulting in an unmeasurable

effect of the event on these taxes.

TOTAL INCREMENTAL INCREASE IN STATE TAX RECEIPTS

The Major Events Reimbursement Program statute requires the OOG to provide an estimate for the

incremental increases in tax receipts expected to be generated by the event based on the five specified

tax-types. For this event, the estimate was provided by the Comptroller’s Office and was comprised of

both Primary Direct Spending and Secondary Direct Spending (including indirect and induced). The total

estimated incremental increase to the state was $9,249,416. Based on this amount, the Applicant was

required to submit a local share of $1,479,907, resulting in a total trust fund of $10,729,323 (See

Appendix B).

The breakdown of the estimated incremental increase of state taxes from the Primary and Secondary

Direct Spending are shown below:

Note: The table does not include $375,702 in sales taxes from ticket sales, which the Comptroller’s Office has

determined to have no secondary economic impact in Texas.

Spending Taxes Spending Taxes Spending Taxes

Hotels and motels, including casino hotels $24,628,740 $1,477,724 $11,628,852 $510,284 $11,892,294 $691,267

Eating and Drinking Establishments $19,173,908 $1,198,369 $8,467,333 $421,259 $9,726,364 $565,222

Alcoholic Beverages (Mixed & Title 5 ABC) $5,614,386 $418,152 $2,479,353 $123,351 $2,848,014 $165,505

Event Expenses $126,278 $7,863 $895,114 $38,052 $779,836 $45,378

Auto Rental $2,027,388 $202,739 $9,481,619 $473,223 $15,765,903 $916,072

Shopping and Entertainment (Aggregated) $25,766,328 $1,610,396 $50,062 $2,841 $103,487 $6,019

TOTAL $77,337,028 $4,915,243 $33,002,333 $1,569,009 $41,115,898 $2,389,463

Primary - DirectType of Expenditure

Secondary - Indirect Secondary - Induced

5 | P a g e

Primary Spending was estimated by the Comptroller's Office based on projected attendance and

projected event spending. Estimated attendee spending was broken down by five (5) expenditure

categories: Food and Beverage (Sales & Use Tax); Entertainment and Shopping (Sales & Use Tax);

Lodging (Hotel Occupancy Tax); Rental Car (Car Rental Tax); and Alcohol (Mixed Beverage and Title 5

ABC taxes). The estimated incremental increases in state and local taxes were then calculated for each

spending category. The Comptroller’s Office defined the market areas for the event as Dallas and

Tarrant counties.

Secondary Spending estimates were derived by the Comptroller's Office by inputting the results of the

corresponding expenditure categories from estimated Direct Spending, along with a NAICS industry

code, into the IMPLAN economic modeling software platform. The Comptroller's Office used the

IMPLAN model to develop estimated tax impacts for Secondary Spending. For developing its estimated

Secondary Spending, the Comptroller's Office used a statewide market area instead of the

Dallas/Tarrant counties market area.

The Comptroller’s estimated incremental total tax increase to the State was $9,249,416. In order to

maintain state-to-local share ratio of 6.25:1, the endorsing local community was required to deposit its

share of $1,479,907 to the Events Trust Fund in order to receive the maximum state contribution.

STATE TAX RECEIPT IMPACTS FROM DIRECT SPENDING

The following table is based on the best information the OOG was able to gather on tax receipts for the

five tax-types specified in the Events Reimbursement Fund statute. The chart shows amounts for

February 2015 since the event occurred in January and taxes are collected in the month following the

event. Four of five tax types in the market area saw an increase in receipts when comparing tax receipts

around the time period when the event was held with the same time period the year before. However,

changes in tax receipts cannot reliably be attributed to any particular event.

Sales Tax

2014 Q1 2015 Q1 Difference

Dallas $715,732,474.75 $756,735,613.00 $41,003,138.25

Tarrant $371,987,795.63 $362,479,373.94 ($9,508,421.69)

Total Market Area $1,087,720,270.38 $1,119,214,986.94 $31,494,716.56

Hotel Occupancy

February 2014 February 2015 Difference

Dallas $5,700,481 $6,653,525 $953,044

Tarrant $3,244,607 $3,552,468 $307,861

Total Market Area $8,945,088 $10,205,993 $1,260,905

Car Rental


State of Texas $14,983,870 $15,898,318 $914,449

Mixed Beverage - 1. Gross Receipts and 2. Mixed Beverage Sales Tax


Dallas $10,378,690 $11,023,723 $645,034

Tarrant $6,506,119 $6,584,117 $77,999

Total Market Area $16,884,808 $17,607,841 $723,032

6 | P a g e

Title 5 ABC


State of Texas $15,625,074.75 $15,191,933.00 ($433,141.75)

EVENT DEADLINES RELATED TO PROGRAM

The following program deadlines were verified to have been completed as follows (see Appendix C for

documentation):

Application Received (including Site Selection letter): 06/03/14

o Deadline: 11/28/2014, or no later than 45 days prior to the event

Event Support Contract Received: 12/23/14

o Deadline: 1/12/2015, or prior to the event

Attendance Certification Received: 02/12/15

o Deadline: 2/16/2015, or no later than 45 days after the event

Local Share Received: 04/07/15

o Deadline: 4/12/2015, or no later than 90 days after the event

Disbursement Request Received: 06/12/15

Deadline: 7/11/2015, or no later than 180 days after the event

CONCLUSION

Given the available data and constrained to the use of existing resources, it is unlikely that the economic

impact directly attributable to the preparation and presentation of the event is measurable with any

reasonable degree of accuracy. Using available resources, the data is inconclusive in determining the

actual economic impact of the event. Neither a positive nor negative impact is determinable since the

tax information provided showed both increases and decreases in taxes collected. The available and

reported tax data cannot reliably be attributed to any particular event, while some data cannot even be

attributed to any particular market area. The economic variables and limited detail of tax and

participant data make it impossible to isolate the incremental tax generated by one particular event to

the Texas economy. The development of a reasonably accurate economic impact study requires data

state government cannot feasibly capture, such as the actual number of out-of-state-visitors

attributable to the event, the actual per-day spending by each event attendee for each of the five

allowable tax types, and the length of stay of each attendee. The OOG will continue to examine the

collection and reporting of information relating to these major events in an effort to identify options for

improvement in data collection to ensure that the purposes of the statutory post-event reporting

requirement can be achieved.

APPENDIX A

VIA ELECTRONIC MAIL

May 23, 2014

Deputy Comptroller Texas Comptroller of Public Accounts 111 E. 17th Street Austin, Texas 78774 Dear Deputy Comptroller: This letter is to confirm that the College Football Playoff (CFP) national championship game is an NCAA certified postseason bowl game. In that regard, the CFP is empowered to determine the championship of the NCAA Division I Football Bowl Subdivision (FBS) for 2015 as well as the site for that event. Postseason bowls are an extra contest played after the end of the regular season and for student-athletes involve additional practice time, physical dedication, risk of injury and, consequently, require NCAA authorization and regulation to protect student-athlete safety and well-being. The purpose of NCAA bowl certification is to ensure that the bowls reflect the collegiate model of intercollegiate athletics. In that context, the NCAA and its members have a strong interest in assuring the bowls are governed with integrity, that they are managed in a way that is consistent with student-athlete welfare, and that their commercial, promotional and sponsorship activities are consistent with the values associated with collegiate sports. Regarding the CFP, beginning with the 2014 college football season, the conferences and independent institutions that compete in the NCAA Division I FBS begin a new postseason system (replacing the Bowl Championship Series) to determine the national champion. As part of this new system, The CFP has the authority to select the site for the National Championship Game. The inaugural National Championship Game has been certified by the NCAA and will be held on January 12, 2015, and we understand that The CFP has selected AT&T Stadium in Arlington, Texas to host the National Championship Game and that related activities will be held in Arlington and Dallas, Texas. I hope that this clarifies the NCAA’s role in postseason bowl certification as well as the CFP’s authority to determine the national championship game site. Sincerely,

Damani J. Leech Managing Director of Championships and Alliances DL:ajg cc: Rick Baker, AT&T Cotton Bowl

© 2014 UHY Advisors FLVS, Inc.

TEXAS MAJOR EVENTS TRUST FUND TAX IMPACT ANALYSIS

2015 NCAA Division I Football Bowl Subdivision National Championship

UHY ADVISORS FLVS, INC.

Prepared for Stadium Events Organizing Committee

April 17, 2014

Contents

I. OVERVIEW OF ASSIGNMENT ............................................................................................................................ 1

II. SUMMARY OF OPINIONS .................................................................................................................................. 1

III. QUALIFICATIONS ............................................................................................................................................... 3

IV. BACKGROUND ................................................................................................................................................... 4

V. METHODOLOGY .............................................................................................................................................. 11

A. Measurement Area .................................................................................................................................... 11

B. Incremental Taxes ...................................................................................................................................... 12

C. National Economy ...................................................................................................................................... 12

D. Texas Regional Economy ............................................................................................................................ 14

VI. INPUTS AND ASSUMPTIONS ........................................................................................................................... 15

A. Attendance and Origins of Visitors ............................................................................................................. 15

B. Hotel Block and Length of Stay ................................................................................................................... 24

C. Spending Assumptions ............................................................................................................................... 26

VII. DETERMINATION OF INCREMENTAL TAXES FROM VISITORS ..................................................................... 29

A. Determination of Hotel Nights for Visitors................................................................................................. 30

B. Spending on Hotels by Visitors ................................................................................................................... 31

C. Other Spending by Visitors ......................................................................................................................... 31

D. Determination of Incremental Taxes on Ticket Purchases ......................................................................... 34

E. Event Spending by LOC ............................................................................................................................... 34

VIII. CONCLUSION .............................................................................................................................................. 35

© 2014 UHY Advisors FLVS, Inc.

TAX IMPACT ANALYSIS

I. OVERVIEW OF ASSIGNMENT

The firm UHY Advisors FLVS, Inc. (“UHY”) has been retained by Stadium Events Organizing

Committee (the “LOC”) to estimate the incremental increase in tax revenues to the State of

Texas and the Cities of Arlington and Dallas from visitors directly attributable to the 2015

NCAA Division I Football Bowl Subdivision National Championship (“Championship Game”).

We understand that this information will be provided to the Texas Comptroller of Public

Accounts (the “Comptroller”) as information on which it will make a determination under Tex.

Rev. Civ. Stat. art. 5190.14, Section 5A (the “Act”).

To perform our study of the tax impact of the Championship Game we rely on the accuracy and

reliability of various pieces of information and estimates supplied by the staff at the LOC. While

we analyzed, tested and otherwise investigated the information supplied by LOC and the

information we gathered from other sources, our engagement was not designed to disclose errors,

irregularities, etc. that may exist.

II. SUMMARY OF OPINIONS

Based upon our review of the information available related to this matter, we determine:

The estimated incremental increase in qualifying tax revenue under the Act is

$13,917,474 for the State of Texas and $2,226,796 for the City of Arlington and the City

of Dallas combined. This is a total of $16,144,270.

The anticipated increase in tax revenue to the State of Texas associated with visitor

spending at the Championship Game is $13,917,474. The anticipated eligible taxes

associated with direct spending are $10,535,042. The anticipated eligible taxes associated

with indirect spending are $2,038,819. The anticipated eligible taxes associated with

induced spending are $1,343,612.

Tax Impact Analysis – UHY Advisors FLVS, Inc. April 17, 2014

2

The anticipated increase in tax revenue to the City of Arlington associated with visitor


associated with direct spending are $871,506. The anticipated eligible taxes associated

with indirect spending are $102,684. The anticipated eligible taxes associated with

induced spending are $76,171.

The anticipated increase in tax revenue to the City of Dallas associated with visitor


associated with direct spending are $3,446,246. The anticipated eligible taxes associated

with indirect spending are $661,786. The anticipated eligible taxes associated with

induced spending are $346,867.

The anticipated total spending in the State of Texas associated with visitors at the

Championship Game is $308,614,292. The anticipated direct spending that generates the

incremental tax revenue discussed in this analysis is $173,581,930. The anticipated

indirect spending that generates the incremental tax revenue discussed in this analysis is

$62,890,769. The anticipated induced spending that generates the incremental tax

revenue discussed in this analysis is $72,141,592.

The anticipated total spending in the City of Arlington associated with visitors at the




$7,768,835. The anticipated induced spending that generates the incremental tax revenue

discussed in this analysis is $11,056,233.

The anticipated total spending in the City of Dallas associated with visitors at the




$33,074,266. The anticipated induced spending that generates the incremental tax

revenue discussed in this analysis is $31,765,782.


3

Our calculations are summarized on Attachments 1 through 8.

III. QUALIFICATIONS

UHY Advisors is ranked as one of the Top 25 professional services firms by Accounting Today

and is part of UHY International which has over 250 affiliate offices strategically located in the

key business centers of more than 80 countries throughout the world. UHY provides assurance

services, tax services, and consulting services to corporations, government institutions, and

attorneys in a variety of different settings.

UHY’s national operating model offers service teams that have expertise in key industries

including energy; manufacturing; retail and distribution; healthcare; technology; construction;

dealerships; education and not-for-profit; entertainment and sports; financial services;

government services; professional services; and real estate. Our consulting service offerings

include forensic accounting, economic analyses, litigation support, business valuation services,

tax compliance and consulting, expatriate services, internal audit, flexible staffing, strategy,

technology consulting, and Sarbanes-Oxley compliance work.

UHY engagement professionals have enjoyed significant professional recognition and

certification for professional development by national organizations such as the American

Institute of Certified Public Accountants, Association of Certified Fraud Examiners, National

Association of Certified Valuation Analysts, and American Society of Appraisers. In addition,

many of our professionals hold advanced degrees including Ph.D.’s, MBA’s, and Master’s

degrees in finance, economics, law, and accounting. We have staff members who possess a deep

understanding of valuation, information retrieval and fact gathering, dispute resolution and

economic consulting assignments. We have previously prepared a tax impact analysis under the

Act for the 2014 NCAA Men’s Final Four. We have also prepared tax impact analyses for Major

League Soccer’s 2010 All-Star Game, the 2013 and 2014 Cotton Bowl, the 2013 and 2014 Shell

and Pennzoil Grand Prix of Houston, and the 2013 NCAA Men’s Basketball South Regionals.

This report was prepared by Dr. James Woods and Mr. Chris Johnson and other professionals at

UHY working under their supervision. Dr. Woods’ and Mr. Johnson’s resumes are attached as

Exhibit A.


4

IV. BACKGROUND

NCAA college football is one of the most popular sports in America; in fact, a recent poll

indicated that NCAA college football is the second most popular sport in the country, with only

the NFL ahead of the sport in terms of popularity.1 NCAA college football is divided into three

divisions: Division I, Division II and Division III. NCAA Division I college football is further

subdivided into Division I Football Bowl Subdivision (“FBS”) and Division I Football

Championship Subdivision (“FCS”). Of these divisions, the FBS generally consists of the biggest

and most popular football programs and receives the most television and multimedia coverage.

The FBS regular season begins near the end of August and runs through the middle of

December. Following the regular season there are 35 bowl games (including the national

championship game) which serve as the “post-season” for the FBS. The bowl games have

various levels of prestige and there is a complex system for determining which teams play in

which bowls. Since the bowls commonly sign contracts with different conferences within the

FBS that tie the particular bowls to specific conferences, the prestige level of the bowl is

determined by the prestige of the conferences the bowl selects teams from and the ranking of the

teams that participate in the bowl. In general, to be eligible for bowl games, a team must not

have a losing record (a record of 6-6 or better), which ensures the best 70 teams in the country

participate in bowls.2

Prior to the 2014–2015 season, the FBS national championship was determined in the final bowl

game which was played in early January. The game was played by the number one and number

two seeded teams of the FBS as determined by the rankings provided by the Bowl Championship

Series (“BCS”). The BCS was “a five-game showcase of college football designed to ensure that

the two top-rated teams in the country met in the national championship game, while creating

exciting and competitive matchups among eight other highly rated teams in four other games.”3

The BCS National Championship Game was played on a rotating basis at the Tostitos Fiesta

Bowl (“Fiesta Bowl”) in Arizona, the Discover Orange Bowl (“Orange Bowl”) in Florida, the

1 http://www.cbssports.com/mcc/blogs/entry/24156338/34585550. 2 http://www.ncaa.org/wps/wcm/connect/public/NCAA/Championships/Postseason+Football/. 3 http://www.bcsfootball.org/news/story?id=4809793.


5

Rose Bowl in California and the Allstate Sugar Bowl (“Sugar Bowl”) in Louisiana. The national

championship was held in addition to the existing bowl on the Monday following the bowl game.

The BCS was managed by the NCAA FBS conferences and the University of Notre Dame. The

BCS determined the top teams through a formulaic ranking system. The BCS issued standings of

the top 25 FBS teams throughout the season. The rankings were based principally on on-field

performance. There were three equally weighted components of the rankings, The Harris

Interactive College Football Poll (the “Harris Poll”), the USA Today Coaches Poll (the “Coaches

Poll”), and six computer ranking systems (which were consolidated into a single input). The

Harris Poll was a panel of 115 participants that were former coaches, student-athletes,

administrators and media representatives.4 The Coaches Poll was a panel of 62 head coaches at

FBS schools chosen by random draw from a pool of coaches willing to participate in the Poll.5

The six different computer ranking systems primarily judged teams on win-loss records and

strength of schedule, giving some consideration to the location of games. Each ranking system

had its own specific nuances and commonly ranked the teams in slightly different orders. The

results of the human polls and the computer rankings were equally weighted and then used to

determine the BCS standings.6

Until the 2014-2015 season, the FBS was the only major college sport without a playoff system

to determine the national champion. Beginning with the 2014-2015 season, a four-team playoff

series will be instituted to determine the national champion. This new system and the group

overseeing the NCAA FBS playoff system is called The College Football Playoff (“CFP”). The

game determining the national champion will be called the Championship Game. Four teams

from the FBS will participate in the playoffs.

The teams participating in the playoff will be chosen by the selection committee of CFP. The

current selection committee consists of 13 members and includes 10 people who played NCAA

college football, two former top-level university administrators, five current athletic directors,

three members of the College Football Hall of Fame, three former NCAA college football head

coaches, a former United Stated Secretary of State, a former member of Congress and a retired

4 http://www.bcsfootball.org/news/story?id=4809793. 5 http://www.usatoday.com/sports/ncaaf/polls/. 6 http://www.bcsfootball.org/news/story?id=4819597.


6

three-star general. The selection committee will have more flexibility in choosing the teams

advancing to the playoffs than existed under the fixed BCS ranking system. While the BCS

followed an equal weighting of polls and an aggregate of computer models, the “selection

committee members for the new playoff will have flexibility to examine whatever data they

believe is relevant to inform their decisions.”7 Currently, specific criteria for team selection has

not been announced, but it is indicated that “teams will be chosen based on several factors

including conference championships, strength of schedule, head-to-head competition, comparing

common opponents and injuries.”8

The semifinals of the playoff games will be played on the same day each year either December

31 or January 1.9 In the semifinals, the number one seed will play the number four seed and the

number two seed will play the number three seed.10 The semifinals will be hosted on a rotating

basis in pairs at the Sugar Bowl in New Orleans and the Rose Bowl in Pasadena, the Orange

Bowl in Miami and the AT&T Cotton Bowl Classic (“Cotton Bowl”) in Arlington, or the Chick-

fil-A Bowl in Atlanta and the Fiesta Bowl in Glendale.11 In the years a bowl hosts a semifinal

game, the regular bowl game scheduled at that location will not be played.12 The four bowls in

the semifinal rotation that are not hosting a semifinal that year are expected to host other highly

rated teams in their bowls or honor existing contracts with conferences. All six bowl games,

including the semifinals, will be played in triple-header formats.13 In short, it is expected that

these six games will provide fans with high quality games over the New Year’s holiday.

The Championship Game will be played in prime time on a Monday night that is at least a week

after the six bowl games are played over the New Year’s holiday. Unlike the semifinals, which

will be played at predetermined locations on a rotating basis, the Championship Game will be in

a different city each year. The cities hosting the Championship Game will be selected through a

7 http://www.collegefootballplayoff.com/story?id=9825420. 8 http://www.usatoday.com/story/sports/ncaaf/2013/10/16/college-football-playoff-selection-committee-

criteria/2995953/. 9 http://www.collegefootballplayoff.com/. 10 http://www.collegefootballplayoff.com/story?id=9202762. 11 http://www.collegefootballplayoff.com/. 12 http://www.collegefootballplayoff.com/. 13 http://sportsillustrated.cnn.com/college-football/news/20130424/breaking-down-the-new-college-football-playoff-

system/.


7

bidding process similar to the process used to select the location for other major events such as

the NCAA Men’s Final Four and the Super Bowl.14 Requirements for bidding cities include a

stadium with a minimum capacity of 65,000 fans and a minimum availability of 12,000 hotel

rooms over multiple days.15 Cities hosting the semifinals will not be able to host the finals in the

same year.16

Sites for the first three Championship Games have been announced, with Arlington hosting the

2015 game, Glendale/Phoenix hosting the 2016 game and Tampa hosting the 2017 game. These

cities and surrounding communities routinely host mega events, such as the Super Bowl. For

example Arlington hosted the 2011 Super Bowl, Glendale/Phoenix hosted the 2008 Super Bowl,

and Tampa hosted the 2001 and 2009 Super Bowls. Other major events hosted by Arlington

include the 2010 NBA All-Star Game, the 2011 MLB World Series and the Cotton Bowl. Other

major events hosted by Glendale/Phoenix include the 2007 and 2011 BCS National

Championship Games, the 2009 NBA All-Star Game and the Fiesta Bowl. Other major events

hosted by Tampa include NFL playoff games in 2000, 2003, 2006 and 2008, the 2004 Stanley

Cup Finals and the Outback Bowl. This partial list of major events hosted by these cities

demonstrates that major events have been repeatedly held in these locations.

Television and multimedia coverage of college football and bowl games has grown over the

years. Currently, all 35 bowl games are televised in the United States. It is anticipated that the

playoff games will have a higher profile than the current bowl games, and ESPN has signed a 12-

year agreement to broadcast the Championship Game and the six bowl games that rotate hosting

duties of the semifinal games (regardless of whether the bowl hosts a semifinal game).

Additionally, the agreement grants ESPN exclusive rights to branded content throughout each

season, which includes the official team selection announcement. The agreement runs from the

2014–2015 season through the 2025-2026 season and is worth $5.64 billion in total or

14 http://www.collegefootballplayoff.com/story?id=9748601 and http://espn.go.com/college-football/story/_/id/8313784/bidding-process-college-football-playoff-begin-fall. 15 http://www.collegefootballplayoff.com/story?id=9748601 and

http://www.cbssports.com/collegefootball/writer/dennis-dodd/22115817/tampa-in-closer-than-you-thought-running-for-first-playoff-title-game.

16 http://theadvocate.com/sports/stateschools/6904537-123/new-orleans-bid-near-for.


8

approximately $470 million annually.17 Recognizing the importance of the sport, John Skipper,

the president of ESPN stated, “Because of college football’s widespread popularity and the

incredible passion of its fans, few events are more meaningful than these games.”18

Since college football has never had a playoff structure, anticipation for the playoffs is very high.

Neal Pilson, the founder and president of a consulting company specializing in sports television,

media and marketing has declared, “It will kind of be the Super Bowl’s healthy brother or sister,”

and “I call it the biggest American sports event that hasn’t happened yet.”19 Dennis Dodd, a

senior college football columnist at CBS Sports also commented on the expected draw of this

event:

How big is big? Bigger than the Final Four, eventually. Bigger than the World Series, possibly. Bigger than everything basically, except that Super Bowl. So big that a playoff is the biggest, baddest, gnarliest manifestation of the sport’s popularity in college football’s 143-year history.20

These thoughts were echoed by Bill Hancock, the former executive director of the BCS and the

current executive director of CFP, when discussing the Championship Game and the six bowls

that rotate the semifinals.

This will be must-watch TV for two days in a row.

The whole cultural nature of New Year’s Eve is going to change in this country. People are going to stay home from their parties to watch these games.21

The BCS National Championship Game has been an important annual sporting event. According

to Mr. Hancock:

The BCS Championship has been the second most-watched annual sports event in the United States, trailing only the Super Bowl, and the playoff game will rise to a

17 http://www.bcsfootball.org/news/story?id=8660281 and http://online.wsj.com/news/articles/SB10001424127887324851704578133223970790516. 18 http://www.bcsfootball.org/news/story?id=8660281. 19 http://www.cbssports.com/collegefootball/story/19482340/college-footballs-playoff-will-be-huge-and-everyone-

wants-a-piece-of-it. 20 http://www.cbssports.com/collegefootball/story/19482340/college-footballs-playoff-will-be-huge-and-everyone-

wants-a-piece-of-it. 21 http://sportsillustrated.cnn.com/college-football/news/20130424/breaking-down-the-new-college-football-playoff-

system/.


9

new level. Fans across the nation hope their teams will make it, and many set their travel schedules around it. It’s a real feather in the cap of the community that earns the right to host it.22

Based on the quotes listed above, the current popularity of college football and the estimates

from the CFP and the LOC regarding the expected success of the event, it is reasonable to

conclude that the college football playoffs may be one of the largest sporting events in the United

States and could rival the Super Bowl in terms of popularity in the future.

The Championship Game for the 2014-2015 FBS will be played in Arlington at AT&T Stadium

on January 12, 2015. Arlington is part of the Dallas-Fort Worth-Arlington Metropolitan

Statistical Area (“MSA”). Arlington and the MSA have a history of hosting multiple mega

events. Between 2010 and 2014, the area has hosted or will host the NBA All-Star Game, the

Super Bowl, 10 FBS bowl games, the NCAA Men’s Basketball South Regional, the NCAA

Men’s Basketball Final Four, five NFL seasons of the Dallas Cowboys and other events with

strong regional and/or national attendance.

The LOC indicated that the event will not be billed as just a championship game but as a four-

day event from Friday January 9, 2015 through Monday January 12, 2015. While the LOC and

the CFP are still finalizing details for all of the specific events, we know the primary anticipated

schedule. Friday January 9, 2015 will feature the opening of fan festival (likely at the Kay Bailey

Hutchison Convention Center in Dallas) and the start of a major concert. The fan festival will run

from Friday January 9, 2015 at least through Sunday January 11, 2015 and will provide a fan and

family friendly environment allowing thousands of fans to be a part of the Championship Game

experience. In addition to appearances from mascots, cheerleaders and bands of participating

universities, mini pep rallies for participating teams and various activities are expected at the fan

festival.

The concert series is expected to begin on the evening of Friday January 9 and continue with

concerts each day through Sunday January 11. While the specific venue has not been decided, a

wide variety of music genres will be played at the concert series, including headline acts, sponsor

22 http://sportsillustrated.cnn.com/college-football/news/20130424/breaking-down-the-new-college-football-playoff-

system/.


10

programming and promotional activities. The LOC estimates that the concert series will be on

par with the concerts held at other major sporting events. Concerts associated with the 2013 BCS

National Championship Game included performances from Luke Bryan, Flo Rida, Dierks

Bentley and DJ Irie. The concert series associated with the 2013 NCAA Men’s Final Four

included performances from Zac Brown Band, Ludacris, Sting and The Dave Matthews Band.

The LOC estimates that each day the performers will increase in prominence and that the lineups

from the above events provide general guidance on the level of performers targeted.

A VIP gala is planned for the evening of Sunday January 11. Attendance at this gala will be

limited to VIP guests, sponsors, CFP and conference officials, celebrities and select media

personnel. Activities at the gala will include music, dancing, interactive entertainment and

gourmet cuisine.

A VIP pre-game party is planned for Monday January 12. The event will include food, beverages

and pre-game entertainment for guests and is expected to serve as a gathering place for special

guests before kickoff of the Championship Game.

A pre-game tailgate experience is planned for Monday January 12 at AT&T Stadium.

Concessions, music and activities are planned for ticketed attendees. Additionally, sponsor

exhibit areas will be handing out giveaways and providing entertainment at this event.

Each of these events is expected to draw large numbers of people both from in-state and out-of-

state. The fan festival and the concert series are expected to draw the largest crowds and will be

rivaled in attendance only by the Championship Game itself.

This report is intended to provide the Comptroller with information necessary to make a

determination under Subsection (a) of the Act. The Act authorizes a Major Events Trust Fund for

specific events including “a game of the National Collegiate Athletic Association Bowl

Championship Series or its successor or a National Collegiate Athletic Division I Football Bowl

Subdivision postseason playoff or championship game.” The event includes any activities related

to or associated with the event. To be eligible for funding the site must be selected through a

competitive process where one or more sites under consideration was outside the state, at least

the region of the event site is within the state, and the event is not held more than one time in this


11

state in any year. Upon request by the municipality or county in which the event will be located,

the Comptroller determines the incremental increase in tax revenue from visitors in the following

categories (i) alcoholic beverage taxes, (ii) sales and use taxes, (iii) rental car taxes, and (iv)

hotel occupancy taxes directly attributable to the event for a period of one year that beings two

months prior to the event to pay for costs incurred from hosting the event, in accordance with

procedures developed by the Comptroller.23 It is our understanding that this event has met the

necessary requirements and is eligible for funding through a Major Events Trust Fund.

V. METHODOLOGY

The incremental tax revenue for an event qualifying for a Major Events Trust Fund consists of

the eligible taxes associated with the spending of visitors to the measurement area. The impact is

limited to visitors because it is assumed local residents would have found alternate means of

entertainment in the local area.

A. Measurement Area

The measurement area is based upon the geographic areas that are expected to receive

incremental tax revenue associated with spending from visitors for the Championship Game. It is

our understanding that the City of Arlington and the City of Dallas are the endorsing

municipalities for this Major Events Trust Fund application. We measure the impact of visitors

to the City of Arlington, the City of Dallas, and the State of Texas. When measuring visitors to

the State of Texas, we limit the analysis to visitors stay that within the MSA as defined by the

U.S. Census Bureau. It is not anticipated that a significant number of visitors for this event will

stay outside the MSA; therefore this measurement area receives the impact of nearly all visitors

for this event.

23 Based on discussions with the Comptroller’s office, we understand that funding from increased tax revenues may

be limited by the Act. The Comptroller’s office indicated that the expected increase in state tax revenue is limited to 6.25 times the expected increase in taxes from the City and County, and that all funding into the Trust Fund is made in a fixed ratio of $6.25 from the state for every $1 for the local level. We understand that the local municipality may not contribute funds outside this fixed ratio and that this ratio holds even if either the City or County does not participate.


12

B. Incremental Taxes

Incremental taxes are the eligible taxes associated with visitor spending in the MSA. There are

two basic levels of incremental taxes that can be measured, taxes associated with direct spending

and taxes associated with secondary spending. Secondary spending measures subsequent rounds

of spending in the measurement area and is divided into two parts, indirect and induced

spending. Indirect spending represents gains in industries that are related to the measurement

area where the original spending occurred. For example, restaurant supply companies see an

increase in business when spending at restaurants increases. Induced spending represents

increases in local spending due to increased income associated with direct spending. For

example, if restaurant workers worked overtime to keep up with increased customers, the

spending associated with their extra earnings falls under the induced spending category.

Secondary effects are estimated through the use of models of the local economy. These models

are known as input-output models because they trace the spending through the local economy by

accounting for the industry interactions. These interactions are the spending by each industry to

acquire raw materials and labor, inputs, to produce goods and services, outputs, that occur within

the region. The model also accounts for the various outflows from the region to the rest of the

nation’s economy. In this study, we use the IMPLAN System to estimate the secondary effects

based upon our estimate of the primary spending generated by visitors to the Championship

Game.

C. National Economy

The U.S. economic growth decelerated in the fourth quarter of 2013 and matched economist’s

predictions of 3.2%. Fourth quarter consumer spending rose at its quickest rate in three years and

contributed a sizable 2.26 percentage points to the fourth quarter GDP. This was the largest

contribution consumer spending has made to GDP in three years. Disposable personal income

increased in the fourth quarter, while the personal savings rate declined. Increased exports,

business spending, private inventory investment, and state and local government spending also

made positive contributions to the fourth quarter GDP rate. Total government spending fell in the

fourth quarter, as increased state and local spending was not enough to offset the large decline in

federal government spending, which dropped at a rate of 12.6%. Final sales of domestic product,


13

also known as final demand, grew more slowly than overall GDP, at a rate of 2.8% in the fourth

quarter. Fourth quarter final sales accelerated slightly from the third quarter when they grew at a

rate of 2.5%.

The Conference Board reported that its Leading Economic Index rose for the sixth consecutive

month in December. The report stated that the upward trend in the Leading Economic Index

throughout the fourth quarter suggests that the economic conditions will gradually strengthen

through early 2014.

The Federal Reserve’s December 2013 statement disclosed it would “modestly” taper its bond-

buying program, reducing its monthly purchases of Treasury securities to a pace of $40 billion

per month from $45 billion per month, and agency mortgage-backed securities to a pace of $35

billion per month from $40 billion per month. The Federal Reserve cited an improvement in

economic activity and labor market conditions in making its decision.

The Conference Board’s Consumer Confidence Index rose in December, beating economists’

forecasts and breaking the trend of three consecutive monthly declines. Most of the increase

came from consumers’ views of current conditions, which jumped to a five-and-a-half-year high.

Consumers viewed both economic and labor market conditions more favorably.

The Thomson Reuters/University of Michigan’s Index of Consumer Sentiment rose to a five-

month high in December. Consumers had more favorable buying attitudes and fewer concerns

about the economy. Consumers also reported that their personal financial situations improved

because of increasing home values and rising stock prices. Earnings expectations were less

positive. Overall, consumers reported that they anticipated their inflation-adjusted incomes

would not rise.

The fourth quarter Wells Fargo/Gallup Small Business Index fell, though it remains at the second

highest reading in the last five years. The survey found that almost one-quarter of small business

owners expected a better business operating environment in 2014, while half of the respondents

expected the operating environment to be about the same as it is this year.


14

The major stock indexes made sizeable gains in the fourth quarter, as many reached record highs.

The S&P 500 Index experienced its best year since 1997, while the Dow Jones Industrial

Average had its biggest annual gain since 1995. Market volatility, as measured by VIX, was mild

in the fourth quarter.

Therefore, it appears that the US economy is growing at a modest pace, with optimistic estimates

for 2014. The Livingston Survey, which is conducted by the Federal Reserve Bank of

Philadelphia and is the oldest continuous survey of economists’ expectations, released its latest

prediction in December. Participants of the survey project real GDP to grow at an annual rate of

2.5% in the first half of 2014. They expect GDP will increase at an annual rate of 2.8% in the

second half of 2014. They also believe GDP will grow 2.6% annually over the next 10 years, the

same estimate as in the previous survey.24

D. Texas Regional Economy

The regional economy has accelerated slightly and grown at a moderate pace during January

2014 and the fourth quarter of 2013. Payroll employment grew at a 2.3% annual rate in the

fourth quarter of 2013, and the Texas Business Outlook Survey readings remained positive.

Energy and real estate are still strong, and Texas exports remain high as petroleum-related trade

continues to boost the state economy. A modest rise in wage and price pressures is evident.

Employment growth is forecast to accelerate in 2014, with little evidence that recent economic

strengthening is likely to fade.

The Texas Leading Index reached a post-recession high of 128.8 in November, with nearly every

component of the index making a positive contribution. Payroll employment is forecast to grow

2.5% to 3.5% in 2014. The most significant downside risk to the state’s outlook comes from a

24 Part of the contents of the economic outlook section of this study are quoted from the Economic Outlook

Update™ Fourth Quarter 2013 published by Business Valuation Resources, LLC, © 2014, reprinted with permission. The editors and Business Valuation Resources, LLC, while considering the contents to be accurate as of the date of publication of the Update, take no responsibility for the information contained therein. Relation of this information to this study is the sole responsibility of the author of the study.


15

possible softening of the U.S. economy, though other indicators do not suggest this is especially

likely. Overall, the balance of risks point towards a healthy Texas economy into 2014.25

VI. INPUTS AND ASSUMPTIONS

The inputs and assumptions used in this analysis are summarized in Appendix A.

This study is designed to measure the change in tax receipts that results from spending by

visitors at the Championship Game in Arlington, Dallas, and Texas. In this case, visitors consist

of out-of-state visitors and Texan visitors. Out-of-state visitors are those that have come to Texas

for the Championship Game. They stay and spend money throughout the MSA. Texan visitors

are defined as Texans who reside outside the MSA visiting Arlington or Dallas for the

Championship Game. For measuring the incremental taxes generated by Texan visitors, we

assume that Texan visitors do not generate any incremental tax revenue impact for the State of

Texas. This assumption is based on the theory that these Texans would have generated Texas tax

revenue absent the Championship Game. While their visit to Arlington and Dallas generates

incremental taxes for those municipalities, it does not generate incremental taxes for Texas. In its

simplest form, the expected tax increase is measured by multiplying the number of visitors by the

number of days spent visiting due to the event by daily expenditures by the appropriate tax rates.

A. Attendance and Origins of Visitors

Since the incremental tax impact measures the impact of spending within the measurement area

by visitors, we must estimate the number of visitors that will attend the Championship Game.

We start with the expected attendance at the Championship Game. Expected attendance is

composed of ticketed and non-ticketed attendees. Non-ticketed attendees includes credentialed

attendees and media without tickets. It also includes people visiting the MSA for the game and

game related activities that do not go to the Championship Game.

It is our understanding that the CFP controls the ticketing and credentialing process. As part of

our analysis, we had conversations with the LOC regarding the expected number of tickets and

25 Regional Economy Builds Momentum in 2014, Economic Update Regional, Federal Reserve Bank of Dallas,

January 29, 2014.


16

credentials available for the Championship Game. The LOC estimates it will issue 91,781 tickets

and 12,500 credentials.

The LOC advised us that the 91,781 tickets represents the anticipated maximum ticket capacity

for this event. In general, AT&T Stadium has a fixed seat capacity and has the ability to issue

different amounts of standing room only tickets. Event organizers consider a number of factors

when determining the number of standing room only tickets to issue including fan comfort. The

more standing room only tickets they issue, the more crowded the concourses, viewing decks,

concessions, and restrooms.

While there has not yet been a championship game under the new playoff system, it is

informative to look at the past BCS National Championship Games to see if it is reasonable to

expect a full stadium. The following table lists the stated capacity and actual attendance at the

championship game for the last six years:

While it is unclear whether the attendance figures listed above include credentials and other non-

ticketed attendees, the data clearly suggest that there is significant demand to attend these games

and the stadiums have exceeded stated capacity in each of the past six years.

In addition to looking attendance at the last six years of the BCS National Championship Game

relative to stadium capacity, we can look at the BCS National Championship Game attendance

when it was held in a stadium with a capacity similar to AT&T Stadium. In the most recent

years, the BCS National Championship Game has rotated through the sites that host the four

BCS Bowls. Of these four sites, the Rose Bowl is the only facility with a seating capacity in

Year Location

Stated Capacity Attendance

As a % of Stated Capacity

2009 Miami Gardens, FL 75,000 78,468 104.6%2010 Pasadena, CA 92,542 94,906 102.6%2011 Glendale, AZ 73,000 78,603 107.7%2012 New Orleans, LA 73,208 78,237 106.9%2013 Miami Gardens, FL 75,000 80,120 106.8%2014 Pasadena, CA 92,542 94,208 101.8%

Stated Capacity and Attendence at the BCS National Championship Game


17

excess of 75,000. The Rose Bowl’s capacity is 92,542, similar to that of AT&T Stadium when

standing room tickets are included. The following table shows the attendance at the BCS

National Championship Game when it was hosted at the Rose Bowl.

This table shows that when the BCS National Championship Game was held in a stadium with a

capacity similar to AT&T Stadium, the attendance was comparable to the expected attendance at

the Championship Game.

We also examined the expected ticketed attendance to other large events at AT&T Stadium. The

following table summarizes the five highest attendances at AT&T Stadium since it opened.

These games include very large events with national audiences, such as the NBA All-Star Game

and the Super Bowl, Cowboys football games, and one collegiate football game. The expected

attendance at the Championship Game would be the fifth highest attendance displacing the 2012

Cowboys Classic regular season college football game.

Discussions with the LOC and the CFP indicate that while the ticketing allocations are not

finalized, tickets available to the general public may be limited. The largest allotment of tickets

is expected to be awarded to the two participating universities with each getting 24,000 tickets

Year Played Attendance

2002 93,7812006 93,9862010 94,9062014 94,208

Attendance at BCS National Championship Games Played at the Rose Bowl

Year Event Attendance

2010 NBA All-Star Game 108,7132009 Dallas Cowboys/New York Giants - First NFL Game at AT&T Stadium 105,1212011 Super Bowl XLV 103,2192010 Dallas Cowboys/Philadelphia Eagles - NFL Playoff Game 92,9512012 Cowboys Classic - Alabama/Michigan College Football Game 90,413

Largest Attended Events at AT&T Stadium


18

(48,000 total). There are expected to be 13,334 suite tickets for the game as well. The LOC is

expected to control 10,968 of those tickets with the CFP controlling 2,366. Media are expected to

receive 1,000 tickets with ESPN getting its own allotment of 3,000 tickets. The LOC indicated

that the tickets allotted to ESPN are expected to be used by ESPN for primarily for corporate

hospitality as opposed to tickets for its media personnel. Other groups such as athletic conference

associations, coaches associations, and other media are expected to receive a relatively small

allocation of tickets, as shown in Appendix A1. This type of ticket allocation is generally

consistent with the allocation of tickets at the Super Bowl. We discussed this ticket allocation

with the LOC and were provided confidential preliminary estimates of ticket allocations to

general groups of attendees.

Based upon the attendance exceeding stadium capacity for the past six championship games, the

expected additional ticket demand for the first year of the new playoff system and the expected

limited availability of tickets outside certain groups, it is reasonable to estimate that AT&T

Stadium will be sold out for the Championship Game. Additionally, the relative newness of

AT&T Stadium and its reputation as one of the best stadiums in the world will draw additional

fans. In fact, the broadcast of the 2014 AT&T Cotton Bowl Classic termed a visit to AT&T

Stadium a “bucket-list” item for sports fans. Based upon this information and our experience

conducting similar analyses, the ticketed attendance estimate of 91,781 appears to be a

reasonable estimate.26

Credentials are generally issued for attendees that are not ticketed. Credentials allow access to

the facility during events such as the Championship Game. Credentials will be issued for groups

such as media, ESPN, half time performers, workers, players, bands/cheerleaders and public

safety officials. In order to identify credentialed attendees, we held discussions with the LOC to

ensure that anyone that held a credential and a ticket was only counted in the ticketed attendance.

As discussed earlier, the LOC estimates 12,500 credentials will be issued at the Championship

Game. As illustrated in Appendix A1, the credentialed attendees generally consist of 7,500

workers at the game (6,000 workers in and around the stadium and 1,500 public safety officials)

26 Based on our experience conducting similar studies, we understand that most attendance figures generated for

events focus on ticketed attendance as opposed to total attendance including credentialed attendees.


19

and 5,000 other credentialed attendees. The other credentialed attendees include media

personnel, ESPN personnel, half time performers, players, and band/cheerleaders. It is expected

that the media and ESPN will have 2,000 credentials (not including those that are also ticketed).

Discussions with the LOC indicate that many of the ESPN specified credentials will be for

personnel assisting with expanded television coverage whereas the tickets provided to ESPN will

be used for corporate purposes including hospitality. We were told that the Championship Game

is expected to have approximately 25 television cameras covering the game whereas a normal

football broadcast has 10 cameras.

As part of our research we identified three economic impact studies for football events that

disclosed information related to the number of credentials issued. A pre-event economic impact

study for the 2006 Super Bowl in Detroit estimated that 3,000 credentialed media would be in

town for the game.27 A pre-event study for the 2011 Super Bowl in Arlington estimated that the

Super Bowl will “require approximately 17,000 NFL credentialed support staff.”28 A post-event

study for the 2013 Super Bowl in New Orleans estimated 5,250 out-of-town media received

credentials.29 Two of these studies focus on out-of-town media credentials and the other appears

to focus on total support staff.

The comparative data from Super Bowls above suggests that a large number of credentials are

issued for major football events such as Super Bowls. When focusing specifically on media and

credentials, these studies estimated that there were between 3,000 and 5,250 out-of-town media

receiving credentials; figures that are higher than the 2,000 media credentials estimated by the

LOC for the Championship Game. The 2011 pre-event study for the Super Bowl indicates that

large numbers of credentials can be issued, not just for a large event such as the Super Bowl, but

specifically for an event at AT&T Stadium. Based upon our experience conducting similar

analyses and the historical number of credentials described above, the estimated number of

credentials is reasonable.

27 Likely Economic Impact of Super Bowl XL by Scott D. Watkins and Patrick L. Anderson. 28 Revenue and Tax Estimates Regarding the National Football League’s Super Bowl XLV in 2011 by Marketing

Information Masters, Inc. 29 2013 Super Bowl Visitor Study & Economic Impact – A Joint Project Between the New Orleans Super Bowl Host

Committee & The University of New Orleans Division of Business Economic Research.


20

In addition to the ticketed and credentialed attendees, the LOC estimates there will be an

additional 400 ESPN support professionals in the MSA without tickets or credentials. These

visitors will be carrying out remote operations related to the broadcasting and production of the

Championship Game for ESPN. The LOC indicated that this estimate is based on its discussions

with ESPN regarding game coverage at AT&T Stadium and from other broadcasting areas that

will be utilized throughout the MSA leading up to and during the Championship Game.

As part of our research we found that looking only at game attendance for large sporting events

such as the Championship Game commonly underestimates the number of visitors. For large

sporting events such as the Championship Game it is not uncommon for people to come to town

specifically for game related activities, but not attend the game. During the course of our

research we identified economic impact studies for several events that specified the number of

attendees that were in town for sporting events but did not attend the actual event. The following

summarizes this information.

There are multiple reasons why fans travel to the host city of a major sporting event. Some fans

accompany friends or relatives who hold tickets to the event. Others choose to travel to the host

city to participate in the ancillary events. Some people travel to the host city in the hope of

purchasing tickets in the resale market at the very last minute. Based upon the historical data

listed above, and our experience with conducting studies for events of comparable magnitude,

we estimate that there will be 18,000 visitors in the MSA without tickets to the game. This

estimate is approximately 20% of the estimated ticketed attendance. This is less than the average

summarized in the table above.

Event Event Location Attendance

Visitors in Town but not at Game

% of Attendance

2000 Super Bowl Atlanta, GA 72,625 29,000 39.9%2006 Super Bowl Detroit, MI 68,206 7,000 10.3%2008 Super Bowl Glendale, AZ 71,101 28,700 40.4%2011 BCS Championship Glendale, AZ 78,603 12,558 16.0%2013 Super Bowl New Orleans, LA 71,024 22,492 31.7%

Average 27.6%

Visitors Not at the Game


21

Appendix A1 summarizes the preceding discussion and illustrates the attendance breakdown for

ticketed attendees, credentialed attendees, and other attendees. We expect a total attendance of

122,681 for the Championship Game. This total consists of 91,781 ticketed attendance, 12,500

credentialed attendance, 400 media professionals without tickets or credentials, and an additional

18,000 visitors to the MSA who do not attend the game but are in town for game related

activities.

Next we estimate where each of the game attendees originate to determine who is a visitor. We

first divide attendees into Texan and non-Texan attendees. We then examine Texan attendees to

determine who is visiting from outside the MSA.

To determine whether attendees are from Texas, we examine each category of attendees. For the

participating universities, we assume that each of the FBS schools has an equal chance of making

the Championship Game. There are 125 FBS schools across the country with 12 in Texas. This

indicates there is a 10% chance that a participating university is from Texas and a 90% chance it

is from outside Texas. We then assume that 90% of attendees associated with the participating

universities (school tickets, suites sold by the CFP, players, and band/cheerleaders) are from

outside Texas. We also use this estimate for the Conference Commissioners & Football Bowl

Association because we assume the attendees in this group are distributed geographically in a

similar fashion to the FBS schools.

We discussed expected out-of-state attendance in the suites with the LOC. The LOC indicated

that the 2014 Men’s Final Four at AT&T Stadium was likely the best estimate of out-of-state

attendees in the suites. In our pre-event analysis of the 2014 Men’s Final Four we estimated that

35% of the suite attendees would be from out-of-state. As noted previously, the suites are

divided between the LOC and the CFP. This division is important because it dictates who will be

in charge of selling those suites. The overall out-of-state attendance for the suites is expected to

be 35%, but discussions with the LOC indicated that the suite tickets allocated to the CFP will be

predominantly marketed on a national basis. Based upon this expectation, the LOC estimates that

90% of the suite seats allocated to the CFP will be filled with out-of-state attendees. Once these

two percentages are known, it implies that 23% of the LOC controlled suites will be filled with

out-of-state attendees. The LOC agreed this is a reasonable estimate since it shows that


22

approximately three quarters of the suites under their control will be filled by Texans. This

matched their general marketing strategy and the expected number of existing suite holders that

will have the option to purchase suites for the Championship Game.

The LOC will have an allocation of 6,695 tickets. These tickets are expected to be filled with

Texans leaving no out-of-state attendees for this portion of the tickets.

For the general public tickets and people who come to town but do not attend the game, the LOC

estimated that the large national draw and the likelihood that two non-Texan teams would

participate in the Championship Game would yield more out-of-state attendees than Texan

attendees. The LOC estimates that 85% of these visitors would be from out-of-state, which is

slightly lower than the percentage out-of-state used for the participating universities. We use this

estimate for both the general public tickets and the visitors in town but not attending the game.

The tickets allocated to ESPN are expected to be used by primarily for corporate hospitality as

opposed to tickets for its media personnel as discussed earlier. The LOC estimates that 100% of

these visitors would be from out-of-state.

For sponsors, the LOC estimates that 90% of the visitors will be from out-of-state. This

percentage is generally consistent with out-of-state attendance of sponsors experienced at

comparable events.

We have three categories of media listed on Appendix A1. The first is ticketed media with 1,000

tickets, the second is 1,500 credentialed media with no tickets, and the third are the 400 non-

credentialed and non-ticketed ESPN employees that will not be at the game. It is important to

note that the LOC stated because of the level of nation interest in this game, a lower proportion

of media tickets and credentials are set aside for local media compared to other football games at

AT&T Stadium. For each of these categories, we use the same estimate of percentage from out-

of-state (85%) as we used for the general public tickets.

For half time performers, the LOC estimates that 75% will be from out-of-state. This estimate is

based upon their preliminary analysis of who will be scheduled to perform at half time. They


23

expect there will be some local component to the performances with the majority of the

performers coming from out-of-state.

For the stadium workers, it is expected that the majority will be from Texas. The LOC advised us

that they use a variety of contractors for workers at these events when the event is large, such as

the Championship Game. The LOC informed us that it is not uncommon that those contractors

will reach out to other offices around the country and bring in some workers to ensure the needs

of the event are met. Based upon this information, the LOC estimated that 5% of the workers

would be from out-of-state.

For public safety officials, the LOC informed us that the majority will be from the local area,

whether they are law enforcement or private safety officers. The LOC also informed us that for

very large events with national stature, such as the Championship Game, governmental agencies

such as Department of Homeland Security and FBI commonly have a presence at the event.

More than 30 federal agencies participated in security for Super Bowl XLVIII in New Jersey.30

The LOC also informed us that while it is generally aware of the presence of these governmental

agencies, many of the attendees do not make their presence known even to the LOC. Based upon

this information and their experience with past events, the LOC estimates that 10% of the public

safety officials will be from out-of-state.

Appendix A1 illustrates that, in aggregate, 73% of attendees will be from outside Texas.

We next examine Texas visitors to determine whether they are from the MSA or other parts of

Texas. Based upon our experience with conducting studies for other similar types of events, we

assume that 35% of Texans attending the Championship Game are visitors to the MSA. This

implies that a majority of Texan attendees to the Championship Game will be residents of the

MSA.

We note that for large sporting events such as the Championship Game a secondary market often

develops for the tickets. Major sporting events such as the Super Bowl and the NCAA Men’s

Final Four have strict policies against reselling of tickets ranging from voiding of resold tickets

30 “A Super Bowl Security Success?” by James Queally and Christopher Baxter, StarLedger via www.nj.com, February 2, 2014.


24

to barring offenders from obtaining tickets in the future. As discussed previously, the CFP will

be controlling allocation of tickets to various groups. While the ticketing process is still in its

preliminary stages, it is expected that measures to limit (or possibly eliminate for some groups of

attendees) reselling of tickets will be instituted. While we expect there will be a secondary

market for tickets to the Championship Game, it is our understanding and expectation that it will

not significantly alter the proportion of visitors among attendees.

B. Hotel Block and Length of Stay

As part of our analysis, the LOC staff indicated that while it did not block rooms at hotels for all

visitors, it has reserved blocks of rooms at several hotels. The LOC worked with local hotels to

block 67,359 room nights at 71 hotels for the participating universities, selected professionals

working at the game and some specific subgroups of fans. The room block represents room

nights that are reserved specifically for this event. This data was provided to us by the LOC. Of

these hotels, 46 are in Dallas, eight are in Arlington and 17 are in other cities.31 Appendices A2

and A3 summarize the room block information, Appendix A2 provides a summary of the hotel

room block and Appendix A3 provides details regarding the individual blocks for each hotel.32

Specific information regarding which hotels will be utilized by members of each category of

attendees (universities, professionals and fans) has not yet been finalized; however the room

block is allocated between university, professionals and fans based upon the number of people in

each category as a percentage of the total number of attendees and lengths of stays as detailed in

Appendix A2 for the purposes of this calculation.

We understand that taxes collected at the Omni Dallas Hotel are not eligible to be included in the

incremental taxes used to determine the funding of a Major Events Trust Fund. As a result, the

Omni Dallas is removed from the analysis. This adjustment is included on both Appendix A2

and A3 and removes 4,801 room nights from this analysis. This leaves 62,558 room nights in the

room block. The 62,558 room nights are just a portion of the room nights expected for this event.

31 Note, these numbers include the Omni Dallas. As discussed later, the Omni Dallas is removed from the

incremental tax analysis because taxes associated with the Omni Dallas are not eligible to be included in the increased taxes used to determine the funding of the Major Events Trust Fund.

32 We were provided with detailed information concerning the type of rooms, the number of each room types per day, and the cost of each room type. In Appendix A2 we summarize the hotel block data by major categories and use a weighted average of nightly room rates for each category across hotels.


25

The additional room nights are not reported as part of the hotel block and will be booked on an

individual basis.

While the room block represents the number of rooms reserved for this event, it is unlikely that

the room block will be filled to 100%. The Men’s Final Four was identified as a comparable

event that provides information about the fill rate of the hotel block. During the course of earlier

studies, we held discussions with the Dallas Convention & Visitors Bureau (“Dallas CVB”)

regarding the fill rate of hotel blocks during major events including the Men’s Final Four. The

Dallas CVB indicated that the room block from the 2013 Men’s Final Four in Atlanta was

approximately 88% full and the fill rate had ranged between 85% and 90% in the three years

prior to that. Based upon this information, we assume that 90% of the room block will be filled.

This adjustment is illustrated in Appendix A4.

The room block provides information for a portion of the attendees. The remaining attendees

also need accommodations. We assume that 5% of remaining visitors will find accommodations

in non-taxable locations, such as staying with friends/family or renting individual houses. This

adjustment is illustrated in Appendix A4.

Next we estimate the length of stay for attendees not included in the hotel block. We understand

that not everyone will stay the same length of time and develop the following table to summarize

our assumptions on length of stay for other attendees. This information is also summarized in

Appendix A2.

This table provides an initial starting point for the analysis and does not appear unreasonable

given the expected national draw of the Championship Game and the associated ancillary events.

Length of Stay Assumptions5 Nights 10%4 Nights 60%3 Nights 20%2 Nights 5%1 Night 5%Total 100%Average Length of Stay (Nights) 3.65


26

In order for most fans to travel to the MSA and ensure they arrive in time for the festivities and

ancillary events, it is reasonable to assume they arrive on Friday. The Championship Game will

be on Monday evening. It will have a marquee evening time slot for television broadcast. This

implies that most attendees will stay through Monday night and depart on Tuesday. This

indicates it is more likely than not that most of the fans anticipate staying for 4 to 5 nights.33

We also use assumptions on the number of people per room to convert between the number of

rooms per night and the number of people per night. We assume that professionals average 1.2

people per room. This means there are more people in these categories that have one person per

room than two people per room. For the university and fans, we assume there are two people per

room.

C. Spending Assumptions

We estimate the level of spending by visitors to the MSA related to the Championship Game to

determine the expected tax increase. We estimate spending on hotels, food, alcohol,

entertainment and shopping and rental cars. We begin with spending on hotels. The expected

room rate for visitors related to the Championship Game is based upon the daily rate for the hotel

blocks or an estimate of expected room rate for the region. We were provided with the contracted

room rates for the hotel blocks. The average room rate for each portion of the hotel block is

summarized in Appendix A2 and detailed in Appendix A3. For the hotel block, the weighted

average room rate is $222. This rate is slightly lower than rates we have seen in the MSA for

other large events.

For hotels not in the room block, we assume a room rate of $200 per night for Arlington, $265

per night for Dallas, and $200 per night for surrounding areas. We commonly see hotel rates of

approximately $200 per night in Arlington when conducting studies of this type. Additionally, a

rate of $200 per night in Arlington appears reasonable given the contracted room rates. In our

experience we have observed a large number of hotels with room rates higher than those found in

the room block. The average rate in the room block for Arlington is $179 per night, a discount of

33 As described in Appendix A2 we use the hotel block to determine when the professionals arrive. In general, teams

arrive Tuesday and fans begin arriving on Thursday, so any rooms prior to Tuesday or prior to Thursday in excess of teams are occupied by professionals.


27

about $20 per night from our assumed rate. This makes economic sense; the hotel provides a

discount from market rates for a guarantee that the hotel will be full on the dates in question. The

room rate in Dallas is based upon observations at other large sporting events in the MSA. We

know Dallas and the surrounding areas have a wide variety of hotel rooms with different price

points. We assume the room rate in Dallas is $265 per night. The average rate in the room block

for Dallas is $239 per night, a discount of approximately $30 per night from our assumed rate.

The assumed rate in Dallas is also within the range of hotel rates we have seen for other large

events in the MSA. The average nightly rate in room block of $187 per night in other areas

indicates a discount of approximately $14 per night from our assumed rate. We commonly see

room rates of $200 per night in the other areas of the MSA when conducting studies of this type.

Spending estimates on other eligible categories is based upon our proprietary research on past

events and our experience conducting similar studies, including studies of large sporting events

at AT&T Stadium. Our discussions with the LOC and the CFP and our own independent

research have consistently indicated that they expect the Championship Game to be one of the

largest and most prominent events in the country. It has been compared to events such as the

BCS National Championship Game, the Men’s Final Four and the Super Bowl. Our discussions

and research indicate there will likely be limited “public” tickets to this event, generally giving it

a feeling of exclusivity. In our experience, when events have ticketing strategies similar to that

expected for the Championship Game, the attendee spending at those events is generally higher.

Our proprietary research identified daily spending amounts for other large events. Early rounds

of the NCAA Men’s Basketball March Madness tournament have spending of $300-$350 per

person per day. Spending at very large sporting events in the U.S., such as the Super Bowl and

the Men’s Final Four are between $400-$600 per day. Our pre-event analysis for the 2013 Men’s

Basketball South Regional used $364 per day for attendees staying in Arlington.34 Our pre-event

analysis for the 2014 Men’s Final Four was $403 per person per day for the same spending

categories. We use this research and our experience conducting similar studies as a basis for our

spending estimates.

34 This included daily spending on food/beverage, alcohol, entertainment/shopping, rental car and hotel.


28

We divide the attendees into three spending categories based upon our expectations of their

spending patterns. The breakdown of our spending estimates between food/beverage, alcohol and

entertainment/shopping are in the same proportion as spending estimates commonly used in

these types of studies. Appendix A5 summarizes our spending assumptions.

The first category generally represents those attendees traveling for leisure to enjoy the

Championship Game. This category is listed as “Fans” on Appendix A5. These are the attendees

that we expect will have spending levels similar to those found in our research of recent

comparable events. We assume spending will be $112 per day on food and beverage, $32 per day

on alcoholic beverages, $146 per day on entertainment and shopping, and $13 per day on rental

cars. For rental cars, we assume 50% of these visitors will rent cars. Given the expected location

of the anticipated events throughout the MSA, it appears the estimate that 50% of visitors rent

cars may be an understatement. The rental car rate is assumed to be $40 per day for a car with

three people per car. The rental car rate is the standard rate provided by the Comptroller’s office.

For simplicity, the rental car rate is listed as $13 per person but is applied only to the 50% of fans

that rent cars.

Based upon the figures above, the per day spending estimate is $303 without hotel spending or

between approximately $400 and $440 per day depending on where attendees stay and assuming

two people per room. These spending estimates are within the range indicated by our research

and are on the lower end of the range of spending estimates for very large events. To the extent

our estimate is below actual spending amounts, our estimate of incremental taxes will be

understated.

The second category is for media and those attendees with credentials. This category is labeled

as “Professionals” on Appendix A5. We assume these attendees are working in some capacity

during the event rather than traveling for leisure. Since these individuals are working they are not

likely to have the level of spending found in our research and we use the spending per day

assumptions provided by the Comptroller’s office. We assume spending will be $49 per day on

food and beverage, $14 per day on alcoholic beverages, and $64 per day on entertainment and

shopping. The same assumptions for rental cars apply here as in the prior spending category.


29

The third category is for attendees travelling with or affiliated with the participating universities.

This category is labeled as “University” on Appendix A5. We assume attendees in this category

will be associated with the official university travel party and will generally have their food and

beverage needs provided by the university. Our research indicates that a large majority of the

FBS programs are at universities that are tax exempt in Texas. This means it is unlikely that

catered meals provided by the university will result in incremental taxes. For the university

allotment of the hotel block, we assume that each attendee will spend $2 per day on food and

beverage (essentially a small purchase of a snack or drink per day outside the university provided

food), and have no spending on alcohol, and no spending on rental cars (since the university will

likely provide transportation). For spending on entertainment and shopping, we assume that these

attendees will spend $64 per day. This is the standard amount of spending provided by the

Comptroller’s office.

Next we make adjustments to these spending assumptions to take into account specific behavior

of game attendees at the Championship Game. Based on our experience, it is common for fans to

spend additional money on the day of the game. We assume that on gameday, visitors at the

games will spend an additional 10% on food and beverage, alcoholic beverage, and

entertainment and shopping. This additional spending generally relates to the purchase of

additional food/drink and merchandise at the stadium. We do not apply this assumption to the

university or the professional visitors (the last two spending categories discussed above) since

we assume they will essentially be working on game days (or even participating in the game in

some cases). This limits their ability to spend extra at the stadium during the game. This

additional spending is assumed to occur in Arlington.

VII. DETERMINATION OF INCREMENTAL TAXES FROM VISITORS

As noted in the previous section, there are two types of visitors, visitors from out-of-state and

Texan visitors to the MSA. We estimate the incremental taxes for the two types of visitors

separately. For out-of-state visitors, we measure the impact to Arlington, Dallas, and Texas. For

Texan visitors from outside the MSA we measure the impact only to Arlington and Dallas. The

same methodology is used to determine the incremental taxes for both types of visitors.

Attachments 1 through 8 provide aggregate summary information for our calculations. The


30

calculations of incremental taxes from out-of-state visitors are summarized in Attachments 2-4

and detailed in Appendix B. The calculations of incremental taxes from Texan visitors are

summarized in Attachments 5-7 and detailed in Appendix C. The calculations of incremental

taxes from all visitors are summarized in Attachment 8. The impact of spending by the LOC is

detailed in Appendix D.

A. Determination of Hotel Nights for Visitors

We use the hotel block, people per room, and length of stay assumptions to calculate the number

of people visiting per night. We convert the number of people per night into the number of

visitors per night using our assumptions on whether the attendees are visitors from outside Texas

or Texan visitors from outside the MSA. We then use our assumptions on the number of people

per room to determine the number of room nights needed by visitors.

Once we determine the total number of visitor hotel room nights, we determine where those

rooms are located. We know which cities are included in the hotel block, but the hotel block only

covers part of the rooms needed for this event. We must allocate the unknown hotels between

Arlington, Dallas, and other areas in the MSA.

The Comptroller’s office reports the taxable receipts collected from hotels on a monthly basis.

Included in this information is the number of hotels and their individual capacities. The number

of hotels and their capacity reported by the Comptroller’s office often changes on a monthly

basis. We examined the Comptroller’s reports for January through December 2013. These

reports indicate that the number of rooms in Arlington during the period was between 6,299 and

6,673. These reports indicate that the number of rooms in Dallas during the period was between

30,305 and 31,729. Based upon our experience performing similar studies in the MSA, hotels in

Arlington often fill to more than 90% of capacity and hotels in Dallas fill to more than 75% of

capacity for large events such as the Championship Game. Based upon this information, we

estimate that 95% of Arlington’s hotel rooms and 80% of Dallas’ hotel rooms will be filled on

Monday night, the night of the Championship Game. Of these rooms, we estimate that 90% of

Arlington’s rooms and 85% of Dallas’ rooms will be filled with non-Texan visitors. This

assumption implies that Arlington likely has a higher concentration of out-of-state visitors than


31

Dallas and other areas of the MSA. This assumption is reasonable since in our experience we

have noted that it is common for out-of-state visitors to stay closer to the event venue.

Using the assumptions on the percentage fill of Arlington and Dallas hotel rooms and the

proportion of visitors we allocate the unknown visitor hotel rooms to Arlington and Dallas. The

remaining hotel nights are allocated to other areas in the MSA.

The number of room nights for visitors is summarized in Attachment 3 for out-of-state visitors

and in Attachment 6 for Texas visitors from outside the MSA.

B. Spending on Hotels by Visitors

Once we have the number of room nights and their geographic breakdown, the next step is to

estimate hotel expenditures. To determine spending on hotels, we multiply the number of room

nights for each category by the expected room rate. We use the contracted daily rate for those

staying in the hotel block. We use our assumptions on hotel rates for the other rooms needed in

Arlington, Dallas and other areas.35 The room rates are multiplied by the number of hotel rooms

filled each night to yield total hotel spending. This information is summarized in Attachment 3

for out-of-state visitors and in Attachment 6 for Texas visitors from outside the MSA.

Texas collects a 6% tax on hotel revenue, Arlington collects 7% and Dallas collects 9%.

Applying these tax rates to the expected hotel spending by visitors is summarized in Attachment

3 for out-of-state visitors and in Attachment 6 for Texas visitors from outside the MSA.

After determining the incremental spending and eligible taxes by visitors, we use IMPLAN to

determine the indirect and induced impacts associated with that spending. The indirect and

induced effects are summarized in Attachment 1.

C. Other Spending by Visitors

After determining total spending by visitors on hotels, it is necessary to determine their spending

on other items. In this section, visitor spending on food and beverage, alcoholic beverages,

entertainment and shopping, and rental cars is discussed. Since spending estimates are often

35 Because we determined the length of stay for professionals based upon the room block as opposed to our assumption for length of stay, we use the average hotel rate from the room block for professionals.


32

determined on a daily basis, as opposed to a room night basis, it is necessary to determine the

number of days visitors spend in town for the Championship Game prior to determining total

spending in these categories.

To determine the spending on all other categories, it is necessary to convert from the number of

room nights to the number of people that are visiting each day. As part of our room night

analysis we determined the number of visitors per night in hotel rooms. We add back the 5% of

people that are not staying in hotels and include the people staying at the Omni Dallas Hotel

(both of which are excluded from the analysis of hotel taxes) to yield the number of nights

people are in town.36

The next step is to determine the number of days (as opposed to nights) that visitors will be in

town. To convert room nights into days in town, it is important to add one to the number of

nights for each person’s stay. This accounts for the fact that if a person is in town for one night,

then he is here for two days, or if he is here for five nights then it is six days. At the same time, it

is important to account for the fact that a person traveling to or from the MSA will likely not be

in town for a full day on their arrival and departure days. We assume that each traveler will

arrive and depart mid-day, so they can only spend money in the MSA for a half a day. After

applying this adjustment we have an estimate of the number of days visitors will be in town for

the Championship Game. The number of visitors per day is summarized in Attachments 4 and 7.

The amount of spending per day was discussed above with the other assumptions and inputs. For

spending on rental cars, we assume that those in the university travel party will have other

methods of transportation as opposed to rental cars. For all other visitors, as discussed with the

spending estimates, we assume 50% of visitors will rent cars and there will be an average of

three people per car. We use the number of visitors per day and these assumptions to estimate the

number of rental cars for visitors. We multiply the number of cars rented by the expected cost of

$40 per day.

36 While the people added back do not contribute to the hotel tax, their spending in the other eligible categories

generates additional taxes.


33

We multiply the number of visitors per day by the spending assumptions to estimate visitor

spending on food and beverage, alcoholic beverages, entertainment and shopping, and rental

cars. This yields an estimate of spending per day in each of these spending categories. These

calculations are summarized in Attachments 4 and 7.

We multiply total spending by visitors by the applicable tax rates to determine the incremental

taxes received by the state and local governments in relation to this event. The following table

summarizes the applicable tax rates.

We understand that there are additional taxes collected on sales in the MSA such as an additional

sales tax of 0.5% collected by Arlington on sales and use tax and an additional tax of 5% on

rental cars collected by the City of Arlington on rental cars. These additional amounts are

allocated to pay for specific items such as Arlington’s contributions to AT&T Stadium. These

additional tax amounts are excluded from the analysis.

For taxes on alcohol spending, we divide alcohol spending into two categories. We understand

that the Comptroller’s office has a standard formula to determine mixed beverage taxes. We

understand that 60% of alcohol spending is taxed under the mixed beverage taxes, therefore, we

assume the other 40% of alcohol spending is generally items such as beer and wine that are

subject to general sales tax. For mixed beverages, there is a mixed beverage gross receipts tax

and a mixed beverage sales tax. We understand that these taxes are collected by the state and a

portion is remitted to the city and county in which the taxes were collected. We understand that

the portion remitted to the city and county is 10.7143%, which means the state gets

approximately 80% of the tax revenue and the city and county each get approximately 10%. The

mixed beverage sales tax is calculated and distributed to the local municipalities in a similar

Texas Arlington Dallas

Sales Tax 6.25% 1.25% 1.00%Mixed Beverage Gross Receipts Tax 6.70% 0.00% 0.00%Mixed Beverage Sales Tax 8.25% 0.00% 0.00%Title 5 ABC Tax 0.40% 0.00% 0.00%Rental Car 10.00% 0.00% 0.00%

Tax Rates


34

fashion as the mixed beverage gross receipts tax. The previous table summarizes the tax rates for

each. For the 40% of alcohol spending that is not mixed beverage, we apply the general sales tax

rate. Based on past discussions with the Comptroller’s office, we understand the applicable Title

5 ABC Tax is equal to alcohol spending times 0.4%.

The application of these tax rates to the expected spending by visitors is summarized in

Attachment 4 for out-of-state visitors and in Attachment 7 for Texas visitors from outside the

MSA.

After determining the incremental spending and eligible taxes by visitors, we use IMPLAN to

determine the indirect and induced impacts associated with that spending. The indirect and

induced effects are summarized in Attachment 1.

D. Determination of Incremental Taxes on Ticket Purchases

Based on discussions with the LOC, we understand that sales tax will be paid on all tickets sold

for the Championship Game. We understand that the CFP will sell the tickets and is not a non-

profit entity. We have calculated the sales tax paid by out-of-state visitors on tickets because they

represent incremental sales tax associated with the Championship Game paid by out-of-state

visitors.

There are four different prices for tickets to the game. They range from $200 per ticket for

Standing Room Only to $800 per ticket for access to a Suite. We expect that 69,029 non-Texans

will purchase tickets to the game generating $25,064,436 in ticket revenue. This revenue results

in $313,305 in additional sales tax revenue for Arlington and $1,566,527 in additional sales tax

revenue for Texas. These calculations are shown on Appendix B11.

E. Event Spending by LOC

We were provided with a confidential preliminary budget estimate for expected spending by the

LOC related to the Championship Game and the related events. This schedule identified nearly

$19 million in spending. Using the preliminary budget estimate, we identified approximately $11

million that will likely generate taxes in the eligible categories. It is our understanding that the

LOC is a tax-exempt entity that will not pay taxes on these initial expenditures. These


35

expenditures, however, still enter the local economy and create indirect and induced impacts

which create indirect and induced tax impacts. This additional event spending is summarized on

Attachment 2 and detailed in Appendix D. Note, for convenience of reporting and tracking the

data, we only include the impacts on Attachment 1 which reflect the impact from out-of-state

visitors.

Our estimate of event spending underestimates actual spending on events connected with the

Championship Game because it does not include all of the spending that is expected. The LOC

informed us there will be additional events in town and that the preliminary budget provided

does not include all spending that will occur. This event spending information also does not

include spending by the CFP and by corporations that typically hold events in connection with

the Championship Game. Since these events will generate additional spending and additional

taxes in the eligible categories, our estimate of the expected increase in taxes understates the

actual expected increase.

VIII. CONCLUSION

The anticipated direct spending by visitors that generated the incremental tax revenue is

summarized in Attachment 1 through 8.

The anticipated total spending in the City of Arlington associated with visitors at the


incremental tax revenue discussed in this analysis is $29,491,507. The anticipated indirect

spending that generates the incremental tax revenue discussed in this analysis is $7,768,835. The

anticipated induced spending that generates the incremental tax revenue discussed in this

analysis is $11,056,233.

The anticipated total spending in the City of Dallas associated with visitors at the Championship

Game is $166,412,112. The anticipated direct spending that generates the incremental tax

revenue discussed in this analysis is $101,572,064. The anticipated indirect spending that

generates the incremental tax revenue discussed in this analysis is $33,074,266. The anticipated

induced spending that generates the incremental tax revenue discussed in this analysis is

$31,765,782.


36

The anticipated total spending in the State of Texas associated with visitors at the Championship

Game is $308,614,292. The anticipated direct spending that generates the incremental tax

revenue discussed in this analysis is $173,581,930. The anticipated indirect spending that

generates the incremental tax revenue discussed in this analysis is $62,890,769. The anticipated

induced spending that generates the incremental tax revenue discussed in this analysis is

$72,141,592.

The estimated incremental increase in qualifying tax revenue under the Act is $13,917,474 for

the State of Texas and $2,226,796 for the City of Arlington and the City of Dallas combined.

This is a total of $16,144,270.

The anticipated increase in tax revenue to the City of Arlington associated with visitor spending

at the Championship Game is $1,050,360. The anticipated eligible taxes associated with direct

spending are $871,506. The anticipated eligible taxes associated with indirect spending are

$102,684. The anticipated eligible taxes associated with induced spending are $76,171.

The anticipated increase in tax revenue to the City of Dallas associated with visitor spending at

the Championship Game is $4,454,900. The anticipated eligible taxes associated with direct

spending are $3,446,246. The anticipated eligible taxes associated with indirect spending are

$661,786. The anticipated eligible taxes associated with induced spending are $346,867.

The anticipated increase in tax revenue to the State of Texas associated with visitor spending at

the Championship Game is $13,917,474. The anticipated eligible taxes associated with direct

spending are $10,535,042. The anticipated eligible taxes associated with indirect spending are

$2,038,819. The anticipated eligible taxes associated with induced spending are $1,343,612.

The Act limits contributions of Texas and the local municipalities to a fixed ratio of $6.25 in

state contributions for every one dollar of local contributions. Given this cap, the contributions

provided by the local municipalities (Arlington and Dallas) in this case are limited to $2,226,796

($13,917,474 / 6.25). The estimated incremental increase in qualifying tax revenue is

$13,917,474 for Texas and $2,226,796 for the local municipalities (Arlington and Dallas). We do

not provide an estimate on the division of the contributions from the local municipalities. This

calculation is summarized in Attachment 1.

Respectfu

________

James D.

________

Chris W.

ully submitted

____________

Woods, Ph.D

____________

Johnson

*

d,

___________

D.

___________

*

______

______

37

*

Tax Impact An

*

nalysis – UHY

*

Y Advisors FLVApril 17

VS, Inc.7, 2014

EXHIBIT A

JAMES D. WOODS, PH.D.

An independent member of UHY International

Picture Goes Here

MANAGING DIRECTOR, UHY ADVISORS FLVS, INC. Email: jwoods@uhy‐us.com Direct: 713 407 3856

INDUSTRY EXPERTISE

Telecommunications

Computers and High Technology

Medical Devices and Pharmaceuticals

Energy Financial Markets

PROFESSIONAL MEMBERSHIPS

Certified Fraud Examiner

Licensing Executives Society (USA & Canada) Certified Licensing Professional

ACTIVE AND PRIOR CIVIC MEMBERSHIPS

President, The Falls at Champion Forest Homeowners Association

Over the past seventeen years, Dr. Woods has helped clients respond to difficult challenges and take advantage of lucrative opportunities. Clients have relied upon his expertise to value patents, copyrights, trademarks and trade secrets, complex securities and derivatives, to develop intellectual property monetization strategies, to estimate the economic impact of decisions and events, to detect and quantify fraudulent activity and to develop and support opinions of damages for intellectual property and commercial litigation. Dr. Woods draws upon his training as a financial economist and the resources of the firm to develop efficient, analytical solutions to fit his clients’ needs. In addition to his work for clients, he serves as an adjunct professor of finance for the C. T. Bauer College of Business at the University of Houston where he teaches financial statements analysis to Masters of Business students.

PROFESSIONAL EXPERIENCE SUMMARY Expert testimony and reports concerning opinions related to the value of damages and to opposing experts’ damage models in numerous litigation cases.

Litigation experience includes patent, trademark, trade secret and copyright infringement, fraud, wrongful death and contract disputes.

Developed reasonable royalty and lost profit calculations and provided testimony related to damages in patent, trademark, trade secret and copyright infringement cases. Opinions expressed supported by Georgia‐Pacific factors, Panduit factors, analytical approach, profit‐split approach and other recognized methodologies.

Led teams in royalty investigations related to alleged underpayment of royalties in the computer and medical device industries. Additionally has served as technical advisor to several internal audit teams in the design of royalty investigation procedures.

Assisted clients by preparing and presenting business interruption insurance claims.

BACKGROUND HIGHLIGHTS Ph.D., Finance, Mays Business School at Texas A&M University, College Station, TX.

MBA, University of Missouri, St. Louis, MO.

BSBA, Finance and Banking, Cum Laude, Robert J. Trulaske, Sr. College of Business, University of Missouri, Columbia, MO.

Principal, Grant Thornton LLP. Senior Manager, Deloitte & Touché LLP.

Executive Consultant, InteCap, Inc. Principal Consultant, PricewaterhouseCoopers LLP. Analyst, Southwestern Bell Telephone Company.

Assistant Examiner, Federal Reserve Bank of St. Louis.

THOUGHT LEADERSHIP EXAMPLES The Economics of Reasonable Royalty Damages in Patent Litigation, Lucent v. Gateway in LANDSLIDE, May/June 2010.

Entire Market Value Rule: Recent Cases on Reasonable Royalty Damages in IP Litigator, January/February 2010.

Perilous Shores: Navigating the Confluence of Patent Value Sources and Techniques, in From Assets to Profits: Competing for IP Value & Return, John Wiley & Sons, Inc. 2008.

Patent “Brands:” Positioning IP for Shareholder Value, in From Ideas to Assets: Investing Wisely in Intellectual Property, John Wiley & Sons, Inc., 2001.

JAMES D. WOODS, PH.D. PAGE 2


PROFESSIONAL EXPERIENCE

Dispute Consulting Services Expert testimony and reports concerning opinions related to the value of damages and to opposing experts’ damage models in numerous litigation cases.


Industry experience spans wide variety of economic activity with particular expertise in semiconductor design and manufacturing, telecommunications including cellular and VoIP technologies, computer hard drive and display technology, medical devices, securitization products, and oil field services.

Experienced assisting in‐house and outside counsel with pre‐filing investigation, document discovery and other aspects of managing commercial litigation projects.

Provided testimony in state district courts, arbitration hearings, bankruptcy courts and Federal courts.

Intellectual Property Over fifteen years of experience valuing, managing and protecting intellectual property including patents, trademarks, copyrights and trade secrets.

Reviewed, analyzed and summarized hundreds of license agreements in a wide range of industries to estimate reasonable royalties in patent infringement litigation.



Examples of patented technology valued include laser catheters, drug delivery technology, retractable syringes, spinal implants, down‐hole oil field equipment, pet grooming tools, children’s play‐yards, electronic equipment stands, grocery bag dispensers, voting machines, consumer electronics, semiconductor fabrication equipment and a wide variety of telecommunication and computer technologies.

Valuation experience in trade secrets includes drill bit design technologies, various down‐hole logging and steering systems, valves and mining processes, semiconductor fabrication techniques, and derivatives pricing algorithms.

Copyright and design patent cases have included analysis of cost accounting records, invoices and independent analysis to determine relevant costs related to home construction and clothing retailing and analysis of factors related to the value of shoes and children’s play‐yard design patents.

Trademark cases have included oilfield services brand names, famous names and likenesses and supply chain management marks.

Economic Consulting Developed economic impact assessments of several sporting events and conventions to determine the increase in sales taxes. These assessments were used by the Texas Comptroller to establish Special Event Trust Funds.

Estimated the economic impact of relocating and expanding the administration and engineering functions of an engineering firm in the Houston metropolitan area.

Estimated the value of embedded options in various contracts with sales agents in the financial services sector.

Valued equity component of convertible bonds to satisfy financial reporting requirements.

Due Diligence/ Business Valuation Reviewed valuation reports, documents related to due diligence and stock purchase agreements to develop an opinion of the fairness of the price paid for a travel service company. Examined several complex issues including the retention of escrow funds relating to accounting and audit irregularities and the effects of accepting debt as part of the purchase price.

Reviewed a stock purchase agreement in connection with estimating the expected expenses and identifying the responsible party related to environmental cleanup costs.

Based on documents collected during the due diligence process, developed a complex iterative financial model to estimate the value of a business involved in a failed acquisition.

Wrongful Death Assisted several clients in evaluating lost wages and benefits and loss of value to the decedent’s estate in wrongful death matters. Work performed included an analysis of industry salary structure, benefit programs, demographic studies, industry norms and review of business plans.



Wrongful Termination Evaluated claims of lost earnings and other damages related to the termination of the chief financial officer of a large corporation.

Based upon information provided by vocational experts, calculated lost earnings due to alleged sexual discrimination in several cases.

Lost profits Performed lost profits studies involving numerous industries. Work performed included research of industry and market dynamics and analysis of capacity, market demand and cost structure.

Contract Disputes Applied complex “put” price calculation language from a contract to determine price of a refinery.

Reviewed accounting information and various management reports to determine royalties owed from the operation of a sand pit.

Applied contract language to calculate payout of an employment incentive plan.

Reviewed extensive database of expenditures to determine contract compliance.

Financial Instrument related Litigation Reviewed pooling and servicing agreements, trust agreements and loan files to evaluate potential losses in sub‐prime mortgage‐backed securities.

Examined portfolio of reverse‐mortgages to evaluate claim of usury and predatory lending practices.

Evaluated residual claimholder’s potential recovery in a case involving allegations of improper underwriting standards in mortgage‐backed securities.

Calculated damages from insurance cancellation related to collateralized subprime automobile loans.

Statistical Analysis Reviewed regression analyses presented in several settings. Provided opinions to highlight the applicability of the techniques to the matter at issue.

Developed statistical models to support conclusions concerning variable and fixed costs under varying conditions.

Fraud Investigations Developed work plans and procedures to determine the relevance and importance of calls placed to “fraud hotlines.” Industries served include employment agencies, casinos, and restaurants.

Responsible for providing guidance to audit team concerning the adequacy of clients’ investigative efforts and for interpreting the results of those efforts.

Investigated numerous scams uncovering millions of dollars of previously unknown losses.

Engaged by an insurance company to estimate losses due to employee theft of inventory.

Participated in anti‐money laundering investigations for several large banks.

Investigated vendor relationships and payments to determine scope of potentially fraudulent transactions between a heavy equipment dealer and its suppliers.

Analyzed accounting records and payment history of a large commercial real estate development to identify potentially fraudulent transactions to support the findings of a construction industry expert.

Intellectual Asset Management Services Designed work‐plans, consulted with clients and supervised teams performing royalty investigations in the biotech and computer industry.

Valued intellectual property rights contained in software source code related to reservations and scheduling systems. Provided counsel and advice to senior executives of nationwide railroad concerning strategy to negotiate and structure a license to maximize value of intellectual property rights. Ultimate license included cash royalties and in‐kind payments and allowed for use of technology in several international railroad projects.

Analyzed issues related to the value of technology contributed by two multinational corporations to commercialize in‐house data management skills.

Valued trademarks of a regional confectionery.

Consulted with senior executives of a major chemical company concerning issues related to licensing manufacturing technology. Engagement related to implementing a plan developed by McKinsey & Co. to decentralize resin mixing operations to customer locations. Assisted in the design and structure of economic terms in the license agreement for patented technology needed to operate the equipment at satellite locations.



Estimated value and analyzed licensing opportunities for technology related to logic circuit design used to increase calculation efficiency.

Worked with senior executives of a fab‐less semiconductor company to develop a licensing plan related to intellectual property from abandoned business units. Prepared in‐depth analysis used by management to license and/or sell portfolio of over 60 patents.

Participated in a team consisting of in‐house counsel, outside intellectual property counsel, outside litigation counsel, engineers and business unit managers to review patent portfolio to identify licensing opportunities. Our work led to agreements generating over $45 million from patent licensees.

Consulted with senior management at a manufacturing firm to develop and implement a licensing program for patents related to structural support beams. Work included estimating total market size and potential licensees. Ultimately, client licensed patents to its largest customer to obtain favorable long‐term pricing for related products.

Valued patents related to heating blankets for tax purposes. Valued patents related to solar power cells for business dissolution agreement.

Developed monetization plan for a patent and software used in advertising.

Valued patents used by “Dark Pool” trading systems.

Corporate Finance Participated in a loan due diligence review for an alarm monitoring company.

Conducted financial analysis and created projections to support a liquidation analysis for a firm in bankruptcy.

RELEVANT EMPLOYMENT HISTORY

Joined the firm in July 2009

Software Development Designed and developed software packages to automate financial analysis and report creation in several macro and high level computer languages.

Analyzed, critiqued and audited software algorithms, source code and software design to improve program efficiency.

Developed a fully integrated financial modeling program for estimating the value of physician’s office space.

Experienced with BASIC, C, PASCAL,SAS, FORTRAN, Excel and Lotus 123 macros, and Word and WordPerfect macros. Familiar with the PC, Macintosh and VMS/CMS environments.

Banking Responsible for internal control reviews, cash transaction reports and other aspects of bank examinations.

Reviewed loan documentation and performed analysis to determine loan portfolio quality.

Reviewed bank applications for permission to open branch locations and to make capital expenditures.

Previous Positions Principal, Grant Thornton LLP. Senior Manager, Deloitte & Touché LLP.



EDUCATIONAL BACKGROUND Ph.D., Finance, Mays Business School at Texas A&M University, College Station, TX.



Teaching ‐ Taught Corporate Finance, Financial Statements Analysis, Microeconomics, International Finance, Real Estate

Finance and Money and Banking at four universities. ‐ Developed systems and procedures, including software, to record and track grades and information for over 800

students. ‐ Instructor for Chartered Financial Analyst examination review course on portfolio management, quantitative analysis

and investment policy issues.



Research ‐ Presented numerous papers and provided commentary at professional association meetings, seminars and executive

training programs.

PROFESSIONAL MEMBERSHIPS Certified Fraud Examiner

Certified Licensing Professional Licensing Executives Society, past chair, Houston Chapter Financial Management Association

SPEAKING ENGAGEMENTS Panelist on “Valuation of FRAND Patents” at The University of Texas School of Law Advanced Patent Law Institute, Austin, TX, 2013.

“Working with your Financial Expert is Like Dancing with the Stars” a CLE course presented to the Houston Bar Association, Houston, TX, 2012.

“A Sea Change in Patent Damages? Recent Cases and Observations” a CLE course presented to Weil Gotshal & Manges LLP, Houston, TX, 2010.

“A Sea Change in Patent Damages? Recent Cases and Observations” a CLE course presented to Baker Botts LLP, Houston, TX, 2010.

“How much market value should be attributed to IP?” at CIP Forum, Göteborg, Sweden, 2009.

“Financial Statements for Litigators,” a CLE course presented to Brown McCarroll LLP, Houston, TX, 2008.

“Cross Roads: At the intersection of intellectual property and business,” for Halliburton’s intellectual property management team, Houston, TX 2008.

“Update on Patent Damages: Considerations in Determining Royalty‐Based Compensation” a CLE course presented at Grant Thornton LLP, Kansas City MO, 2008.

“Update on Patent Damages: Considerations in Determining Royalty‐Based Compensation” at The University of Texas School of Law Advanced Patent Law Institute, Austin, TX, 2007.

Invited participant, “Uncertainty & Cost – Averting a Global Patent Crisis”, sponsored by the International Intellectual Property Institute, George Washington University Law School, Washington DC, 2006.

“The Litigator’s Boot Camp,” a CLE course presented at Grant Thornton LLP, Houston, TX, 2006.

“Trends in Monetizing Intellectual Property” at The University of Texas School of Law Advanced Patent Law Institute, Austin, TX, 2005.

“Accountants in the Courtroom: A look at litigation support services,” as a guest lecturer for the Accounting Colloquium, University of Houston, Houston, TX, 2005.

“Implementing a Document Retention Policy in an Electronic Environment: Know what you are keeping and How you are keeping it.” at a seminar, Document Retention and Destruction in Texas, Houston, TX, 2004.

“The Role of Intellectual Property in a New Enterprise,” as a guest lecturer for Dr. Neil A. Iscoe, Technology Commercialization: Idea to Production, at the University of Texas, Austin, TX, 2003.

“The Continuing Evolution of Patent Damages,” at The University of Texas School of Law Advanced Patent Law Institute, Austin, TX, 2002.

“Determining the Real Value of Trademarks,” Intellectual Property Owners Association Annual Meeting, Los Angeles, CA, 2002.

Panelist at Brand Aid: Turning Your Brand Inside Out…And Outside In, Public Relations Society of America Meeting, Cleveland Chapter, Cleveland, OH, 2002.

“Building a Patent ‘Brand’—Enhancing Shareholder and IP Asset Value through Marketing and Communication,” LES Annual Meeting, Chicago, IL, 2002.

“Patent ‘Brands,’ Positioning IP for Shareholder Value,” IP Masters Conference Series, Kilpatrick Stockton LLP, 2002.

“What Every Expert Should Know about Daubert,” a CLE course presented to Andrews & Kurth LLP, Houston, TX, 2002.

“The Top 6 Reasons You Should be Interested in Your Financial Expert: The Use and Abuse of Experts,” at the Berkeley Center for Law & Technology and The University of Texas School of Law Advanced Patent Law Institute, San Jose, CA, 2001.

“What do Mortgages and Patents have in Common? Securitization of IP Rights,” as a guest lecturer at the University of Houston School of Law, Houston, TX, 1999.

“Establishing Your Claim for Damages‐ Proving and Calculating your Loss,” Multi‐ Jurisdictional Patent Litigation, London, England, 1999.

Panelist in “Measurement of the Bottom Line Results of Anti‐counterfeit Strategies,” Product Counterfeiting Protection Drivers & Solutions, San Francisco, CA, 1999.



Panelist in “Proving Damages and Recovering Attorney’s Fees in Non‐Routine Cases,” International Anti‐Counterfeiting Coalition Meeting, Santa Monica, CA, 1998.

“How to Maximize License & Value Drivers: From the Crossroads to the Monte Carlo Grand Prix”, Valuation of Intellectual Capital, New York, NY, 1998.

“How to Maximize License & Value Drivers: From the Crossroads to the Monte Carlo Grand Prix”, Valuation of Intellectual Capital, Los Angeles, CA, 1998.

Participant in the Economic Commission for Europe Committee for Trade, Industry and Enterprise Development, Working Party on International Contract Practices in Industry, Meeting of the UN/ECE Ad Hoc Expert Group Enforcement of Intellectual Property Rights, Palais des Nations, UN/ECE, Geneva, Switzerland, 1998.

Additionally, Dr. Woods is a frequent speaker at continuing legal education courses and in‐house programs concerning intellectual property licensing and valuation issues.

PROFESSIONAL PUBLICATIONS Fraud Happens…Deal with It!, Not‐For‐Profit Industry Insight, Volume 1, Issue 1, 2012.

IP Rights: A Primer in The Next Level of Service Express, May 11, 2011.

The Economics of Reasonable Royalty Damages in Patent Litigation, Lucent v. Gateway in LANDSLIDE, May/June 2010.

Entire Market Value Rule: Recent Cases on Reasonable Royalty Damages in IP Litigator, January/February 2010.

Perilous Shores: Navigating the Confluence of Patent Value Sources and Techniques, in From Assets to Profits: Competing for IP Value & Return, John Wiley & Sons, Inc., 2008.

Patent “Brands:” Positioning IP for Shareholder Value, in From Ideas to Assets: Investing Wisely in Intellectual Property, John Wiley & Sons, Inc., 2001.

Identify and convey IP to reveal true firm value in Hidden Value: Profiting from the intellectual property economy, Euromoney Publications, 1999.

Monte Carlo analysis: An aid to biotechnology licensing decisions, Journal of Commercial Biotechnology, Vol. 5, 1999.

Accounting for Change: Creating New Strategic Alliances in Law Governance Review, June 1998.

Monte Carlo Analyses Aids Negotiations in les Nouvelles, June 1998.

Financial Accounts Reports Editor for Journal of Commercial Biotechnology, Henry Stewart Publications, London, England, 1998.

Showing Irreparable Harm During Preliminary Injunction Hearings in IP Litigator, March/April, 1997.

Ex‐Dividend Day Stock Price Performance of American Depository Receipts, abstract published in Proceedings of the Global Finance Association Annual Meetings, Monterey, CA, 1994.


CHRIS JOHNSON

Chris’ core technical strengths include economic and financial analysis. His work focuses primarily in the areas of expert witness services, valuation analyses, and economic analyses.

Chris has been designated as an expert in Federal and State Courts. His areas of experience include intellectual property damages, lost profits analysis, contract damage quantification, and class certification in class action law suits. Chris also specializes in the handling and analysis of large ,complex datasets.

He has provided valuation services in the context of litigation and for management’s strategic planning and financial reporting. He has valued intellectual property, options, warrants, and preferred stock. Chris also assists the firm’s audit practice with their review of complex valuation issues that use methodologies such as Monte Carlo analysis and lattice models.

Chris also conducts economic impact analyses to determine the economic impact associated with various forms of stimulus. He has developed analyses estimating the impact that major sporting events, conventions, and corporate relocations have on regional economies.

PROFESSIONAL EXPERIENCE:

• Commercial litigation, including lost profit analysis and calculation of economic damages

• Intellectual property litigation including patent and trade secret litigation • Analysis of business and sales projections • Financial analysis/modeling • Valuation of business entities, securities, and intangible assets • Monte Carlo simulation • Economic impact analyses • Business insurance consulting, business interruption claims • Class certification analysis • Forensic investigations • ERISA litigation • Financial analysis of claims payments under health insurance plans • Statistical/data analysis • Evaluation and critique of opposing expert reports and opinions • Assistance in planning and strategies for examination of expert and fact

witnesses

BACKGROUND:

• Certified Valuation Analyst (CVA) • Certified Fraud Examiner (CFE) • Joined the firm 2006 • CRA International, Inc. from 2001 to 2006 − Served as project manager for expert witnesses in complex commercial

litigation in the areas of economics and finance. This support included industry and academic research, modeling, statistical and economic analyses, financial analyses, and financial valuations. These litigation matters focused on a number of issues, including class certification, antitrust (monopolization, tying, bundling, group boycott), business valuations, financial statement analysis, damages and intellectual property damages.

SENIOR MANAGER, UHY ADVISORS FLVS, INC.

Email: [email protected] Direct: 713 407 3941

INDUSTRY EXPERTISE: • Energy • Entertainment/Sports • Financial Services • Health Care • Manufacturing & Distribution • Technology

ACTIVE & PRIOR PROFESSIONAL MEMBERSHIPS: • National Association of Certified Valuation

Analysts • Association of Certified Fraud Examiners • Licensing Executive Society • Association of Former Students – Texas A&M

University • Trinity University Alumni Network – Director,

Houston Chapter


CHRIS JOHNSON PAGE 2

BACKGROUND (CONT’D)

• Texas A&M University from 2000 to 2001 Courses taught: − Principles of Microeconomics − Principles of Macroeconomics

• M.S. in Economics, Texas A&M University, College Station, Texas, 2001 • B.A. in Economics, Trinity University, San Antonio, Texas, 1999

PRIOR TESTIMONY AND SELECTED PROFESSIONAL EXPERIENCE:

• In Re: Zoran Corporation Derivative Litigation, Civil Action No. 06-05503-WHA, United States District Court for the Northern District of California, 2008 (affidavit testimony).

• Sameer Abdulhussein, Individually and As A Shareholder Of Lakeside MRI & Diagnostic Center, Inc. and Lakeside MRI & Diagnostic Center, Inc. v. Salima Dhalla, Individually, and As A Shareholder Of Lakeside MRI & Diagnostic Center, Inc. and Amin Dhalla, Individually, and As A Shareholder Of Lakeside MRI & Diagnostic Center, Inc. and Houston MRI Diagnostic Center, Inc., Case no. 2011-38523, District Court 152nd Judicial District of Harris County, 2012 (expert report).

• Karen Williams Frith, David W. Frith, and Michael D. Frith, Individually and on Behalf of Their Deceased Husband and Father, Respectively, Charles E. Frith v. Certainteed Corporation, et al., Suit Number 550,929-B, First Judicial Court, Caddo Parrish, Louisiana, 2012 (expert report, deposition).

• Engenium Solutions, Inc. v. Steve Carr and Symphonic Technologies, Inc., Cause No: 4:10-cv-04412, United States District Court for the Southern District of Texas, Houston Division, 2012 (expert report).

• James C. Markovsky, Executor of the Estate of James Markovsky, Deceased v. 84 Lumber et al, Court of Common Appeals of Philadelphia County, Civil Section: Trial Division, 2013 (expert report).

THOUGHT LEADERSHIP:

• “Decision Making: Economic Impact Analysis”, Conference Presentation at Environmental Challenges and Innovations Conference - Gulf Coast 2012, Texas Association of Environmental Professionals, September 2012

• “Working with Financial Experts is Like Dancing with a Star” − CLE Presentation for Locke Lord LLP, June 2012 − CLE Presentation for Houston Young Lawyers Association, May 2012 − CLE Presentation for Reynolds Frizzell Black Doyle Allen & Oldman and Levinthal Wilkinds and Nguyen, May 2012 − CLE Presentation for Porter & Hedges , May 2012 − CLE Presentation for Edison, McDowell & Hetherington, March 2012 − CLE Presentation for Weil Gotshal & Manges, January 2012 − CLE Presentation for Montgomery County Bar Association, Conroe, TX , January 2012 − CLE Presentation for Strasburger, Houston, TX, December 2011 − CLE Presentation for Munsch Hardt, Houston TX, October 2011 − CLE Presentation for Crain Caton & James, Houston, TX, October 2011

• “Understanding and Using Financial Statements” − CLE Presentation for Houston Bar Association, Houston, TX, October 2013 − CLE Presentation for Winstead PC, Houston, TX, November 2012 − CLE Presentation for Montgomery County Bar Association, Conroe, TX, September 2012 − CLE Presentation for Jackson Walker, Houston, TX, November 2011 − CLE Presentation for Andrews Kurth, Houston, TX, April 2011 − CLE Presentation for Boyar Miller, Houston, TX, August 2010 − CLE Presentation for Crain Caton & James, Houston, TX, September 2010 − CLE Presentation for Cokinos, Bosien & Young, Houston, TX, March 2008

• Expert Testimony, Guest Lecture in the Graduate School of Accounting at Baylor University, ACC5331 Fraud Examination, Waco, TX, June 2009

• “Making Sense of the Subprime Mess: The First Step in Preparing for the Inevitable Wave of Litigation” − CLE Presentation for the Houston Chapter of Women in eDiscovery, Houston, TX , November 2008 − CLE Presentation for Houston Metro Paralegal Association, Houston, TX , May 2008

• “The Super Bowl Winner Isn’t Always Measured On the Field”, The Next Level of Service Express, February 22, 2012 • “Understanding the Past and Forecasting the Future: The Role of Time Series Analysis”, From the Witness Stand, Summer

2007 • “Principles of Microeconomics”, Textbook reviewer, Third Edition, textbook authored by N. Gregory Mankiw, Thomson South-

Western, 2004

Tax Impact Analysis - UHY Advisors FLVS, Inc.April 17, 2014

Attachments


ATTACHMENT Table of Contents

Attachment 1 Summary of Expected Contributions to Major Events Trust FundAttachment 2 Incremental Taxes from Out-of-State VisitorsAttachment 3 Incremental Hotel Taxes from Out-of-State VisitorsAttachment 4 Incremental Taxes on Other Spending from Out-of-State VisitorsAttachment 5 Incremental Taxes from Texans from Outside Dallas-Fort Worth-Arlington MSAAttachment 6 Incremental Hotel Taxes from Texans from Outside Dallas-Fort Worth-Arlington MSAAttachment 7 Incremental Taxes on Other Spending from Outside Dallas-Fort Worth-Arlington MSAAttachment 8 Incremental Taxes from All Visitors


Incremental Tax Revenue Associated with SpendingFrom Out-of-State Visitors

Texas Category Direct Indirect Induced

Hotel Spending 2,312,444$ 543,847$ 297,446$ Food/Beverage 2,323,871$ 667,809$ 392,517$ Sales Tax on Alcohol 265,512$ 76,300$ 44,847$ Mixed Beverage Sales Tax 413,060$ 118,701$ 69,769$ Mixed Beverage Gross Receipts Tax 335,455$ 96,399$ 56,661$ Title 5 ABC Tax 42,482$ 12,208$ 7,175$ Entertainment/Shopping 3,049,323$ 391,850$ 333,793$ Rental Car 226,367$ 27,324$ 17,789$ Tickets 1,566,527$ -$ -$ Event Spending -$ 104,381$ 123,616$ Total $ 10,535,042 $ 2,038,819 $ 1,343,612 Total per Area $ 13,917,474 From Attachment 2.

Maximum State Contribution to

Major Events Trust Fund

State of Texas [1] 13,917,474$ City of Arlington [2] 1,050,360$ City of Dallas [2] 4,454,900$ Total 19,422,733$

State of Texas 13,917,474$ Statutory Ratio 6.25 Maximum Local Contribution 2,226,796$

Expected Contribution to

Major Events Trust Fund

State Contribution 13,917,474$ Local Contribution 2,226,796$ Total Contribution 16,144,270$

Notes:

ATTACHMENT 1Summary of Expected Contributions to

Major Events Trust Fund2015 NCAA Division I Football Bowl Subdivision National Championship

[1] The State of Texas figure only includes incremental taxes generated from spending by out-of-state visitors to Texas.[2] From Attachment 8. The City of Arlington and City of Dallas figures include incremental taxes generated from spending by both out-of-state visitors to Texas and Texans from outside Dallas-Fort Worth-Arlington MSA to the respective cities. Since contributions are capped in a fixed ratio of $6.25 from the State of Texas for each dollar provided by the City, this calculation excludes the impact of spending and associated taxes generated by Texans from outside Dallas-Fort Worth-Arlington MSA.

Page 1 of 1


ATTACHMENT 2Incremental Taxes from Out-of-State Visitors

Expected Increase in Spending

From Out-of-State Visitors

Arlington Dallas Texas Category Direct Indirect Induced Direct Indirect Induced Direct Indirect Induced

Hotel Spending 4,266,078$ 1,577,577$ 1,412,746$ 25,357,387$ 10,129,582$ 7,531,614$ 38,540,738$ 19,360,410$ 16,652,029$ Food/Beverage 5,138,002$ 1,363,868$ 1,752,153$ 22,217,738$ 6,272,320$ 6,853,369$ 37,181,940$ 16,246,144$ 17,042,278$ Alcohol Spending 1,467,887$ 389,647$ 500,577$ 6,345,857$ 1,791,508$ 1,957,467$ 10,620,467$ 4,640,469$ 4,867,873$ Entertainment/Shopping 6,710,232$ 1,899,391$ 2,876,827$ 29,186,855$ 9,028,790$ 9,605,453$ 48,789,174$ 17,957,308$ 25,624,151$ Rental Car 261,389$ 88,622$ 75,079$ 1,388,798$ 506,154$ 385,133$ 2,263,674$ 897,417$ 935,306$ Tickets -$ -$ -$ -$ -$ -$ 25,064,436$ -$ -$ Event Spending 7,027,410$ 1,871,645$ 3,738,419$ 3,010,409$ 620,787$ 1,073,195$ 11,121,501$ 3,789,021$ 7,019,956$ Total 24,870,998$ 7,190,749$ 10,355,800$ 87,507,043$ 28,349,141$ 27,406,232$ 173,581,930$ 62,890,769$ 72,141,592$ Total per Area 42,417,547$ 143,262,417$ 308,614,292$

Incremental Tax Revenue Associated with Spending

From Out-of-State Visitors

Arlington Dallas Texas

Category Direct Indirect Induced Direct Indirect Induced Direct Indirect Induced

Hotel Spending 298,625$ 51,280$ 31,389$ 2,282,165$ 448,912$ 225,817$ 2,312,444$ 543,847$ 297,446$ Food/Beverage 64,225$ 13,646$ 8,457$ 222,177$ 50,244$ 28,788$ 2,323,871$ 667,809$ 392,517$ Sales Tax on Alcohol 7,339$ 1,559$ 966$ 25,383$ 5,740$ 3,289$ 265,512$ 76,300$ 44,847$ Mixed Beverage Sales Tax 7,785$ 1,654$ 1,025$ 33,656$ 7,611$ 4,361$ 413,060$ 118,701$ 69,769$ Mixed Beverage Gross Receipts Tax 6,322$ 1,343$ 833$ 27,333$ 6,181$ 3,542$ 335,455$ 96,399$ 56,661$ Title 5 ABC Tax -$ -$ -$ -$ -$ -$ 42,482$ 12,208$ 7,175$ Entertainment/Shopping 83,878$ 8,348$ 7,740$ 291,869$ 30,243$ 19,727$ 3,049,323$ 391,850$ 333,793$ Rental Car -$ -$ -$ -$ -$ -$ 226,367$ 27,324$ 17,789$ Tickets 313,305$ -$ -$ -$ -$ -$ 1,566,527$ -$ -$ Event Spending -$ 15,475$ 19,748$ -$ 4,642$ 5,519$ -$ 104,381$ 123,616$ Total 781,481$ 93,306$ 70,158$ 2,882,582$ 553,573$ 291,042$ 10,535,042$ 2,038,819$ 1,343,612$ Total per Area 944,945$ 3,727,197$ 13,917,474$

Page 1 of 1


ATTACHMENT 3Direct Spending

Incremental Hotel Taxes from Out-of-State Visitors

Room Nights - Non-Texans

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Fans - - - - - 5,327 27,966 35,660 37,361 38,911 - 145,225 Professionals 423 423 459 882 2,718 2,815 3,399 3,594 3,594 3,594 - 21,902 University - - - 136 136 136 136 678 678 678 - 2,576 Total Room Nights - Non-Texans 423 423 459 1,018 2,853 8,278 31,501 39,932 41,633 43,184 - 169,704

Summary of Hotel Stay and Hotel Spending by Out-of-State Visitors

Geographic AreaRoom

Nights [1]Hotel

Spending [2]Hotel

Tax [2]

Arlington 22,361 $ 4,266,078 $ 298,625 Dallas 101,128 $ 25,357,387 $ 2,282,165 Texas 169,704 $ 38,540,738 2,312,444$

Notes:[1] See Appendix B4.[2] See Appendix B5.

Page 1 of 1



Incremental Taxes on Other Spending from Out-of-State Visitors

Non-Texans per Day

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - - - - - 5,950 35,977 68,159 78,068 81,525 41,674 85 311,437 Professionals 272 545 569 896 2,480 3,659 3,925 4,417 4,540 4,540 2,270 - 28,114 University - - - 136 271 271 271 814 1,356 1,356 678 - 5,153 Total Non-Texans per Day 272 545 569 1,032 2,752 9,880 40,173 73,389 83,964 87,421 44,622 85 344,704

Summary of Spending and Incremental Taxes by Out-of-State Visitors

Spending Incremental Taxes [7]

Arlington Dallas Texas Arlington Dallas Texas

People Days 39,406 211,939 344,704 Food/ Beverage [1] 5,138,002$ 22,217,738$ 37,181,940$ 64,225$ 222,177$ 2,323,871$ Alcohol Spending [2] 1,467,887$ 6,345,857$ 10,620,467$

Sales Tax on Alcohol 7,339$ 25,383$ 265,512$ Mixed Beverage Sales Tax 7,785$ 33,656$ 413,060$ Mixed Beverage Gross Receipts Tax 6,322$ 27,333$ 335,455$ Title 5 ABC Tax -$ -$ 42,482$

Entertainment/Shopping [3] 6,710,232$ 29,186,855$ 48,789,174$ 83,878$ 291,869$ 3,049,323$ Rental Car [4] 261,389$ 1,388,798$ 2,263,674$ -$ -$ 226,367$ Tickets [5] -$ -$ 25,064,436$ 313,305$ -$ 1,566,527$ Event Spending [6] 7,027,410$ 3,010,409$ 11,121,501$ -$ -$ -$ Total 20,604,920$ 62,149,657$ 135,041,192$ 482,855$ 600,418$ 8,222,598$

Notes:[1] See Appendix B7.[2] See Appendix B8.[3] See Appendix B9.[4] See Appendix B10.[5] See Appendix B11.[6] See Appendix D1, D2 and D3.[7] See Appendix B12.

Page 1 of 1


ATTACHMENT 5Incremental Taxes from Texans from Outside Dallas-Fort Worth-Arlington MSA


Texans from Outside Dallas-Fort Worth-Arlington MSA



Hotel Spending 562,260$ 207,921$ 186,197$ 5,275,395$ 2,107,376$ 1,566,890$ N/A N/A N/AFood/Beverage 506,900$ 134,555$ 172,862$ 3,297,424$ 930,900$ 1,017,136$ N/A N/A N/AAlcohol Spending 144,824$ 38,443$ 49,388$ 942,044$ 265,950$ 290,587$ N/A N/A N/AEntertainment/Shopping 661,399$ 187,215$ 283,556$ 4,308,229$ 1,332,726$ 1,417,847$ N/A N/A N/ARental Car 29,349$ 9,951$ 8,430$ 241,929$ 88,172$ 67,090$ N/A N/A N/ATickets 2,715,776$ -$ -$ -$ -$ -$ N/A N/A N/ATotal 4,620,509$ 578,085$ 700,434$ 14,065,021$ 4,725,125$ 4,359,550$ N/A N/A N/ATotal per Area 5,899,028$ 23,149,695$ N/A





Hotel Spending 39,358$ 6,759$ 4,137$ 474,786$ 93,392$ 46,979$ N/A N/A N/AFood/Beverage 6,336$ 1,346$ 834$ 32,974$ 7,457$ 4,273$ N/A N/A N/ASales Tax on Alcohol 724$ 154$ 95$ 3,768$ 852$ 488$ N/A N/A N/AMixed Beverage Sales Tax 768$ 163$ 101$ 4,996$ 1,130$ 647$ N/A N/A N/AMixed Beverage Gross Receipts Tax 624$ 133$ 82$ 4,058$ 918$ 526$ N/A N/A N/ATitle 5 ABC Tax -$ -$ -$ -$ -$ -$ N/A N/A N/AEntertainment/Shopping 8,267$ 823$ 763$ 43,082$ 4,464$ 2,912$ N/A N/A N/ARental Car -$ -$ -$ -$ -$ -$ N/A N/A N/ATickets 33,947$ -$ -$ -$ -$ -$ N/A N/A N/ATotal 90,025$ 9,377$ 6,013$ 563,664$ 108,213$ 55,825$ N/A N/A N/ATotal per Area 105,415$ 727,702$ N/A

Page 1 of 1



Incremental Hotel Taxes from Texans from Outside Dallas-Fort Worth-Arlington MSA

Room Nights - Texans from Outside Dallas-Fort Worth-Arlington MSA

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Fans - - - - - 566 2,973 3,792 3,972 4,137 - 15,441 Professionals 257 257 279 536 1,651 1,710 2,065 2,183 2,183 2,183 - 13,302 University - - - 5 5 5 5 25 25 25 - 96 Total Room Nights - Texans from Outside Dallas-Fort Worth-Arlington MSA

257 257 279 541 1,656 2,281 5,043 6,000 6,180 6,345 28,839

Summary of Hotel Stay and Hotel Spending by TexansFrom Outside Dallas-Fort Worth-Arlington MSA

Geographic AreaRoom

Nights [1]Hotel

Spending [2]Hotel

Tax [2]

Arlington 2,969 $ 562,260 $ 39,358 Dallas 21,155 $ 5,275,395 $ 474,786 Texas 28,839 $ 6,735,366 N/A

Notes:[1] See Appendix C4.[2] See Appendix C5.

Page 1 of 1



Incremental Taxes on Other Spending from Outside Dallas-Fort Worth-Arlington MSA

Texans From Outside Dallas-Fort Worth-Arlington MSA per Day

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - - - - - 633 3,825 7,247 8,300 8,668 4,431 9 33,113 Professionals 165 331 346 544 1,506 2,222 2,384 2,683 2,757 2,757 1,379 - 17,074 University - - - 5 10 10 10 30 51 51 25 - 192 Total Texans From Outside Dallas-Fort Worth-Arlington MSA

165 331 346 549 1,516 2,865 6,219 9,960 11,108 11,476 5,835 9 50,379

Summary of Spending and Incremental Texans from Outside Dallas-Fort Worth-Arlington MSA

Spending Incremental Taxes [6]

Arlington Dallas Texas Arlington Dallas TexasPeople Days 4,410 36,424 50,379 Food/ Beverage [1] 506,900$ 3,297,424$ N/A 6,336$ 32,974$ N/AAlcohol Spending [2] 144,824$ 942,044$ N/A

Sales Tax on Alcohol 724$ 3,768$ N/AMixed Beverage Sales Tax 768$ 4,996$ N/AMixed Beverage Gross Receipts Tax 624$ 4,058$ N/ATitle 5 ABC Tax -$ -$ N/A

Entertainment/Shopping [3] 661,399$ 4,308,229$ N/A 8,267$ 43,082$ N/ARental Car [4] 29,349$ 241,929$ N/A -$ -$ N/ATickets [5] 2,715,776$ -$ N/A 33,947$ -$ N/ATotal 4,058,249$ 8,789,625$ N/A 50,667$ 88,878$ N/A

Notes:[1] See Appendix C7.[2] See Appendix C8.[3] See Appendix C9.[4] See Appendix C10.[5] See Appendix C11.[6] See Appendix C12.

Page 1 of 1


ATTACHMENT 8Incremental Taxes from All Visitors


From All Visitors


Category Direct Indirect Induced Direct Indirect Induced Direct Indirect InducedHotel Spending 4,828,338$ 1,785,499$ 1,598,943$ 30,632,782$ 12,236,958$ 9,098,504$ 38,540,738$ 19,360,410$ 16,652,029$ Food/Beverage 5,644,902$ 1,498,423$ 1,925,015$ 25,515,162$ 7,203,221$ 7,870,505$ 37,181,940$ 16,246,144$ 17,042,278$ Alcohol Spending 1,612,712$ 428,090$ 549,964$ 7,287,901$ 2,057,457$ 2,248,054$ 10,620,467$ 4,640,469$ 4,867,873$ Entertainment/Shopping 7,371,631$ 2,086,606$ 3,160,383$ 33,495,084$ 10,361,516$ 11,023,300$ 48,789,174$ 17,957,308$ 25,624,151$ Rental Car 290,739$ 98,572$ 83,509$ 1,630,727$ 594,326$ 452,224$ 2,263,674$ 897,417$ 935,306$ Tickets 2,715,776$ -$ -$ -$ -$ -$ 25,064,436$ -$ -$ Event Spending 7,027,410$ 1,871,645$ 3,738,419$ 3,010,409$ 620,787$ 1,073,195$ 11,121,501$ 3,789,021$ 7,019,956$ Total 29,491,507$ 7,768,835$ 11,056,233$ 101,572,064$ 33,074,266$ 31,765,782$ 173,581,930$ 62,890,769$ 72,141,592$

48,316,576$ 166,412,112$ 308,614,292$


From All Visitors


Category Direct Indirect Induced Direct Indirect Induced Direct Indirect InducedHotel Spending 337,984$ 58,039$ 35,526$ 2,756,950$ 542,304$ 272,796$ 2,312,444$ 543,847$ 297,446$ Food/Beverage 70,561$ 14,992$ 9,291$ 255,152$ 57,701$ 33,061$ 2,323,871$ 667,809$ 392,517$ Sales Tax on Alcohol 8,064$ 1,713$ 1,062$ 29,152$ 6,592$ 3,777$ 265,512$ 76,300$ 44,847$ Mixed Beverage Sales Tax 8,553$ 1,817$ 1,126$ 38,652$ 8,741$ 5,008$ 413,060$ 118,701$ 69,769$ Mixed Beverage Gross Receipts Tax 6,946$ 1,476$ 915$ 31,390$ 7,099$ 4,067$ 335,455$ 96,399$ 56,661$ Title 5 ABC Tax -$ -$ -$ -$ -$ -$ 42,482$ 12,208$ 7,175$ Entertainment/Shopping 92,145$ 9,171$ 8,503$ 334,951$ 34,707$ 22,639$ 3,049,323$ 391,850$ 333,793$ Rental Car -$ -$ -$ -$ -$ -$ 226,367$ 27,324$ 17,789$ Tickets 347,253$ -$ -$ -$ -$ -$ 1,566,527$ -$ -$ Event Spending -$ 15,475$ 19,748$ -$ 4,642$ 5,519$ -$ 104,381$ 123,616$ Total 871,506$ 102,684$ 76,171$ 3,446,246$ 661,786$ 346,867$ 10,535,042$ 2,038,819$ 1,343,612$ Total per Area 1,050,360$ 4,454,900$ 13,917,474$

Page 1 of 1


APPENDIX Table of Contents

APPENDIX A: Inputs and AssumptionsAppendix A1 Breakdown of AttendeesAppendix A2 Assumptions and InputsAppendix A3 Hotel Block DetailAppendix A4 Division of Attendee Categories Between Known Hotel Block and Unknown HotelsAppendix A5 Spending Assumptions

APPENDIX B: Detailed Calculation of the Impact of Out-of-State VisitorsAppendix B1 Direct Spending SummaryAppendix B2 Calculation of Room NightsAppendix B3 Division of Room Nights Between Known and Unknown HotelsAppendix B4 Allocation of Unknown Hotels to Arlington and DallasAppendix B5 Calculation of Hotel Occupancy TaxAppendix B6 Calculation of People per DayAppendix B7 Food/Beverage SpendingAppendix B8 Alcoholic Beverage SpendingAppendix B9 Entertainment/Shopping SpendingAppendix B10 Rental Car SpendingAppendix B11 Sales Tax on TicketsAppendix B12 Calculation of Taxes Generated by Spending from Non-Texans Excluding Hotels

APPENDIX C: Detailed Calculation of the Impact of Texans from Outside Dallas-Fort Worth-Arlington MSAAppendix C1 Direct Spending SummaryAppendix C2 Calculation of Room NightsAppendix C3 Division of Room Nights Between Known and Unknown HotelsAppendix C4 Allocation of Unknown Hotels to Arlington and DallasAppendix C5 Calculation of Hotel Occupancy TaxAppendix C6 Calculation of People per DayAppendix C7 Food/Beverage SpendingAppendix C8 Alcoholic Beverage SpendingAppendix C9 Entertainment/Shopping SpendingAppendix C10 Rental Car SpendingAppendix C11 Sales Tax on TicketsAppendix C12 Calculation of Taxes Generated by Spending from Texans from Outside Dallas-Fort Worth-Arlington MSA

Excluding Hotels

APPENDIX D: Detailed Calculation of the Direct, Indirect and Induced Event Spending by the LOCAppendix D1 Summarization of Other Event Spending Generating Applicable TaxesAppendix D2 Direct, Indirect and Induced Other Event Spending - ArlingtonAppendix D3 Direct, Indirect and Induced Other Event Spending - DallasAppendix D4 Direct, Indirect and Induced Other Event Spending - Texas


APPENDIX AInputs and Assumptions


APPENDIX A1Breakdown of Attendees

Probability of a Team being from TexasNumber of NCAA Division I Football Schools 125Number of NCAA Division I Football Schools in Texas 12Probability of a Team being from Texas 10%

Ticketed Attendance Tickets%

Out-of -StateOut-of-State

VisitorsSpending Category

Suites - LOC Controlled 10,968 23% 2,528 FansSuites - Playoff Group 2,366 90% 2,139 FansSchool Tickets 48,000 90% 43,392 FansMedia 1,000 85% 850 ProfessionalsSponsors 5,000 90% 4,500 FansLOC 6,695 0% - FansConference Commissioners & Football Bowl Association 1,500 90% 1,356 FansESPN 3,000 100% 3,000 FansGeneral Public/Others 13,252 85% 11,264 FansTotal - Ticketed Attendance 91,781 75% 69,029

Credentials Credentials and Others

% Out-of -State

Out-of-State Visitors

Spending Category

Media 1,500 85% 1,275 ProfessionalsESPN 500 100% 500 ProfessionalsHalf Time Performers 1,500 75% 1,125 ProfessionalsWorkers 6,000 5% 300 ProfessionalsPlayers 300 90% 271 UniversityBand/Cheerleaders 1,200 90% 1,085 UniversityPublic Safety Officials 1,500 10% 150 ProfessionalsTotal - Credentials 12,500 38% 4,706

OthersCredentials and Others

% Out-of -State


Spending Category

ESPN - Non-Credentialed and Non-Ticketed 400 85% 340 ProfessionalsVisitors in Town but not Attending Game 18,000 85% 15,300 FansTotal - Others 18,400 85% 15,640

Visitors by Attendance Category

Categories % of Visitors Visitors% Out-of-

StateOut-of-State

Visitors

Ticketed Attendance 75% 91,781 75% 69,029 Credentials 10% 12,500 38% 4,706 Others 15% 18,400 85% 15,640 Total Visitors 100% 122,681 73% 89,375

Visitors by Spending Category

Categories % of Visitors Visitors% Out-of-

StateOut-of-State

Visitors

Fans [1] 89% 108,781 77% 83,479 Professionals [2] 10% 12,400 37% 4,540 University [3] 1% 1,500 90% 1,356 Total Visitors 100% 122,681 73% 89,375

Notes:

[3] "University" consists of players and bands/cheerleaders.

Texans from Outside Dallas-Fort Worth-Arlington MSA 35%

[1] "Fans" consist of LOC controlled suites, Playoff Group suites, school tickets, sponsors, LOC, conference commissioners & football bowl association, general public/others and visitors in town but not attending game. [2] "Professionals" consist of media, ESPN, halftime performers, workers, public safety officials and ESPN - non-credentialed and non-ticketed.

Page 1 of 1


APPENDIX A2Direct Spending

Assumptions and Inputs

Summary of Known Hotel Rooms

CategoryNumber of

HotelsAverage

Room Rate Sat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Rooms in Arlington 8 178.97$ 26 26 26 51 204 311 466 466 466 466 - 2,508 Rooms in Dallas 45 238.58$ 368 368 411 911 2,466 4,290 7,163 9,183 9,183 8,965 - 43,308 Rooms in Other Cities 17 186.37$ 170 170 175 365 1,105 2,091 3,069 3,199 3,199 3,199 - 16,742 Total 222.21$ 564 564 612 1,327 3,775 6,692 10,698 12,848 12,848 12,630 - 62,558

Hotels by City as a Percent to Hotel Block

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Arlington 5% 5% 4% 4% 5% 5% 4% 4% 4% 4% 4%Dallas 65% 65% 67% 69% 65% 64% 67% 71% 71% 71% 69%Other Cities 30% 30% 29% 28% 29% 31% 29% 25% 25% 25% 27%Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 0% 100%

Allocation of Known Hotel Rooms Across Spending Categories

CategoryTotal

Visitors% of Total

VisitorsSat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Fans 108,781 89% - - - - - 2,787 6,014 7,304 7,304 7,086 - 30,496 Professionals 12,400 10% 564 564 612 1,177 3,625 3,755 4,534 4,794 4,794 4,794 - 29,212 University 1,500 1% - - - 150 150 150 150 750 750 750 - 2,850 Total 122,681 100% 564 564 612 1,327 3,775 6,692 10,698 12,848 12,848 12,630 - 62,558 Based on our experience conducting similar studies, it is assumed that the Teams will arrive on Tuesday and the Band/Cheerleaders will arrive on Saturday. All participants of the "University"category are assigned to known hotel rooms.Allocation of known hotel rooms for "Professionals" is made the following way:

For Saturday 1/3/15 through Monday 1/5/15, all known hotel rooms are assigned to "Professionals."For Tuesday 1/6/15 and Wednesday 1/7/15, the difference between the total known hotel rooms and the rooms allocated to university are assigned to "Professionals."For Thursday 1/8/15, Friday 1/9/15 and Saturday 1/10/15, the peak known hotel figure is multiplied by the (i) number of "Professionals" as a percent to total visitors and (ii) the lengthof stay assumptions listed in the table below. The resulting figure is added to the number of rooms allocated to "Professionals" on Wednesday 1/7/15.For Sunday 1/11/15 and Monday 1/12/15, the number of known hotel rooms assigned is considered equal to the number of rooms from Saturday.

Allocation of known hotel rooms for "Fans" is calculated as the difference between the total hotel block and the portion of the hotel block allocated to "Professionals" and "University."

Allocation of Spending Categories Across Cities

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Fans - Arlington - - - - - 130 262 265 265 261 1,183 Professionals - Arlington 26 26 26 45 196 175 198 174 174 177 1,216 University - Arlington - - - 6 8 7 7 27 27 28 109 Fans - Dallas - - - - - 1,787 4,027 5,221 5,221 5,030 21,285 Professionals - Dallas 368 368 411 808 2,368 2,407 3,036 3,426 3,426 3,403 20,021 University - Dallas - - - 103 98 96 100 536 536 532 2,002 Fans - Other Cities - - - - - 871 1,725 1,819 1,819 1,795 8,028 Professionals - Other Cities 170 170 175 324 1,061 1,173 1,301 1,194 1,194 1,214 7,975 University - Other Cities - - - 41 44 47 43 187 187 190 739 Total 564 564 612 1,327 3,775 6,692 10,698 12,848 12,848 12,630 - 62,558

This table represents a summary of the hotel rooms by city excluding the Omni Dallas Hotel. Appendix A3 provides a more detailed summary by city. Hotel block data provided by LOC.

Page 1 of 2



Assumptions and Inputs

Rate Assumptions

Groups HotelsRoom Rate

Additional Arlington Hotels Various 200$ Additional Dallas Hotels Various 265$ Other Dallas-Fort Worth-Arlington MSA Hotels Various 200$

Additional Assumptions

Groups %

Expected Fill of Hotel Block [1] 90%Percent of People Not Staying in Hotels 5%

35%

[1] It is assumed that the university portion of the hotel block with be filled 100%.[2] Based on actual ticket sales in Texas from lottery.

Length of Stay Assumptions

5 Nights 10% 5 4 Nights 60% 4 3 Nights 20% 3 2 Nights 5% 2 1 Night 5% 1 Total 100%Average Length of Stay (Nights) 3.65

Average People/Room

University 2Professionals 1.2Fans 2

Ticket Sales

Ticket CategoryPrice per Ticket [1]

Number of Tickets

Fixed Suite Seats 800$ 7,754 Suite Seats - Standing Room Only 800$ 5,580 Club Tickets 600$ 15,095 Reserved Tickets 400$ 48,852 Standing Room Only 200$ 14,500 Total Tickets 91,781

[1] The ticket prices listed above include city and state sales tax and City of Arlington Ticket Tax.

Percent of Texans from Outside Dallas-Fort Worth-Arlington MSA[2]

Page 2 of 2



Hotel Block Detail

Hotel Name Sat

1/3/15 Sun

1/4/15 Mon1/5/15

Tue1/6/15

Wed1/7/15

Thu1/8/15

Fri1/9/15

Sat1/10/15

Sun1/11/15

Mon1/12/15

Tue1/13/15 Total

Rooms in Arlington

Courtyard Marriott Dallas Arlington South 10 10 10 10 20 40 40 40 40 40 - 260 Hawthorne Suites Arlington - - - - 40 40 40 40 40 40 - 240 Hilton Arlington - - - 13 58 103 150 150 150 150 - 774 Residence Inn Dallas Arlington South 12 12 12 12 30 30 30 30 30 30 - 228 Sheraton Arlington Hotel 2 2 2 12 48 84 120 120 120 120 - 630 Springhill Suites Arlington 1 1 1 2 4 6 20 20 20 20 - 95 TownePlace Suites by Marriott 1 1 1 2 4 8 20 20 20 20 - 97 Wingate Hotel Arlington - - - - - - 46 46 46 46 - 184 Total - Rooms in Arlington 26 26 26 51 204 311 466 466 466 466 - 2,508

Rooms in Dallas

Adolphus Hotel - - - - 25 75 200 300 300 300 - 1,200 Crowne Plaza Dallas Downtown - - - - 251 301 301 301 301 301 - 1,756 Crowne Plaza Dallas Market Center 2 2 2 20 80 140 200 200 200 200 - 1,046 Dallas Marriott Suites Market Center 2 2 2 20 50 70 100 100 100 100 - 546 Double Tree by Hilton Dallas North Galleria - - - - - - - 125 125 125 - 375 Doubletree Campbell Centre 2 2 2 19 80 138 200 200 200 200 - 1,043 Doubletree Hotel Dallas Market Center - - - - - - 170 170 170 170 - 680 Embassy Suites Dallas Love Field 5 5 5 5 5 10 10 25 25 25 - 120 Embassy Suites Dallas Market Center - - - - 50 50 150 150 150 150 - 700 Embassy Suites Dallas Park Central - - - - 12 46 200 200 200 200 - 858 Fairmont Hotel Dallas 3 3 3 30 120 210 300 300 300 300 - 1,569 Hampton Inn Dallas North 1 1 1 8 32 56 80 80 80 80 - 419 Hilton Anatole 12 12 12 121 182 182 382 1,200 1,200 1,200 - 4,503 Hilton Dallas Park Cities 1 1 1 10 40 70 100 100 100 100 - 523 Hilton Dallas Lincoln Center - - - - - - - 100 100 100 - 300 Holiday Inn Dallas Market Center - - 3 3 9 29 49 101 101 101 - 396 Holiday Inn Downtown Convention Center 30 30 30 30 60 90 180 180 180 180 - 990 Homewood Suites Dallas Downtown 40 40 40 40 40 40 40 40 40 40 - 400 Hotel Indigo - - - 20 20 50 50 50 50 50 - 290 Hotel Palomar - - - - - - 142 142 142 142 - 568 Hyatt House Dallas Uptown - - 5 10 20 50 50 50 50 50 - 285 Hyatt Place Dallas North By The Galleria 1 1 1 10 40 60 100 100 100 100 - 513 Hyatt Regency Dallas at Reunion - - 9 88 371 650 930 930 930 930 - 4,838 La Quinta Inn & Suites Dallas Love Field 30 30 30 30 30 30 30 30 30 30 - 300 Le Meridien Stoneleigh Dallas - - - - - - 50 50 50 50 - 200 Magnolia Hotel Dallas 3 3 3 25 100 175 250 250 250 250 - 1,309 Marriott City Center 2 2 2 16 24 112 160 160 160 160 - 798 Marriott DFW Airport North 1 1 1 12 50 87 125 125 125 125 - 652 Marriott Quorum 4 4 4 37 150 262 375 375 375 375 - 1,961 MCM Elegant Hotel & Suites - - - - - - - 55 55 55 - 165 Omni Dallas Park West 2 2 2 20 80 140 200 200 200 2 - 848 Park Inn By Radisson 2 2 2 18 70 123 175 175 175 175 - 917 Ramada Dallas Love Field 11 11 11 41 61 81 111 151 151 151 - 780 Renaissance Dallas 2 2 2 21 84 147 210 210 210 210 - 1,098

Page 1 of 4



Hotel Block Detail

Hotel Name Sat

1/3/15 Sun

1/4/15 Mon1/5/15

Tue1/6/15

Wed1/7/15

Thu1/8/15

Fri1/9/15

Sat1/10/15

Sun1/11/15

Mon1/12/15

Tue1/13/15 Total

Rosewood Crescent Hotel 1 1 1 5 20 35 50 50 50 50 - 263 Rosewood Mansion on Turtle Creek 1 1 1 5 20 35 50 50 50 50 - 263 Sheraton Dallas - - - - - 299 585 1,300 1,300 1,300 - 4,784 Sheraton Dallas Hotel by the Galleria - - - - - 28 53 53 53 53 - 240 Sheraton Suites Dallas Market Center 160 160 160 160 160 160 160 160 160 160 - 1,600 The Joule, Dallas - - 25 25 25 35 55 55 55 35 - 310 The Ritz Dallas - - - 2 15 18 25 25 25 25 - 135 Warwick Melrose Hotel Dallas - - - - - - 40 40 40 40 - 160 Westin Galleria - - 1 10 40 70 100 100 100 100 - 521 Westin Park Central - - - - - 86 375 375 375 375 - 1,586 Wyndham Dallas Love Field 50 50 50 50 50 50 50 50 50 50 - 500 Omni Dallas Hotel 11 11 15 89 347 605 900 900 900 900 123 4,801 Total - Rooms in Dallas 379 379 426 1,000 2,813 4,895 8,063 10,083 10,083 9,865 123 48,109 Less: Omni Dallas Hotel* (11) (11) (15) (89) (347) (605) (900) (900) (900) (900) (123) (4,801) Total Without Omni Dallas Hotel 368 368 411 911 2,466 4,290 7,163 9,183 9,183 8,965 - 43,308

Rooms in Other Cities

Crowne Plaza Dallas Galleria- Addison - - - 30 90 165 225 225 225 225 - 1,185 Hyatt Regency DFW 4 4 4 40 160 280 400 400 400 400 - 2,092 Double Tree by Hilton Dallas Farmers Branch 5 5 5 5 50 50 50 50 50 50 - 320 DFW Airport Marriott South 50 50 50 50 50 184 184 184 184 184 - 1,170 Gaylord Texan Resort & Convention Center 9 9 9 80 319 559 800 800 800 800 - 4,185 Hilton DFW Lakes - - 5 5 60 100 100 100 100 100 - 570 Double Tree by Hilton DFW Airport North 10 10 10 10 40 100 100 100 100 100 - 580 Embassy Suites DFW Airport South 1 1 1 15 61 107 153 153 153 153 - 798 Hampton Inn Dallas- Irving- Las Colinas 35 35 35 35 35 35 35 65 65 65 - 440 Hilton Garden Inn DFW South 1 1 1 12 48 105 120 120 120 120 - 648 Marriott Las Colinas - - - - - - - 100 100 100 - 300 Omni Mandalay Hotel Las Colinas 2 2 2 2 12 45 200 200 200 200 - 865 Westin Dallas DFW Airport - - - - - 70 300 300 300 300 - 1,270 Wyndham Las Colinas 50 50 50 50 50 50 50 50 50 50 - 500 Marriott Legacy 1 1 1 10 30 50 75 75 75 75 - 393 Hyatt Regency North Dallas - - - - 20 50 77 77 77 77 - 378 Hilton Dallas Rockwall Lakefront 2 2 2 21 80 141 200 200 200 200 - 1,048 Total - Rooms in Other Cities 170 170 175 365 1,105 2,091 3,069 3,199 3,199 3,199 - 16,742

TOTAL 575 575 627 1,416 4,122 7,297 11,598 13,748 13,748 13,530 123 67,359 Less: Omni Dallas Hotel* (11) (11) (15) (89) (347) (605) (900) (900) (900) (900) (123) (4,801) Total Without Omni Dallas Hotel 564 564 612 1,327 3,775 6,692 10,698 12,848 12,848 12,630 - 62,558

*It is our understanding that taxes collected at the Omni Dallas Hotel are not eligible to be included in the incremental taxes used to determine the funding of the Major Events Trust Fund.

Page 2 of 4



Hotel Block Detail

Hotel Name

Confirmed Non Exempt

Rates

2015 Exempt

Rate Suite Rate

Total Rooms in

Hotel

Rooms Committed

on Peak: % of Rooms

# of Standard

Rooms

# of Enhanced

Rooms

# of 1 Bedroom

Suites:

# of 2 Bedroom

Suites: Total # of

Suites: Average

Rate

Rooms in Arlington

Courtyard Marriott Dallas Arlington South 208$ 189$ -$ 103 40 39% 37 - 3 - 3 175$ Hawthorne Suites Arlington -$ 189$ -$ 129 40 31% - 24 16 - 16 113$ Hilton Arlington 219$ 189$ 308 150 49% 120 30 - - 189$ Residence Inn Dallas Arlington South 207$ 189$ 207$ 96 30 31% 20 8 8 2 10 190$ Sheraton Arlington Hotel 279$ 249$ 325$ 209 120 57% 109 10 - 1 1 250$ Springhill Suites Arlington 94$ -$ N/A 121 20 17% - - - 20 20 -$ TownePlace Suites by Marriott 93$ -$ 93$ 94 20 21% - - - 20 20 93$ Wingate Hotel Arlington 127$ 110$ N/A 92 46 50% 46 - - - - 110$ Total - Rooms in Arlington 1,152 466 40% 332 72 27 43 70 179$

Rooms in Dallas

Adolphus Hotel 267$ 243$ 797$ 422 300 71% 250 40 8 2 10 261$ Crowne Plaza Dallas Downtown 185$ 169$ N/A 300 301 100% 300 - - - 1 169$ Crowne Plaza Dallas Market Center 152$ 139$ N/A 354 200 56% 200 - - - - 139$ Dallas Marriott Suites Market Center 199$ 199$ N/A 265 100 38% 200 - - - - 199$ Double Tree by Hilton Dallas North Galleria 129$ 129$ 159$ 290 125 43% 175 - 2 - 2 129$ Doubletree Campbell Centre 208$ 189$ 289$ 300 200 67% 185 14 1 - 1 190$ Doubletree Hotel Dallas Market Center 149$ 134$ 169$ 227 170 75% 162 - 8 - 8 136$ Embassy Suites Dallas Love Field 143$ 130$ 143$ 248 25 10% - - 25 - 25 143$ Embassy Suites Dallas Market Center 159$ 149$ 179$ 248 150 60% - 5 150 5 155 178$ Embassy Suites Dallas Park Central 119$ 109$ N/A 279 200 72% 200 - - - - 109$ Fairmont Hotel Dallas 299$ 269$ 699$ 545 300 55% 295 - 5 - 5 276$ Hampton Inn Dallas North 145$ 129$ N/A 113 80 71% 80 - - - - 129$ Hilton Anatole 299$ 208$ 900$ 1,606 1,200 75% 912 144 53 91 144 291$ Hilton Dallas Park Cities 249$ 249$ N/A 224 100 45% 80 17 3 - 3 249$ Hilton Dallas Lincoln Center 225$ 204$ N/A 500 100 20% 100 - - - - 204$ Holiday Inn Dallas Market Center 149$ 139$ 179$ 200 101 51% 84 - 16 - 16 145$ Holiday Inn Downtown Convention Center 269$ 239$ 369$ 220 180 82% 150 20 - 10 10 246$ Homewood Suites Dallas Downtown 219$ 199$ N/A 130 40 31% - - 40 - 40 199$ Hotel Indigo 189$ 189$ N/A 170 50 29% 45 - 5 - 5 189$ Hotel Palomar 318$ 289$ 493$ 198 142 72% 120 15 - 5 5 296$ Hyatt House Dallas Uptown 179$ 169$ -$ 141 50 35% 50 - - - - 169$ Hyatt Place Dallas North By The Galleria 109$ 99$ N/A 123 100 81% - - 100 - 100 99$ Hyatt Regency Dallas at Reunion 295$ 269$ 724$ 1,120 930 83% 682 19 12 17 29 287$ La Quinta Inn & Suites Dallas Love Field 119$ 109$ N/A 102 30 29% 30 - - - - 109$ Le Meridien Stoneleigh Dallas 399$ 359$ N/A 170 50 29% 50 - - - - 359$ Magnolia Hotel Dallas 267$ 243$ 450$ 325 250 77% 200 - 50 - 50 284$ Marriott City Center 307$ 279$ N/A 416 160 38% 296 54 - - - 279$ Marriott DFW Airport North 219$ 199$ N/A 491 125 25% 125 - - - - 199$ Marriott Quorum 219$ 199$ N/A 536 375 70% 375 - - - - 199$ MCM Elegant Hotel & Suites 149$ 129$ N/A 194 55 28% 40 10 2 3 5 129$ Omni Dallas Park West 199$ 189$ N/A 337 200 59% 200 - - - - 189$ Park Inn By Radisson 130$ 130$ 175$ 244 175 72% 225 - 52 - 52 130$ Ramada Dallas Love Field 99$ 82$ N/A 208 151 73% 150 - - - - 82$ Renaissance Dallas 296$ 269$ N/A 514 210 41% 400 - - - - 269$

Page 3 of 4



Hotel Block Detail

Hotel Name

Confirmed Non Exempt

Rates

2015 Exempt

Rate Suite Rate

Total Rooms in

Hotel

Rooms Committed

on Peak: % of Rooms

# of Standard

Rooms

# of Enhanced

Rooms

# of 1 Bedroom

Suites:

# of 2 Bedroom

Suites: Total # of

Suites: Average

Rate

Rosewood Crescent Hotel 435$ 395$ N/A 123 50 41% 50 - - - - 395$ Rosewood Mansion on Turtle Creek 359$ 325$ N/A 143 50 35% 50 - - - - 325$ Sheraton Dallas 308$ 283$ 750$ 1,840 1,300 71% 1,000 132 18 150 168 343$ Sheraton Dallas Hotel by the Galleria 158$ 158$ 208$ 309 53 17% 50 - 3 - 3 161$ Sheraton Suites Dallas Market Center 199$ 189$ N/A 251 160 64% - - 115 45 160 189$ The Joule, Dallas -$ 429$ N/A 160 55 34% 55 - - - - 429$ The Ritz Dallas -$ 799$ N/A 218 25 11% 25 - - - - 799$ Warwick Melrose Hotel Dallas 299$ -$ 459$ 152 40 26% 25 5 10 - 10 115$ Westin Galleria 229$ 229$ N/A 448 100 22% 100 - - - - 229$ Westin Park Central 225$ 195$ 357$ 536 375 70% 331 40 3 1 4 197$ Wyndham Dallas Love Field 154$ 140$ N/A 244 50 20% 50 - - - - 140$ Omni Dallas Hotel 339$ 309$ 1,072$ 995 900 90% 646 163 21 20 41 344$ Total - Rooms in Dallas 17,179 10,083 59% 8,743 678 702 349 1,052 249$ Less: Omni Dallas Hotel* (995) (900) 90% (646) (163) (21) (20) (41) 344$ Total Without Omni Dallas Hotel 16,184 9,183 57% 8,097 515 681 329 1,011 239$

Rooms in Other Cities

Crowne Plaza Dallas Galleria- Addison 165$ 149$ 215$ 429 225 52% 200 13 10 2 12 153$ Hyatt Regency DFW 199$ 199$ N/A 811 400 49% 400 - - - - 199$ Double Tree by Hilton Dallas Farmers Branch 149$ 139$ N/A 160 50 31% 50 - - - - 139$ DFW Airport Marriott South 99$ 89$ 99$ 295 184 62% 100 80 4 - 4 89$ Gaylord Texan Resort & Convention Center 263$ 189$ 429$ 1,511 800 53% 600 174 20 6 26 197$ Hilton DFW Lakes 178$ 159$ N/A 393 100 25% - 100 - - - 159$ Double Tree by Hilton DFW Airport North 129$ 116$ N/A 280 100 36% 100 - - - - 116$ Embassy Suites DFW Airport South 199$ 189$ 199$ 305 153 50% - - 153 - 153 199$ Hampton Inn Dallas- Irving- Las Colinas 179$ 163$ N/A 135 65 48% 55 10 - - - 163$ Hilton Garden Inn DFW South 209$ 190$ N/A 151 120 79% 67 33 15 - 20 190$ Marriott Las Colinas 199$ 188$ N/A 364 100 27% 100 - - - - 188$ Omni Mandalay Hotel Las Colinas 209$ 199$ 249$ 421 200 48% 190 10 - - - 199$ Westin Dallas DFW Airport 362$ 329$ 416$ 506 300 59% 280 - 20 - 20 335$ Wyndham Las Colinas 125$ 119$ N/A 164 50 30% 50 - - - - 119$ Marriott Legacy 219$ 199$ N/A 404 75 19% 75 - - - - 199$ Hyatt Regency North Dallas 119$ 109$ 207$ 340 77 23% 150 - 1 1 3 109$ Hilton Dallas Rockwall Lakefront 189$ 189$ 349$ 231 200 87% 155 35 10 - 10 197$ Total - Rooms in Other Cities 6,900 3,199 46% 2,572 455 233 9 248 186$

TOTAL 25,231 13,748 54% 11,647 1,205 962 401 1,370 232$ Less: Omni Dallas Hotel* (995) (900) 90% (646) (163) (21) (20) (41) 344$ Total Without Omni Dallas Hotel 24,236 12,848 53% 11,001 1,042 941 381 1,329 223$

*It is our understanding that taxes collected at the Omni Dallas Hotel are not eligible to be included in the incremental taxes used to determine the funding of the Major Events Trust Fund.

Page 4 of 4



Division of Attendee Categories Between Known Hotel Block and Unknown Hotels

Fans Professionals University

Known Hotels

Unknown Hotels

Known Hotels

Unknown Hotels

Known Hotels

Unknown Hotels

Total Attendees (People) [1] 108,781 12,400 1,500 People Staying at the Omni [2] 1,620 (1,620) Total Attendees Less People Staying at the Omni [3] 107,161

Known Hotel Rooms on Peak (Rooms) [4] 7,304 4,794 750 People per Room [5] 2 1.2 2.0 Maximum Occupancy in Known Hotel Rooms (People) [6] 14,608 5,753 1,500 Less: 5% People not Staying in Hotels (People) [7] - (5,358) - (620) - - Maximum People in Hotel Rooms (People) [8] 14,608 101,803 5,753 11,780 1,500 1,500 Less: 10% of Known Block not Filled (People) [9] (1,461) (575) - People in Known Hotel Rooms (People) [10] 13,148 (13,148) 5,177 (5,177) 1,500 (1,500) Maximum People in Unknown Hotel Rooms (People) [11] 88,655 6,603 -

Fans Professionals University

People Staying in Known Hotels 13,148 5,177 1,500 People Staying in Unknown Hotels 88,655 6,603 -

Notes:[1] See Appendix A1.[2] Maximum Hotel Block at the Omni (Appendix A3) x People per Room (Appendix A2) x 90%.[3] = [1] - [2].[4] See Appendix A2.[5] See Appendix A2.[6] = [4] x [5].[7] It is assumed that 5% of attendees will find accommodations not subject to the hotel occupancy tax. [8] = [6] - [7].[9] See Appendix A2.[10] = [8] - [9].[11] = [8] - [10].

Category

Page 1 of 1



Spending Assumptions

Description Fans Professionals University

Food/Beverage 112$ 49$ 2$ Alcoholic Beverage 32$ 14$ -$ Entertainment/Shopping 146$ 64$ 64$ Rental Car 13$ 13$ -$ Additional Game Day Spending 10% 0% 0%

Page 1 of 1


APPENDIX BDetailed Calculation of the

Impact of Out-of-State Visitors


APPENDIX B1Direct Spending Summary



Category Arlington Dallas Texas

Hotel Spending [1] 4,266,078$ 25,357,387$ 38,540,738$ Food/Beverage [2] 5,138,002$ 22,217,738$ 37,181,940$ Alcoholic Beverage [3] 1,467,887$ 6,345,857$ 10,620,467$ Entertainment/Shopping [4] 6,710,232$ 29,186,855$ 48,789,174$ Rental Car [5] 261,389$ 1,388,798$ 2,263,674$ Tickets [6] -$ -$ 25,064,436$ Total 17,843,588$ 84,496,634$ 162,460,429$

Expected Increase in Direct Spending Tax Revenue


Hotel Spending [1] 298,625$ 2,282,165$ 2,312,444$ Food/Beverage [7] 64,225$ 222,177$ 2,323,871$ Sales Tax on Alcohol [7] 7,339$ 25,383$ 265,512$ Mixed Beverage Sales Tax [7] 7,785$ 33,656$ 413,060$ Mixed Beverage Gross Receipts Tax [7] 6,322$ 27,333$ 335,455$ Title 5 ABC Tax [7] -$ -$ 42,482$ Entertainment/Shopping [7] 83,878$ 291,869$ 3,049,323$ Rental Car [7] -$ -$ 226,367$ Tickets [7] 313,305$ -$ 1,566,527$ Total 781,481$ 2,882,582$ 10,535,042$

Notes:[1] See Appendix B5.[2] See Appendix B7.[3] See Appendix B8.[4] See Appendix B9.[5] See Appendix B10.[6] See Appendix B11.[7] See Appendix B12.

Page 1 of 1


APPENDIX B2Direct Spending

Calculation of Room NightsOut-of-State Visitors

People per Night (Texans and Non-Texans)

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 5,017 10,825 13,148 13,148 12,755 - Remaining Fans (Unknown Hotels) - - - - - 8,866 62,059 79,790 84,223 88,655 - Professionals (Hotel Block) 609 609 661 1,271 3,915 4,055 4,897 5,177 5,177 5,177 - Remaining Professionals (Unknown Hotels) 777 777 843 1,621 4,993 5,172 6,245 6,603 6,603 6,603 - University (Hotel Block) - - - 300 300 300 300 1,500 1,500 1,500 - Remaining University (Unknown Hotels) - - - - - - - - - - - Total 1,386 1,386 1,504 3,192 9,208 23,409 84,326 106,217 110,650 114,691 -

Total People 455,969

People per night for unknown hotels are calculated using the following methodologies:

Non-Texans per Night

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 3,850 8,307 10,090 10,090 9,788 - Remaining Fans (Unknown Hotels) - - - - - 6,803 47,624 61,231 64,633 68,035 - Professionals (Hotel Block) 223 223 242 465 1,433 1,485 1,793 1,896 1,896 1,896 - Remaining Professionals (Unknown Hotels) 284 284 309 594 1,828 1,894 2,286 2,417 2,417 2,417 - University (Hotel Block) - - - 271 271 271 271 1,356 1,356 1,356 - Remaining University (Unknown Hotels) - - - - - - - - - - - Total 507 507 551 1,330 3,533 14,303 60,282 76,990 80,391 83,492 -

Total Non-Texans 321,886 Non-Texans per night calculated by multiplying the figures from the "People per Night" table by the respective out-of-state percentages listed on Appendix A1.


CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 1,925 4,154 5,045 5,045 4,894 - Remaining Fans (Unknown Hotels) - - - - - 3,402 23,812 30,616 32,316 34,017 - Professionals (Hotel Block) 186 186 202 388 1,194 1,237 1,494 1,580 1,580 1,580 - Remaining Professionals (Unknown Hotels) 237 237 257 495 1,523 1,578 1,905 2,015 2,015 2,015 - University (Hotel Block) - - - 136 136 136 136 678 678 678 - Remaining University (Unknown Hotels) - - - - - - - - - - - Total 423 423 459 1,018 2,853 8,278 31,501 39,932 41,633 43,184 -

Total Non-Texan Nights 169,704 Room Nights - Non-Texans calculated by dividing the figures from the "Non-Texans per Night" table by the respective average person per room figures listed on Appendix A2.

"Fans" are calculated as number of people on peak times the expected length of stay (See Appendices A2 and A4).

People per night in the hotel blocks are calculated as number of rooms times people per room adjusted for the expected fill of the hotel block and the percentage of people not expected to stay in hotels (See Appendices A2 and A4).

"Professionals" are assumed to have the same length of stay as the hotel block.

Page 1 of 1



Division of Room Nights Between Known and Unknown HotelsOut-of-State Visitors


CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 1,925 4,154 5,045 5,045 4,894 - Remaining Fans (Unknown Hotels) - - - - - 3,402 23,812 30,616 32,316 34,017 - Professionals (Hotel Block) 186 186 202 388 1,194 1,237 1,494 1,580 1,580 1,580 - Remaining Professionals (Unknown Hotels) 237 237 257 495 1,523 1,578 1,905 2,015 2,015 2,015 - University (Hotel Block) - - - 136 136 136 136 678 678 678 - Remaining University (Unknown Hotels) - - - - - - - - - - - Total 423 423 459 1,018 2,853 8,278 31,501 39,932 41,633 43,184 - From Appendix B2. Total 169,704

Divide Room Nights Into Known and Unknown Hotels

Room Nights at Known Hotels

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 1,925 4,154 5,045 5,045 4,894 - Professionals (Hotel Block) 186 186 202 388 1,194 1,237 1,494 1,580 1,580 1,580 - University (Hotel Block) - - - 136 136 136 136 678 678 678 - Total 186 186 202 523 1,330 3,298 5,783 7,302 7,302 7,152 -

Total 33,265

Room Nights at Unknown Hotels

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans - - - - - 3,402 23,812 30,616 32,316 34,017 - Professionals 237 237 257 495 1,523 1,578 1,905 2,015 2,015 2,015 - University - - - - - - - - - - - Total 237 237 257 495 1,523 4,980 25,717 32,630 34,331 36,032 -

Total 136,439

Summary of Room Nights at Known and Unknown Hotels

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Room Nights in Known Hotels 186 186 202 523 1,330 3,298 5,783 7,302 7,302 7,152 - Room Nights in Unknown Hotels 237 237 257 495 1,523 4,980 25,717 32,630 34,331 36,032 - Total 423 423 459 1,018 2,853 8,278 31,501 39,932 41,633 43,184 -

Total 169,704

Page 1 of 1



Allocation of Unknown Hotels to Arlington and DallasOut-of-State Visitors


Sat 1/3/15

Sun1/4/15

Mon1/5/15

Tue1/6/15

Wed1/7/15

Thu1/8/15

Fri1/9/15

Sat1/10/15

Sun1/11/15

Mon1/12/15

Tue1/13/15 Total

Room Nights in Unknown Hotels 237 237 257 495 1,523 4,980 25,717 32,630 34,331 36,032 - 136,439 Percent of Peak Room Nights 0.7% 0.7% 0.7% 1.4% 4.2% 13.8% 71.4% 90.6% 95.3% 100.0% 0.0%From Appendix B3.

Description Arlington Dallas

Hotel Rooms 6,500 30,300 Expected Occupancy Rate 95% 80%% Non-Texans in Rooms 90% 85%Rooms Filled by Non-Texans on Peak 5,558 20,604 See accompanying report for methodology description.

Allocated Hotel Rooms

CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Rooms in Arlington 37 37 40 76 235 768 3,967 5,033 5,295 5,558 - 21,044 Rooms in Dallas 136 136 147 283 871 2,848 14,706 18,659 19,631 20,604 - 78,020 Rooms in Other Areas 65 65 70 135 417 1,364 7,045 8,938 9,404 9,870 - 37,375 Total 237 237 257 495 1,523 4,980 25,717 32,630 34,331 36,032 - 136,439

Room Nights at Known and Unknown Hotels

Category CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Fans - (Known Hotels) Arlington - - - - - 89 181 183 183 181 - 817 Fans - (Known Hotels) Dallas - - - - - 1,234 2,781 3,606 3,606 3,474 - 14,701 Fans - (Known Hotels) Other - - - - - 601 1,192 1,256 1,256 1,240 - 5,545 Professionals - (Known Hotels) Arlington 9 9 9 15 65 58 65 57 57 58 - 401 Professionals - (Known Hotels) Dallas 121 121 135 266 780 793 1,000 1,129 1,129 1,121 - 6,597 Professionals - (Known Hotels) Other 56 56 58 107 350 387 429 393 393 400 - 2,628 University - (Known Hotels) Arlington - - - 5 7 6 6 25 25 25 - 99 University - (Known Hotels) Dallas - - - 93 89 87 91 485 485 481 - 1,810 University - (Known Hotels) Other - - - 37 40 42 39 169 169 172 - 668 Allocated Rooms - Arlington (Unknown Hotels) Arlington 37 37 40 76 235 768 3,967 5,033 5,295 5,558 - 21,044 Allocated Rooms - Dallas (Unknown Hotels) Dallas 136 136 147 283 871 2,848 14,706 18,659 19,631 20,604 - 78,020 Allocated Rooms - Other Areas (Unknown Hotels) Other 65 65 70 135 417 1,364 7,045 8,938 9,404 9,870 - 37,375 Total 423 423 459 1,018 2,853 8,278 31,501 39,932 41,633 43,184 - 169,704

Summary of Hotel Rooms by City

CityRoom Nights

% of Total

Rooms in Arlington 22,361 13.2%Rooms in Dallas 101,128 59.6%Rooms in Other Areas 46,216 27.2%Total 169,704 100.0%

Page 1 of 1



Calculation of Hotel Occupancy TaxOut-of-State Visitors

Hotel Spending

CategoryHotel

Block CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ 16,011$ 32,381$ 32,747$ 32,747$ 32,318$ -$ 146,203$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ 294,412$ 663,512$ 860,240$ 860,240$ 828,816$ -$ 3,507,219$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ 112,097$ 222,071$ 234,094$ 234,094$ 231,028$ -$ 1,033,384$ Professionals - (Known Hotels) Arlington 1,533$ 1,533$ 1,533$ 2,668$ 11,552$ 10,291$ 11,647$ 10,254$ 10,254$ 10,431$ -$ 71,696$ Professionals - (Known Hotels) Dallas 28,930$ 28,930$ 32,311$ 63,523$ 186,161$ 189,234$ 238,661$ 269,357$ 269,357$ 267,502$ -$ 1,573,967$ Professionals - (Known Hotels) Other 10,440$ 10,440$ 10,747$ 19,881$ 65,163$ 72,051$ 79,878$ 73,299$ 73,299$ 74,565$ -$ 489,762$ University - (Known Hotels) Arlington -$ -$ -$ 933$ 1,311$ 1,128$ 1,057$ 4,401$ 4,401$ 4,477$ -$ 17,708$ University - (Known Hotels) Dallas -$ -$ -$ 22,209$ 21,133$ 20,739$ 21,661$ 115,613$ 115,613$ 114,817$ -$ 431,785$ University - (Known Hotels) Other -$ -$ -$ 6,951$ 7,397$ 7,896$ 7,250$ 31,461$ 31,461$ 32,004$ -$ 124,422$ Allocated Rooms - Arlington (Unknown Hotels) Arlington 6,543$ 6,543$ 7,099$ 13,835$ 42,248$ 144,548$ 757,969$ 967,071$ 1,017,480$ 1,067,136$ -$ 4,030,471$ Allocated Rooms - Dallas (Unknown Hotels) Dallas 32,335$ 32,335$ 35,087$ 68,324$ 208,742$ 712,376$ 3,732,395$ 4,760,625$ 5,008,776$ 5,253,420$ -$ 19,844,416$ Allocated Rooms - Other Areas (Unknown Hotels) Other 12,100$ 12,100$ 13,130$ 25,461$ 77,998$ 262,386$ 1,368,271$ 1,742,228$ 1,833,042$ 1,922,990$ -$ 7,269,707$ Total 91,881$ 91,881$ 99,907$ 223,784$ 621,706$ 1,843,168$ 7,136,752$ 9,101,390$ 9,490,764$ 9,839,503$ 38,540,738$

Hotel Spending by Location

CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Arlington 8,076$ 8,076$ 8,633$ 17,435$ 55,112$ 171,977$ 803,054$ 1,014,472$ 1,064,881$ 1,114,362$ -$ 4,266,078$ Dallas 61,265$ 61,265$ 67,398$ 154,056$ 416,036$ 1,216,761$ 4,656,229$ 6,005,835$ 6,253,986$ 6,464,555$ -$ 25,357,387$ Other Locations 22,540$ 22,540$ 23,877$ 52,293$ 150,558$ 454,430$ 1,677,469$ 2,081,082$ 2,171,897$ 2,260,587$ -$ 8,917,274$ State of Texas 91,881$ 91,881$ 99,907$ 223,784$ 621,706$ 1,843,168$ 7,136,752$ 9,101,390$ 9,490,764$ 9,839,503$ -$ 38,540,738$

City of Arlington

City of Dallas

State of Texas

Hotel Occupancy Tax 7% 9% 6%

Hotel Occupancy Tax

DescriptionSat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Arlington Hotel Occupancy Tax 565$ 565$ 604$ 1,220$ 3,858$ 12,038$ 56,214$ 71,013$ 74,542$ 78,005$ -$ 298,625$ Dallas Hotel Occupancy Tax 5,514$ 5,514$ 6,066$ 13,865$ 37,443$ 109,508$ 419,061$ 540,525$ 562,859$ 581,810$ -$ 2,282,165$ State of Texas Hotel Occupancy Tax 5,513$ 5,513$ 5,994$ 13,427$ 37,302$ 110,590$ 428,205$ 546,083$ 569,446$ 590,370$ -$ 2,312,444$

Hotel Room Nights multiplied by nightly rate. For the hotel block we use the contractual hotel block rates (Appendix A2). For hotels allocated to Arlington, Dallas and other areas we used the assumed hotel rates in these areas (Appendix A2). For the "Professionals," because we assume they arrive in the same proportion and timing as the hotel block we use the room rate from the contracted room block as the assumed hotel rate.

Page 1 of 1



Calculation People per DayOut-of-State Visitors

Non-Texans per Night

Category Hotel CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington - - - - - 218 416 411 411 407 - 1,863 Fans - (Known Hotels) Dallas - - - - - 3,004 6,395 8,100 8,100 7,830 170 33,599 Fans - (Known Hotels) Other - - - - - 1,464 2,740 2,822 2,822 2,794 - 12,642 Professionals - (Known Hotels) Arlington 10 10 11 19 85 69 78 69 69 70 - 490 Professionals - (Known Hotels) Dallas 148 148 167 344 1,026 952 1,200 1,355 1,355 1,345 - 8,040 Professionals - (Known Hotels) Other 69 69 71 138 460 464 514 472 472 480 - 3,208 University - (Known Hotels) Arlington - - - 10 15 13 12 49 49 50 - 198 University - (Known Hotels) Dallas - - - 186 177 174 182 969 969 963 - 3,620 University - (Known Hotels) Other - - - 75 79 85 78 338 338 343 - 1,335 Remaining Fans (Unknown Hotels) Arlington - - - - - 951 6,654 8,556 9,031 9,506 - 34,698 Remaining Fans (Unknown Hotels) Dallas - - - - - 4,299 30,095 38,693 40,843 42,992 - 156,922 Remaining Fans (Unknown Hotels) Other - - - - - 1,965 13,753 17,683 18,665 19,648 - 71,714 Remaining Professionals (Unknown Hotels) Arlington 42 42 46 92 289 273 330 348 348 348 - 2,158 Remaining Professionals (Unknown Hotels) Dallas 189 189 206 416 1,306 1,234 1,490 1,576 1,576 1,576 - 9,758 Remaining Professionals (Unknown Hotels) Other 86 86 94 190 597 564 681 720 720 720 - 4,460 Total 545 545 594 1,470 4,033 15,728 64,618 82,160 85,768 89,074 170 - 344,704 Notes:

Adjust for Arrival and Departure


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15

Fans - (Known Hotels) Arlington - - - - - (109) (99) 2 - 2 204 - Fans - (Known Hotels) Dallas - - - - - (1,502) (1,695) (853) - 135 3,830 85 Fans - (Known Hotels) Other - - - - - (732) (638) (41) - 14 1,397 - Professionals - (Known Hotels) Arlington (5) - (0) (4) (33) 8 (5) 5 - (1) 35 - Professionals - (Known Hotels) Dallas (74) - (9) (89) (341) 37 (124) (77) - 5 673 - Professionals - (Known Hotels) Other (34) - (1) (33) (161) (2) (25) 21 - (4) 240 - University - (Known Hotels) Arlington - - - (5) (2) 1 0 (19) - (0) 25 - University - (Known Hotels) Dallas - - - (93) 5 2 (4) (394) - 3 481 - University - (Known Hotels) Other - - - (37) (2) (3) 3 (130) - (3) 172 - Remaining Fans (Unknown Hotels) Arlington - - - - - (475) (2,852) (951) (238) (238) 4,753 - Remaining Fans (Unknown Hotels) Dallas - - - - - (2,150) (12,898) (4,299) (1,075) (1,075) 21,496 - Remaining Fans (Unknown Hotels) Other - - - - - (982) (5,894) (1,965) (491) (491) 9,824 - Remaining Professionals (Unknown Hotels) Arlington (21) - (2) (23) (98) 8 (28) (9) - - 174 - Remaining Professionals (Unknown Hotels) Dallas (95) - (9) (105) (445) 36 (128) (43) - - 788 - Remaining Professionals (Unknown Hotels) Other (43) - (4) (48) (203) 16 (59) (20) - - 360 - Total (272) - (25) (438) (1,281) (5,847) (24,445) (8,771) (1,804) (1,653) 44,452 85

On Appendix B2 we assumed 5% of attendees outside the hotel block would not be staying in hotels. Here, that 5% of attendees is included. The guests at the Omni Dallas are also added back in.To allocate unknown hotel rooms we multiply the total number of non-Texans per night from each category (Appendix B2), adjusted for attendees not staying in hotels, by the geographic breakdown of hotels (Appendix B4).

Adjustments are made to reflect the fact that people arriving or departing will be in the city for only a portion of the day. Adjustments are made by removing half a day for people arriving and adding half a day for people departing on any given day.

Page 1 of 2



Calculation People per DayOut-of-State Visitors

Non-Texans per Day


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington - - - - - 109 317 414 411 409 204 - 1,863 Fans - (Known Hotels) Dallas - - - - - 1,502 4,699 7,247 8,100 7,965 4,000 85 33,599 Fans - (Known Hotels) Other - - - - - 732 2,102 2,781 2,822 2,808 1,397 - 12,642 Professionals - (Known Hotels) Arlington 5 10 11 15 52 77 74 73 69 69 35 - 490 Professionals - (Known Hotels) Dallas 74 148 157 255 685 989 1,076 1,278 1,355 1,350 673 - 8,040 Professionals - (Known Hotels) Other 34 69 70 104 299 462 489 493 472 476 240 - 3,208 University - (Known Hotels) Arlington - - - 5 13 14 12 30 49 50 25 - 198 University - (Known Hotels) Dallas - - - 93 182 176 178 575 969 966 481 - 3,620 University - (Known Hotels) Other - - - 37 77 82 81 208 338 341 172 - 1,335 Remaining Fans (Unknown Hotels) Arlington - - - - - 475 3,802 7,605 8,793 9,269 4,753 - 34,698 Remaining Fans (Unknown Hotels) Dallas - - - - - 2,150 17,197 34,394 39,768 41,918 21,496 - 156,922 Remaining Fans (Unknown Hotels) Other - - - - - 982 7,859 15,718 18,174 19,157 9,824 - 71,714 Remaining Professionals (Unknown Hotels) Arlington 21 42 44 69 190 281 301 339 348 348 174 - 2,158 Remaining Professionals (Unknown Hotels) Dallas 95 189 198 311 861 1,270 1,362 1,533 1,576 1,576 788 - 9,758 Remaining Professionals (Unknown Hotels) Other 43 86 90 142 393 580 623 701 720 720 360 - 4,460

272 545 569 1,032 2,752 9,880 40,173 73,389 83,964 87,421 44,622 85 344,704 Total - Non-Texans per Night and Adjustment for Departure and Arrival

Page 2 of 2



Food/Beverage SpendingOut-of-State Visitors

Food/Beverage Spending


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ 12,194$ 35,491$ 46,315$ 46,037$ 45,812$ 22,793$ -$ 208,643$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ 168,213$ 526,314$ 811,701$ 907,200$ 892,105$ 448,020$ 9,515$ 3,763,068$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ 81,989$ 235,418$ 311,445$ 316,033$ 314,489$ 156,473$ -$ 1,415,848$ Professionals - (Known Hotels) Arlington 257$ 514$ 515$ 729$ 2,551$ 3,770$ 3,604$ 3,598$ 3,369$ 3,398$ 1,713$ -$ 24,017$ Professionals - (Known Hotels) Dallas 3,635$ 7,269$ 7,714$ 12,499$ 33,557$ 48,456$ 52,730$ 62,604$ 66,386$ 66,158$ 32,965$ -$ 393,972$ Professionals - (Known Hotels) Other 1,679$ 3,358$ 3,416$ 5,110$ 14,637$ 22,630$ 23,967$ 24,164$ 23,126$ 23,326$ 11,763$ -$ 157,177$ University - (Known Hotels) Arlington -$ -$ -$ 10$ 25$ 27$ 24$ 61$ 98$ 99$ 50$ -$ 396$ University - (Known Hotels) Dallas -$ -$ -$ 186$ 363$ 351$ 355$ 1,151$ 1,938$ 1,932$ 963$ -$ 7,239$ University - (Known Hotels) Other -$ -$ -$ 75$ 154$ 164$ 163$ 415$ 675$ 681$ 343$ -$ 2,670$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ 53,235$ 425,878$ 851,757$ 984,843$ 1,038,078$ 532,348$ -$ 3,886,139$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ 240,758$ 1,926,060$ 3,852,120$ 4,454,014$ 4,694,771$ 2,407,575$ -$ 17,575,298$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ 110,027$ 880,217$ 1,760,435$ 2,035,503$ 2,145,530$ 1,100,272$ -$ 8,031,984$ Remaining Professionals (Unknown Hotels) Arlington 1,024$ 2,048$ 2,141$ 3,371$ 9,328$ 13,760$ 14,761$ 16,611$ 17,074$ 17,074$ 8,537$ -$ 105,728$ Remaining Professionals (Unknown Hotels) Dallas 4,631$ 9,262$ 9,681$ 15,246$ 42,186$ 62,231$ 66,758$ 75,125$ 77,217$ 77,217$ 38,608$ -$ 478,161$ Remaining Professionals (Unknown Hotels) Other 2,116$ 4,233$ 4,424$ 6,967$ 19,279$ 28,440$ 30,509$ 34,332$ 35,288$ 35,288$ 17,644$ -$ 218,521$ Total 13,342$ 26,684$ 27,890$ 44,195$ 122,080$ 846,246$ 4,222,250$ 7,851,834$ 8,968,802$ 9,355,958$ 4,780,067$ 9,515$ 36,268,861$ Amounts calculated by multiplying the number of Non-Texans per day (Appendix B6) by the spending per person amount for each category (Appendix A5).

Additional Game Day Spending


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 4,581$ -$ -$ 4,581$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 89,211$ -$ -$ 89,211$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 31,449$ -$ -$ 31,449$ Professionals - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 103,808$ -$ -$ 103,808$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 469,477$ -$ -$ 469,477$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 214,553$ -$ -$ 214,553$ Remaining Professionals (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Total -$ -$ -$ -$ -$ -$ -$ -$ -$ 913,079$ -$ -$ 913,079$ Notes:Amounts calculated by multiplying the daily spending amount by 10% for fans to incur Game Day Spending at the stadium (Appendix A5).All of the Additional Game Day Spending is assumed to occur in Arlington.

Food/Beverage Spending Summary

Description Arlington Dallas Texas

Food & Beverage Spending 4,224,923$ 22,217,738$ 36,268,861$ Additional Game Day Spending 913,079$ -$ 913,079$ Total 5,138,002$ 22,217,738$ 37,181,940$

Page 1 of 1



Alcoholic Beverage SpendingOut-of-State Visitors

Alcoholic Beverage Spending


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ 3,484$ 10,140$ 13,233$ 13,153$ 13,089$ 6,512$ -$ 59,612$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ 48,061$ 150,375$ 231,914$ 259,200$ 254,887$ 128,006$ 2,718$ 1,075,162$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ 23,426$ 67,262$ 88,984$ 90,295$ 89,854$ 44,707$ -$ 404,528$ Professionals - (Known Hotels) Arlington 73$ 147$ 147$ 208$ 729$ 1,077$ 1,030$ 1,028$ 963$ 971$ 490$ -$ 6,862$ Professionals - (Known Hotels) Dallas 1,038$ 2,077$ 2,204$ 3,571$ 9,588$ 13,845$ 15,066$ 17,887$ 18,968$ 18,902$ 9,418$ -$ 112,563$ Professionals - (Known Hotels) Other 480$ 959$ 976$ 1,460$ 4,182$ 6,466$ 6,848$ 6,904$ 6,608$ 6,665$ 3,361$ -$ 44,908$ University - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ 15,210$ 121,680$ 243,359$ 281,384$ 296,594$ 152,099$ -$ 1,110,325$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ 68,788$ 550,303$ 1,100,606$ 1,272,575$ 1,341,363$ 687,879$ -$ 5,021,514$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ 31,436$ 251,491$ 502,981$ 581,572$ 613,009$ 314,363$ -$ 2,294,852$ Remaining Professionals (Unknown Hotels) Arlington 293$ 585$ 612$ 963$ 2,665$ 3,931$ 4,217$ 4,746$ 4,878$ 4,878$ 2,439$ -$ 30,208$ Remaining Professionals (Unknown Hotels) Dallas 1,323$ 2,646$ 2,766$ 4,356$ 12,053$ 17,780$ 19,074$ 21,464$ 22,062$ 22,062$ 11,031$ -$ 136,617$ Remaining Professionals (Unknown Hotels) Other 605$ 1,209$ 1,264$ 1,991$ 5,508$ 8,126$ 8,717$ 9,809$ 10,082$ 10,082$ 5,041$ -$ 62,435$ Total 3,812$ 7,624$ 7,969$ 12,550$ 34,725$ 241,630$ 1,206,202$ 2,242,916$ 2,561,740$ 2,672,356$ 1,365,346$ 2,718$ 10,359,587$ Amounts calculated by multiplying the number of Non-Texans per day (Appendix B6) by the spending per person amount for each category (Appendix A5).



1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 1,309$ -$ -$ 1,309$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 25,489$ -$ -$ 25,489$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 8,985$ -$ -$ 8,985$ Professionals - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 29,659$ -$ -$ 29,659$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 134,136$ -$ -$ 134,136$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 61,301$ -$ -$ 61,301$ Remaining Professionals (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Total -$ -$ -$ -$ -$ -$ -$ -$ -$ 260,880$ -$ -$ 260,880$ Notes:Amounts calculated by multiplying the daily spending amount by 10% for fans to incur Game Day Spending at the stadium (Appendix A5).All of the Additional Game Day Spending is assumed to occur in Arlington.

Alcoholic Beverage Spending Summary


Food & Beverage Spending 1,207,008$ 6,345,857$ 10,359,587$ Additional Game Day Spending 260,880$ -$ 260,880$ Total 1,467,887$ 6,345,857$ 10,620,467$

Page 1 of 1



Entertainment/Shopping SpendingOut-of-State Visitors

Entertainment/Shopping Spending


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington $ - $ - $ - $ - $ - $ 15,896 $ 46,265 $ 60,375 $ 60,012 $ 59,719 $ 29,713 $ - $ 271,981 Fans - (Known Hotels) Dallas $ - $ - $ - $ - $ - $ 219,278 $ 686,088 $ 1,058,110 $ 1,182,600 $ 1,162,923 $ 584,026 $ 12,403 $ 4,905,428 Fans - (Known Hotels) Other $ - $ - $ - $ - $ - $ 106,879 $ 306,884 $ 405,991 $ 411,972 $ 409,959 $ 203,974 $ - $ 1,845,659 Professionals - (Known Hotels) Arlington 335$ 671$ 672$ 953$ 3,332$ 4,924$ 4,707$ 4,699$ 4,400$ 4,438$ 2,238$ -$ 31,370$ Professionals - (Known Hotels) Dallas 4,747$ 9,495$ 10,075$ 16,325$ 43,829$ 63,290$ 68,872$ 81,768$ 86,709$ 86,410$ 43,056$ -$ 514,575$ Professionals - (Known Hotels) Other 2,193$ 4,386$ 4,462$ 6,675$ 19,118$ 29,557$ 31,304$ 31,561$ 30,206$ 30,467$ 15,364$ -$ 205,292$ University - (Known Hotels) Arlington -$ -$ -$ 334$ 803$ 872$ 781$ 1,952$ 3,148$ 3,175$ 1,601$ -$ 12,665$ University - (Known Hotels) Dallas -$ -$ -$ 5,958$ 11,627$ 11,233$ 11,374$ 36,825$ 62,028$ 61,814$ 30,800$ -$ 231,659$ University - (Known Hotels) Other -$ -$ -$ 2,387$ 4,927$ 5,252$ 5,201$ 13,294$ 21,608$ 21,795$ 10,991$ -$ 85,455$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ 69,395$ 555,163$ 1,110,325$ 1,283,814$ 1,353,209$ 693,953$ -$ 5,065,860$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ 313,845$ 2,510,757$ 5,021,514$ 5,806,125$ 6,119,970$ 3,138,446$ -$ 22,910,656$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ 143,428$ 1,147,426$ 2,294,852$ 2,653,423$ 2,796,851$ 1,434,283$ -$ 10,470,264$ Remaining Professionals (Unknown Hotels) Arlington 1,337$ 2,675$ 2,796$ 4,403$ 12,183$ 17,972$ 19,280$ 21,696$ 22,300$ 22,300$ 11,150$ -$ 138,094$ Remaining Professionals (Unknown Hotels) Dallas 6,049$ 12,097$ 12,644$ 19,913$ 55,100$ 81,281$ 87,194$ 98,122$ 100,854$ 100,854$ 50,427$ -$ 624,536$ Remaining Professionals (Unknown Hotels) Other 2,764$ 5,528$ 5,778$ 9,100$ 25,181$ 37,146$ 39,848$ 44,842$ 46,091$ 46,091$ 23,045$ -$ 285,416$ Total 17,426$ 34,852$ 36,428$ 66,048$ 176,100$ 1,120,249$ 5,521,144$ 10,285,927$ 11,775,290$ 12,279,976$ 6,273,067$ 12,403$ 47,598,911$ Amounts calculated by multiplying the number of Non-Texans per day (Appendix B6) by the spending per person amount for each category (Appendix A5).



1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 5,972$ -$ -$ 5,972$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 116,292$ -$ -$ 116,292$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 40,996$ -$ -$ 40,996$ Professionals - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 135,321$ -$ -$ 135,321$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 611,997$ -$ -$ 611,997$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 279,685$ -$ -$ 279,685$ Remaining Professionals (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Total -$ -$ -$ -$ -$ -$ -$ -$ -$ 1,190,263$ -$ -$ 1,190,263$ Notes:Amounts calculated by multiplying the daily spending amount by 10% for fans to incur Game Day Spending at the stadium (Appendix A5).All of the Additional Game Day Spending is assumed to occur in Arlington.

Entertainment/Shopping Spending Summary


Food & Beverage Spending 5,519,969$ 29,186,855$ 47,598,911$ Additional Game Day Spending 1,190,263$ -$ 1,190,263$ Total 6,710,232$ 29,186,855$ 48,789,174$

Page 1 of 1



Rental Car SpendingOut-of-State Visitors

Non-Texans per Day


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington - - - - - 109 317 414 411 409 204 - 1,863 Fans - (Known Hotels) Dallas - - - - - 1,502 4,699 7,247 8,100 7,965 4,000 85 33,599 Fans - (Known Hotels) Other - - - - - 732 2,102 2,781 2,822 2,808 1,397 - 12,642 Professionals - (Known Hotels) Arlington 5 10 11 15 52 77 74 73 69 69 35 - 490 Professionals - (Known Hotels) Dallas 74 148 157 255 685 989 1,076 1,278 1,355 1,350 673 - 8,040 Professionals - (Known Hotels) Other 34 69 70 104 299 462 489 493 472 476 240 - 3,208 University - (Known Hotels) Arlington - - - 5 13 14 12 30 49 50 25 - 198 University - (Known Hotels) Dallas - - - 93 182 176 178 575 969 966 481 - 3,620 University - (Known Hotels) Other - - - 37 77 82 81 208 338 341 172 - 1,335 Remaining Fans (Unknown Hotels) Arlington - - - - - 475 3,802 7,605 8,793 9,269 4,753 - 34,698 Remaining Fans (Unknown Hotels) Dallas - - - - - 2,150 17,197 34,394 39,768 41,918 21,496 - 156,922 Remaining Fans (Unknown Hotels) Other - - - - - 982 7,859 15,718 18,174 19,157 9,824 - 71,714 Remaining Professionals (Unknown Hotels) Arlington 21 42 44 69 190 281 301 339 348 348 174 - 2,158 Remaining Professionals (Unknown Hotels) Dallas 95 189 198 311 861 1,270 1,362 1,533 1,576 1,576 788 - 9,758 Remaining Professionals (Unknown Hotels) Other 43 86 90 142 393 580 623 701 720 720 360 - 4,460 Total 272 545 569 1,032 2,752 9,880 40,173 73,389 83,964 87,421 44,622 85 344,704 "Non-Texans per Day" from Appendix B6.

Percent of People Renting Cars

TotalSat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15

University 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%All Others 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

Number of People per Car

TotalSat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15

University - Official Travel Party - - - - - - - - - - - - All Others 3 3 3 3 3 3 3 3 3 3 3 3

Cars Rented


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington - - - - - 18 53 69 69 68 34 - 310 Fans - (Known Hotels) Dallas - - - - - 250 783 1,208 1,350 1,328 667 14 5,600 Fans - (Known Hotels) Other - - - - - 122 350 463 470 468 233 - 2,107 Professionals - (Known Hotels) Arlington 1 2 2 2 9 13 12 12 11 12 6 - 82 Professionals - (Known Hotels) Dallas 12 25 26 43 114 165 179 213 226 225 112 - 1,340 Professionals - (Known Hotels) Other 6 11 12 17 50 77 82 82 79 79 40 - 535 University - (Known Hotels) Arlington - - - - - - - - - - - - - University - (Known Hotels) Dallas - - - - - - - - - - - - - University - (Known Hotels) Other - - - - - - - - - - - - - Remaining Fans (Unknown Hotels) Arlington - - - - - 79 634 1,267 1,466 1,545 792 - 5,783 Remaining Fans (Unknown Hotels) Dallas - - - - - 358 2,866 5,732 6,628 6,986 3,583 - 26,154 Remaining Fans (Unknown Hotels) Other - - - - - 164 1,310 2,620 3,029 3,193 1,637 - 11,952 Remaining Professionals (Unknown Hotels) Arlington 3 7 7 11 32 47 50 57 58 58 29 - 360 Remaining Professionals (Unknown Hotels) Dallas 16 32 33 52 143 212 227 256 263 263 131 - 1,626 Remaining Professionals (Unknown Hotels) Other 7 14 15 24 66 97 104 117 120 120 60 - 743 Total 45 91 95 149 413 1,602 6,650 12,096 13,768 14,344 7,324 14 56,592 Cars rented calculated by multiplying Non-Texans per Day by the Percent of People Renting Cars, and dividing by People per Car.

Rental Car Spending Summary by City

City Cars

Rented Rental Car

Rate Rental Car

Spending

Arlington 6,535 40$ 261,389$ Dallas 34,720 40$ 1,388,798$ Other 15,337 40$ 613,486$ Total - Texas 56,592 40$ 2,263,674$

Page 1 of 1


Ticketed Attendance Tickets % Out-of -StateOut-of-State

Visitors Ticketed Texans Spending Category

Suites - LOC Controlled 10,968 23% 2,528 8,440 FansSuites - Playoff Group 2,366 90% 2,139 227 FansSchool Tickets 48,000 90% 43,392 4,608 FansMedia 1,000 85% 850 150 ProfessionalsSponsors 5,000 90% 4,500 500 FansLOC 6,695 0% - 6,695 FansConference Commissioners & Football Bowl Association 1,500 90% 1,356 144 FansESPN 3,000 100% 3,000 - FansGeneral Public/Others 13,252 85% 11,264 1,988 FansTotal - Ticketed Attendance 91,781 75% 69,029 22,752

From Appendix A1.

Tickets by

Tickets - Suites Category Including Tax [1] Pre-Tax [2]

Fixed Suite Seats 7,754 800$ 678$ Standing Room Only Suite Seats 5,580 800$ 678$ Total Tickets - Suites 13,334 800$ 678$

Tickets by

Ticket - Excluding Suites Category Including Tax [1] Pre-Tax [2]

Bowl Seating - Club 15,095 600$ 508$ Bowl Seating - Reserved 48,852 400$ 339$ Standing Room Only 14,500 200$ 169$ Total Tickets - Excluding Suites 78,447 402$ 340$

Ticketed Projected Pre-Tax Estimated

Summary of Ticketed Attendees by Ticket Pricing Attendees Ticket Price Ticket Revenue

Suites 4,667 678$ 3,164,000$ Others 64,362 340$ 21,900,436$ Total 69,029 25,064,436$

Tax DescriptionCity of Arlington

Sales Tax [4]State of Texas

Sales Tax

Tax Rate 1.25% 6.25%Tax Revenue 313,305$ 1,566,527$ Eligible Taxes on Tickets 1,879,833$

Calculation of Ticket Revenue and Incremental Taxes - Out-of-State Visitors [3]


Sales Tax on Tickets

Projected Ticket Price



Page 1 of 2



Sales Tax on TicketsOut-of-State Visitors

Notes:

[3] This calculation pertains to ticketed attendance only.

[1] Provided by College Football Playoff Group.[2] A breakdown of tickets was not provided by attendee category except for the suite tickets. For the remaining ticket categories, we calculated a weighted average price of $402 per ticket. The ticket prices provided include 10% ticket tax collected by Arlington, 6.25% sales tax collected by the State of Texas and 1.75% sales tax collected by the City of Arlington. The pre-tax ticket prices were calculated by dividing by dividing the suite tickets price and the weighted average price of other tickets by 118%, which resulted in a pre-tax ticket price of $678 for the suite tickets and $340 for the weighted average price of other tickets.

[4] Of the 1.75% city sales tax, 0.5% is allocated to pay for specific items such as Arlington's contributions to AT&T Stadium and hence is not eligible to be included in the incremental taxes used to determine the funding of the Major Events Trust Fund. Additionally, the ticket tax collected by the City of Arlington is utilized to pay off the bond issue for the construction of AT&T Stadium and hence is not eligible to be included in the incremental taxes used to determine the funding of the Major Events Trust Fund.

Page 2 of 2



Calculation of Taxes Generated by Spending from Non-Texans Excluding HotelsOut-of-State Visitors

Spending Arlington Dallas Texas

Food/Beverage [1] 5,138,002$ 22,217,738$ 37,181,940$ Alcohol [2] 1,467,887$ 6,345,857$ 10,620,467$ Entertainment/Shopping [3] 6,710,232$ 29,186,855$ 48,789,174$ Rental Car [4] 261,389$ 1,388,798$ 2,263,674$ Tickets [5] -$ -$ 25,064,436$ Total 13,577,510$ 59,139,248$ 123,919,691$

Tax Rate Arlington Dallas Texas

Sales Tax 1.25% 1.00% 6.25%Mixed Beverage Gross Receipts Tax 0.00% 0.00% 6.70%Mixed Beverage Sales Tax 0.00% 0.00% 8.25%Title 5 ABC Tax 0.00% 0.00% 0.40%Rental Car 0.00% 0.00% 10.00%

Calculated Tax Amount Arlington Dallas Texas

Food/Beverage 64,225$ 222,177$ 2,323,871$ Sales Tax on Alcohol [6] 7,339$ 25,383$ 265,512$ Mixed Beverage Sales Tax [7] 7,785$ 33,656$ 413,060$ Mixed Beverage Gross Receipts Tax [8] 6,322$ 27,333$ 335,455$ Title 5 ABC Tax [9] -$ -$ 42,482$ Entertainment/Shopping 83,878$ 291,869$ 3,049,323$ Rental Car -$ -$ 226,367$ Tickets [10] 313,305$ -$ 1,566,527$ Total 482,855$ 600,418$ 8,222,598$

Notes:[1] See Appendix B7.[2] See Appendix B8.[3] See Appendix B9.[4] See Appendix B10.[5] See Appendix B11.[6] Sales tax on alcohol is 40% of alcohol spending times the sales tax rate.

[9] Title 5 ABC tax is alcohol spending times 0.004.

[7] For mixed beverage sales tax, 60% of alcohol spending is taxed at the mixed beverage sales tax rate. Texas collects this tax and redistributes 10.7143% to each the city and county where the tax was collected (thereby retaining 78.6%).[8] For mixed beverage gross receipts tax, 60% of alcohol spending is taxed at the mixed beverage gross receipts tax rate. Texas collects this tax and redistributes 10.7143% to each the city and county where the tax was collected (thereby retaining 78.6%).

[10] Ticket tax is calculated by multiplying the ticket spending by the applicable sales tax rates for Arlington and Texas. No incremental ticket tax is calculated for the City of Dallas.

Page 1 of 1


APPENDIX CDetailed Calculation of the

Impact of Texans from OutsideDallas-Fort Worth-Arlington MSA


APPENDIX C1Direct Spending Summary




Hotel Spending [1] 562,260$ 5,275,395$ N/AFood/Beverage [2] 506,900$ 3,297,424$ N/AAlcoholic Beverage [3] 144,824$ 942,044$ N/AEntertainment/Shopping [4] 661,399$ 4,308,229$ N/ARental Car [5] 29,349$ 241,929$ N/ATickets [6] 2,715,776$ -$ N/ATotal 4,620,509$ 14,065,021$ -$

Expected Increase in Direct Spending Tax Revenue


Hotel Spending [1] 39,358$ 474,786$ N/AFood/Beverage [7] 6,336$ 32,974$ N/ASales Tax on Alcohol [7] 724$ 3,768$ N/AMixed Beverage Sales Tax [7] 768$ 4,996$ N/AMixed Beverage Gross Receipts Tax [7] 624$ 4,058$ N/ATitle 5 ABC Tax [7] -$ -$ N/AEntertainment/Shopping [7] 8,267$ 43,082$ N/ARental Car [7] -$ -$ N/ATickets [7] 33,947$ -$ N/ATotal 90,025$ 563,664$ -$

Notes:[1] See Appendix C5.[2] See Appendix C7.[3] See Appendix C8.[4] See Appendix C9.[5] See Appendix C10.[6] See Appendix C11.[7] See Appendix C12.

Page 1 of 1


APPENDIX C2Direct Spending

Calculation of Room NightsTexans from Outside Dallas-Fort Worth-Arlington MSA

People per Night (Texans and Non-Texans)

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 5,017 10,825 13,148 13,148 12,755 - Remaining Fans (Unknown Hotels) - - - - - 8,866 62,059 79,790 84,223 88,655 - Professionals (Hotel Block) 609 609 661 1,271 3,915 4,055 4,897 5,177 5,177 5,177 - Remaining Professionals (Unknown Hotels) 777 777 843 1,621 4,993 5,172 6,245 6,603 6,603 6,603 - University (Hotel Block) - - - 300 300 300 300 1,500 1,500 1,500 - Remaining University (Unknown Hotels) - - - - - - - - - - - Total 1,386 1,386 1,504 3,192 9,208 23,409 84,326 106,217 110,650 114,691 - See Appendix B2. Total People 455,969

Texans per Night from Outside Dallas-Fort Worth-Arlington MSA

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 409 883 1,073 1,073 1,041 - Remaining Fans (Unknown Hotels) - - - - - 723 5,064 6,510 6,872 7,234 - Professionals (Hotel Block) 135 135 147 283 871 902 1,089 1,151 1,151 1,151 - Remaining Professionals (Unknown Hotels) 173 173 187 360 1,110 1,150 1,389 1,468 1,468 1,468 - University (Hotel Block) - - - 10 10 10 10 51 51 51 - Remaining University (Unknown Hotels) - - - - - - - - - - - Total 308 308 334 653 1,991 3,195 8,434 10,253 10,615 10,944 -

Total Non-Texans 47,036


CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 205 442 536 536 520 - Remaining Fans (Unknown Hotels) - - - - - 362 2,532 3,255 3,436 3,617 - Professionals (Hotel Block) 113 113 122 236 725 751 907 959 959 959 - Remaining Professionals (Unknown Hotels) 144 144 156 300 925 958 1,157 1,223 1,223 1,223 - University (Hotel Block) - - - 5 5 5 5 25 25 25 - Remaining University (Unknown Hotels) - - - - - - - - - - - Total 257 257 279 541 1,656 2,281 5,043 6,000 6,180 6,345 -

Total Non-Texan Nights 28,839

Texans per night from outside Dallas-Fort Worth-Arlington MSA calculated by multiplying the figures from the "People per Night" table by the (i) percentage of in-state visitors (1- % out-of-state) from Appendix A1 and (ii) the % of Texans from outside Dallas-Fort Worth-Arlington MSA from Appendix A2.

Room Nights - Texans from outside Dallas-Fort Worth-Arlington MSA calculated by dividing the figures from the "Texans per Night from Outside Dallas-Fort Worth-Arlington MSA" table by the respective average person per room figures listed on Appendix A2..

Page 1 of 1



Division of Room Nights Between Known and Unknown HotelsTexans from Outside Dallas-Fort Worth-Arlington MSA


CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 205 442 536 536 520 - Remaining Fans (Unknown Hotels) - - - - - 362 2,532 3,255 3,436 3,617 - Professionals (Hotel Block) 113 113 122 236 725 751 907 959 959 959 - Remaining Professionals (Unknown Hotels) 144 144 156 300 925 958 1,157 1,223 1,223 1,223 - University (Hotel Block) - - - 5 5 5 5 25 25 25 - Remaining University (Unknown Hotels) - - - - - - - - - - - Total 257 257 279 541 1,656 2,281 5,043 6,000 6,180 6,345 - From Appendix C2. Total 28,839

Divide Room Nights Into Known and Unknown Hotels

Room Nights at Known Hotels

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans (Hotel Block) - - - - - 205 442 536 536 520 - Professionals (Hotel Block) 113 113 122 236 725 751 907 959 959 959 - University (Hotel Block) - - - 5 5 5 5 25 25 25 - Total 113 113 122 241 730 961 1,354 1,521 1,521 1,505 -

Total 8,181


CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Fans - - - - - 362 2,532 3,255 3,436 3,617 - Professionals 144 144 156 300 925 958 1,157 1,223 1,223 1,223 - University - - - - - - - - - - - Total 144 144 156 300 925 1,320 3,689 4,479 4,659 4,840 -

Total 20,657

Summary of Room Nights at Known and Unknown Hotels

CategorySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15

Room Nights in Known Hotels 113 113 122 241 730 961 1,354 1,521 1,521 1,505 - Room Nights in Unknown Hotels 144 144 156 300 925 1,320 3,689 4,479 4,659 4,840 - Total 257 257 279 541 1,656 2,281 5,043 6,000 6,180 6,345 -

Total 28,839

Page 1 of 1



Allocation of Unknown Hotels to Arlington and DallasTexans from Outside Dallas-Fort Worth-Arlington MSA


Sat 1/3/15

Sun1/4/15

Mon1/5/15

Tue1/6/15

Wed1/7/15

Thu1/8/15

Fri1/9/15

Sat1/10/15

Sun1/11/15

Mon1/12/15

Tue1/13/15 Total

Room Nights in Unknown Hotels 144 144 156 300 925 1,320 3,689 4,479 4,659 4,840 - 20,657 Percent of Peak Room Nights 3.0% 3.0% 3.2% 6.2% 19.1% 27.3% 76.2% 92.5% 96.3% 100.0% 0.0%From Appendix C3.

Description Arlington Dallas

Hotel Rooms 6,500 30,300 Expected Occupancy Rate 95% 80%% Non-Texans in Rooms 10% 15%Rooms Filled by Non-Texans on Peak 618 3,636 See accompanying report for methodology description.

Allocated Hotel Rooms

CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Rooms in Arlington 18 18 20 38 118 168 471 571 594 618 - 2,635 Rooms in Dallas 108 108 117 226 695 992 2,771 3,364 3,500 3,636 - 15,517 Rooms in Other Areas 17 17 19 36 112 160 447 543 565 587 - 2,504 Total 144 144 156 300 925 1,320 3,689 4,479 4,659 4,840 - 20,657

Room Nights at Known and Unknown Hotels

Category CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Fans - (Known Hotels) Arlington - - - - - 10 19 19 19 19 - 87 Fans - (Known Hotels) Dallas - - - - - 131 296 383 383 369 - 1,563 Fans - (Known Hotels) Other - - - - - 64 127 134 134 132 - 590 Professionals - (Known Hotels) Arlington 5 5 5 9 39 35 40 35 35 35 - 243 Professionals - (Known Hotels) Dallas 74 74 82 162 474 482 608 686 686 681 - 4,007 Professionals - (Known Hotels) Other 34 34 35 65 212 235 260 239 239 243 - 1,596 University - (Known Hotels) Arlington - - - 0 0 0 0 1 1 1 - 4 University - (Known Hotels) Dallas - - - 3 3 3 3 18 18 18 - 67 University - (Known Hotels) Other - - - 1 1 2 1 6 6 6 - 25 Allocated Rooms - Arlington (Unknown Hotels) Arlington 18 18 20 38 118 168 471 571 594 618 - 2,635 Allocated Rooms - Dallas (Unknown Hotels) Dallas 108 108 117 226 695 992 2,771 3,364 3,500 3,636 - 15,517 Allocated Rooms - Other Areas (Unknown Hotels) Other 17 17 19 36 112 160 447 543 565 587 - 2,504 Total 257 257 279 541 1,656 2,281 5,043 6,000 6,180 6,345 - 28,839

Summary of Hotel Rooms by City

CityRoom Nights

% of Total

Rooms in Arlington 2,969 10.3%Rooms in Dallas 21,155 73.4%Rooms in Other Areas 4,715 16.3%Total 28,839 100.0%

Page 1 of 1



Calculation of Hotel Occupancy TaxTexans from Outside Dallas-Fort Worth-Arlington MSA

Hotel Spending

CategoryHotel

Block CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 TotalFans - (Known Hotels) Arlington -$ -$ -$ -$ -$ 1,702$ 3,443$ 3,482$ 3,482$ 3,436$ -$ 15,545$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ 31,303$ 70,547$ 91,464$ 91,464$ 88,123$ -$ 372,900$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ 11,919$ 23,611$ 24,890$ 24,890$ 24,564$ -$ 109,873$ Professionals - (Known Hotels) Arlington 931$ 931$ 931$ 1,620$ 7,016$ 6,250$ 7,074$ 6,227$ 6,227$ 6,335$ -$ 43,543$ Professionals - (Known Hotels) Dallas 17,570$ 17,570$ 19,623$ 38,579$ 113,060$ 114,927$ 144,945$ 163,588$ 163,588$ 162,461$ -$ 955,909$ Professionals - (Known Hotels) Other 6,340$ 6,340$ 6,527$ 12,074$ 39,575$ 43,758$ 48,512$ 44,517$ 44,517$ 45,285$ -$ 297,445$ University - (Known Hotels) Arlington -$ -$ -$ 35$ 49$ 42$ 39$ 164$ 164$ 167$ -$ 660$ University - (Known Hotels) Dallas -$ -$ -$ 827$ 787$ 773$ 807$ 4,307$ 4,307$ 4,277$ -$ 16,085$ University - (Known Hotels) Other -$ -$ -$ 259$ 276$ 294$ 270$ 1,172$ 1,172$ 1,192$ -$ 4,635$ Allocated Rooms - Arlington (Unknown Hotels) Arlington 3,287$ 3,287$ 3,566$ 6,950$ 21,222$ 31,693$ 89,929$ 109,788$ 114,221$ 118,571$ -$ 502,513$ Allocated Rooms - Dallas (Unknown Hotels) Dallas 25,798$ 25,798$ 27,993$ 54,510$ 166,539$ 248,068$ 703,315$ 858,373$ 893,033$ 927,074$ -$ 3,930,501$ Allocated Rooms - Other Areas (Unknown Hotels) Other 3,252$ 3,252$ 3,529$ 6,844$ 20,965$ 30,783$ 86,864$ 105,833$ 110,107$ 114,329$ -$ 485,758$ Total 57,178$ 57,178$ 62,170$ 121,698$ 369,489$ 521,511$ 1,179,355$ 1,413,804$ 1,457,170$ 1,495,813$ -$ 6,735,366$

Hotel Spending by Location

CitySat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 TotalArlington 4,218$ 4,218$ 4,497$ 8,605$ 28,287$ 39,687$ 100,485$ 119,661$ 124,094$ 128,508$ -$ 562,260$ Dallas 43,368$ 43,368$ 47,616$ 93,917$ 280,386$ 395,070$ 919,614$ 1,117,731$ 1,152,391$ 1,181,935$ -$ 5,275,395$ Other Locations 9,593$ 9,593$ 10,056$ 19,177$ 60,816$ 86,754$ 159,257$ 176,412$ 180,685$ 185,369$ -$ 897,711$ State of Texas 57,178$ 57,178$ 62,170$ 121,698$ 369,489$ 521,511$ 1,179,355$ 1,413,804$ 1,457,170$ 1,495,813$ -$ 6,735,366$

City of Arlington

City of Dallas

State of Texas

Hotel Occupancy Tax 7% 9% 6%

Hotel Occupancy Tax

DescriptionSat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15 Total

Arlington Hotel Occupancy Tax 295$ 295$ 315$ 602$ 1,980$ 2,778$ 7,034$ 8,376$ 8,687$ 8,996$ -$ 39,358$ Dallas Hotel Occupancy Tax 3,903$ 3,903$ 4,285$ 8,453$ 25,235$ 35,556$ 82,765$ 100,596$ 103,715$ 106,374$ -$ 474,786$ State of Texas Hotel Occupancy Tax Not Applicable N/A

Hotel Room Nights multiplied by nightly rate. For the hotel block we use the contractual hotel block rates (Appendix A2). For hotels allocated to Arlington, Dallas and other areas we used the assumed hotel rates in these areas (Appendix A2). For the "Professionals," because we assume they arrive in the same proportion and timing as the hotel block we use the room rate from the contracted room block as the assumed hotel rate.

Page 1 of 1



Calculation of People per DayTexans from Outside Dallas-Fort Worth-Arlington MSA

Texans per Night From Outside Dallas-Fort Worth-Arlington MSA


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington - - - - - 23 44 44 44 43 - 198 Fans - (Known Hotels) Dallas - - - - - 319 680 861 861 833 18 3,572 Fans - (Known Hotels) Other - - - - - 156 291 300 300 297 - 1,344 Professionals - (Known Hotels) Arlington 6 6 6 12 52 42 47 42 42 42 - 298 Professionals - (Known Hotels) Dallas 90 90 101 209 623 578 729 823 823 817 - 4,883 Professionals - (Known Hotels) Other 42 42 43 84 279 282 312 287 287 292 - 1,948 University - (Known Hotels) Arlington - - - 0 1 0 0 2 2 2 - 7 University - (Known Hotels) Dallas - - - 7 7 6 7 36 36 36 - 135 University - (Known Hotels) Other - - - 3 3 3 3 13 13 13 - 50 Remaining Fans (Unknown Hotels) Arlington - - - - - 79 553 711 750 790 - 2,883 Remaining Fans (Unknown Hotels) Dallas - - - - - 563 3,939 5,064 5,346 5,627 - 20,538 Remaining Fans (Unknown Hotels) Other - - - - - 125 878 1,129 1,191 1,254 - 4,578 Remaining Professionals (Unknown Hotels) Arlington 20 20 22 44 137 130 156 165 165 165 - 1,024 Remaining Professionals (Unknown Hotels) Dallas 141 141 154 311 976 923 1,114 1,178 1,178 1,178 - 7,295 Remaining Professionals (Unknown Hotels) Other 31 31 34 69 218 206 248 263 263 263 - 1,626 Total 331 331 361 738 2,295 3,435 9,003 10,916 11,300 11,652 18 - 50,379 Notes:

Adjust for Arrival and Departure


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15

Fans - (Known Hotels) Arlington - - - - - (12) (11) 0 - 0 22 - Fans - (Known Hotels) Dallas - - - - - (160) (180) (91) - 14 407 9 Fans - (Known Hotels) Other - - - - - (78) (68) (4) - 1 149 - Professionals - (Known Hotels) Arlington (3) - (0) (3) (20) 5 (3) 3 - (0) 21 - Professionals - (Known Hotels) Dallas (45) - (6) (54) (207) 23 (75) (47) - 3 409 - Professionals - (Known Hotels) Other (21) - (1) (20) (98) (1) (15) 13 - (2) 146 - University - (Known Hotels) Arlington - - - (0) (0) 0 0 (1) - (0) 1 - University - (Known Hotels) Dallas - - - (3) 0 0 (0) (15) - 0 18 - University - (Known Hotels) Other - - - (1) (0) (0) 0 (5) - (0) 6 - Remaining Fans (Unknown Hotels) Arlington - - - - - (39) (237) (79) (20) (20) 395 - Remaining Fans (Unknown Hotels) Dallas - - - - - (281) (1,688) (563) (141) (141) 2,813 - Remaining Fans (Unknown Hotels) Other - - - - - (63) (376) (125) (31) (31) 627 - Remaining Professionals (Unknown Hotels) Arlington (10) - (1) (11) (47) 4 (13) (4) - - 83 - Remaining Professionals (Unknown Hotels) Dallas (71) - (6) (79) (333) 27 (96) (32) - - 589 - Remaining Professionals (Unknown Hotels) Other (16) - (1) (18) (74) 6 (21) (7) - - 131 - Total (165) - (15) (189) (778) (570) (2,784) (957) (192) (176) 5,817 9

To allocate unknown hotel rooms we multiply the total number of Texans per night from outside Dallas-Fort Worth-Arlington MSA from each category (Appendix C2), adjusted for attendees not staying in hotels, by the geographic breakdown of hotels (Appendix C4).

On Appendix C2 we assumed 5% of attendees outside the hotel block would not be staying in hotels. Here, that 5% of attendees is included. The guests at the Omni Dallas are also added back in.

Adjustments are made to reflect the fact that people arriving or departing will be in the city for only a portion of the day. Adjustments are made by removing half a day for people arriving and adding half a day for people departing on any given day.

Page 1 of 2



Calculation of People per DayTexans from Outside Dallas-Fort Worth-Arlington MSA

Texans from Outside Dallas-Fort Worth-Arlington MSA per Day


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington - - - - - 12 34 44 44 43 22 - 198 Fans - (Known Hotels) Dallas - - - - - 160 500 771 861 847 425 9 3,572 Fans - (Known Hotels) Other - - - - - 78 223 296 300 299 149 - 1,344 Professionals - (Known Hotels) Arlington 3 6 6 9 32 47 45 45 42 42 21 - 298 Professionals - (Known Hotels) Dallas 45 90 96 155 416 601 654 776 823 820 409 - 4,883 Professionals - (Known Hotels) Other 21 42 42 63 181 280 297 299 287 289 146 - 1,948 University - (Known Hotels) Arlington - - - 0 0 1 0 1 2 2 1 - 7 University - (Known Hotels) Dallas - - - 3 7 7 7 21 36 36 18 - 135 University - (Known Hotels) Other - - - 1 3 3 3 8 13 13 6 - 50 Remaining Fans (Unknown Hotels) Arlington - - - - - 39 316 632 731 770 395 - 2,883 Remaining Fans (Unknown Hotels) Dallas - - - - - 281 2,251 4,502 5,205 5,486 2,813 - 20,538 Remaining Fans (Unknown Hotels) Other - - - - - 63 502 1,003 1,160 1,223 627 - 4,578 Remaining Professionals (Unknown Hotels) Arlington 10 20 21 33 90 133 143 161 165 165 83 - 1,024 Remaining Professionals (Unknown Hotels) Dallas 71 141 148 233 644 949 1,019 1,146 1,178 1,178 589 - 7,295 Remaining Professionals (Unknown Hotels) Other 16 31 33 52 143 212 227 255 263 263 131 - 1,626

165 331 346 549 1,516 2,865 6,219 9,960 11,108 11,476 5,835 9 50,379 Total - Texans per Night from Outside Dallas-Fort Worth-Arlington MSA and Adjustment for Departure and Arrival

Page 2 of 2



Food/Beverage SpendingTexans from Outside Dallas-Fort Worth-Arlington MSA

Food/Beverage Spending


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ 1,297$ 3,774$ 4,924$ 4,895$ 4,871$ 2,423$ -$ 22,184$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ 17,885$ 55,960$ 86,303$ 96,457$ 94,852$ 47,635$ 1,012$ 400,103$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ 8,717$ 25,031$ 33,114$ 33,602$ 33,438$ 16,637$ -$ 150,538$ Professionals - (Known Hotels) Arlington 156$ 312$ 313$ 443$ 1,549$ 2,290$ 2,189$ 2,185$ 2,046$ 2,064$ 1,041$ -$ 14,586$ Professionals - (Known Hotels) Dallas 2,207$ 4,415$ 4,685$ 7,591$ 20,380$ 29,429$ 32,024$ 38,021$ 40,318$ 40,179$ 20,020$ -$ 239,269$ Professionals - (Known Hotels) Other 1,020$ 2,039$ 2,075$ 3,104$ 8,889$ 13,744$ 14,556$ 14,675$ 14,045$ 14,166$ 7,144$ -$ 95,457$ University - (Known Hotels) Arlington -$ -$ -$ 0$ 1$ 1$ 1$ 2$ 4$ 4$ 2$ -$ 15$ University - (Known Hotels) Dallas -$ -$ -$ 7$ 14$ 13$ 13$ 43$ 72$ 72$ 36$ -$ 270$ University - (Known Hotels) Other -$ -$ -$ 3$ 6$ 6$ 6$ 15$ 25$ 25$ 13$ -$ 99$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ 4,423$ 35,382$ 70,764$ 81,821$ 86,243$ 44,227$ -$ 322,860$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ 31,511$ 252,088$ 504,177$ 582,954$ 614,465$ 315,110$ -$ 2,300,306$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ 7,023$ 56,184$ 112,369$ 129,926$ 136,949$ 70,230$ -$ 512,682$ Remaining Professionals (Unknown Hotels) Arlington 486$ 972$ 1,016$ 1,600$ 4,427$ 6,530$ 7,005$ 7,883$ 8,102$ 8,102$ 4,051$ -$ 50,174$ Remaining Professionals (Unknown Hotels) Dallas 3,462$ 6,924$ 7,237$ 11,398$ 31,539$ 46,525$ 49,909$ 56,164$ 57,728$ 57,728$ 28,864$ -$ 357,477$ Remaining Professionals (Unknown Hotels) Other 772$ 1,543$ 1,613$ 2,540$ 7,029$ 10,369$ 11,123$ 12,518$ 12,866$ 12,866$ 6,433$ -$ 79,673$ Total 8,103$ 16,206$ 16,938$ 26,686$ 73,833$ 179,762$ 545,244$ 943,157$ 1,064,861$ 1,106,025$ 563,867$ 1,012$ 4,545,693$ Amounts calculated by multiplying the number of Non-Texans per day (Appendix C6) by the spending per person amount for each category (Appendix A5).



1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 487$ -$ -$ 487$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 9,485$ -$ -$ 9,485$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 3,344$ -$ -$ 3,344$ Professionals - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 8,624$ -$ -$ 8,624$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 61,447$ -$ -$ 61,447$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 13,695$ -$ -$ 13,695$ Remaining Professionals (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Total -$ -$ -$ -$ -$ -$ -$ -$ -$ 97,082$ -$ -$ 97,082$ Notes:Amounts calculated by multiplying the daily spending amount by 10% for fans to incur Game Day Spending at the stadium (Appendix A5).All of the Additional Game Day Spending is assumed to occur in Arlington.

Food/Beverage Spending Summary


Food & Beverage Spending 409,819$ 3,297,424$ N/AAdditional Game Day Spending 97,082$ -$ N/ATotal 506,900$ 3,297,424$ N/A

Page 1 of 1



Alcoholic Beverage SpendingTexans from Outside Dallas-Fort Worth-Arlington MSA

Alcoholic Beverage Spending


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ 370$ 1,078$ 1,407$ 1,399$ 1,392$ 692$ -$ 6,338$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ 5,110$ 15,988$ 24,658$ 27,559$ 27,101$ 13,610$ 289$ 114,315$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ 2,491$ 7,152$ 9,461$ 9,601$ 9,554$ 4,753$ -$ 43,011$ Professionals - (Known Hotels) Arlington 45$ 89$ 89$ 127$ 443$ 654$ 625$ 624$ 585$ 590$ 297$ -$ 4,168$ Professionals - (Known Hotels) Dallas 631$ 1,261$ 1,339$ 2,169$ 5,823$ 8,408$ 9,150$ 10,863$ 11,519$ 11,480$ 5,720$ -$ 68,363$ Professionals - (Known Hotels) Other 291$ 583$ 593$ 887$ 2,540$ 3,927$ 4,159$ 4,193$ 4,013$ 4,048$ 2,041$ -$ 27,274$ University - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ 1,264$ 10,109$ 20,218$ 23,377$ 24,641$ 12,636$ -$ 92,246$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ 9,003$ 72,025$ 144,050$ 166,558$ 175,561$ 90,032$ -$ 657,230$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ 2,007$ 16,053$ 32,105$ 37,122$ 39,128$ 20,066$ -$ 146,481$ Remaining Professionals (Unknown Hotels) Arlington 139$ 278$ 290$ 457$ 1,265$ 1,866$ 2,001$ 2,252$ 2,315$ 2,315$ 1,157$ -$ 14,335$ Remaining Professionals (Unknown Hotels) Dallas 989$ 1,978$ 2,068$ 3,257$ 9,011$ 13,293$ 14,260$ 16,047$ 16,494$ 16,494$ 8,247$ -$ 102,136$ Remaining Professionals (Unknown Hotels) Other 220$ 441$ 461$ 726$ 2,008$ 2,963$ 3,178$ 3,576$ 3,676$ 3,676$ 1,838$ -$ 22,764$ Total 2,315$ 4,630$ 4,840$ 7,622$ 21,089$ 51,355$ 155,778$ 269,456$ 304,217$ 315,978$ 161,090$ 289$ 1,298,660$ Amounts calculated by multiplying the number of Non-Texans per day (Appendix C6) by the spending per person amount for each category (Appendix A5).



1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 139$ -$ -$ 139$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 2,710$ -$ -$ 2,710$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 955$ -$ -$ 955$ Professionals - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 2,464$ -$ -$ 2,464$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 17,556$ -$ -$ 17,556$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 3,913$ -$ -$ 3,913$ Remaining Professionals (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Total -$ -$ -$ -$ -$ -$ -$ -$ -$ 27,738$ -$ -$ 27,738$ Notes:Amounts calculated by multiplying the daily spending amount by 10% for fans to incur Game Day Spending at the stadium (Appendix A5).All of the Additional Game Day Spending is assumed to occur in Arlington.

Alcoholic Beverage Spending Summary


Food & Beverage Spending 117,087$ 942,044$ N/AAdditional Game Day Spending 27,738$ -$ N/ATotal 144,824$ 942,044$ N/A

Page 1 of 1



Entertainment/Shopping SpendingTexans from Outside Dallas-Fort Worth-Arlington MSA

Entertainment/Shopping Spending


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ 1,690$ 4,919$ 6,419$ 6,381$ 6,350$ 3,159$ -$ 28,918$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ 23,314$ 72,947$ 112,502$ 125,738$ 123,646$ 62,096$ 1,319$ 521,563$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ 11,364$ 32,629$ 43,166$ 43,802$ 43,588$ 21,687$ -$ 196,237$ Professionals - (Known Hotels) Arlington 204$ 407$ 408$ 579$ 2,023$ 2,990$ 2,859$ 2,854$ 2,672$ 2,695$ 1,359$ -$ 19,051$ Professionals - (Known Hotels) Dallas 2,883$ 5,766$ 6,119$ 9,915$ 26,618$ 38,437$ 41,827$ 49,660$ 52,660$ 52,479$ 26,149$ -$ 312,514$ Professionals - (Known Hotels) Other 1,332$ 2,664$ 2,710$ 4,054$ 11,611$ 17,951$ 19,012$ 19,168$ 18,345$ 18,503$ 9,331$ -$ 124,679$ University - (Known Hotels) Arlington -$ -$ -$ 12$ 30$ 32$ 29$ 73$ 117$ 118$ 60$ -$ 472$ University - (Known Hotels) Dallas -$ -$ -$ 222$ 433$ 418$ 424$ 1,372$ 2,311$ 2,303$ 1,147$ -$ 8,630$ University - (Known Hotels) Other -$ -$ -$ 89$ 184$ 196$ 194$ 495$ 805$ 812$ 409$ -$ 3,183$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ 5,765$ 46,123$ 92,246$ 106,659$ 112,424$ 57,654$ -$ 420,871$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ 41,077$ 328,615$ 657,230$ 759,922$ 800,999$ 410,769$ -$ 2,998,613$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ 9,155$ 73,240$ 146,481$ 169,368$ 178,523$ 91,550$ -$ 668,318$ Remaining Professionals (Unknown Hotels) Arlington 635$ 1,269$ 1,327$ 2,089$ 5,782$ 8,529$ 9,149$ 10,296$ 10,583$ 10,583$ 5,291$ -$ 65,533$ Remaining Professionals (Unknown Hotels) Dallas 4,522$ 9,044$ 9,453$ 14,887$ 41,193$ 60,767$ 65,187$ 73,357$ 75,399$ 75,399$ 37,700$ -$ 466,909$ Remaining Professionals (Unknown Hotels) Other 1,008$ 2,016$ 2,107$ 3,318$ 9,181$ 13,543$ 14,529$ 16,349$ 16,805$ 16,805$ 8,402$ -$ 104,063$ Total 10,583$ 21,167$ 22,124$ 35,165$ 97,055$ 235,230$ 711,683$ 1,231,668$ 1,391,568$ 1,445,228$ 736,764$ 1,319$ 5,939,554$ Amounts calculated by multiplying the number of Non-Texans per day (Appendix C6) by the spending per person amount for each category (Appendix A5).



1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 635$ -$ -$ 635$ Fans - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 12,365$ -$ -$ 12,365$ Fans - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 4,359$ -$ -$ 4,359$ Professionals - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Professionals - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ University - (Known Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Fans (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ 11,242$ -$ -$ 11,242$ Remaining Fans (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ 80,100$ -$ -$ 80,100$ Remaining Fans (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ 17,852$ -$ -$ 17,852$ Remaining Professionals (Unknown Hotels) Arlington -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Dallas -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Remaining Professionals (Unknown Hotels) Other -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ Total -$ -$ -$ -$ -$ -$ -$ -$ -$ 126,553$ -$ -$ 126,553$ Notes:Amounts calculated by multiplying the daily spending amount by 10% for fans to incur Game Day Spending at the stadium (Appendix A5).All of the Additional Game Day Spending is assumed to occur in Arlington.

Entertainment/Shopping Spending Summary


Food & Beverage Spending 534,846$ 4,308,229$ N/AAdditional Game Day Spending 126,553$ -$ N/ATotal 661,399$ 4,308,229$ N/A

Page 1 of 1



Rental Car SpendingTexans from Outside Dallas-Fort Worth-Arlington MSA

Texans from Outside Dallas-Fort Worth-Arlington MSA per Day


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington - - - - - 12 34 44 44 43 22 - 198 Fans - (Known Hotels) Dallas - - - - - 160 500 771 861 847 425 9 3,572 Fans - (Known Hotels) Other - - - - - 78 223 296 300 299 149 - 1,344 Professionals - (Known Hotels) Arlington 3 6 6 9 32 47 45 45 42 42 21 - 298 Professionals - (Known Hotels) Dallas 45 90 96 155 416 601 654 776 823 820 409 - 4,883 Professionals - (Known Hotels) Other 21 42 42 63 181 280 297 299 287 289 146 - 1,948 University - (Known Hotels) Arlington - - - 0 0 1 0 1 2 2 1 - 7 University - (Known Hotels) Dallas - - - 3 7 7 7 21 36 36 18 - 135 University - (Known Hotels) Other - - - 1 3 3 3 8 13 13 6 - 50 Remaining Fans (Unknown Hotels) Arlington - - - - - 39 316 632 731 770 395 - 2,883 Remaining Fans (Unknown Hotels) Dallas - - - - - 281 2,251 4,502 5,205 5,486 2,813 - 20,538 Remaining Fans (Unknown Hotels) Other - - - - - 63 502 1,003 1,160 1,223 627 - 4,578 Remaining Professionals (Unknown Hotels) Arlington 10 20 21 33 90 133 143 161 165 165 83 - 1,024 Remaining Professionals (Unknown Hotels) Dallas 71 141 148 233 644 949 1,019 1,146 1,178 1,178 589 - 7,295 Remaining Professionals (Unknown Hotels) Other 16 31 33 52 143 212 227 255 263 263 131 - 1,626 Total 165 331 346 549 1,516 2,865 6,219 9,960 11,108 11,476 5,835 9 50,379 "Texans from Outside Dallas-Fort Worth-Arlington MSA per Day" from Appendix C6.

Percent of People Renting Cars

TotalSat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15

University 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%All Others 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

Number of People per Car

TotalSat

1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15

University - Official Travel Party - - - - - - - - - - - - All Others 3 3 3 3 3 3 3 3 3 3 3 3

Cars Rented


1/3/15Sun

1/4/15Mon

1/5/15Tue

1/6/15Wed

1/7/15Thu

1/8/15Fri

1/9/15Sat

1/10/15Sun

1/11/15Mon

1/12/15Tue

1/13/15Wed

1/14/15 Total

Fans - (Known Hotels) Arlington - - - - - 2 6 7 7 7 4 - 33 Fans - (Known Hotels) Dallas - - - - - 27 83 128 144 141 71 2 595 Fans - (Known Hotels) Other - - - - - 13 37 49 50 50 25 - 224 Professionals - (Known Hotels) Arlington 1 1 1 2 5 8 7 7 7 7 4 - 50 Professionals - (Known Hotels) Dallas 8 15 16 26 69 100 109 129 137 137 68 - 814 Professionals - (Known Hotels) Other 3 7 7 11 30 47 50 50 48 48 24 - 325 University - (Known Hotels) Arlington - - - - - - - - - - - - - University - (Known Hotels) Dallas - - - - - - - - - - - - - University - (Known Hotels) Other - - - - - - - - - - - - - Remaining Fans (Unknown Hotels) Arlington - - - - - 7 53 105 122 128 66 - 480 Remaining Fans (Unknown Hotels) Dallas - - - - - 47 375 750 867 914 469 - 3,423 Remaining Fans (Unknown Hotels) Other - - - - - 10 84 167 193 204 105 - 763 Remaining Professionals (Unknown Hotels) Arlington 2 3 3 5 15 22 24 27 28 28 14 - 171 Remaining Professionals (Unknown Hotels) Dallas 12 24 25 39 107 158 170 191 196 196 98 - 1,216 Remaining Professionals (Unknown Hotels) Other 3 5 5 9 24 35 38 43 44 44 22 - 271 Total 28 55 58 91 251 476 1,035 1,655 1,843 1,904 968 2 8,365 Cars rented calculated by multiplying Texans from Outside Dallas-Fort Worth-Arlington MSA per Day by the Percent of People Renting Cars, and dividing by People per Car.

Rental Car Spending Summary by City

City Cars

Rented Rental Car

Rate Rental Car

Spending

Arlington 734 40$ 29,349$ Dallas 6,048 40$ 241,929$ Other 1,583 40$ 63,305$ Total - Texas 8,365 40$ N/A

Page 1 of 1



Ticketed Attendance Tickets % Out-of -StateOut-of-State

Visitors Ticketed Texans Spending Category

Suites - LOC Controlled 10,968 23% 2,528 8,440 FansSuites - Playoff Group 2,366 90% 2,139 227 FansSchool Tickets 48,000 90% 43,392 4,608 FansMedia 1,000 85% 850 150 ProfessionalsSponsors 5,000 90% 4,500 500 FansLOC 6,695 0% - 6,695 FansConference Commissioners & Football Bowl Association 1,500 90% 1,356 144 FansESPN 3,000 100% 3,000 - FansGeneral Public/Others 13,252 85% 11,264 1,988 FansTotal - Ticketed Attendance 91,781 75% 69,029 22,752 From Appendix A1.

Tickets by

Tickets - Suites Category Including Tax [1] Pre-Tax [2]

Fixed Suite Seats 7,754 800$ 678$ Standing Room Only Suite Seats 5,580 800$ 678$ Total Tickets - Suites 13,334 800$ 678$

Tickets by

Ticket - Excluding Suites Category Including Tax [1] Pre-Tax [2]

Bowl Seating - Club 15,095 600$ 508$ Bowl Seating - Reserved 48,852 400$ 339$ Standing Room Only 14,500 200$ 169$ Total Tickets - Excluding Suites 78,447 402$ 340$

Description Amount

Ticketed Texans 22,752 Percent of Texans from Outside Dallas-Fort Worth-Arlington MSA [4] 35%Number of Out-of-MSA Ticketed Attendees 7,981 Average Projected Pre-Tax Ticket Price [5] 340$ Estimated Ticket Revenue for Out-of-MSA Ticketed Attendees 2,715,776$

Tax DescriptionCity of Arlington

Sales TaxState of Texas Sales Tax [6]

Tax Rate 1.25% N/ATax Revenue 33,947$ -$ Eligible Taxes on Tickets 33,947$


Calculation of Ticket Revenue and Incremental Taxes - Texans from Outside Dallas-Fort Worth-Arlington MSA [3]




Page 1 of 2





Notes:

[3] This calculation pertains to ticketed attendance only.

[6] The state portion of the sales tax collected from in-state attendees is not eligible to be included in the incremental taxes used to determine the funding of the Major Events Trust Fund.

[1] Provided by College Football Playoff Group.

[4] From Appendix A2.[5] It is assumed that all suite tickets sold to Texas attendees were purchased by local attendees.

[2] A breakdown of tickets was not provided by attendee category except for the suite tickets. For the remaining ticket categories, we calculated a weighted average price of $402 per ticket. The ticket prices provided include 10% ticket tax collected by Arlington, 6.25% sales tax collected by the State of Texas and 1.75% sales tax collected by the City of Arlington. The pre-tax ticket prices were calculated by dividing by dividing the suite tickets price and the weighted average price of other tickets by 118%, which resulted in a pre-tax ticket price of $678 for the suite tickets and $340 for the weighted average price of other tickets.

Page 2 of 2



Calculation of Taxes Generated by Spending from Texans from Outside Dallas-Fort Worth-Arlington MSA


Spending Arlington Dallas Texas

Food/Beverage [1] 506,900$ 3,297,424$ N/AAlcohol [2] 144,824$ 942,044$ N/AEntertainment/Shopping [3] 661,399$ 4,308,229$ N/ARental Car [4] 29,349$ 241,929$ N/ATickets [5] 2,715,776$ -$ N/ATotal 4,058,249$ 8,789,625$ N/A

Tax Rate Arlington Dallas Texas

Sales Tax 1.25% 1.00% N/AMixed Beverage Gross Receipts Tax 0.00% 0.00% N/AMixed Beverage Sales Tax 0.00% 0.00% N/ATitle 5 ABC Tax 0.00% 0.00% N/ARental Car 0.00% 0.00% N/A

Calculated Tax Amount Arlington Dallas Texas

Food/Beverage 6,336$ 32,974$ N/ASales Tax on Alcohol [6] 724$ 3,768$ N/AMixed Beverage Sales Tax [7] 768$ 4,996$ N/AMixed Beverage Gross Receipts Tax [8] 624$ 4,058$ N/ATitle 5 ABC Tax [9] -$ -$ N/AEntertainment/Shopping 8,267$ 43,082$ N/ARental Car -$ -$ N/ATickets 33,947$ -$ N/ATotal 50,667$ 88,878$ N/A

Notes:

[1] See Appendix C7.[2] See Appendix C8.[3] See Appendix C9.[4] See Appendix C10.[5] See Appendix C11.[6] Sales tax on alcohol is 40% of alcohol spending times the sales tax rate.

[9] Title 5 ABC tax is alcohol spending times 0.004.

[7] For mixed beverage sales tax, 60% of alcohol spending is taxed at the mixed beverage sales tax rate. Texas collects this tax and redistributes 10.7143% to each the city and county where the tax was collected (thereby retaining 78.6%).[8] For mixed beverage gross receipts tax, 60% of alcohol spending is taxed at the mixed beverage gross receipts tax rate. Texas collects this tax and redistributes 10.7143% to each the city and county where the tax was collected (thereby retaining 78.6%).

Texan visitors are not considered incremental to Texas, therefore no incremental tax is calculated.

[10] Ticket tax is calculated by multiplying the ticket spending by the applicable sales tax rates for Arlington. No incremental ticket tax is calculated for the City of Dallas or the State of Texas.

Page 1 of 1


APPENDIX DDetailed Calculation of the

Direct and Secondary Impact of Event Spending by the LOC

Tax Impact Analysis - UHY Advisors FLVS, Inc.April 17, 2014APPENDIX D1

Direct, Indirect and Induced SpendingSummarization of Other Event Spending Generating Applicable Taxes

Estimates from Taxable

LOC IMPLAN Description Arlington Dallas Other Texas Spending

7,855,000$ Not Applicable -$ -$ -$ -$ 840,000$ Construction 840,000$ -$ -$ 840,000$ 137,500$ Misc Retail 68,750$ 68,750$ -$ 137,500$ 350,000$ Ground Transport 350,000$ -$ -$ 350,000$ 200,000$ Radio and TV 150,000$ 50,000$ -$ 200,000$

30,000$ Credit Card 22,500$ 7,500$ -$ 30,000$ 150,000$ Insurance 49,500$ 49,500$ 51,000$ 150,000$

1,050,000$ Stadium Rental 300,000$ 750,000$ -$ 1,050,000$ 205,000$ Media Rental 167,500$ 37,500$ -$ 205,000$ 166,667$ Legal -$ 83,333$ 83,333$ 166,667$ 166,667$ Accounting -$ 83,333$ 83,333$ 166,667$ 250,000$ IT Mgmt 218,750$ 31,250$ -$ 250,000$ 166,667$ Business Consult -$ 83,333$ 83,333$ 166,667$

1,175,000$ Advertising 630,250$ 442,750$ 102,000$ 1,175,000$ 1,262,000$ Security 751,250$ 264,250$ 246,500$ 1,262,000$

120,000$ Janitorial Services 120,000$ -$ -$ 120,000$ 4,277,000$ Spectator Sports 2,834,160$ 1,034,160$ 408,680$ 4,277,000$

575,000$ Food Services 524,750$ 24,750$ 25,500$ 575,000$ 18,976,500$ 7,027,410$ 3,010,410$ 1,083,680$ 11,121,500$

Spending Location

Page 1 of 1


APPENDIX D2Direct, Indirect and Induced Spending

Direct, Indirect and Induced Other Event Spending - Arlington

Event Spending - Arlington

Description Amount

Direct Spending 7,027,410$ To Attachment 2 & 4

Indirect Spending 1,871,645$ To Attachment 2Induced Spending 3,738,419$ To Attachment 2Total Spending 12,637,474$

IMPLAN Output Direct Indirect Induced Total

Sales Tax 126,342$ 31,861$ 90,277$ 248,480$ Property Tax 110,393$ 27,839$ 78,881$ 217,113$ Motor Vehicle Lic 2,356$ 594$ 1,683$ 4,633$ Severance Tax 10,768$ 2,716$ 7,694$ 21,178$ Other Taxes 20,408$ 5,147$ 14,582$ 40,137$ S/L NonTaxes 10,252$ 2,585$ 7,325$ 20,162$ Total 280,519$ 70,742$ 200,442$ 551,703$

Entity Rate Weight

State 6.25% 78.13%Local 1.75% 21.88%Total 8.00% 100.00%

Tax Description Direct Indirect Induced Total

Sales Tax 27,637$ 6,970$ 19,748$ 54,355$ Property Tax 24,148$ 6,090$ 17,255$ 47,493$ Motor Vehicle Lic 515$ 130$ 368$ 1,013$ Severance Tax 2,356$ 594$ 1,683$ 4,633$ Other Taxes 4,464$ 1,126$ 3,190$ 8,780$ S/L NonTaxes 2,243$ 565$ 1,602$ 4,410$ Total 61,364$ 15,475$ 43,847$ 120,685$

To Attachment 2 To Attachment 2*

*Only the sales tax portion of the estimated induced tax impact is applicable for this calculation and flows to Attachment 2.

Estimated Tax Impact

Taxes Divided Between State and Local

Taxes from Other Event Spending

Page 1 of 1



Direct, Indirect and Induced Other Event Spending - Dallas

Event Spending - Dallas

Description Amount

Direct Spending 3,010,409$ To Attachment 2 & 4

Indirect Spending 620,787$ To Attachment 2Induced Spending 1,073,195$ To Attachment 2Total Spending 4,704,391$


Sales Tax 46,337$ 8,624$ 22,764$ 77,725$ Property Tax 40,487$ 7,535$ 19,890$ 67,912$ Motor Vehicle Lic 864$ 161$ 424$ 1,449$ Severance Tax 3,949$ 735$ 1,940$ 6,624$ Other Taxes 7,485$ 1,393$ 3,677$ 12,555$ S/L NonTaxes 3,760$ 700$ 1,847$ 6,307$ Total 102,882$ 19,148$ 50,542$ 172,572$

Entity Rate Weight



Sales Tax 11,233$ 2,091$ 5,519$ 18,842$ Property Tax 9,815$ 1,827$ 4,822$ 16,464$ Motor Vehicle Lic 209$ 39$ 103$ 351$ Severance Tax 957$ 178$ 470$ 1,606$ Other Taxes 1,815$ 338$ 891$ 3,044$ S/L NonTaxes 912$ 170$ 448$ 1,529$ Total 24,941$ 4,642$ 12,253$ 41,836$


*Only the sales tax portion of the estimated induced tax impact is applicable for this calculation and flows to Attachment 2.




Page 1 of 1



Direct, Indirect and Induced Other Event Spending - Texas

Event Spending - Texas

Description Amount

Direct Spending 11,121,501$ To Attachment 2 & 4Indirect Spending 3,789,021$ To Attachment 2Induced Spending 7,019,956$ To Attachment 2Total Spending 21,930,478$


Sales Tax 224,361$ 62,056$ 163,173$ 449,590$ Property Tax 196,038$ 54,222$ 142,575$ 392,835$ Motor Vehicle Lic 4,183$ 1,157$ 3,042$ 8,382$ Severance Tax 19,122$ 5,289$ 13,907$ 38,318$ Other Taxes 36,241$ 10,024$ 26,357$ 72,622$ S/L NonTaxes 18,205$ 5,035$ 13,240$ 36,480$ Total 498,150$ 137,783$ 362,294$ 998,227$

Entity Rate Weight



Sales Tax 169,970$ 47,012$ 123,616$ 340,598$ Property Tax 148,514$ 41,077$ 108,011$ 297,602$ Motor Vehicle Lic 3,169$ 877$ 2,305$ 6,350$ Severance Tax 14,486$ 4,007$ 10,536$ 29,029$ Other Taxes 27,455$ 7,594$ 19,967$ 55,017$ S/L NonTaxes 13,792$ 3,814$ 10,030$ 27,636$ Total 377,386$ 104,381$ 274,465$ 756,233$


*Only the sales tax portion of the estimated induced tax impact is applicable for this calculation and flows to

Attachment 2.




Page 1 of 1

APPENDIX B

S U S AN

COMB S

Texes CouprRoLLER 0l puBLtc AccouNTSP.O. tsox 13528 . Ausltñ, TX ZA7 I t.3S¿B

July 2,2014

Dr. Theron BowmanDeputy City ManagerCity of Arlingtonl0l West Abram Street - P.O. Box 90231fulington, Texas 7 6004-323 I

Dear Dr. Bowman

You submitted a request to establish a Major Events Trust Fund, certifying that the statutory requirementshave been met and that the economic materials supplied are accurate. Our office has completedãnanalysis of your request.

The results show the State of Texas will realize an incremental increase in tax revenue due to this event.

4t p"I statute, a Major Events Trust Fund will be established. This letter does not constitute an approvalfor reimbursement. Any reimbursement is subject to meeting statutory reguirements, including the timelysubmittal of an appropriate event support contract and other documentation as required.

o Event: 2015 NCAA D.I FBS Football National Championship

o Location / venue: city of Arlington & city of Dallas / AT&T stadium

o Dates: January 8 - 12,2015

o Estimated incremental increase in tax revenue to the state of rexas: $9,249,416

o Locar '"'n.*nä;"o"Tiîlïiï11::jT"""o bv requestors in initiar requesr): $r'47e'e07

. City of Dallas = $1,164,272

o Total contribution to the Major Event Trust Fund established for this event: gl0r7}gr123

Following the event, you will need to complete and submit the attendance certification form, which hasbeen attached to this letter for your convenience.

on behalf of the people of the State of Texas, I applaud your work to bring this event to the state andknow all the out-of-state visitors will enjoy your hospitality and come back to Texas again soon. If youhave any further questions, please contact Robert Vy'ood, director of the Economic Development andAnalysis Division, at [email protected] or l-800-531-s44l,ext.3-3973.

s

A. HubertComptroller

Robert Wood

www. wtNDow. STATE. TX U3il 5te-463-4000 . ToLL FREE: t.aoo.53t-544t . r¡x: 5te-463_4g65

Form to be COMPLETED by request letter signatory for the below mentionedMajor Events Trust Fund or Events Trust Fund

ATTENDANCE CERTIFICATION

The TOTAL attendance at the PRMARY EVENT was

The estimated attendees NoT residents of this state for this PRMARy EVENT was

Source(s) and Methodology feel free to attach support information:

o I undcrstand thât non-conrpliancc with reporting rcquircmenrc could bc trcatcd as a violation of thc statutc and/or programrulcs resulting in thc possiblc withholdin_e of dishursement t'unding.

o I undcrstand that it is a f'clony offcnsc undcr.Scction 37.10. Texas Pcnal Code. to knowingly make a fhlsc entry in. or falscalteration of. a govcrnntcntal rccord. or to makc. prescnl. or use a govemmcntal rccor<t with knowled_ee of its i'alsity. whcnthc actor has the intcnt to harm or dcfraud anothcr.

. I undcrsland my obligation to prov¡dc inlbrmation about cvcnt expcctations and perlbrrnancc thut are true and accuratc tolhc bùst of my knowlcdge and ability. I also understand my obligation to immediarcly report any known or suspecrcd wastc.fraud. and abuse of funds received undcr thc Act to thc Texas Statc Auditor's Office at l-800-892-8348.

Requestor:

Signature:

Printed Name

Date:

A request was processed to establish an event trust fundfor the event:

2015 NCAA D-I FBS Football NationalChampionship

You submitted a Request letter for an event: June 3,2014

The Texas Comptroller of Public Accounts (CPA)mailed a fund approval letter to you on:

July 2,2014

This affidavit is to be retumed to the CPA no later thanfourteen (14) days after the end of this event:

January 28,2015

The attendance metric* identified by the CPA toevaluate the estimated number of event attendees as partof the calculations for the incremental tax impact:* lf requestor has questions or concerns about how this metric was developed,please contact thc CPA within lO-days of fund approval letter

61,160 unique fans (as defined in the EIS)not residents of Texas in attendance at theactual game

Send to:Texas Comptroller of Public Accounts, Economic Developmenr and Analysis Depanmenr, P.O, Box 13528, Austin, TX Z8Z t I -3528

S U S AN

COMB S

TEx¡s CovprRoLLER 0l PuBLtc AccouNTsP.O. Box 13528 . Ausrr¡r, TX 7A7 t t.35Za

July 2,2014

Mr. A.C. GonzalezCity ManagerCity of DallasCiry HaU - 1500 Marilla StreetDallas, Texas 75201

Dear Mr. Gonzalez,

You submitted a request to establish a Major Events Trust Fund, certifying that the statutory requirementshave been met and that the economic materials supplied are accurate. Our office has completed ananalysis of your request.

The results show the State of Texas will realize an incremental increase in tax revenue due to this event.As per statute, a Major Events Trust Fund will be established. This letter does not constitute an approvalfor reimbursement. Any reimbursement is subject to meeting statutory requirements, including the timelysubmittal of an appropriate event support contract and other documentation as required.

o Event: 2015 NCAA D.I FBS Football National Championship

o Location / Venue: City of Arlington & City of Dallas / AT&T Stadium

o Dates: January 8 - 12,2015

o Estimated incremental increase in tax revenue to the State of Texas: $9,249,416

¡ Local rn".n.*oä;;0",:î;i_jï,ïj;o'..,u0 by requestors in initiar requesr): $t,47e,e07

. City of Dallas = $1,164,272

o Total contribution to the Major Event Trust Fund established for this evenh ç10,729,323

Following the event, you will need to complete and submit the attendance certification form, which hasbeen attached to this letter for your convenience.

On behalf of the people of the State of Texas, I applaud your work to bring this event to the state andknow all the out-of-state visitors will enjoy your hospitality and come back to Texas again soon. If youhave any further questions, please contact Robert Wood, director of the Economic Development andAnalysis Division, at robert.wood @cpa.state.tx.us or l-800-53 I -544 I, ext. 3-397 3.

s

A. HubertComptroller

\ilood

www.wrNoow. slATE.Tx Us 5te-463-4000 . roLL FRÉE; t-Boo-53t-544t . FAx: 5te-463-4965

Form to be COMPLETED by request letter signatory for the below mentionedMajor Events Trust Fund or Events Trust Fund

ATTEN DANCE CERTIFICATION

TheTOTAL attendance at the PRMARY EVENT was:

The estimated attendees Nor residents of this state for this pRMARy EVENT was:

Source(s) and Methodology feel free to attach support information:

I understand that non-compliancc with rcponing rcquiremcnts coukl bc trcatcd as a violation ol'the statutc and/or programrulcs rcsulting in rhc possible withholdin-e of disburscmcnt lunding.I undctstand that it is a felony offcnsc undcr Section -j7. 10. Tcxas Pcnal Code. to knowingly makc a l'alsc cnrry in. or falscalteration of. a govcrnmental rccord. or to make. present. or usc a governmcntal rccorc¡ with knowlcdge of irs i'alsity. whentlre actor has thc intent to harm or clefraud another.I undcrstand my obligation to providc intbrmation about cvent expcctations and pcrlbrmancc that are true ancl accumte tothc best ol'my knowledge and ability. I also undcrstand my obli-eation to immcdiaiely report any known or suspcctcd waste.fraud.andabuscoffundsrcccivedundertheActtotheTcxasStatcAu<litor'sOfficeat t-SOO-ASZ-S¡¿S.

Requestor:

Signature:

Printed Name:

Date:

Send to:

a

a

a

A request was processed to establish an event trust fundfor the event:

2015 NCAA D-I FBS Football NationalChampionship

You submitted a Request letter for an event: June 3,2014The Texas Comptroller of Public Accounts (CPA)mailed a fund approval letter to you on:

July 2,2014

This affidavit is to be returned to the CPA no later thanfourteen (14) days after the end ofthis evenr:

January 28,2015

The attendance metric* identified by the CPA toevaluate the estimated number of event attendees as partof the calculations for the incremental tax impact:* lf requestor hasplease contact thc

guestions or concems about how this me¡ric was developed,CPA within lO-days of fund approval leuer

61,160 unique fans (as defined in the EIS)not residents of Texas in attendance at theactual game

Tcxas Comptroller of Public Accounts, Economic Developmenr and Analysis Department, P.O. Box 13528, Ausrin. Tx 7g? I l -352g

APPENDIX C

BDO USA, LLP

Prepared for Stadium Events Organizing Committee

January 28, 2015

TEXAS MAJOR EVENTS TRUST FUND ATTENDANCE ANALYSIS

2015 NCAA Division I Football Bowl Subdivision National Championship

© 2015 BDO USA, LLP

Table of Contents

I. Overview of Assignment ........................................................................................................ 1

II. Summary of Opinions ............................................................................................................. 2

III. Qualifications ......................................................................................................................... 2

IV. Background ............................................................................................................................. 3

V. Attendance Analysis ............................................................................................................... 3

A. Survey Analysis ................................................................................................................. 4

B. Data from the LOC ............................................................................................................ 5

VI. Conclusion .............................................................................................................................. 7

Attendance Analysis – 2015 College Football Playoff National Championship Game Page 1

I. Overview of Assignment

The firm BDO USA, LLP (“BDO”) has been retained by Stadium Events Organizing Committee

(the “LOC”) to analyze attendance at the 2015 NCAA Division I Football Bowl Subdivision

National Championship (“2015 College Football Playoff National Championship Game” or

“Championship Game”). 1 The Texas Comptroller of Public Accounts (“Comptroller”)

established a Major Events Trust Fund (“METF”) for the Championship Game pursuant to Tex.

Rev. Civ. Stat. Art. 5190.14, Section 5A (the “Act”). The Comptroller has requested an

attendance certification with respect to total attendance and attendees not residents of Texas for

the primary event of the Championship Game. The primary event of the Championship Game

was the football game between Oregon and Ohio State and related events held at AT&T Stadium

on January 12, 2015.

As part of the attendance analysis, we were asked to survey ticketed attendees at the

Championship Game to determine if they were visiting from outside Texas. We were also asked

to summarize the findings of our survey and to use attendance information from the stadium to

quantify total attendance and total out-of-state attendance at the Championship Game.

The analysis described in this report is limited to a review of attendance during the

Championship Game. We have previously identified and quantified the applicable tax impact

from out-of-state visitors to the State of Texas and the cities of Arlington and Dallas because of

the Championship Game.2

We are providing information to be used by the LOC for the purposes of receiving funding

through the METF, and hereby affirm that, to the best of our knowledge, any data provided is

true and accurate, and any projections made are based on reasonable assumptions documented in

the information provided. We further affirm that we have reviewed the information being

submitted, and that all of the statements made and information provided herein, including

statements made and information provided in any attachments are true, complete and correct, to

the best of our knowledge.

1 BDO USA, LLP acquired UHY Advisors’ Texas practice on December 1, 2014. 2 Our prior work related to the METF submission for the Championship Game was prepared prior to BDO’s

acquisition of UHY Advisors’ Texas practice on December 1, 2014.

© 2015 BDO USA, LLP


II. Summary of Opinions

We conclude:

The total attendance at primary event was 85,689.

The total out-of-state attendance at primary event was 56,249.

These results are summarized in Schedule 1.

III. Qualifications

BDO Consulting is a division of BDO USA, LLP (collectively referred to as “BDO” where

appropriate). BDO Consulting provides litigation, economic, investigation, restructuring,

valuation and risk advisory services to major corporations, law firms, insurance companies,

financial service entities and government organizations. Our highly experienced and well-

credentialed professionals draw upon a range of industry knowledge and completed consulting

engagements throughout the United States and internationally to provide clients with

unparalleled service. BDO Consulting leverages the global industry and accounting knowledge

of the BDO international network, providing rapid, strategic advice to assist our clients with

dispute resolution, risk management, financial solvency and regulatory compliance issues.

BDO engagement professionals have enjoyed significant professional recognition and

certification for professional development by national organizations such as the American

Institute of Certified Public Accountants, Association of Certified Fraud Examiners, National

Association of Certified Valuation Analysts and American Society of Appraisers. In addition,

many of our professionals hold advanced degrees including Ph.D.’s, MBA’s and Master’s

degrees in finance, economics, law and accounting. We have staff members who possess a deep

understanding of valuation, information retrieval and fact gathering, dispute resolution and

economic consulting assignments.

This report was prepared by Mr. Chris W. Johnson and Dr. James D. Woods and other

professionals at BDO working under their supervision. We have previously prepared tax impact

analyses under the Act for the 2014 NCAA Division I Men’s Final Four and the 2015 NCAA

Division I Football Bowl Subdivision National Championship. We have also prepared tax impact

analyses for other sporting events including Major League Soccer’s 2010 All-Star Game, the


2013 and 2014 AT&T Cotton Bowl, the 2013 and 2014 Shell and Pennzoil Grand Prix of

Houston and the 2013 and 2015 NCAA Division I Men’s Basketball South Regionals. Mr.

Johnson’s and Dr. Woods’ resumes are attached as Exhibit A.

IV. Background

In 2014, an application was sent to the Comptroller for the creation of a METF under the Act. As

part of that application process, information was submitted to the Comptroller summarizing the

estimated incremental increase in tax revenues to the State of Texas and the cities of Arlington

and Dallas from out-of-state visitors directly attributable to the preparation for and presentation

of the Championship Game. Specifically in April 2014, we prepared a tax impact analysis that

quantified the applicable taxes expected to be paid by out-of-state attendees at the Championship

Game titled “Texas Major Events Trust Fund Tax Impact Analysis, 2015 NCAA Division I

Football Bowl Subdivision National Championship, April 17, 2014” (the “Tax Impact

Analysis”).

V. Attendance Analysis

The attendance analysis is composed of (a) an intercept survey of ticketed attendees to determine

the number of ticketed attendees visiting from outside Texas and (b) attendance data from the

LOC quantifying both total attendance and non-ticketed attendees’ origin. We summarize and

aggregate this data to quantify total attendance and total out-of-state attendance at the

Championship Game.

The LOC gathered data from the stadium to identify total attendance at the Championship Game.

This attendance data consisted of ticket scans and counts of credentials issued or non-ticketed

attendees. The LOC used this information to identify the total number of ticketed and non-

ticketed attendees at the Championship Game. The LOC also identified the number of non-

ticketed attendees visiting from outside Texas at the Championship Game.


A. Survey Analysis

Our survey targeted ticketed attendees.3 There were 10 entrances to AT&T Stadium available to

ticketed attendees for the Championship Game.4 These entrances are illustrated in Exhibit B

which shows their location during the Championship Game. Attendees could not enter AT&T

Stadium without a ticket or credential to the event.

The gates to AT&T Stadium opened at 5:30 p.m. On-field pregame celebrations began at

approximately 7 p.m. and kickoff was at approximately 7:30 p.m.

We deployed two man survey teams at each of the 10 entry gates between 5:15 p.m. and 7:30

p.m. The teams were in position for the opening of AT&T Stadium for ticketed attendees. The

surveys concluded between 7:15-7:30 p.m., just prior to kickoff.

The surveyors greeted attendees and asked two questions:

How many people are in your party?

How many people in your party are visiting from outside Texas?

The surveyors also recorded the gate where they were conducting surveys.

We surveyed parties consisting of 14,051 ticketed attendees during our survey at the

Championship Game. The percentage of attendees from outside Texas varied between 69.5% and

87.9% at the different gates. Overall 10,945 of the 14,051 surveyed ticketed attendees were from

outside Texas representing 77.9% of the ticketed attendees surveyed. This information is

summarized on Schedule 2.

There were a total of 67,315 ticketed attendees at the Championship Game. Applying the

percentage of out-of-state attendees from the survey to the number of ticketed attendees yields

52,435 ticketed attendees from outside Texas.

3 In the Tax Impact Analysis, these attendees are identified as several groups of specific ticket buyers under the

heading “Ticketed Attendees.” These ticketed attendees are identified in Appendix A1 to the Tax Impact Analysis.

4 Ticket scans indicate there were 80 ticketed attendees that entered through the box office and 33 that entered through an attached underground parking facility. It is our understanding that these entrance gates were not available to most ticketed attendees. Surveyors were not stationed at these entrances.


B. Data from the LOC

The LOC provided total attendance, the total non-ticketed attendees and the non-ticketed

attendees from outside Texas at the Championship Game.

Total attendance at the Championship Game was 85,689. This consisted of 67,315 ticketed

attendees and 18,374 non-ticketed attendees. Shortly before the event, and well after the Tax

Impact Analysis was submitted, College Football Playoff (“CFP”) changed the ticket manifest.

The primary change in the ticket manifest was the sale of fewer standing-room-only tickets than

originally planned. We understand that CFP was in charge of the ticketing process, not the LOC.

Consequently, the LOC had no control over the change in the number of tickets in the ticket

manifest. It is our understanding that this was a business decision made by CFP to maintain the

exclusivity of the event and that if CFP had chosen to sell additional tickets, it would most likely

have sold all tickets made available.

Schedule 3 summarizes the ticket scans by entrance for the 67,315 ticketed attendees. While

there were three separate entrances to AT&T Stadium in each plaza (as illustrated in Exhibit B),

the ticket scanners were at the entrances to the plazas. Visitors could not enter the plazas without

a ticket to the event. Ticketed attendees were only counted as they moved through the ticket

scanners at the entrances to the plazas. The data in Schedule 3 reflects this number of ticket scans

for the East and West Plaza in aggregate. As noted previously, approximately 100 ticketed

attendees entered through the box office or an underground parking facility (labeled “Event

Level South” on Schedule 3). Additionally, spare scanners were provided to the various gates for

use if necessary. Because these spare scanners could be used in any location, they were not

programmed to identify the gate where they were used. There were 2,736 ticketed attendees

scanned by the spare scanner.

The 18,374 non-ticketed attendees consisted of 4,939 CFP/media credentials, 1,048 members of

bands and spirit groups from the universities, 5,310 stadium employees and 7,077 attendees at


the pre-game College Football Playoff National Championship Tailgate (“Championship

Tailgate”).5 The Championship Tailgate was headlined by the Zac Brown Band.

The LOC provided us information on the number of out-of-state attendees for the following

groups of non-ticketed attendees. A total of 2,766 of the 4,939 attendees with CFP/media

credentials were from outside Texas. All of 1,048 members of bands and spirit groups from the

participating universities were from outside Texas. None of the 5,310 stadium employees were

from outside Texas.

The LOC was unable to identify the percentage from outside Texas for the 7,077 attendees at the

Championship Tailgate. It is likely that some of those attendees were from outside Texas, but it

is unlikely that more than 77.9% were from outside Texas (the percentage of ticketed attendees

from outside Texas). Because we do not have specific information to support an estimate of the

percentage of these attendees that were from outside Texas, we assume all were from Texas. We

believe that this estimate understates the number of visitors from outside Texas since it is likely

that some of these attendees were from outside Texas. Therefore, our final conclusion of the

number of attendees at the Championship Game from outside Texas is likely understated.

5 The 7,077 attendees at the Championship Tailgate did not have tickets or credentials to the Championship Game.

These were additional people on-site for the Championship Game that did not go inside AT&T Stadium.


VI. Conclusion

Schedule 1 provides a summary of total attendance and total attendance from outside Texas. We

conclude:

The total attendance at the primary event was 85,689.

The total out-of-state attendance at the primary event was 56,249.

* * * *

Respectfully submitted,

__________________________________

Chris W. Johnson

__________________________________

James D. Woods, Ph.D.

Attendance Analysis – 2015 College Football Playoff National Championship Game

Exhibit A


INDUSTRY EXPERTISE • Energy • Entertainment/Sports • Financial Services • Health Care • Manufacturing & Distribution • Technology

ACTIVE & PRIOR PROFESSIONAL MEMBERSHIPS • National Association of Certified Valuation

Analysts • Association of Certified Fraud Examiners • Licensing Executive Society • Association of Former Students – Texas A&M

University • Trinity University Alumni Network – Ex-Officio,

Houston Chapter

BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO Member Firms.

Chris Johnson Director

EXPERIENCE SUMMARY Chris’ core technical strengths include economic and financial analysis. His work focuses primarily in the areas of expert witness services, valuation analyses, and economic analyses. Chris has been designated as an expert in Federal and State Courts. His areas of experience include intellectual property damages, lost profits analysis, contract damage quantification, and class certification in class action law suits. Chris also specializes in the handling and analysis of large, complex datasets. He has provided valuation services in the context of litigation and for management’s strategic planning and financial reporting. He has valued intellectual property, options, warrants, and preferred stock. Chris also assists the firm’s audit practice with their review of complex valuation issues that use methodologies such as Monte Carlo analysis and lattice models. Chris also conducts economic impact analyses to determine the economic impact associated with various forms of stimulus. He has developed analyses estimating the impact that major sporting events, conventions, and corporate relocations have on regional economies.

PROFESSIONAL EXPERIENCE SUMMARY • Commercial litigation, including lost profit analysis and calculation of

economic damages • Intellectual property litigation including patent and trade secret

litigation • Economic impact analyses including specialized impact studies for

Texas Event Trust Funds, EB-5 immigration, and Texas Enterprise Funds

• Analysis of business and sales projections • Financial analysis/modeling • Valuation of business entities, securities, and intangible assets • Complex securities valuation • Monte Carlo simulation • Business insurance consulting, business interruption claims • Class certification analysis • Forensic investigations • ERISA litigation • Financial analysis of claims payments under health insurance plans • Statistical/data analysis • Evaluation and critique of opposing expert reports and opinions • Assistance in planning and strategies for examination of expert and

fact witnesses

BACKGROUND HIGHLIGHTS • Certified Valuation Analyst (CVA) • Certified Fraud Examiner (CFE) • M.S. in Economics, Texas A&M University, College Station, TX • B.A. in Economics, Trinity University, San Antonio, TX • Principal, UHY Advisors FLVS, Inc. • Senior Associate, CRA International, Inc.

Chris Johnson Page 2 BACKGROUND HIGHLIGHTS (CONT) • Texas A&M University

Courses Taught - Principles of Microeconomics - Principles of Macroeconomics

THOUGHT LEADERSHIP • “Texas Uniform Trade Secret Act: Damages Analysis” a CLE Presentation for Crain Caton & James, Houston, TX, August 2014 • “Implications of Earn-Outs: From an Accounting, Valuation, and Dispute Perspective”, CLE Presentation for the Mergers &

Acquisitions Section of the Houston Bar Association, January 2014 • “The Super Bowl Winner Isn’t Always Measured On the Field”, The Next Level of Service Express, February 22, 2012 • “Decision Making: Economic Impact Analysis”, Conference Presentation at Environmental Challenges and Innovations

Conference - Gulf Coast 2012, Texas Association of Environmental Professionals, September 2012 • “Understanding and Using Financial Statements”

- CLE Presentation for Houston Bar Association, Houston, TX, October 2013 - CLE Presentation for Winstead PC, Houston, TX, November 2012 - CLE Presentation for Montgomery County Bar Association, Conroe, TX, September 2012 - CLE Presentation for Jackson Walker, Houston, TX, November 2011 - CLE Presentation for Andrews Kurth, Houston, TX, April 2011 - CLE Presentation for Boyar Miller, Houston, TX, August 2010 - CLE Presentation for Crain Caton & James, Houston, TX, September 2010 - CLE Presentation for Cokinos, Bosien & Young, Houston, TX, March 2008

• “Working with Financial Experts is Like Dancing with a Star” - CLE Presentation for Locke Lord LLP, June 2012 - CLE Presentation for Houston Young Lawyers Association, May 2012 - CLE Presentation for Reynolds Frizzell Black Doyle Allen & Oldman and Levinthal Wilkinds and Nguyen, May 2012 - CLE Presentation for Porter & Hedges , May 2012 - CLE Presentation for Edison, McDowell & Hetherington, March 2012 - CLE Presentation for Weil Gotshal & Manges, January 2012 - CLE Presentation for Montgomery County Bar Association, Conroe, TX , January 2012 - CLE Presentation for Strasburger, Houston, TX, December 2011 - CLE Presentation for Munsch Hardt, Houston TX, October 2011 - CLE Presentation for Crain Caton & James, Houston, TX, October 2011

• Expert Testimony, Guest Lecture in the Graduate School of Accounting at Baylor University, ACC5331 Fraud Examination, Waco, TX, June 2009

• “Making Sense of the Subprime Mess: The First Step in Preparing for the Inevitable Wave of Litigation” - CLE Presentation for the Houston Chapter of Women in eDiscovery, Houston, TX , November 2008 - CLE Presentation for Houston Metro Paralegal Association, Houston, TX , May 2008

• “Understanding the Past and Forecasting the Future: The Role of Time Series Analysis”, From the Witness Stand, Summer 2007

• “Principles of Microeconomics”, Textbook reviewer, Third Edition, textbook authored by N. Gregory Mankiw, Thomson South-Western, 2004

Picture Goes Here


INDUSTRY EXPERTISE

Telecommunications

Computers and High Technology

Medical Devices and Pharmaceuticals

Energy Financial Markets

PROFESSIONAL MEMBERSHIPS

Certified Fraud Examiner

Licensing Executives Society (USA & Canada) Certified Licensing Professional

ACTIVE AND PRIOR CIVIC MEMBERSHIPS

President, The Falls at Champion Forest Homeowners Association

BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO Member Firms.

James D. Woods, Ph.D. Principal

EXPERIENCE SUMMARY Over the past twenty years, Dr. Woods has helped clients respond to difficult challenges and take advantage of lucrative opportunities. Clients have relied upon his expertise to value patents, copyrights, trademarks and trade secrets, complex securities and derivatives, to develop intellectual property monetization strategies, to estimate the economic impact of decisions and events, to detect and quantify fraudulent activity and to develop and support opinions of damages for intellectual property and commercial litigation. Dr. Woods draws upon his training as a financial economist and the resources of the firm to develop efficient, analytical solutions to fit his clients’ needs. In addition to his work for clients, he serves as an adjunct professor of finance for the C. T. Bauer College of Business at the University of Houston where he teaches financial statements analysis to graduate students.

PROFESSIONAL EXPERIENCE SUMMARY Expert testimony and reports concerning opinions related to the value of damages and to opposing experts’ damage models in numerous litigation cases.




Assisted clients by preparing and presenting business interruption insurance claims.

BACKGROUND HIGHLIGHTS Ph.D., Finance, Mays Business School at Texas A&M University, College Station, TX.



Managing Director, UHY Advisors FLVS, Inc.




THOUGHT LEADERSHIP EXAMPLES “The Economics of Reasonable Royalty Damages in Patent Litigation, Lucent v. Gateway” in LANDSLIDE, May/June 2010.

James D. Woods, Ph.D. Page 2

“Entire Market Value Rule: Recent Cases on Reasonable Royalty Damages” in IP Litigator, January/February 2010.

“Perilous Shores: Navigating the Confluence of Patent Value Sources and Techniques,” in From Assets to Profits: Competing for IP Value & Return, John Wiley & Sons, Inc. 2008.

“Patent ‘Brands:’ Positioning IP for Shareholder Value,” in From Ideas to Assets: Investing Wisely in Intellectual Property, John Wiley & Sons, Inc., 2001.

PROFESSIONAL EXPERIENCE

Dispute Consulting Services Expert testimony and reports concerning opinions related to the value of damages and to opposing experts’ damage models in numerous litigation cases.


Industry experience spans wide variety of economic activity with particular expertise in semiconductor design and manufacturing, telecommunications including cellular and VoIP technologies, computer hard drive and display technology, medical devices, securitization products, and oil field services.

Experienced assisting in‐house and outside counsel with pre‐filing investigation, document discovery and other aspects of managing commercial litigation projects.

Provided testimony in state district courts, arbitration hearings, bankruptcy courts and Federal courts.

Intellectual Property Over fifteen years of experience valuing, managing and protecting intellectual property including patents, trademarks, copyrights and trade secrets.

Reviewed, analyzed and summarized hundreds of license agreements in a wide range of industries to estimate reasonable royalties in patent infringement litigation.



Examples of patented technology valued include laser catheters, drug delivery technology, retractable syringes, spinal implants, down‐hole oil field equipment, pet grooming tools, children’s play‐yards, electronic equipment stands, grocery bag dispensers, voting machines, consumer electronics, semiconductor fabrication equipment and a wide variety of telecommunication and computer technologies.

Valuation experience in trade secrets includes drill bit design technologies, various down‐hole logging and steering systems, valves and mining processes, semiconductor fabrication techniques, and derivatives pricing algorithms.

Copyright and design patent cases have included analysis of cost accounting records, invoices and independent analysis to determine relevant costs related to home construction and clothing retailing and analysis of factors related to the value of shoes and children’s play‐yard design patents.

Trademark cases have included oilfield services brand names, famous names and likenesses and supply chain management marks.

Economic Consulting Developed economic impact assessments of several sporting events and conventions to determine the increase in sales taxes. These assessments were used by the Texas Comptroller to establish Special Event Trust Funds.

Estimated the economic impact of relocating and expanding the administration and engineering functions of an engineering firm in the Houston metropolitan area.

Estimated the value of embedded options in various contracts with sales agents in the financial services sector.

Valued equity component of convertible bonds to satisfy financial reporting requirements.

Due Diligence/ Business Valuation Reviewed valuation reports, documents related to due diligence and stock purchase agreements to develop an opinion of the fairness of the price paid for a travel service company. Examined several complex issues including the retention of escrow funds relating to accounting and audit irregularities and the effects of accepting debt as part of the purchase price.

Reviewed a stock purchase agreement in connection with estimating the expected expenses and identifying the responsible party related to environmental cleanup costs.


Based on documents collected during the due diligence process, developed a complex iterative financial model to estimate the value of a business involved in a failed acquisition.

Wrongful Death Assisted several clients in evaluating lost wages and benefits and loss of value to the decedent’s estate in wrongful death matters. Work performed included an analysis of industry salary structure, benefit programs, demographic studies, industry norms and review of business plans.

Wrongful Termination Evaluated claims of lost earnings and other damages related to the termination of the chief financial officer of a large corporation.

Based upon information provided by vocational experts, calculated lost earnings due to alleged sexual discrimination in several cases.

Lost profits Performed lost profits studies involving numerous industries. Work performed included research of industry and market dynamics and analysis of capacity, market demand and cost structure.

Contract Disputes Applied complex “put” price calculation language from a contract to determine price of a refinery.

Reviewed accounting information and various management reports to determine royalties owed from the operation of a sand pit.

Applied contract language to calculate payout of an employment incentive plan.

Reviewed extensive database of expenditures to determine contract compliance.

Financial Instrument related Litigation Reviewed pooling and servicing agreements, trust agreements and loan files to evaluate potential losses in sub‐prime mortgage‐backed securities.

Examined portfolio of reverse‐mortgages to evaluate claim of usury and predatory lending practices.

Evaluated residual claimholder’s potential recovery in a case involving allegations of improper underwriting standards in mortgage‐backed securities.

Calculated damages from insurance cancellation related to collateralized subprime automobile loans.

Statistical Analysis Reviewed regression analyses presented in several settings. Provided opinions to highlight the applicability of the techniques to the matter at issue.

Developed statistical models to support conclusions concerning variable and fixed costs under varying conditions.

Fraud Investigations Developed work plans and procedures to determine the relevance and importance of calls placed to “fraud hotlines.” Industries served include employment agencies, casinos, and restaurants.

Responsible for providing guidance to audit team concerning the adequacy of clients’ investigative efforts and for interpreting the results of those efforts.

Investigated numerous scams uncovering millions of dollars of previously unknown losses.

Engaged by an insurance company to estimate losses due to employee theft of inventory.

Participated in anti‐money laundering investigations for several large banks.

Investigated vendor relationships and payments to determine scope of potentially fraudulent transactions between a heavy equipment dealer and its suppliers.

Analyzed accounting records and payment history of a large commercial real estate development to identify potentially fraudulent transactions to support the findings of a construction industry expert.

Intellectual Asset Management Services Designed work‐plans, consulted with clients and supervised teams performing royalty investigations in the biotech and computer industry.

Valued intellectual property rights contained in software source code related to reservations and scheduling systems. Provided counsel and advice to senior executives of nationwide railroad concerning strategy to negotiate and structure a license to maximize value of intellectual property rights. Ultimate license included cash royalties and in‐kind payments and allowed for use of technology in several international railroad projects.


Analyzed issues related to the value of technology contributed by two multinational corporations to commercialize in‐house data management skills.

Valued trademarks of a regional confectionery.

Consulted with senior executives of a major chemical company concerning issues related to licensing manufacturing technology. Engagement related to implementing a plan developed by McKinsey & Co. to decentralize resin mixing operations to customer locations. Assisted in the design and structure of economic terms in the license agreement for patented technology needed to operate the equipment at satellite locations.

Estimated value and analyzed licensing opportunities for technology related to logic circuit design used to increase calculation efficiency.

Worked with senior executives of a fab‐less semiconductor company to develop a licensing plan related to intellectual property from abandoned business units. Prepared in‐depth analysis used by management to license and/or sell portfolio of over 60 patents.

Participated in a team consisting of in‐house counsel, outside intellectual property counsel, outside litigation counsel, engineers and business unit managers to review patent portfolio to identify licensing opportunities. Our work led to agreements generating over $45 million from patent licensees.

Consulted with senior management at a manufacturing firm to develop and implement a licensing program for patents related to structural support beams. Work included estimating total market size and potential licensees. Ultimately, client licensed patents to its largest customer to obtain favorable long‐term pricing for related products.

Valued patents related to heating blankets for tax purposes. Valued patents related to solar power cells for business dissolution agreement.

Developed monetization plan for a patent and software used in advertising.

Valued patents used by “Dark Pool” trading systems.

Corporate Finance Participated in a loan due diligence review for an alarm monitoring company.

Conducted financial analysis and created projections to support a liquidation analysis for a firm in bankruptcy.

RELEVANT EMPLOYMENT HISTORY

Joined the firm in December 2014

Software Development Designed and developed software packages to automate financial analysis and report creation in several macro and high level computer languages.

Analyzed, critiqued and audited software algorithms, source code and software design to improve program efficiency.

Developed a fully integrated financial modeling program for estimating the value of physician’s office space.

Experienced with BASIC, C, PASCAL,SAS, FORTRAN, Excel and Lotus 123 macros, and Word and WordPerfect macros. Familiar with the PC, Macintosh and VMS/CMS environments.

Banking Responsible for internal control reviews, cash transaction reports and other aspects of bank examinations.

Reviewed loan documentation and performed analysis to determine loan portfolio quality.

Reviewed bank applications for permission to open branch locations and to make capital expenditures.

Previous Positions Managing Director, UHY Advisors FLVS, Inc.





EDUCATIONAL BACKGROUND Ph.D., Finance, Mays Business School at Texas A&M University, College Station, TX.



Teaching ‐ Taught Corporate Finance, Financial Statements Analysis, Microeconomics, International Finance, Real Estate

Finance and Money and Banking at four universities. ‐ Developed systems and procedures, including software, to record and track grades and information for over 800

students. ‐ Instructor for Chartered Financial Analyst examination review course on portfolio management, quantitative analysis

and investment policy issues.

Research ‐ Presented numerous papers and provided commentary at professional association meetings, seminars and executive

training programs.

PROFESSIONAL MEMBERSHIPS Certified Fraud Examiner

Certified Licensing Professional Licensing Executives Society, past chair, Houston Chapter Financial Management Association

SPEAKING ENGAGEMENTS Panelist on “What Is the Impact of the AIA, Recent U.S. Supreme Court Opinions, and Other Patent Law Developments on Patent Licensing and Valuation?” at the Licensing Executives Society (USA & Canada) Houston Chapter meeting, Houston, TX, 2014.

“IP & Licensing Basics: A One‐Day Review” a continuing education course sponsored by the Licensing Executives Society (USA & Canada) Houston Chapter at the University of Houston Law Center, Houston, TX, 2014.

“Texas Uniform Trade Secret Act: Damages Analysis” a CLE course presented to Crain Caton & James, Houston, TX, 2014.

Panelist on “Valuation of FRAND Patents” at The University of Texas School of Law Advanced Patent Law Institute, Austin, TX, 2013.

“Working with your Financial Expert is Like Dancing with the Stars” a CLE course presented to the Houston Bar Association, Houston, TX, 2012.

“A Sea Change in Patent Damages? Recent Cases and Observations” a CLE course presented to Weil Gotshal & Manges LLP, Houston, TX, 2010.

“A Sea Change in Patent Damages? Recent Cases and Observations” a CLE course presented to Baker Botts LLP, Houston, TX, 2010.

“How much market value should be attributed to IP?” at CIP Forum, Göteborg, Sweden, 2009.

“Financial Statements for Litigators,” a CLE course presented to Brown McCarroll LLP, Houston, TX, 2008.

“Cross Roads: At the intersection of intellectual property and business,” for Halliburton’s intellectual property management team, Houston, TX 2008.

“Update on Patent Damages: Considerations in Determining Royalty‐Based Compensation” a CLE course presented at Grant Thornton LLP, Kansas City MO, 2008.

“Update on Patent Damages: Considerations in Determining Royalty‐Based Compensation” at The University of Texas School of Law Advanced Patent Law Institute, Austin, TX, 2007.

Invited participant, “Uncertainty & Cost – Averting a Global Patent Crisis”, sponsored by the International Intellectual Property Institute, George Washington University Law School, Washington DC, 2006.

“The Litigator’s Boot Camp,” a CLE course presented at Grant Thornton LLP, Houston, TX, 2006.

“Trends in Monetizing Intellectual Property” at The University of Texas School of Law Advanced Patent Law Institute, Austin, TX, 2005.

“Accountants in the Courtroom: A look at litigation support services,” as a guest lecturer for the Accounting Colloquium, University of Houston, Houston, TX, 2005.

“Implementing a Document Retention Policy in an Electronic Environment: Know what you are keeping and How you are keeping it.” at a seminar, Document Retention and Destruction in Texas, Houston, TX, 2004.

“The Role of Intellectual Property in a New Enterprise,” as a guest lecturer for Dr. Neil A. Iscoe, Technology Commercialization: Idea to Production, at the University of Texas, Austin, TX, 2003.

“The Continuing Evolution of Patent Damages,” at The University of Texas School of Law Advanced Patent Law Institute, Austin, TX, 2002.


“Determining the Real Value of Trademarks,” Intellectual Property Owners Association Annual Meeting, Los Angeles, CA, 2002.

Panelist at Brand Aid: Turning Your Brand Inside Out…And Outside In, Public Relations Society of America Meeting, Cleveland Chapter, Cleveland, OH, 2002.

“Building a Patent ‘Brand’—Enhancing Shareholder and IP Asset Value through Marketing and Communication,” LES Annual Meeting, Chicago, IL, 2002.

“Patent ‘Brands,’ Positioning IP for Shareholder Value,” IP Masters Conference Series, Kilpatrick Stockton LLP, 2002.

“What Every Expert Should Know about Daubert,” a CLE course presented to Andrews & Kurth LLP, Houston, TX, 2002.

“The Top 6 Reasons You Should be Interested in Your Financial Expert: The Use and Abuse of Experts,” at the Berkeley Center for Law & Technology and The University of Texas School of Law Advanced Patent Law Institute, San Jose, CA, 2001.

“What do Mortgages and Patents have in Common? Securitization of IP Rights,” as a guest lecturer at the University of Houston School of Law, Houston, TX, 1999.

“Establishing Your Claim for Damages‐ Proving and Calculating your Loss,” Multi‐ Jurisdictional Patent Litigation, London, England, 1999.

Panelist in “Measurement of the Bottom Line Results of Anti‐counterfeit Strategies,” Product Counterfeiting Protection Drivers & Solutions, San Francisco, CA, 1999.

Panelist in “Proving Damages and Recovering Attorney’s Fees in Non‐Routine Cases,” International Anti‐Counterfeiting Coalition Meeting, Santa Monica, CA, 1998.

“How to Maximize License & Value Drivers: From the Crossroads to the Monte Carlo Grand Prix,” Valuation of Intellectual Capital, New York, NY, 1998.

“How to Maximize License & Value Drivers: From the Crossroads to the Monte Carlo Grand Prix,” Valuation of Intellectual Capital, Los Angeles, CA, 1998.

Participant in the Economic Commission for Europe Committee for Trade, Industry and Enterprise Development, Working Party on International Contract Practices in Industry, Meeting of the UN/ECE Ad Hoc Expert Group Enforcement of Intellectual Property Rights, Palais des Nations, UN/ECE, Geneva, Switzerland, 1998.

Additionally, Dr. Woods is a frequent speaker at continuing legal education courses and in‐house programs concerning intellectual property licensing and valuation issues.

PROFESSIONAL PUBLICATIONS “Fraud Happens…Deal with It!” in Not‐For‐Profit Industry Insight, Volume 1, Issue 1, 2012.

“IP Rights: A Primer” in The Next Level of Service Express, May 11, 2011.

“The Economics of Reasonable Royalty Damages in Patent Litigation, Lucent v. Gateway” in LANDSLIDE, May/June 2010.

“Entire Market Value Rule: Recent Cases on Reasonable Royalty Damages” in IP Litigator, January/February 2010.

“Perilous Shores: Navigating the Confluence of Patent Value Sources and Techniques” in From Assets to Profits: Competing for IP Value & Return, John Wiley & Sons, Inc., 2008.

“Patent ‘Brands:’ Positioning IP for Shareholder Value” in From Ideas to Assets: Investing Wisely in Intellectual Property, John Wiley & Sons, Inc., 2001.

“Identify and convey IP to reveal true firm value” in Hidden Value: Profiting from the intellectual property economy, Euromoney Publications, 1999.

“Monte Carlo analysis: An aid to biotechnology licensing decisions” in the Journal of Commercial Biotechnology, Vol. 5, 1999.

“Accounting for Change: Creating New Strategic Alliances” in the Law Governance Review, June 1998. “Monte Carlo Analyses Aids Negotiations” in les Nouvelles, June 1998.

Financial Accounts Reports Editor for Journal of Commercial Biotechnology, Henry Stewart Publications, London, England, 1998.

“Showing Irreparable Harm During Preliminary Injunction Hearings” in IP Litigator, March/April, 1997.

“Ex‐Dividend Day Stock Price Performance of American Depository Receipts” abstract published in Proceedings of the Global Finance Association Annual Meetings, Monterey, CA, 1994.


Exhibit B


Schedules

January 28, 2015

Schedule 1College Football Playoff

National Championship GameAttendance Analysis Summary

AttendanceOut-of-State

Percentage

Out-of-State

AttendanceTicketed Attendees 67,315 77.9% 52,435 CFP/Media 4,939 56.0% 2,766 Band/Spirit 1,048 100.0% 1,048 Stadium Employees 5,310 - - Championship Tailgate 7,077 - - Total 85,689 56,249

(C) BDO USA, LLP

Attendance Analysis - 2015 College Football Playoff National Championship GamePage 1 of 1

January 28, 2015


National Championship GameSummary of Survey Data by Gate

GateTotal

Attendees Surveyed

Out-of-State

Attendees Surveyed

Out-of-State

Percentage

Gate A 2,394 1,730 72.3%Gate B - East Plaza 1,105 920 83.3%Gate C - East Plaza 1,538 1,225 79.6%Gate D - East Plaza 1,232 910 73.9%Gate E 1,295 1,008 77.8%Gate F 1,891 1,440 76.2%Gate G - West Plaza 958 800 83.5%Gate H - West Plaza 406 282 69.5%Gate J - West Plaza 943 829 87.9%Gate K 2,289 1,801 78.7%Total 14,051 10,945 77.9%

(C) BDO USA, LLP


January 28, 2015


National Championship GameActual Ticket Scans

EntryTicketed

AttendeesBox Office 80 East Plaza 32,200 Entry A 4,810 Entry E 4,228 Entry F 4,138 Entry K 4,590 Event Level South 33 Spare 2,736 West Plaza 14,500 Total 67,315

(C) BDO USA, LLP


2015 NCAA Division I Football Bowl Subdivision National

Documents

Transcript of 2015 NCAA Division I Football Bowl Subdivision National